HPA Talent

What HPA Talent does

HPA Talent is a privately held, full-service talent management agency headquartered in Melville, New York, with additional offices in New York City and Los Angeles. Founded in 1991 by CEO Paris D'Jon as Top 40 Entertainment, the firm rebranded to HPA Talent in 2011 and now represents hundreds of music artists, professional athletes, comedians, celebrities, and digital influencers. Its largest operating unit is the soccer-focused talent marketing division, which the company describes as the largest of its kind in the United States, with more than 100 soccer creators and influencers signed, and which it is aggressively expanding ahead of the 2026 FIFA World Cup, the Women's World Cup, and the Olympic cycle.

The agency's product surface consists of (a) Talent Management Services spanning career development, bookings, appearances, and brand partnership negotiation across music, sports, comedy, and digital entertainment, and (b) a dedicated Soccer Talent Marketing Division focused on connecting brands with soccer players and creators for marketing campaigns, live events, and event-cycle activations. There is no proprietary technology platform; the offering is delivered through direct relationship-based representation by agents, leveraging the founder's three-decade industry network and the agency's standing roster relationships with global brands including Nike, adidas, FIFA, ESPN, Premier League, MLS, NWSL, T-Mobile, FedEx, Bank of America, and others.

Revenue is generated through commission-based agreements — the agency takes a percentage of booking fees, appearance fees, and brand partnership revenue booked through its roster. Pricing is not publicly disclosed and is negotiated on a per-engagement basis with talent and brand counterparties. The customer base is bilateral: talent clients supply the supply side of the marketplace, while enterprise brand clients (consumer goods, sports apparel, automotive, financial services, media, sports leagues, and event organizers) constitute the demand side that funds the commissions. The company is founder-owned with no disclosed external institutional investors and reports 11–50 employees.

Name

HPA Talent

Legal name

HPA Talent

Website

https://hpatalent.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

HPA Talent is a private, founder-led talent management agency representing hundreds of musicians, athletes, comedians, and influencers. It operates the largest soccer-focused talent marketing division in the U.S., connecting brands with soccer players and creators for partnerships, appearances, and World Cup-cycle campaigns.

Ownership category

akta.pro rank

Product category

Talent Management Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYHSACAHAK

Talent Agency & Representation Services

Home & Personal Services/Event & Personal Concierge Services/Entertainment Booking & Talent Management

SECONDARYMPAAAHAB

Creator Talent Management & Representation

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Influencer & Creator Marketing Agencies

SECONDARYMPAIAGAA

Full-Service Artist Management

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Artist Management & Agencies

SECONDARYMPAIAGAF

Brand Partnerships & Endorsement Agencies

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Artist Management & Agencies

SECONDARYMPAKALAI

Performance & Incentive-Based Endorsements (Bonuses, Royalties, Affiliate/CPA Deals)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Sponsorship & Endorsements

SECONDARYHSACAHAE

Celebrity & Influencer Talent Booking

Home & Personal Services/Event & Personal Concierge Services/Entertainment Booking & Talent Management

SECONDARYHSACAHAJ

Brand Ambassadors, Models & Promotional Talent Staffing

Home & Personal Services/Event & Personal Concierge Services/Entertainment Booking & Talent Management

Keywords

• Talent management
• Music management
• Athlete representation
• Brand partnerships
• Influencer marketing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Talent Representation and Management: Commission-based representation of talent across music, sports, comedy, and entertainment. The agency takes a percentage of booking fees, appearance fees, and brand partnership revenues generated through their roster of hundreds of clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

HPA Talent is a full-service talent management agency that represents hundreds of musicians, professional athletes, comedians, celebrities, and digital influencers worldwide, providing career development, brand partnership facilitation, appearance bookings, and live event representation. The agency also operates the largest soccer-focused talent marketing division in the United States, connecting brands with soccer players, creators, and influencers for partnerships, campaigns, and World Cup-cycle activations. Revenue is earned through commissions on booking fees, appearance fees, and brand partnership deals negotiated on behalf of represented talent.

Product overview

HPA Talent operates as a full-service talent management agency offering two interconnected core offerings: (1) Talent Management Services for representing music artists, professional athletes, comedians, celebrities, and entertainment professionals across the entertainment industry, and (2) a dedicated Soccer Talent Marketing Division, which is positioned as the largest soccer-focused talent marketing division in the U.S., connecting brands with soccer talent for brand partnerships, appearances, live events, and World Cup-cycle activations. The company manages hundreds of clients and facilitates brand partnerships and marketing campaigns with major sporting events including the 2026 FIFA World Cup, Women's World Cup, and Olympic cycles.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Management Services Full-service talent management agency representing music artists, professional athletes, comedians, celebrities, reality stars, and digital influencers worldwide. Services include career development, brand partnership facilitation, appearance booking, live event representation, and tour support across the entertainment industry.
• Soccer Talent Marketing Division

Quantifiable outcome

• 130 million+ views generated for signed talent (Dong Kim)
• +2 more outcomes

Named customers60 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wasserman: One of the largest global sports marketing and talent representation firms, Wasserman represents athletes, broadcasters, and creators across multiple sports including soccer. Directly comparable as a sports-talent rep with brand-partnership intermediation at the core of its business.
• Roc Nation: Roc Nation combines music artist management with sports representation (notably through its soccer agency arm). HPA Talent mirrors this music-plus-sports hybrid model and competes for the same brand partnership dollars in entertainment and athletics.
• Brillstein Entertainment Partners: Long-standing talent management and production firm representing actors, musicians, comedians, and athletes. Comparable multi-category representation model with similar emphasis on long-term career management over transactional bookings.

Broad incumbents

• Creative Artists Agency (CAA): A global mega-agency representing artists, athletes, and creators across entertainment and sports. Overlaps with HPA across athlete representation, music, and brand endorsement brokering, but operates at vastly greater scale as part of a broader entertainment portfolio.
• United Talent Agency (UTA): Major U.S. talent agency with sports, music, comedy, and influencer divisions. Competitor in the same multi-category representation space as HPA, with significantly larger bench depth and global infrastructure.
• Endeavor / WME: Global sports and entertainment representation giant (parent of WME) encompassing athlete representation, brand partnerships, and events. Direct competitor for premium brand-talent matching engagements at the top of the market.
• Octagon: Global sports marketing and athlete representation agency (part of IPG). Directly comparable for sports-talent endorsement deals, particularly with soccer players and brand partnership campaigns targeting major sporting events.

Emerging players

• Range Media Partners: Boutique talent management firm representing musicians, actors, athletes, and creators. Comparable as an emerging multi-category talent agency competing for the same mid-tier roster talent and brand partnership mandates.
• M88 (formerly The Montgomery Group): Independent athlete and talent representation firm focused on managing athletes, musicians, and creators. Closely comparable as a mid-size, growing agency pursuing the same brand-partnership intermediation model as HPA Talent.
• Soccer Field Agency: Soccer-specific influencer and creator marketing agency representing top football creators worldwide. Direct competitor in the soccer-focused talent marketing niche where HPA claims category leadership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/hpatalent
• YouTubeyoutube.com/@hpatalent
• Facebookfacebook.com/hpatalent
• Instagraminstagram.com/hpatalent
• LinkedInlinkedin.com/company/hype-projects

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HPA Talent