Solve Finance
Solve Finance is a US-based fintech that provides a free borrowing optimization app and marketplace, helping individual consumers and B2B financial partners analyze debt, credit, and live rates to improve home-buying power and lower borrowing costs.
- Company typePrivate
- Founded2021
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
Solve Finance firmographics
Firmographics- Name
- Solve Finance
- Legal name
- Solve Finance
- Website
- https://solve.finance
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Solve Finance is a US-based fintech that provides a free borrowing optimization app and marketplace, helping individual consumers and B2B financial partners analyze debt, credit, and live rates to improve home-buying power and lower borrowing costs.
- Ownership category
- akta.pro rank
Solve Finance industry classification
Industry- Product category
- Consumer Financial Technology
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310), Activities Related to Credit Intermediation (5223)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Debt Management & Paydown (Student Loans, Credit Cards) (FSAGADAD)
- akta.pro secondary industries
- Credit Score Monitoring & Credit Building (FSAGADAE), Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking) (FSAGAHAC)
Keywords
Where Solve Finance is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Markets served
Solve Finance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Lender Marketplace Referrals: Solve Finance operates a marketplace connecting borrowers with lenders. Revenue appears to come from referral fees or commissions when users are matched with lending products through the platform
- B2B Technology Licensing: Partners including lenders and financial advisors leverage Solve Finance technology via widget or API, likely generating licensing or partnership revenue
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free borrowing tools for individuals |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Solve Finance product offering
Product offeringCore offering
Solve Finance offers a borrowing optimization platform that analyzes a user's financial profile (income, debts, credit score, tradeline data) against live mortgage and lending rates to recommend optimal borrowing strategies. The company provides a free consumer-facing Borrowing App and suite of standalone financial calculators (home affordability, DTI, home equity, refinance), while monetizing through a lender marketplace referral model and B2B technology licensing to lenders, financial advisors, and credit unions via widget and API integrations.
Product overview
Solve Finance offers a suite of borrowing and mortgage-related financial tools centered around its core Borrowing App and Borrowing Optimizer. The product portfolio includes calculators for cash borrowing, home affordability, DTI, and home equity assessment, complemented by independent mortgage advisory services. The platform differentiates itself through AI-driven optimization that analyzes individual financial situations against live market rates, claiming to unlock over 20% more borrowing capacity on average. Tools are available both as standalone resources and integrated within the full-service app, with B2B partners able to leverage the technology via widgets or API.
Differentiator
Problem solved
Functional benefit
Products and services
- Borrowing App Full-service consumer borrowing application that automates debt management, integrates credit optimization, and helps users maximize borrowing power through market comparison.
- Borrowing Optimizer / Debt Optimizer Analytical tool that maximizes borrowing power by processing tradeline data from credit reports, optimizing across live lender rates, and considering debt payoff and refinancing opportunities.
- Cash Calculator Online borrowing calculator that determines how much money a user can borrow by analyzing income, existing debts (DTI), and credit history against live rates for personalized estimates.
- Home Affordability Maximizer Calculator that estimates home-buying power by considering savings, income, debts, DTI, credit score, and location to identify potential increases in purchasing power.
- DTI Calculator Debt-to-income ratio calculator that quickly computes a user's DTI, a key factor in borrowing power and mortgage eligibility.
- Borrow Against Your House Calculator Calculator for homeowners to determine how much equity they can borrow against their home, comparing options like cash-out refinances, HELOCs, and home equity investments.
- Independent Mortgage Advice Free unbiased mortgage advisory service providing expert guidance on finding the best mortgage deals, comparing existing offers, and identifying refinance opportunities across multiple lenders.
- Should I Refinance Tool Refinance calculator that factors in closing costs and one-time fees to determine whether refinancing would result in actual savings for the user.
- Mortgage Comparison Tool Tool for comparing existing mortgage offers against market alternatives to determine whether users are receiving the best available rate and to identify savings opportunities.
Quantifiable outcome
- Borrowers can save over $1,000 a year on debt costs
- +3 more outcomes
Companies that use Solve Finance
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Solve Finance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Solve Finance partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Better MortgagecoreBetter Mortgage is featured as a preferred lender in Solve Finance's home affordability calculator, allowing users to get pre-approved directly through the platform. This integration provides seamless mortgage application flow for users.
- Franklin CreditminorFranklin Credit uses Solve Finance as part of their employee financial wellness program to help team members with borrowing questions and reduce financial stress.
- Lenders and Financial AdvisorscoreB2B partners including lenders and financial advisors can leverage Solve Finance technology via widget or API to offer borrowing optimization tools to their customers. Partners range from mortgage lenders to financial advisors looking to provide unbiased borrowing advice.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Solve Finance competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Key highlights5 records
Customer concentration
Solve Finance social profiles
Digital presenceSolve Finance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solve Finance leadership team
Management profileNumber of profiles
Profiles2 records
Solve Finance funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solve Finance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solve Finance
What does Solve Finance do?
Solve Finance offers a borrowing optimization platform that analyzes a user's financial profile (income, debts, credit score, tradeline data) against live mortgage and lending rates to recommend optimal borrowing strategies. The company provides a free consumer-facing Borrowing App and suite of standalone financial calculators (home affordability, DTI, home equity, refinance), while monetizing through a lender marketplace referral model and B2B technology licensing to lenders, financial advisors, and credit unions via widget and API integrations.
Is Solve Finance a public or private company?
Solve Finance is a private company. It is classified as venture growth investor backed and is currently operating.
When was Solve Finance founded?
Solve Finance was founded in 2021. It employs 1 to 10 people.
Where is Solve Finance based?
Solve Finance is headquartered in Brooklyn, United States, in the North America region.
How does Solve Finance make money?
Two revenue lines are on record. Lender Marketplace Referrals are the primary driver. The others are B2B Technology Licensing.
Does Solve Finance have an API?
No public API is recorded for Solve Finance.
What industry is Solve Finance in?
Solve Finance's product category is Consumer Financial Technology. Its primary akta.pro industry code is FSAGADAD, Debt Management & Paydown (Student Loans, Credit Cards), with a secondary code of FSAGADAE, Credit Score Monitoring & Credit Building. Its NAICS code is 522310 and its SIC code is 6163.