Galatea

What Galatea does

Galatea AB is a privately held Swedish beverage supplier (dryckesleverantör) founded in 1997 and headquartered in Bromma, Sweden, operating the galatea.se online storefront that offers beer, wine, spirits, cider, and non-alcoholic products to Swedish customers. The website enforces a 20-year age verification gate consistent with Swedish alcohol retail regulations prior to allowing commercial browsing, indicating compliance with the country's licensing framework for beverage commerce. Based on the multi-category product breadth and 28-year operating history, Galatea most likely functions as a wholesale and distribution intermediary between beverage producers and Swedish retail, HoReCa, and consumer channels, though the source does not specify customer mix or channel split.

The product portfolio spans the full alcoholic beverage spectrum (beer, wine, spirits, cider) plus non-alcoholic alternatives, positioning the firm as a multi-category supplier rather than a single-category specialist. Technical disclosure is minimal: the website's asset paths reference a Next.js-based frontend with a CDN-served image pipeline (q_auto, f_auto transformations), but no proprietary technology, AI capability, API surface, or platform architecture is documented. The revenue model is unit-economics-based beverage sales; no disclosed pricing tiers, contract structures, supplier agreements, or subscription mechanics appear in the source material.

The dataset provides limited transparency on capital structure, ownership, leadership, suppliers, partnerships, M&A activity, or revenue. With 101-250 employees and nearly three decades of operating history, Galatea is a mature mid-sized operator in a regulated Swedish market where licensing, supplier relationships, and distribution logistics typically drive competitive positioning, but no source-backed evidence is available to validate specific claims regarding market share, moat strength, or financial performance.

Name

Galatea

Legal name

Galatea AB

Website

https://galatea.se

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Galatea AB is a privately held Swedish beverage supplier founded in 1997 and based in Bromma, Sweden, operating the galatea.se online store selling beer, wine, spirits, cider, and non-alcoholic beverages behind a 20-year age verification gate.

Ownership category

akta.pro rank

Product category

Online Alcohol and Beverage Retail

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI)

akta.pro secondary industries

Beverage Wholesale (Alcoholic & Non-Alcoholic) (AFAIABAH), Bar & Beverage Service Supplies Wholesale (AFAIALAG), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Beverage distribution
• Online alcohol retail
• Wine and spirits
• Beer and cider
• Non-alcoholic beverages

Headquarters

HQ city

Bromma

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

Galatea operates an online store at galatea.se selling a wide range of beer, wine, spirits, cider, and non-alcoholic beverages to Swedish consumers. The company is also positioned as a leading beverage supplier (dryckesleverantör) in Sweden, indicating broader beverage distribution alongside its direct-to-consumer e-commerce channel.

Product overview

Galatea AB is described as a leading beverage supplier (dryckesleverantör) in Sweden. The source content provides minimal detail about the company's product portfolio, containing only an age verification page header and company logo. No specific products, modules, or service offerings are named or described in the provided source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Online store (galatea.se)
• Beverage supply (dryckesleverantör)
• Beer
• Wine
• Spirits
• Cider
• Non-alcoholic beverages

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Carlsberg Sverige: Swedish arm of Carlsberg Group and one of the largest beer and beverage suppliers in Sweden, with a similar on-premise and off-premise distribution model. Directly comparable to Galatea as a major Swedish dryckesleverantör serving HoReCa and retail.
• Spendrups Bryggeri: Major Swedish brewery and broad-line beverage supplier producing beer, cider, soft drinks, and water for the Swedish market. Comparable to Galatea as a multi-category Swedish beverage producer/distributor with deep HoReCa coverage.
• AB InBev Sverige: Swedish operations of Anheuser-Busch InBev distributing global beer brands (Budweiser, Stella Artois, Corona) to Swedish HoReCa and retail. Directly comparable to Galatea as a large beverage wholesaler in the same Swedish market.
• Åbro Bryggeri: Independent Swedish brewery and beverage producer with significant on-premise distribution in northern Sweden. Comparable to Galatea as an independent Swedish family-owned beverage supplier operating in the same HoReCa channel.
• Wineworld Sweden: Swedish wine importer and distributor focused on supplying restaurants and HoReCa with a broad international wine portfolio. Directly comparable to Galatea's wine distribution arm serving Swedish hospitality customers.

Broad incumbents

• Anora Group: Nordic wine and spirits house (formed from Altia and Arcus) operating across the Nordics with broad beverage distribution and brand portfolio. Comparable to Galatea as a multi-category Nordic beverage supplier with significant Swedish footprint.

Emerging players

• Nils Oscar Brewery: Swedish craft brewery and distillery producing beer, whisky, and non-alcoholic beverages, with its own on-premise distribution. Comparable to Galatea as a multi-category Swedish beverage producer reaching restaurants and Systembolaget.
• Selected Wines: Swedish-based wine and beverage distributor serving restaurants and bars with curated international portfolios. Comparable to Galatea as a wine-focused beverage supplier targeting the same Swedish HoReCa segment.

Regional players

• Hartmann's Beverage Group: Nordic beverage group distributing premium beer, wine, and spirits across Scandinavia, including Sweden. Comparable to Galatea as a multi-category beverage supplier in the broader Nordic HoReCa market.

Others

• Concha y Toro / Trivento (Nordic operations): Large South American wine producer with Nordic distribution supplying Swedish on-premise and off-premise channels via local distributors. Adjacent to Galatea as a global wine supplier whose products flow through the same Swedish beverage distribution infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/GalateaBeerSpiritsWine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Galatea