Reprise Digital
Reprise Digital is a private performance marketing agency headquartered in New York, founded in 2003, with 1,001-5,000 employees. It operates within the Interpublic Group ecosystem alongside IPG-owned data subsidiary Acxiom, serving enterprise clients with direct field sales.
- Company typePrivate
- Founded2003
- HeadquartersNew York, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Reprise Digital does
Reprise Digital is a private, for-profit performance marketing agency headquartered in New York, United States, founded in 2003. The firm operates with a workforce of 1,001 to 5,000 employees and functions within the broader Interpublic Group (IPG) ecosystem. Source material positions the company alongside Acxiom, an IPG-owned data and identity solutions subsidiary that provides enterprise-scale data infrastructure — including 1.2 trillion first-party data records managed monthly, a 2.6 billion addressable global audience, and proprietary identity resolution capabilities spanning 36 global data services markets. Reprise Digital's go-to-market motion is direct enterprise field sales, targeting Fortune 500 brands and agencies through custom, quote-based engagements with multi-year contracts.
The leadership team is led by CEO and Founder Jarrod Martin, supported by Managing Directors Alvin Foo and Rob Bernstein (EVP, Managing Director). The group's service portfolio — operated primarily through the Acxiom-aligned capabilities visible in the source data — covers identity solutions (Real ID), customer data management, data clean rooms, consumer marketing data, prospecting solutions, martech services, and a dedicated Salesforce practice for CDP deployment. The platform is architected to unify, clean, and prepare first-party, second-party, and third-party data for privacy-compliant, AI-driven marketing and decisioning.
The firm serves enterprise clients across at least eight distinct verticals, with a named reference base that includes Scott's Miracle-Gro (retail, 11x campaign lift), Heathrow (transportation/travel, digital transformation), Upwork (business services, up to 75% acquisition cost savings), Mutual of Omaha and Physicians Mutual (insurance), Shiseido and L'Oréal (consumer products/beauty), Southwest Airlines, TransUnion, Unilever, Chase, Citi, Discovery Communications, and Office Depot. No public revenue, ARR, or financial disclosure is available, and the private ownership within IPG's holding company structure limits external financial visibility.
Reprise Digital firmographics
Firmographics- Name
- Reprise Digital
- Legal name
- Acxiom LLC
- Website
- https://reprisedigital.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Reprise Digital is a private performance marketing agency headquartered in New York, founded in 2003, with 1,001-5,000 employees. It operates within the Interpublic Group ecosystem alongside IPG-owned data subsidiary Acxiom, serving enterprise clients with direct field sales.
- Ownership category
- akta.pro rank
Reprise Digital industry classification
Industry- Product category
- Performance Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Performance Marketing Audits & Account Recovery (MPAAACAN)
- akta.pro secondary industry
- Digital Strategy & Transformation (BPAHAEAA)
Keywords
Where Reprise Digital is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Reprise Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Data and Identity Solutions: Acxiom generates revenue through providing data solutions including identity resolution, customer data management, and audience data packages to enterprise brands and agencies. Solutions are delivered as managed services requiring custom implementation.
- Martech Services: Professional services for marketing technology implementation, optimization, and consulting including Salesforce practice and CDP deployment.
- Consumer Marketing Data: Sale of consumer marketing data packages, prospecting solutions, and audience data to support customer acquisition campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Reprise Digital product offering
Product offeringCore offering
Reprise Digital is a performance marketing agency that delivers paid media and digital campaign services to brand clients. The firm manages performance-driven marketing initiatives across digital channels to drive measurable outcomes for businesses.
Product overview
Acxiom offers a unified portfolio of data and marketing technology solutions centered around its core Acxiom Real ID identity resolution platform. The offering includes identity solutions, customer data management, data clean rooms, consumer marketing data, prospecting solutions, data analytics, martech services, and Salesforce integration. The platform is designed to unify, connect, and prepare first-party, second-party, and third-party data for AI-driven marketing and decision-making, with a focus on privacy-first approaches. The company also offers specialized industry solutions for Automotive, Healthcare, Pharmaceutical, Hospitality, Financial services, Insurance, Tech, Retail, Travel & entertainment, and Telecommunications sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Acxiom Real ID: Connected identity and data solution that helps brands own their data, identity, and agentic future.
Products and services
- Performance Marketing Services Performance-driven digital marketing services for brand clients, including paid media management, search marketing, programmatic advertising, and digital campaign execution across performance channels.
Quantifiable outcome
- 2X more conversions of ideal prospects
- +4 more outcomes
Companies that use Reprise Digital
Customer profileNamed customers14 records
Segments8 records
Ideal customer profiles1 record
Reprise Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Reprise Digital partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- SalesforcecoreAcxiom has a dedicated Salesforce practice offering integration and implementation services for customer data management, identity resolution, and marketing automation within the Salesforce ecosystem. Services include CDP deployment and Salesforce Marketing Cloud integration.
- KinessominorKinesso serves as a channel partner redirecting traffic to Acxiom.com, indicating a referral or co-marketing relationship for data-driven marketing solutions.
Scale indicators11 records
Recent moves5 records
Expansion highlights5 records
Reprise Digital competitors and assessment
Company assessmentRegional players
- Resolution Digital: Omnicom-owned performance and digital media agency primarily serving the APAC market; comparable in capability set though different in geographic focus.
Direct peers
- Performics: Publicis Groupe's performance marketing network, competing head-to-head with Reprise for enterprise paid search, paid social, and affiliate briefs.
- Merkle: Dentsu's performance and data-driven marketing agency, with a particularly strong CRM and identity offering that mirrors Reprise's IPG/Acxiom positioning.
- iProspect: Dentsu's global performance marketing agency covering SEO, paid media, and content. The closest direct peer to Reprise in scope, scale, and holding-company affiliation.
- Tinuiti: Independent US performance marketing agency covering paid search, paid social, and Amazon advertising; a comparable pure-play alternative to Reprise.
Broad incumbents
- Digitas: Publicis-connected connected-media agency with significant performance marketing capabilities; competes for the same enterprise marketing services RFPs as Reprise.
- GroupM Nexus: WPP's performance media unit, competing with Reprise for global advertiser performance budgets at a significantly larger scale.
- Wavemaker: WPP media agency with meaningful performance and biddable media capabilities, overlapping with Reprise's paid media offering.
Emerging players
- Croud: Tech-enabled global performance agency using a crowdsourced model; competes with Reprise for mid-market and enterprise paid media briefs.
- Jellyfish: Brandtech Group's digital and performance marketing agency; a credible alternative for global brands evaluating Reprise for paid media and digital transformation work.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights5 records
Customer concentration
Reprise Digital social profiles
Digital presenceReprise Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reprise Digital leadership team
Management profileNumber of profiles
Profiles3 records
Reprise Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reprise Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reprise Digital
What does Reprise Digital do?
Reprise Digital is a performance marketing agency that delivers paid media and digital campaign services to brand clients. The firm manages performance-driven marketing initiatives across digital channels to drive measurable outcomes for businesses.
Is Reprise Digital a public or private company?
Reprise Digital is a private company. It is classified as corporate owned and is currently operating.
When was Reprise Digital founded?
Reprise Digital was founded in 2003. It employs 1,001 to 5,000 people.
Where is Reprise Digital based?
Reprise Digital is headquartered in New York, United States, in the North America region.
How does Reprise Digital make money?
Three revenue lines are on record. Data and Identity Solutions are the primary driver. The others are martech Services and consumer Marketing Data.
Who are Reprise Digital's main competitors?
Resolution Digital is listed as a regional player. Direct peers are Performics, Merkle, iProspect and Tinuiti. Broad incumbents are Digitas, GroupM Nexus and Wavemaker. Emerging players are Croud and Jellyfish.
Does Reprise Digital have an API?
No public API is recorded for Reprise Digital.
What industry is Reprise Digital in?
Reprise Digital's product category is Performance Marketing Services. Its primary akta.pro industry code is MPAAACAN, Performance Marketing Audits & Account Recovery, with a secondary code of BPAHAEAA, Digital Strategy & Transformation. Its NAICS code is 5418 and its SIC code is 7310.