Reprise Digital

What Reprise Digital does

Reprise Digital is a private, for-profit performance marketing agency headquartered in New York, United States, founded in 2003. The firm operates with a workforce of 1,001 to 5,000 employees and functions within the broader Interpublic Group (IPG) ecosystem. Source material positions the company alongside Acxiom, an IPG-owned data and identity solutions subsidiary that provides enterprise-scale data infrastructure — including 1.2 trillion first-party data records managed monthly, a 2.6 billion addressable global audience, and proprietary identity resolution capabilities spanning 36 global data services markets. Reprise Digital's go-to-market motion is direct enterprise field sales, targeting Fortune 500 brands and agencies through custom, quote-based engagements with multi-year contracts.

The leadership team is led by CEO and Founder Jarrod Martin, supported by Managing Directors Alvin Foo and Rob Bernstein (EVP, Managing Director). The group's service portfolio — operated primarily through the Acxiom-aligned capabilities visible in the source data — covers identity solutions (Real ID), customer data management, data clean rooms, consumer marketing data, prospecting solutions, martech services, and a dedicated Salesforce practice for CDP deployment. The platform is architected to unify, clean, and prepare first-party, second-party, and third-party data for privacy-compliant, AI-driven marketing and decisioning.

The firm serves enterprise clients across at least eight distinct verticals, with a named reference base that includes Scott's Miracle-Gro (retail, 11x campaign lift), Heathrow (transportation/travel, digital transformation), Upwork (business services, up to 75% acquisition cost savings), Mutual of Omaha and Physicians Mutual (insurance), Shiseido and L'Oréal (consumer products/beauty), Southwest Airlines, TransUnion, Unilever, Chase, Citi, Discovery Communications, and Office Depot. No public revenue, ARR, or financial disclosure is available, and the private ownership within IPG's holding company structure limits external financial visibility.

Name

Reprise Digital

Legal name

Acxiom LLC

Website

https://reprisedigital.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Reprise Digital is a private performance marketing agency headquartered in New York, founded in 2003, with 1,001-5,000 employees. It operates within the Interpublic Group ecosystem alongside IPG-owned data subsidiary Acxiom, serving enterprise clients with direct field sales.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Performance Marketing Audits & Account Recovery (MPAAACAN)

akta.pro secondary industry

Digital Strategy & Transformation (BPAHAEAA)

Keywords

• Performance marketing services
• Digital media agency
• Paid search marketing
• Programmatic advertising
• Search engine marketing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Data and Identity Solutions: Acxiom generates revenue through providing data solutions including identity resolution, customer data management, and audience data packages to enterprise brands and agencies. Solutions are delivered as managed services requiring custom implementation.
2. Martech Services: Professional services for marketing technology implementation, optimization, and consulting including Salesforce practice and CDP deployment.
3. Consumer Marketing Data: Sale of consumer marketing data packages, prospecting solutions, and audience data to support customer acquisition campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Reprise Digital is a performance marketing agency that delivers paid media and digital campaign services to brand clients. The firm manages performance-driven marketing initiatives across digital channels to drive measurable outcomes for businesses.

Product overview

Acxiom offers a unified portfolio of data and marketing technology solutions centered around its core Acxiom Real ID identity resolution platform. The offering includes identity solutions, customer data management, data clean rooms, consumer marketing data, prospecting solutions, data analytics, martech services, and Salesforce integration. The platform is designed to unify, connect, and prepare first-party, second-party, and third-party data for AI-driven marketing and decision-making, with a focus on privacy-first approaches. The company also offers specialized industry solutions for Automotive, Healthcare, Pharmaceutical, Hospitality, Financial services, Insurance, Tech, Retail, Travel & entertainment, and Telecommunications sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Acxiom Real ID: Connected identity and data solution that helps brands own their data, identity, and agentic future.

Products and services

• Performance Marketing Services Performance-driven digital marketing services for brand clients, including paid media management, search marketing, programmatic advertising, and digital campaign execution across performance channels.

Quantifiable outcome

• 2X more conversions of ideal prospects
• +4 more outcomes

Named customers14 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• SalesforcecoreTechnology or IntegrationAcxiom has a dedicated Salesforce practice offering integration and implementation services for customer data management, identity resolution, and marketing automation within the Salesforce ecosystem. Services include CDP deployment and Salesforce Marketing Cloud integration.
• KinessominorChannel Partner/ Reseller/ DistributorKinesso serves as a channel partner redirecting traffic to Acxiom.com, indicating a referral or co-marketing relationship for data-driven marketing solutions.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Resolution Digital: Omnicom-owned performance and digital media agency primarily serving the APAC market; comparable in capability set though different in geographic focus.

Direct peers

• Performics: Publicis Groupe's performance marketing network, competing head-to-head with Reprise for enterprise paid search, paid social, and affiliate briefs.
• Merkle: Dentsu's performance and data-driven marketing agency, with a particularly strong CRM and identity offering that mirrors Reprise's IPG/Acxiom positioning.
• iProspect: Dentsu's global performance marketing agency covering SEO, paid media, and content. The closest direct peer to Reprise in scope, scale, and holding-company affiliation.
• Tinuiti: Independent US performance marketing agency covering paid search, paid social, and Amazon advertising; a comparable pure-play alternative to Reprise.

Broad incumbents

• Digitas: Publicis-connected connected-media agency with significant performance marketing capabilities; competes for the same enterprise marketing services RFPs as Reprise.
• GroupM Nexus: WPP's performance media unit, competing with Reprise for global advertiser performance budgets at a significantly larger scale.
• Wavemaker: WPP media agency with meaningful performance and biddable media capabilities, overlapping with Reprise's paid media offering.

Emerging players

• Croud: Tech-enabled global performance agency using a crowdsourced model; competes with Reprise for mid-market and enterprise paid media briefs.
• Jellyfish: Brandtech Group's digital and performance marketing agency; a credible alternative for global brands evaluating Reprise for paid media and digital transformation work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/reprisemedia
• LinkedInlinkedin.com/company/reprise-digital
• Xx.com/reprisemedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reprise Digital