What Klay Media does

Klay Media is a boutique performance marketing agency founded in 2018 and headquartered in Beverly Hills, California, operating with 11-50 employees. The company delivers five integrated core services: Growth Strategy, Mobile User Acquisition, Affiliate Partnerships, Campaign Optimization, and Creative Content. These are deployed as full-funnel programs spanning affiliate ecosystems, paid media, programmatic traffic, and mobile acquisition for enterprise brands.

The agency's client base spans at least 12 verticals including Health & Wellness (ClassPass), Gaming (WorldWinner), Education (Age of Learning), Streaming (Hulu), and Finance, Food & Beverage, Ecommerce, Travel, Sports Betting, Dating, Telecom, and Lifestyle. Technology integrations include mobile measurement partners Adjust and AppsFlyer for attribution, plus Neverflow for streaming content distribution. Quantified outcomes cited include $400M+ in budget managed, $50M+ in transactions facilitated, 430K+ subscription sign-ups (Age of Learning), 200K+ free trials at a 30% conversion rate (ClassPass), and 250K+ users with 20K+ first-time deposits (WorldWinner).

Klay Media operates on a managed-spend agency model, earning fees on client budgets allocated across channels rather than disclosing pricing publicly. The go-to-market is sales-led and partnership-driven, relying on referrals, case studies, and direct relationships rather than broad marketing campaigns. Geographic reach is global via client mandates (US, UK, Canada, France, Germany, Brazil), though the company itself has no disclosed funding, ownership structure beyond founder/operator ownership, or expansion capital signals.

Name

Klay Media

Legal name

Klay Media

Website

https://klaymedia.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Klay Media is a boutique performance marketing agency providing affiliate, mobile user acquisition, and campaign optimization services to enterprise brands across Health & Wellness, Gaming, Education, Streaming, and other verticals, managing $400M+ in client budgets.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Content Strategy & Planning (BPAFAIAG)

Keywords

• Performance marketing services
• Mobile user acquisition
• Affiliate marketing networks
• Growth strategy consulting
• Campaign optimization services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Agency Performance Marketing Services: Klay Media generates revenue through agency fees for performance marketing services, managing client budgets across affiliate ecosystems, paid media, and mobile user acquisition. The company operates on a managed spend model where they handle budget allocation and optimization for clients across multiple channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Klay Media is a boutique growth marketing agency that plans and runs performance marketing campaigns for enterprise brands. Its service portfolio covers Growth Strategy, Mobile User Acquisition, Affiliate Partnerships, Campaign Optimization, and Creative Content, delivered as a unified, full-funnel practice rather than modular product lines. The agency has managed over $400M in client budget across verticals including Health & Wellness, Gaming, Education, and Streaming.

Product overview

Klay Media is a boutique growth marketing agency offering a unified portfolio of five core service disciplines: Growth Strategy, Mobile User Acquisition, Affiliate Partnerships, Campaign Optimization, and Creative Content. These services function as an integrated practice rather than standalone modular products — the agency combines them in tailored, full-funnel approaches for each client. The agency demonstrates its capabilities through client case studies spanning Health & Wellness (ClassPass), Gaming (World Winner), Education (Age of Learning), and Streaming (Hulu), covering affiliate, programmatic, and performance-driven user acquisition.

Differentiator

Problem solved

Functional benefit

Products and services

• Growth Strategy Full-funnel growth strategy services that identify optimal channels, partnerships, and opportunities to help brands scale efficiently across affiliate ecosystems, paid media, and mobile acquisition.
• Mobile User Acquisition Scalable mobile growth services through paid and performance programmatic traffic, connecting client apps with high-intent users across premium and proprietary inventory.
• Affiliate Partnerships Affiliate partnership management service leveraging long-standing relationships with trusted publishers and partners to connect brands with high-performing affiliate and diverse channels for scalable acquisition.
• Campaign Optimization Continuous testing, analysis, and refinement of marketing campaigns to improve efficiency, uncover new opportunities, and maximize scale across channels.
• Creative Content Creative and messaging development service to capture attention and improve conversion, tailoring assets to perform across different channels, audiences, and formats.

Quantifiable outcome

• $400M+ budget managed
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• AdjustcoreTechnology or IntegrationMobile measurement partner (MMP) used for Age of Learning campaigns. Provides attribution tracking, optimization, and scalability across all channels. Deep integration enables accurate tracking and performance measurement.
• AppsflyercoreTechnology or IntegrationMobile measurement partner used for WorldWinner gaming campaigns. Enables multi-channel attribution and tracking of high-value player acquisition metrics including first time deposits and engagement.
• NeverflowsupportingTechnology or IntegrationPartner platform used for Hulu streaming campaigns, supporting content distribution and attribution tracking.
• Publisher and Affiliate NetworkscoreChannel Partner/ Reseller/ DistributorLong-standing relationships with trusted publishers and affiliate partners across multiple verticals including Health & Wellness, Gaming, Education, Streaming, Finance, Food & Beverage, Ecommerce, Travel, Sports Betting, Dating, Telecommunications, and Lifestyle. These partners provide high-performing affiliate and diverse channels for client campaigns.

Scale indicators12 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Acceleration Partners: Boutique affiliate and partner marketing agency serving enterprise clients across similar verticals (retail, health & wellness, subscription, education). Most comparable in positioning: boutique, partnership-led, multi-vertical affiliate marketing focus.
• Impact: Partner and affiliate marketing platform/agency hybrid serving enterprise brands with global partner programs. Direct overlap on affiliate partnerships and performance UA, with a more technology-platform orientation than Klay Media.
• Awin: Global affiliate marketing network with agency services across multiple verticals. Comparable on affiliate partnerships, mobile UA, and multi-market execution similar to Klay Media's ClassPass deployment.
• Rakuten Advertising: Affiliate and performance marketing business offering affiliate partnerships, programmatic, and mobile acquisition. Comparable across Klay Media's core service lines including affiliate, paid media, and optimization.
• PartnerStack: Partner ecosystem platform with agency-like services for SaaS and subscription brands. Comparable on affiliate/partner program development and full-funnel growth execution for subscription-driven clients like Age of Learning and ClassPass.
• Liftoff: Mobile user acquisition and performance marketing specialist focused on app-driven brands. Closely comparable to Klay Media's mobile UA capability, especially in gaming, subscription, and high-CPI verticals.

Broad incumbents

• CJ Affiliate: One of the largest affiliate marketing networks globally, owned by Publicis. Overlaps directly with Klay Media's affiliate partnerships and content distribution offerings, but operates as a scaled network rather than a boutique agency.
• GroupM: WPP's media investment arm managing paid media, programmatic, and performance at global scale. Comparable on campaign optimization and paid media buying but at vastly larger scale and broader portfolio.
• Publicis Groupe: Global advertising holding company with performance and digital agencies (including CJ Affiliate). Provides overlapping affiliate and performance marketing services as part of a broader portfolio offering.
• Dentsu: Global advertising holding company with significant performance marketing and media buying operations across affiliate, programmatic, and mobile UA. Competes for the same enterprise marketing budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/klay-media/posts/?feedView=all
• Xx.com/KlayMedia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klay Media