D'usse Cognac
D'usse Cognac is a premium cognac brand founded in 2012 by Jay-Z, owned by Bacardi, and produced at the Château de Cognac in France, selling VSOP and XO expressions globally through retail, hospitality, and direct e-commerce channels.
- Company typePrivate
- Founded2012
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What D'usse Cognac does
D'usse Cognac is a premium cognac brand founded in 2012 by musician and entrepreneur Jay-Z and currently operated and owned by Bacardi-Martini B.V., a subsidiary of Bacardi Limited, the world's largest privately held spirits company. Production is anchored at the Château de Cognac in France, one of the oldest cognac houses with a 200-year legacy, where cellar masters (currently Agathe Boinot, appointed April 2024) apply the traditional Charentaise double-distillation method in copper stills and age eaux-de-vie in French oak barrels across dual climate cellars — humid cellars yielding fruity and floral notes and dry cellars producing woody and spicy profiles.
The product portfolio centers on two core 40% ABV expressions: D'USSÉ VSOP, naturally aged a minimum of 4.5 years with woody, cinnamon, and floral notes, and D'USSÉ XO, aged a minimum of 10 years with ripe blackberry, apricot, dark chocolate, and walnut notes. The line is extended through personalized/engravable SKUs, a 375mL VSOP Flask format, and limited editions tied to cultural moments (notably the 2025 D'USSÉ XO Year of the Snake for Lunar New Year).
The brand operates a hybrid go-to-market model combining direct e-commerce via dusse.com/shop (fulfilled by ReserveBar), physical retail and on-premise hospitality channels, and a celebrity- and ambassador-led marketing engine featuring founder Jay-Z and Global Brand Ambassador Sullivan Doh. Customer segments span cognac enthusiasts, hospitality operators seeking a versatile brown spirit, premium gift buyers, and cultural celebration markets, with geographic reach claimed as global and US shipping restricted in seven states (MA, SC, AL, WV, AR, PA, IL).
D'usse Cognac firmographics
Firmographics- Name
- D'usse Cognac
- Legal name
- Bacardi-Martini B.V.
- Website
- https://dusse.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- D'usse Cognac is a premium cognac brand founded in 2012 by Jay-Z, owned by Bacardi, and produced at the Château de Cognac in France, selling VSOP and XO expressions globally through retail, hospitality, and direct e-commerce channels.
- Ownership category
- akta.pro rank
D'usse Cognac industry classification
Industry- Product category
- Premium Cognac / Aged Spirits
- NAICS
- Distilleries (312140), Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Distilleries (Tasting Rooms) (THAFALAG), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)
Keywords
Where D'usse Cognac is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
D'usse Cognac business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct E-commerce Sales: D'USSÉ sells products directly to consumers through their official website (dusse.com/shop), offering various bottle sizes and personalized options with direct shipping to customers' addresses across permitted jurisdictions.
- Retail Distribution: Products are distributed through physical retail stores, bars, and restaurants as indicated by the store locator functionality and cocktail recipe sections that suggest on-premise consumption channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | D'USSÉ VSOP - Multiple Size Options |
| Unit Pricing | Pay-as-you-go | D'USSÉ XO - Premium Expression |
| Unit Pricing | Pay-as-you-go | D'USSÉ VSOP Personalized (Engraved) |
| Unit Pricing | Pay-as-you-go | D'USSÉ XO Personalized (Engraved) |
| Unit Pricing | Pay-as-you-go | D'USSÉ VSOP Flask |
| Unit Pricing | Pay-as-you-go | D'USSÉ XO Year of the Snake Limited Edition |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
D'usse Cognac product offering
Product offeringCore offering
D'ussé Cognac produces and sells premium cognac spirits crafted at the Château de Cognac in France using the traditional Charentaise method of slow double-distillation in copper stills. The portfolio centers on two core expressions — VSOP (aged minimum 4.5 years) and XO (aged minimum 10 years) — with multiple format, personalization, and limited-edition variants sold via direct e-commerce, retail, and on-premise hospitality channels.
Product overview
D'USSÉ is a cognac brand founded by Jay-Z, crafted at the Château de Cognac. The product portfolio consists of two core cognac expressions: VSOP (aged minimum 4.5 years) and XO (aged minimum 10 years), each available in standard, personalized/engravable, and limited edition formats. The VSOP offers bold, full-bodied flavor with woody, cinnamon, and floral notes, while the XO provides a more luxurious experience with rich berry, apricot, dark chocolate, and walnut notes. Both products feature personalization options for gifting.
Differentiator
Problem solved
Functional benefit
Brands
- D'USSÉ VSOP: The flagship VSOP Cognac, naturally aged for at least four and a half years, with notes of woody aromas, cinnamon, and floral notes.
- D'USSÉ XO
- D'USSÉ XO Year Of The Snake Limited Edition
- D'USSÉ VSOP Flask
- D'USSÉ VSOP Personalized
- D'USSÉ XO Personalized
Products and services
- D'USSÉ VSOP Cognac Flagship VSOP cognac naturally aged for a minimum of four and a half years, made from a selection of the finest eaux-de-vie including some matured in the cellars of the Château de Cognac. Features a powerful bouquet rich in woody notes layered with touches of cinnamon and floral notes, finishing pleasantly smooth and balanced. Available in 1.75L, 750mL, 375mL, and 200mL sizes at 40% ABV.
- D'USSÉ XO Extra Old Cognac Premium extra old cognac aged a minimum of ten years in French oak barrels, with the rarest eaux-de-vie hand-selected by the Maître de Chai. Delivers rich flavor notes of ripe blackberry and apricot, layered with hints of dark chocolate and walnut, culminating in an exceptionally balanced finish. Available in 750mL at 40% ABV. Best enjoyed neat but versatile in premium cocktails.
Quantifiable outcome
- Cognac remains a key asset behind the bar, and D'USSÉ is the perfect brand to continue reinvigorating the category
Companies that use D'usse Cognac
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
D'usse Cognac technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
D'usse Cognac partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bacardi-Martini B.V.coreD'USSÉ is operated and owned by Bacardi-Martini B.V., the largest privately held spirits company in the world. The company manages all aspects of D'USSÉ brand operations including website operations, compliance, privacy policies, and terms of service. Bacardi is registered in Rotterdam, Netherlands and operates globally.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
D'usse Cognac competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks4 records
Key highlights7 records
Customer concentration
D'usse Cognac social profiles
Digital presenceD'usse Cognac financial estimates
Financial estimateRevenue estimate
Valuation estimate
D'usse Cognac leadership team
Management profileNumber of profiles
Profiles4 records
D'usse Cognac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
D'usse Cognac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about D'usse Cognac
What does D'usse Cognac do?
D'ussé Cognac produces and sells premium cognac spirits crafted at the Château de Cognac in France using the traditional Charentaise method of slow double-distillation in copper stills. The portfolio centers on two core expressions — VSOP (aged minimum 4.5 years) and XO (aged minimum 10 years) — with multiple format, personalization, and limited-edition variants sold via direct e-commerce, retail, and on-premise hospitality channels.
Is D'usse Cognac a public or private company?
D'usse Cognac is a private company. It is classified as corporate owned and is currently operating.
When was D'usse Cognac founded?
D'usse Cognac was founded in 2012. It employs 1 to 10 people.
Where is D'usse Cognac based?
D'usse Cognac is headquartered in Chicago, United States, in the North America region.
How does D'usse Cognac make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution.
Does D'usse Cognac have an API?
No public API is recorded for D'usse Cognac.
What industry is D'usse Cognac in?
D'usse Cognac's product category is Premium Cognac / Aged Spirits. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of THAFALAG, Distilleries (Tasting Rooms). Its NAICS code is 312140 and its SIC code is 5180.