Anatomé
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Anatomé firmographics
Firmographics- Name
- Anatomé
- Legal name
- Anatomé
- Website
- https://anatome.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Anatomé industry classification
Industry- Product category
- Aromatherapy & Wellness Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Natural & Clean Fragrance (CRABADAG)
- akta.pro secondary industries
- Body Sprays & Mists (CRABADAC), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG), Sleep, Stress & Mood Support (HLAIADAG)
Keywords
Where Anatomé is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Anatomé business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Product Sales: One-time purchases of sleep oils, pillow sprays, bath & body products, room scents, eau de parfums, and supplements. Products range from £10 to £80+ with various size options. Revenue generated through direct e-commerce and retail store sales.
- Subscription Service: Monthly subscription model offering 15% savings on recurring deliveries of sleep oils and supplements. Minimum 2-month commitment. First order in glass jars, subsequent orders in sustainable refill packs. Auto-renewal with pause/skip/cancel options.
- Gift Products: Pre-curated gift sets at various price points (£29.17-£60) combining multiple products with complimentary gift wrapping. Includes e-Gift Cards.
- Corporate Gifting & Events: B2B corporate gifting services and corporate events/consultancy for businesses looking to incorporate aromatherapy wellness into employee or client programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sleep Oils - Sensory Point formulations |
| Unit Pricing | Pay-as-you-go | Pillow Sprays |
| Unit Pricing | Pay-as-you-go | Sleep Supplements |
| Unit Pricing | Pay-as-you-go | Gift Sets |
| Unit Pricing | Pay-as-you-go | Eau de Parfum Collection |
| Subscription | Monthly | Subscription Plans |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Anatomé product offering
Product offeringCore offering
Anatomé formulates and sells aromachology-driven botanical wellness products including Sensory Point Sleep Oils (blends of 22–28 botanical extracts applied to specific sensory points), matching pillow sprays, Magnesium & Tryptophan sleep supplements, loose-leaf sleep tea, botanical candles, and a Functional Eau de Parfum collection targeting mood states. The company retails these primarily direct-to-consumer through its Shopify e-commerce site and Marylebone flagship store, with a Sleep Club monthly subscription (15% off) and B2B corporate gifting/services.
Product overview
Anatomé is a London-based contemporary apothecary offering a multi-category wellness product portfolio centered on aromachology—the science of scent and its impact on wellbeing. The core offering consists of Sensory Point Sleep Oils (Frankincense edition for overactive minds, Roman Chamomile edition for restless sleep) and matching Pillow Sprays, formulated with up to 28 botanical extracts per blend. Complementary sleep products include Magnesium & Tryptophan Sleep Supplements, Rest & Relax Tea Blends, and Botanical Candles. The Functional Eau de Parfum Collection provides six mood-enhancing fragrances (Expression/Calm, Balance, Support, Focus, Energy, Order). Additional categories span Bath & Body (oils, washes, skincare), Home Fragrance (room diffusers, room sprays), Sleep Gift Sets with complimentary wrapping, a monthly Sleep Subscription service, and a Sleep Quiz assessment tool. The brand also offers B2B Corporate Gifting, Workshops & Events, and a Refill + Reuse sustainability program. Products are primarily sold through its Shopify e-commerce platform with a physical retail location on Chiltern Street in Marylebone, London.
Differentiator
Problem solved
Functional benefit
Products and services
- Sensory Point Sleep Oil — Somali Frankincense (Overactive Mind)
- Sensory Point Sleep Oil — Roman Chamomile & Cornish Lavender (Restless Sleep)
- Somali Frankincense Pillow Spray
- Roman Chamomile Pillow Spray
- Magnesium & Tryptophan Sleep Supplement
- Rest, Relax + Sleep Loose Tea Blend
- Evening Blend 01 Rest Botanical Candle
- Functional Eau de Parfum Collection
- Sleep Gift Sets (The Little Gift of Good Sleep, Gift of Good Sleep, Complete Sleep Practice, Travel Sleep Set)
- Sleep Monthly Subscription (Sleep Club)
- Bath & Shower Oils
- Room Diffusers (Reed Diffusers)
- Silk Sleep Mask
- Skincare Collection
- Corporate Gifting & Events
- Workshops & Events
Quantifiable outcome
- 80% of customers who use Sensory Point Sleep Oil report significantly improved sleep quality
- +3 more outcomes
Companies that use Anatomé
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Anatomé technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Anatomé partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- British AirwaysminorAnatomé has a partnership with British Airways featuring exclusive content and potentially in-flight or travel-focused product offerings. The partnership is highlighted in their Journal and marketing materials as anatomē x British Airways collaboration.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Anatomé competitors and assessment
Company assessmentBroad incumbents
- ESPA: Premium spa and aromatherapy skincare brand with strong hotel and spa channel and D2C presence. Comparable for botanical/aromatherapy positioning, B2B spa partnerships, and natural formulation emphasis.
- Lush: UK-headquartered handmade cosmetics and bath/body brand with strong aromatherapy product lines including sleep-themed bath bombs and shower products. Comparable for botanical, natural ingredient emphasis and UK retail plus D2C omnichannel presence, though at much larger scale.
- Rituals: Global luxury home and body care brand with extensive aromatherapy-based bath, body and home fragrance ranges. Comparable for premium positioning, sensory-point-inspired rituals, and global D2C plus physical retail model, though broader portfolio than Anatomē.
- Molton Brown: UK heritage brand in luxury bath, body and home fragrance with extensive aromatic ingredient storytelling. Comparable for premium positioning, English-language fragrance-led storytelling, and department store plus own-retail channel mix.
- Diptyque: Premium French fragrance and home scent house with eau de parfum, candle, and room diffusion ranges. Comparable for high-end natural fragrance storytelling, candle and home fragrance category overlap, and gifting-led revenue mix.
Direct peers
- NEOM Organics: British premium wellbeing brand selling natural sleep sprays, candles, bath products and essential oil blends. Highly comparable in positioning, channel mix (D2C plus major retailers), and sleep-first product segmentation.
- This Works: UK-based sleep and wellness D2C brand built around aromatherapy pillow sprays, sleep oils, and targeted sleep solutions. Direct competitor to Anatomē in the premium sleep aromatherapy category with overlapping product formats and customer segments.
- Aromatherapy Associates: London-headquartered premium aromatherapy brand offering essential oil blends, bath and body oils, and sleep formulations with strong spa and hotel channel presence. Comparable for botanical expertise, premium pricing, and B2B gifting opportunities.
Emerging players
- This Is Luna: UK wellness brand selling natural sleep drops, magnesium sprays, and aromatherapy sleep aids. Comparable for premium natural sleep-wellness positioning, sleep-first product segmentation, and D2C subscription model.
- OTO: Luxury wellness brand combining CBD, adaptogens and aromatherapy for sleep and relaxation with a strong London/Marylebone retail anchor. Comparable for premium sleep-wellness positioning, physical flagship plus D2C model, and emphasis on botanical efficacy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Customer concentration
Anatomé social profiles
Digital presenceAnatomé financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anatomé leadership team
Management profileNumber of profiles
Profiles1 record
Anatomé funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anatomé M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anatomé
What does Anatomé do?
Anatomé formulates and sells aromachology-driven botanical wellness products including Sensory Point Sleep Oils (blends of 22–28 botanical extracts applied to specific sensory points), matching pillow sprays, Magnesium & Tryptophan sleep supplements, loose-leaf sleep tea, botanical candles, and a Functional Eau de Parfum collection targeting mood states. The company retails these primarily direct-to-consumer through its Shopify e-commerce site and Marylebone flagship store, with a Sleep Club monthly subscription (15% off) and B2B corporate gifting/services.
Is Anatomé a public or private company?
Anatomé is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Anatomé founded?
Anatomé was founded in 2016. It employs 1 to 10 people.
Where is Anatomé based?
Anatomé is headquartered in London, United Kingdom, in the Europe region.
How does Anatomé make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are subscription Service, gift Products and corporate Gifting & Events.
Who are Anatomé's main competitors?
Broad incumbents on record are ESPA, Lush, Rituals, Molton Brown and Diptyque. Direct peers are NEOM Organics, This Works and Aromatherapy Associates. Emerging players are This Is Luna and OTO.
Does Anatomé have an API?
No public API is recorded for Anatomé.
What industry is Anatomé in?
Anatomé's product category is Aromatherapy & Wellness Products. Its primary akta.pro industry code is CRABADAG, Natural & Clean Fragrance, with a secondary code of CRABADAC, Body Sprays & Mists. Its NAICS code is 456120 and its SIC code is 2844.