What KellyOCG does

KellyOCG is the outsourcing and consulting arm of Kelly Services Inc. (NASDAQ: KELYA), a publicly traded staffing company founded in 1946. KellyOCG delivers enterprise workforce solutions — primarily Managed Service Provider (MSP) programs for contingent workforce management and Recruitment Process Outsourcing (RPO) for permanent hiring — to large multinational clients. The division reports that 90% of Fortune 100 companies rely on it for talent solutions and operates across 71 countries with 33 in-country teams and four regional delivery centers spanning North America, LATAM, APAC, and EMEA. Industry verticals served include energy, financial services, life sciences, manufacturing, technology, and higher education. Revenue is generated through management fees, transaction processing, supplier commissions on contingent spend, and professional services fees for RPO and consulting engagements; pricing is quote-based and not publicly disclosed. Distribution is via direct enterprise field sales with strategic account management.

The product architecture is anchored by two proprietary AI-driven platforms: Kelly Helix UX, a contingent workforce portal providing single-point access to talent channels, analytics, automated decision support, and chatbot interaction; and Sevayo Insights, an integration and predictive analytics platform for total talent management that forecasts hiring difficulty and time-to-fill. The portfolio is modular, with core MSP Enterprise and GO MSP (mid-market) tiers, RPO, and add-ons including Independent Contractor Complete, Services Procurement, Human Cloud, Direct Sourcing, Identity Management, Integrated Talent Solutions, Talent Consulting, and Payroll Outsourcing. AI capabilities span predictive analytics, recommendation engines, RPA-based process automation, agentic AI for autonomous hiring orchestration, and a Data Storytelling Framework for converting analytics into client-facing narratives.

Following Kelly Services' 2024 acquisition of Motion Recruitment Partners and the February 2025 integration of the Sevenstep brand into KellyOCG, the combined entity ranks among the top five global talent solutions providers and is led by Amy Bush (formerly president of Sevenstep). Recent third-party validation includes HRO Today's 2025 Baker's Dozen #1 Total Workforce Solutions, 2026 Baker's Dozen #1 MSP, and Everest Group's 2025 PEAK Matrix Leader designation for Contingent Workforce Management and Services Procurement. Documented client outcomes include $800M spend under management across 53 countries, $4M in contractor management savings within one year for a global energy client, $1.94M direct business impact with 12.1% cost savings for a global financial services client, 96% offer acceptance with 55-day average time-to-fill for an RPO engagement, and 100% innovation score for a biopharma MSP program.

Name

KellyOCG

Legal name

Kelly Services Inc.

Website

https://kellyocg.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

KellyOCG, the outsourcing and consulting arm of Kelly Services, delivers enterprise MSP, RPO, and integrated talent solutions across 71 countries. It serves 90% of Fortune 100 companies via the proprietary Helix UX and Sevayo Insights AI platforms and ranks among the top five global talent solutions providers.

Ownership category

akta.pro rank

Product category

Workforce Solutions / Talent Management Services

NAICS

Employment Services (5613), Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Help Supply Services (7363), Services-Employment Agencies (7361)

akta.pro primary industry

Vendor Management System (VMS) & MSP-Led Contractor Programs (BPACAGAF)

akta.pro secondary industries

MSP-Integrated RPO (RPO Delivered Alongside MSP) (BPACABAO), Contractor Management Systems (CMS) & Workforce Management (BPACAGAE), Onsite/Managed Staffing Programs (MSP-lite) (BPACACAD), Program & Project Management (PMO) Consulting (BPAHACAL)

Keywords

• Workforce solutions
• Managed service provider
• Recruitment process outsourcing
• Contingent workforce management
• Talent consulting

Headquarters

HQ city

Michigan Center

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Managed Service Provider (MSP) Solutions: KellyOCG manages contingent workforce programs for enterprise clients, providing vendor management, supplier oversight, compliance management, and program administration. Revenue generated through management fees, transaction processing, and supplier commissions based on contingent worker engagement.
2. Recruitment Process Outsourcing (RPO): Full-service recruitment solutions covering permanent hiring, from sourcing to onboarding. Delivered as integrated talent solutions combining RPO with MSP capabilities for total talent management.
3. Specialist Workforce Solutions: Additional workforce solutions including payroll outsourcing, talent consulting, integrated talent solutions, and direct sourcing services. Revenue generated through service fees, consulting engagements, and managed service arrangements.
4. Independent Contractor Solutions: Solutions for managing independent contractor workforces including IC Complete, Services Procurement, Human Cloud, and Identity Management. Revenue from transaction fees and management services.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

KellyOCG is the outsourcing and consulting arm of Kelly Services, providing enterprise workforce solutions including Managed Service Provider (MSP) programs for contingent workforce management, Recruitment Process Outsourcing (RPO) for permanent hiring, and integrated talent solutions. The company serves large organizations with vendor-neutral supplier management, services procurement, independent contractor management, direct sourcing, payroll outsourcing, and talent consulting, powered by proprietary Helix UX and Sevayo Insights platforms.

Product overview

KellyOCG operates as a workforce solutions provider offering a platform-plus-modules architecture centered on two proprietary technology platforms: Kelly Helix (for contingent workforce management) and Sevayo Insights (for permanent/total talent solutions, acquired through Sevenstep). The core product portfolio includes two MSP tiers (Enterprise and GO MSP) for contingent workforce management, RPO for permanent hiring, and multiple add-on modules including Independent Contractor Complete, Services Procurement, Human Cloud, Direct Sourcing, Identity Management, Integrated Talent Solutions, Talent Consulting, and Payroll Outsourcing. These modules can be mixed and matched within the MSP or RPO frameworks to create customized workforce solutions for enterprise clients.

Differentiator

Problem solved

Functional benefit

Brands

• Sevenstep: RPO brand acquired through Motion Recruitment Partners acquisition; provides permanent hiring solutions integrated into KellyOCG's service offerings
• Helix
• Sevayo
• Sevayo Insights
• Kelly Helix
• Helix UX
• GO MSP
• MSP Enterprise
• IC Complete

Products and services

• MSP Enterprise Full-service Managed Service Provider solution for large enterprises requiring comprehensive contingent workforce management. Includes sourcing talent, worker tracking, third-party supplier management, compliance oversight, rate management, and analytics across four regional delivery centers and global hubs.
• GO MSP Mid-market Managed Service Provider solution scaled for smaller contingent populations, designed for faster implementation (half the time of enterprise MSP). Features vendor management technology, centralized order processing, simplified invoicing, and standardized rate cards.
• Recruitment Process Outsourcing (RPO) Talent acquisition solution providing permanent hiring support through custom RPO programs. Includes integrated talent solutions, talent consulting, and a permanent hiring business line formed with Sevenstep and Motion Recruitment Partners.
• Kelly Helix / Helix UX Proprietary one-stop talent portal and user experience platform providing single-point access to contingent workforce management tools, analytics, chatbot support, live chat, and inquiry management. Serves as the central hub for hiring managers to access talent channels and submit requests.
• Independent Contractor Complete (IC Complete) Module for sourcing, engaging, and managing independent contractor talent across the gig economy. Offers a modular approach allowing companies to select and pay only for needed services while ensuring compliance and risk management.
• Services Procurement Solution for managing SOW (Statement of Work) contracts and services buying processes. Simplifies access to services procurement, rate compliance, and supplier management for non-employee workers.
• Human Cloud Streamlined platform for accessing freelance talent from multiple sources in one unified interface. Aggregates talent sourcing across the gig economy to reduce searching time and simplify workforce engagement.
• Direct Sourcing Employer brand-focused talent engagement solution combining company branding with KellyOCG talent expertise. Creates an engaged talent community through private talent pools and direct recruitment capabilities.
• Identity Management (IDM) Worker identity verification and management solution ensuring proper classification and compliance for contingent workforce engagement.
• Integrated Talent Solutions Comprehensive talent management approach combining multiple workforce solutions including MSP and RPO capabilities for integrated enterprise talent management.
• Talent Consulting Strategic consulting services for workforce planning, skills gap analysis, and future skills navigator. Combines workforce expertise with AI-powered technology for strategic workforce planning.
• Payroll Outsourcing Payroll processing and management services for contingent and permanent workers, providing consistent payment and business processes.
• Sevayo Insights

Quantifiable outcome

• 12.1% cost savings achieved for global financial services client with $1.94M direct business impact
• +6 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

One partnership is on record.

• Sevenstep (Motion Recruitment Partners)coreStrategic or Co-development Partner · 26 February 2024Kelly Services acquired Motion Recruitment Partners (parent of Sevenstep) in 2024 and integrated Sevenstep with KellyOCG to form an integrated permanent hiring solutions business line. The combined entity ranks among the top five global talent solutions providers, operating across 71 countries with 33 in-country teams, led by Amy Bush, formerly president of Sevenstep. This strategic integration combines complementary MSP and RPO service offerings.

Scale indicators14 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Randstad Sourceright: Randstad Sourceright is the global MSP and RPO arm of Randstad N.V., one of the largest staffing companies in the world. It is a direct competitor to KellyOCG, offering similar managed service provider and recruitment process outsourcing solutions to enterprise clients across multiple geographies.
• Pontoon Solutions: Pontoon is the MSP/RPO and workforce solutions brand of The Adecco Group, a global staffing leader. It directly competes with KellyOCG in delivering enterprise contingent workforce management and talent acquisition outsourcing programs.
• Cielo: Cielo is a pure-play global RPO and talent acquisition partner serving large enterprises. It competes directly with KellyOCG's RPO offerings and is recognized alongside KellyOCG in analyst reports such as Everest Group's PEAK Matrix.
• ManpowerGroup Solutions: ManpowerGroup Solutions is the MSP, RPO, and Right Management talent arm of ManpowerGroup, another top-five global talent solutions provider. It is a direct competitor to KellyOCG in enterprise MSP and total workforce solutions.
• Alexander Mann Solutions: Alexander Mann Solutions (AMS) is a global RPO and talent solutions provider serving enterprise clients. It directly competes with KellyOCG + Sevenstep for enterprise RPO and total talent management engagements.
• PeopleScout: PeopleScout is the RPO division of TrueBlue, providing enterprise recruitment process outsourcing and talent advisory. It competes directly with KellyOCG's RPO and integrated talent solutions offerings.
• WilsonHCG: WilsonHCG is a global RPO and talent acquisition partner recognized in Everest Group's PEAK Matrix and HRO Today's Baker's Dozen rankings alongside KellyOCG. It directly competes for enterprise RPO and total talent management mandates.
• Guidant Global (IMPACT Group): Guidant Global, part of the IMPACT Group, provides MSP and contingent workforce management solutions. It is a direct competitor to KellyOCG's MSP enterprise offering for managing external workforce spend.

Broad incumbents

• Hays: Hays is a UK-headquartered global staffing and workforce solutions provider with significant MSP and RPO capabilities. It overlaps with KellyOCG in enterprise workforce solutions while also operating broad permanent and temporary staffing businesses.

Emerging players

• Workday (VNDLY / VMS): Workday's acquisition of VNDLY brought VMS and contingent workforce technology directly into a major HRIS suite, enabling direct procurement of VMS without an MSP wrapper. This represents an emerging technology-led threat and adjacent competitor to KellyOCG's bundled MSP service model.

Market position

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kellyocg
• LinkedInlinkedin.com/company/207796

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KellyOCG