Backyard Brewery

What Backyard Brewery does

Backyard Brewery and Kitchen is a privately held, single-location craft brewery and full-service restaurant operating at 1211 South Mammoth Road in Manchester, New Hampshire. The business produces 12 rotating draft beers on-site — including the flagship Lazy Daze New England Hazy IPA, Lawnmower Helles Lager, and a portfolio of seasonal and collaboration brews — alongside a full food menu of appetizers, handhelds, pizzas, and entrees, a curated wine list, and a set of signature cocktails. It also runs a private events and catering vertical with tiered buffet and meeting packages priced from $19 to $38 per person, and offers a packaged canned line for off-premise takeaway.

The business model is direct-to-consumer across three revenue streams: on-site dining and bar sales, takeout via the Toast Tab online ordering platform, and private event/catering bookings. Pricing is unit-based (per draft pour, per plate, per guest) with statutory NH meal tax (9%) added to food and beverage sales. Go-to-market is local, supported by organic social channels (Facebook, Instagram), a Google Business listing, an email newsletter, and a SpotHopper-powered website that handles reservations and event inquiries. Ownership rests with founders Marcus Doucet and Joya Doucet, and the company operates with 1–10 employees.

The technology footprint is conventional restaurant SaaS — Toast Tab for digital ordering and gift cards, and SpotHopper for the website, reservations, and event management — with no proprietary platform, no disclosed data assets, and no AI/ML capabilities. Backyard Brewery and Kitchen is best characterized as a single-unit, on-premise hospitality business whose value is concentrated in proprietary beer recipes, local community ties (co-brews with Bierderman's Deli; cause partnerships with Junior Service League of Concord), and a diversified consumer revenue mix rather than any scalable technology or platform layer.

Name

Backyard Brewery

Legal name

Backyard Brewery and Kitchen

Website

https://backyardbrewerynh.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Backyard Brewery and Kitchen is a privately held, single-location craft brewery and restaurant in Manchester, New Hampshire, producing 12 on-site draft beers and serving a full food and cocktail menu to local diners, private event hosts, and takeout customers.

Ownership category

akta.pro rank

Product category

Craft Brewery and Brewpub Restaurant

NAICS

Breweries (312120), Drinking Places (Alcoholic Beverages) (722410), Full-Service Restaurants (722511)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Microbreweries & Craft Breweries (THAFALAC), Taprooms & Brewpubs (CRANACAF), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft brewery
• Brewpub dining
• Casual restaurant
• Private event catering
• Craft beer selection

Headquarters

HQ city

Manchester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. On-site Dining: Revenue from food and beverage sales served at the restaurant location, including craft beers, cocktails, wine, and full food menu items.
2. Takeout and Delivery Orders: Online ordering through Toast Tab platform for takeout orders, generating additional revenue beyond on-site dining.
3. Private Events and Catering: Revenue from private dining bookings, group parties, and catering events with dedicated party menus ranging from $19-$38 per person.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Backyard Brewery and Kitchen operates a single-location craft brewery and full-service restaurant in Manchester, NH, brewing 12 rotating draft beers on-site and serving a complete food menu, signature cocktails, and curated wines. The venue also hosts private events, corporate gatherings, and catering with customizable buffet and banquet menus. Online ordering, gift cards, and reservations are supported through Toast Tab and the company website.

Product overview

Backyard Brewery and Kitchen is a single-location brewery and restaurant in Manchester, NH, offering a unified dining and beverage experience. The core offering centers on a rotating selection of craft beers brewed on-site (including flagship Lazy Daze IPA and seasonal releases), complemented by a full food menu featuring appetizers, handhelds, pizzas, and entrées, as well as signature cocktails and curated wines. The restaurant also provides private event and catering services with customizable buffet and banquet menus. Online ordering is available through Toast Tab integration, and reservations can be made through the website. The product portfolio is best characterized as a single unified hospitality experience rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Beer (Rotating Drafts and Bottled/Canned) On-site brewed craft beer lineup featuring 12 rotating draft taps including flagship Lazy Daze IPA (New England Hazy, double dry-hopped), Lawnmower Helles Lager, Bobby California Steam Beer, Spring Fever American Wheat with lemongrass, Ol' Smitty Oatmeal Stout, Just One More SMASH Pale Ale, Milk Money Lactose IPA with blueberries, Hot Honey Blonde, PB Jammin' fruited sour, Dad Joke Hazy Session IPA, Snow Squall Belgian-style Witbier, and Monkee Bars Belgian Dubbel, plus canned to-go options (Light It Up, O'Doyle Rules, Citrus with A Cause, Lawnmower, Lucid). Targeted at craft beer enthusiasts and casual diners.
• Food Menu Full restaurant menu of upscale bar food and American cuisine featuring appetizers (Nachos Problem, Frickles, Wings, Pretzel Tots), garden salads, soups, handhelds (burgers, sandwiches), suppers (ribs, fish and chips, mac and cheese), pizza crafted from IPA dough with cauliflower crust option, a kids menu, and desserts. Priced $6-$37 per item. Targeted at dine-in and takeout customers.
• Signature Cocktails, Wine, and Mocktails Beverage program offering handcrafted signature cocktails (Lavender Lemonade, Mixtape Margarita, Co-Jito, Peggy's Patio Punch, Fruit Salad Sangria, Green Tea-a-tini, Mexican Candy Margarita, Bourbon of Sunshine Mule, Duck Duck Tito's) at $13-$16, mocktails at $7-$8, a curated wine list (Pinot Grigio, Sauvignon Blanc, Riesling, Chardonnay, Pinot Noir, Merlot, Cabernet Sauvignon, Prosecco) at $9-$14 per glass, and happy hour specials. Targeted at dine-in guests and cocktail consumers.
• Private Event and Catering Services Private dining space and full-service catering for birthdays, anniversaries, rehearsal dinners, corporate events, and group celebrations, with customizable menus including Dinner Buffets ($35-$38/person), Meet and Greet ($27/person), Breakfast Buffets ($19-$22/person), Brunch ($25/person), Lunch Buffets ($22-$25/person), Elegant Displays ($160-$325), and hot/cold hors d'oeuvres ($140-$190 per 50 pieces), plus meeting and conference packages such as the Triple Play at $18/person. Targeted at private event hosts and corporate event planners.
• Online Table Reservations Website-based reservation system allowing customers to book tables in advance at the Manchester, NH location, powered by the SpotHopper platform. Targeted at dine-in customers seeking guaranteed seating.
• Toast Tab Online Ordering and Gift Cards Digital ordering and gift card platform via Toast Tab enabling customers to place takeout orders and purchase gift cards online. Targeted at takeout customers and gift purchasers.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered minor.

• Bierderman's DeliminorStrategic or Co-development PartnerCollaboration brewing partnership for the 'Just One More' SMASH Pale Ale. SMASH (Single Malt and Single Hop) beer using Maris Otter Malt and Mosaic Hops, inspired by and brewed with Bierderman's Deli in Plymouth, NH.
• Junior Service League of Concord, NHminorStrategic or Co-development PartnerCollaboration beer 'Citrus with A Cause' - an American lager brewed to support the organization. Partial proceeds from sales are donated to Junior Service League, which provides support to women and children in crisis.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Lithermans Limited Brewery: Concord, NH small-batch craft brewery operating a taproom with curated, experimental beer releases. Comparable as a New Hampshire craft brewery focused on rotating, small-batch production with on-site consumption.
• Earth Eagle Brewings: Portsmouth, NH craft brewery specializing in gruit-style and historically-inspired beers with a small taproom. Comparable as a New Hampshire craft brewery with a strong experimental/beer-forward identity.

Direct peers

• Smuttynose Brewing Company: New Hampshire craft brewery with a long-standing taproom and restaurant presence in Hampton, NH, producing a wide rotating lineup of craft beers and operating a full kitchen — directly comparable as a New England craft brewery with on-premise food and beverage service.
• Tuckerman Brewing Company: North Conway, NH-based craft brewery with on-site taproom serving house-brewed beers and food. Comparable as an independently owned New Hampshire craft brewery combining in-house brewing with food service in a single location.
• Great North Aleworks: Manchester, NH-based craft brewery operating a taproom with rotating drafts and food, located in the same city as Backyard Brewery — making it a directly comparable local competitor for taproom traffic and draft selection.
• Henniker Brewing Company: Henniker, NH craft brewery with taproom and food offerings, producing a rotating lineup of flagship and seasonal beers — comparable as an independently owned New Hampshire brewpub with on-site beer service and casual dining.
• Able Ebenezer Brewing Company: Merrimack, NH craft brewery and taproom serving house-brewed beers with rotating taps. Comparable as a New Hampshire-based independent craft brewery with taproom experience in the broader Manchester/ southern NH market.

Regional players

• Bear Bones Beer: Lebanon, NH craft brewery with taproom focused on rotating, experimental beers in the Upper Valley region. Comparable as a New Hampshire independent craft brewery operating a single-location taproom model with rotating drafts.

Broad incumbents

• Harpoon Brewery: Boston-based craft brewery operating a large brewery and beer hall with rotating drafts, full kitchen, and event space. Comparable as a New England craft brewery combining on-site brewing, full food service, and event hosting at scale.
• Trillium Brewing Company: Massachusetts-based craft brewery with multiple taproom locations serving rotating flagship and seasonal IPAs and farmhouse ales alongside limited food offerings. Comparable as a multi-location New England craft brewery with strong beer-led brand identity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/backyardbrewerynh
• Instagraminstagram.com/backyardbrewerynh
• Xx.com/BackyardbrewNH
• LinkedInlinkedin.com/company/backyard-brewery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Backyard Brewery