Woodcraft

What Woodcraft does

Woodcraft Supply LLC is a US-based, privately held specialty retailer of woodworking tools, machinery, materials, and supplies, founded in 1928 and headquartered in Parkersburg, West Virginia. The company operates an omnichannel model comprising 70+ physical retail store locations across 35+ US states, a national e-commerce platform at woodcraft.com, and limited international shipping to Canada. Its product catalog spans eight core categories: woodworking machines (CNC, lathes, planers, jointers, saws, sanders, dust collection), power tools, hand tools, wood and lumber, finishing supplies, hardware, workshop equipment, and kits/projects, sourced from third-party brands such as JET, SawStop, Laguna, Powermatic, Festool, and General Finishes, alongside its own exclusive WoodRiver brand of hand tools and accessories.

The business is primarily a one-time, per-product hardware retailer with no disclosed subscription or membership revenue. Pricing ranges from under $10 for consumables to over $6,000 for industrial machinery, with ShopPay 'buy now, pay later' financing at 0-36% APR offered at checkout. The company monetizes expertise and education alongside the transaction through in-store classes, hands-on demonstrations, a Learning Center blog, how-to videos, free project plans, Woodcraft Magazine, and sponsorship of the Wood Talk podcast. Leadership comprises CEO Samuel Ross III and CFO Dale Herbst.

Woodcraft's customer base is a horizontal, consumer-led mix of passionate hobbyists, small-shop professionals, DIY home-project builders, aspiring woodworkers, and modern makers, all served through a long-tail retail channel with no named enterprise anchors. Geographic reach is concentrated in the contiguous US, with shipping restrictions on certain product categories (e.g., Festool limited to the 50 states) and on flammable items, batteries, and magnets to Alaska, Hawaii, and US territories. There is no evidence of public listing, institutional investors, M&A activity, or restructuring in the source data; the company appears independently owned and operationally stable.

Name

Woodcraft

Legal name

Woodcraft Supply LLC

Website

https://woodcraft.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

251–500 employees

Short description

Woodcraft Supply LLC is a privately held US specialty retailer, founded in 1928 and based in Parkersburg, WV, operating 70+ retail stores and an e-commerce platform selling woodworking tools, machinery, materials, and supplies to hobbyists, small-shop professionals, DIY builders, and makers.

Ownership category

akta.pro rank

Product category

Specialty Retail — Woodworking Tools & Supplies

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Forestry & Logging Equipment (IMAHACAK)

akta.pro secondary industry

Sawmilling & Lumber Production (IMADADAA)

Keywords

• Woodworking tools
• Woodworking machinery
• Hand tools
• Power tools
• Workshop supplies

Headquarters

HQ city

Parkersburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Woodcraft generates revenue primarily through the sale of woodworking tools, machinery, hand tools, hardware, wood materials, finishing products, and workshop equipment through both physical retail stores and e-commerce. They also sell their own exclusive WoodRiver brand of woodworking tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Woodcraft is a specialty retailer that sells woodworking machinery, power tools, hand tools, wood materials, finishing products, hardware, workshop supplies, and project kits through 70+ US retail stores and the woodcraft.com e-commerce site. The company also offers the exclusive WoodRiver private-label tool line and supports customers with in-store classes, demonstrations, and digital learning resources such as Woodcraft Magazine and the Learning Center.

Product overview

Woodcraft is a specialty retail e-commerce platform and brick-and-mortar chain (with 90+ store locations nationwide) offering an extensive catalog of woodworking tools, machinery, supplies, and project materials. The core offering spans multiple product categories: woodworking machines (including CNC, lathes, planers, jointers, saws, sanders, and dust collection from brands like JET, SawStop, Laguna, Rikon, and Powermatic), power tools, hand tools, wood materials, finishing supplies, hardware, workshop equipment, and project kits. Woodcraft's proprietary WoodRiver brand provides quality hand tools, planes, chisels, clamps, and woodworking kits at value pricing. The company supports the woodworking community through in-store classes, demonstrations, and online learning resources via Woodcraft Magazine and the Learning Center.

Differentiator

Problem solved

Functional benefit

Brands

• WoodRiver: Woodcraft's exclusive line of high-quality woodworking tools designed for precision, durability, and value. Includes hand planes, chisels, clamps, vises, dust collection systems, and woodworking kits. Available exclusively at Woodcraft.

Products and services

• Woodworking Machines Complete range of stationary and benchtop woodworking machinery including CNC machines, lathes, planers, jointers, saws, sanders, drill presses, and dust collection equipment from brands such as JET, SawStop, Laguna, Rikon, and Powermatic.
• Power Tools Handheld and stationary power tools including air tools, compressors, drills, rotary tools, routers, handheld sanders, circular saws, jigsaws, reciprocating saws, and woodburning tools from various manufacturers.
• Hand Tools Traditional woodworking hand tools including carving tools, chisels, planes, handsaws, hammers, mallets, marking and measuring tools, knives, scrapers, sharpening equipment, and turning tools from brands such as Woodpeckers, Pfeil, and WoodRiver.
• Wood Dimensional lumber, domestic and exotic wood species, dowels, live-edge slabs, plywood, veneer, edge banding, inlay materials, wood blanks, turning wood, acrylic blanks, and wooden parts for projects.
• Finishing Finishing solutions including brushes, applicators, finish sprayers, glues, adhesives, solvents, stains, paints, dyes, pigments, oils, sealers, shellac, varnish, and wax products from brands such as General Finishes and Rubio Monocoat.
• Hardware Cabinet hardware, door hardware, drawer hardware, furniture hardware, fasteners (nails, staples, nuts, bolts, rivets, screws), kitchen and bath hardware, and miscellaneous mounting supplies.
• Workshop Workshop organization and safety equipment including clamps, shop vacs, storage solutions, safety gear (eye protection, hearing protection, masks, respirators, gloves), workbenches, tool boxes, and workshop accessories.
• Kits & Projects Project kits including pen kits, knife kits, jewelry kits, kitchen project kits, turning kits, craft and model kits, furniture kits, clock movements, caning supplies, casting and resin supplies, and woodworking books, DVDs, and magazines.
• WoodRiver Woodcraft's exclusive line of quality woodworking tools including hand planes, chisels, clamps, vises, dust collection systems, bench tools, and woodworking kits, sold exclusively at Woodcraft and positioned around quality craftsmanship, durability, and value.
• CNC Machines & Laser Machines CNC routers and laser machines for precision woodworking, carving, and engraving applications, along with accessories and carving bits.
• JET JWP-13BTHH 13" Benchtop Planer with Helical Cutterhead Portable thickness planer with helical cutterhead featuring 30 four-sided carbide inserts, 13" width capacity, 6" thickness capacity, 24.6 FPM feed rate, 120V motor with overload protection, and 5-year warranty.
• Classes & Learning In-store woodworking classes, demonstrations, and online learning resources through Woodcraft Magazine, the Learning Center blog, and how-to videos.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Wood Talk PodcastminorGTM or Marketing PartnerWoodcraft is a proud sponsor of the Wood Talk podcast, a woodworking-focused podcast that reaches their target audience of woodworkers and enthusiasts.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rockler Woodworking and Hardware: Rockler operates retail stores and e-commerce selling woodworking tools, hardware, and supplies directly competing with Woodcraft across nearly identical product categories including machinery, hand tools, finishing, and project kits.
• Lee Valley Tools: Lee Valley is a mail-order and online specialty retailer of woodworking tools and accessories with its own Veritas brand of premium hand tools, directly comparable to Woodcraft's WoodRiver exclusive brand and tool-focused catalog.
• Highland Woodworking: Highland Woodworking is a specialty retailer focused on premium woodworking tools, machinery, and accessories, serving the same hobbyist and small-shop professional segments as Woodcraft with a curated catalog.
• Infinity Cutting Tools: Infinity Cutting Tools is a specialty retailer and manufacturer of premium woodworking tools and accessories serving serious hobbyists and small-shop professionals with comparable product depth to Woodcraft.
• Woodpeckers: Woodpeckers manufactures and sells precision woodworking tools and jigs directly to woodworkers, overlapping with Woodcraft's premium tool positioning and serving the same professional and serious hobbyist customers.

Broad incumbents

• Home Depot: Home Depot is a nationwide home improvement big-box retailer carrying woodworking tools, lumber, and supplies as part of a much broader assortment, competing with Woodcraft on commodity items but not on specialty depth or expertise.
• Lowe's: Lowe's is a nationwide home improvement big-box retailer with significant overlap to Woodcraft on power tools, hardware, and lumber categories, but lacks the specialty depth and educational content ecosystem.
• Northern Tool + Equipment: Northern Tool operates retail stores and e-commerce selling power tools, machinery, and equipment with overlapping woodworking categories, competing broadly but not specialized in fine woodworking like Woodcraft.
• Acme Tools: Acme Tools is a multi-channel retailer of power tools, hand tools, and woodworking machinery serving contractors and serious hobbyists with comparable product categories to Woodcraft but without the dedicated woodworking specialization.
• Toolbarn: Toolbarn is an online retailer of power tools, woodworking machinery, and accessories serving both professionals and hobbyists with overlapping product categories and competitive pricing to Woodcraft's catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/woodcraft
• YouTubeyoutube.com/woodcraftmarketing
• Facebookfacebook.com/woodcraftwoodworking
• Instagraminstagram.com/woodcraftsupply
• Pinterestpinterest.com/woodcraftsupply
• TikToktiktok.com/@woodcraftsupply

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodcraft