Bradley Corporation

What Bradley Corporation does

Bradley Corporation (legal entity Bradley Company, LLC) is a Wisconsin-based manufacturer of commercial washroom fixtures and emergency safety equipment, founded in 1921 and operating today as a wholly-owned subsidiary of Watts Water Technologies, Inc. (NYSE: WTS) following its October 2023 acquisition from five generations of Mullett family ownership. Headquartered in Menomonee Falls, WI, the company employs 501-1,000 people and organizes its portfolio around four product families: handwashing systems (WashBar, Verge Lavatory Systems with Evero natural quartz and Terreon solid surface, Express, Frequency, OmniDeck), emergency safety products (Halo eyewash and eye/face wash, Navigator thermostatic mixing valves, enclosed safety showers, SpinTec showerheads), industrial products (Keltech tankless water heaters, skid systems, washfountains), and specialty products (Euro Partitions, phenolic and Lenox lockers, Elvari and Diplomat washroom accessories, Universal Changing Tables).

The company's core technology differentiation rests on proprietary cast-form materials (Terreon solid surface, Evero natural quartz cast into curved shapes without seams), touch-free integrated handwashing architectures (WashBar all-in-one soap/water/dry), and precision thermostatic valve and emergency fixture engineering protected by a substantial US and foreign patent portfolio. Revenue is generated almost entirely through one-time hardware sales across an 11-vertical specification base — including transportation (DFW, SEA, PDX), entertainment (Disney, Capital One Arena), education, healthcare, petrochemical, energy, manufacturing, and food service — delivered via a dual go-to-market of direct field service representatives who specify with architects and engineers (supported by BIM Revit families, Lunch-and-Learn programs, and the Bradvan mobile showroom) and a national and international distributor network reaching Mexico, China, Australia, and the UAE. Pricing is quote-based through distributors with no disclosed recurring or software revenue component, and products are positioned around water efficiency, ADA and ANSI/ISEA Z358.1 compliance, LEED/GREENGUARD/WELL contributions, and 100+ years of brand equity rather than price competition.

Name

Bradley Corporation

Legal name

Bradley Company, LLC

Website

https://bradleycorp.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bradley Corporation, founded in 1921 and now a subsidiary of Watts Water Technologies, manufactures commercial washroom fixtures (WashBar, Verge lavatories, partitions, lockers) and emergency safety products (Halo eyewash, Navigator thermostatic valves, safety showers) for architects, contractors, and facility owners across transportation, healthcare, education, entertainment, and industrial markets.

Ownership category

akta.pro rank

Product category

Commercial Washroom Fixtures

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Restroom Hygiene & Consumables Services (Supplies, Dispensers, Matting) (BPABABAI)

Keywords

• Commercial washroom fixtures
• Emergency safety equipment
• Industrial plumbing products
• Toilet partitions lockers
• Tankless water heaters

Headquarters

HQ city

Menomonee Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Commercial Washroom Fixtures: Revenue from sale of commercial plumbing fixtures including lavatory systems, washfountains, faucets, partitions, lockers, and washroom accessories. One-time hardware sales with no recurring revenue component.
2. Emergency Safety Products: Revenue from emergency eyewash stations, drench showers, thermostatic mixing valves, and related safety equipment for industrial and commercial applications.
3. Industrial Products: Tankless water heaters, skid systems, and industrial plumbing products for manufacturing, petrochemical, and energy sectors.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Bradley Corporation designs, manufactures, and sells commercial washroom fixtures (lavatory systems, handwashing fixtures, toilet partitions, lockers, washroom accessories) and emergency safety equipment (eyewash stations, drench showers, thermostatic mixing valves). The company also produces industrial products such as tankless water heaters, skid systems, and washfountains for commercial, institutional, and industrial facilities.

Product overview

Bradley Corporation is a leading manufacturer of commercial washroom fixtures and emergency safety products, offering a comprehensive portfolio of integrated solutions for commercial, industrial, and institutional applications. The product portfolio centers on four main categories: (1) Handwashing Products including the all-in-one WashBar, Verge Lavatory Systems with Evero Natural Quartz and Terreon Solid Surface materials, and multiple lavatory system lines (Express, Frequency, OmniDeck); (2) Safety Products including Halo Eyewash fixtures, Navigator Thermostatic Mixing Valves, Enclosed Safety Showers, and SpinTec Showerheads for workplace emergency safety; (3) Industrial Products featuring Tankless Water Heaters, complete Skid Systems for tepid water delivery, and Washfountains; and (4) Specialty Products including Euro Partitions (Loft, Float, Lucent, Highrise, Skyline models), Phenolic and Lenox Lockers, Elvari and Diplomat Washroom Accessories, and Universal Changing Tables. The company also provides supporting services including eLearning programs, Lunch and Learns, Bradvans mobile displays, and free safety site surveys. Products are designed for markets including education, healthcare, entertainment, transportation, manufacturing, energy, petrochemical, and commercial office/retail spaces. In 2023, Bradley was acquired by Watts Water Technologies.

Differentiator

Problem solved

Functional benefit

Brands

• WashBar: Multi-function handwashing technology with touch-free operation
• Verge
• Evero
• Terreon
• Halo
• Navigator
• Elvari
• ProLAST
• SpinTec
• Express
• Frequency
• Lenox
• Bradmar
• Mills
• Keltech

Products and services

• WashBar All-in-one touch-free handwashing fixture combining soap, water, and drying in a single unit, designed for high-traffic commercial washrooms.
• Verge Lavatory Systems Cast-formed natural quartz sink systems with matching Verge soap dispensers and faucets (Crestt, Linea, Metro, Zen series) for commercial applications.
• Express Lavatory Systems Commercial lavatory systems available in multiple station configurations including a 4-station TLX Express model for high-traffic facilities.
• Frequency Lavatory Systems Commercial lavatory systems designed for frequent-use applications in commercial washrooms.
• OmniDeck Lavatory Systems Custom deck lavatory systems for tailored commercial washroom configurations.
• Washfountains Water and space-saving multi-user wash fountains for industrial and commercial applications, available in Quadra-Fount, Multi-Fount, Sentry, and BradMate configurations.
• Halo Eyewash and Eye/Face Wash Emergency eyewash fixtures including swing-activated faucet eyewash, plastic bowl units, and eye/face wash sprayhead assemblies for workplace safety.
• Navigator Thermostatic Mixing Valves Reliable, accurate temperature control valves for emergency eyewash and safety shower applications, ensuring tepid water delivery per ANSI Z358.1.
• Enclosed Safety Showers Fiberglass enclosed emergency safety showers for industrial applications, available in indoor and outdoor configurations.
• SpinTec Showerhead Emergency fixture showerheads with proprietary spinning technology for optimal water distribution and user safety.
• Tankless Water Heaters Electric tankless water heaters (Keltech brand) providing hot water on demand for commercial and industrial applications.
• Skid Systems Complete engineered solutions combining Navigator thermostatic mixing valves, hot water storage tanks, expansion tanks, and control panels for tepid water delivery systems.
• Euro Partitions Modern toilet partitions available in five models (Loft, Float, Lucent, Highrise, Skyline) featuring high design aesthetics, frameless construction, and various materials including phenolic LT and enameled tempered glass.
• Phenolic Lockers Durable phenolic material lockers with anti-bacterial coating and moisture resistance for locker room applications.
• Lenox Lockers Corrosion-proof high-density polyethylene (HDPE) lockers that will not rust, dent, or require repainting.
• Stainless Steel Partitions Classic stainless steel toilet partitions available in smooth or textured finishes for commercial washrooms.
• Bradmar Solid Plastic Partitions Solid plastic toilet partitions offering durability and impact resistance for commercial restroom applications.
• Elvari Washroom Accessories Complete suite of modern washroom accessories including mirrors, soap dispensers, towel dispensers, napkin disposal units, seat cover dispensers, toilet paper dispensers, waste receptacles, and ADA-compliant grab bars and hand dryers.
• Diplomat Washroom Accessories Premium washroom accessory line including liquid soap and gel sanitizer dispensers, napkin disposal units, seat cover dispensers, toilet paper dispensers, and towel dispensers.
• Universal Changing Table Accessible changing stations for public restrooms designed for individuals who cannot use standard handicapped accessible restrooms, meeting 2024 IBC requirements.
• Ligature Resistant Products SafeCare ligature-resistant washroom fixtures designed to reduce self-harm risks in healthcare and behavioral health settings.
• Patient Care Lavatory Units Lavatory units designed for patient safety and staff convenience in healthcare settings.
• Evero Natural Quartz Natural quartz material cast into round and curved shapes with no fabrication or seams, used as a premium surface for lavatory systems.
• Terreon Solid Surface Cast-formed solid surface material (including TerreonRE recycled variant) used for lavatory systems; can be repaired and renewed to minimize replacement.

Quantifiable outcome

• Products designed to reduce water usage compared to standard fixtures
• +1 more outcomes

Named customers12 records

Segments11 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

One partnership is on record.

• U.S. Green Building Council (USGBC)coreStrategic or Co-development PartnerBradley has been an active member of USGBC since June 2004, implementing internal procedures to reduce waste and conserve resources in manufacturing. Bradley products contribute to LEED credits in water efficiency, energy, materials, and indoor environmental quality.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Guardian Equipment: Guardian Equipment specializes in emergency eyewash and safety shower equipment, directly competing with Bradley's Halo, SpinTec, and Enclosed Safety Shower product lines in petrochemical, manufacturing, and laboratory settings.
• Haws Corporation: Haws manufactures drinking fountains, emergency eyewash stations, and drench showers for industrial and commercial applications - a direct competitor to Bradley's Halo eyewash, Enclosed Safety Showers, and related safety product lines.
• Speakman Company: Speakman manufactures emergency eyewash stations, safety showers, and thermostatic mixing valves, directly competing with Bradley's Halo eyewash, SpinTec showerheads, and Navigator valve products for OSHA/ANSI compliance applications.
• Bobrick Washroom Equipment: Bobrick is a primary competitor in commercial washroom accessories (soap dispensers, towel dispensers, partitions, grab bars) - directly competing with Bradley's Elvari and Diplomat accessories lines and Euro/Mills partitions.
• Acorn Engineering (Morris Group International): Acorn Engineering manufactures commercial plumbing fixtures including washfountains, safety equipment, and water heaters, directly competing with Bradley's Washfountains, safety showers, and Keltech tankless water heater products.
• Chicago Faucets (Geberit): Chicago Faucets manufactures commercial-grade faucets, valves, and handwashing systems, directly competing with Bradley's Verge lavatory and faucet portfolio in healthcare, education, and commercial specifications.
• Sloan Valve Company: Sloan is a leading manufacturer of commercial plumbing fixtures including flush valves, faucets, urinals, and handwashing systems, directly competing with Bradley's WashBar, Verge, and ProLAST product lines in commercial washroom specifications.

Broad incumbents

• Kohler Co. Kohler is a large established plumbing manufacturer with a broad commercial product portfolio including toilets, faucets, and washroom fixtures, competing with Bradley's lavatory systems and partitions as a broader incumbent.
• TOTO USA: TOTO is a major global manufacturer of toilets, lavatories, and washlet products with strong commercial presence in healthcare and hospitality, competing with Bradley's Verge and Express lavatory systems as a broader portfolio incumbent.
• American Standard (LIXIL): American Standard, owned by LIXIL, is a major plumbing fixture manufacturer with broad commercial and residential product lines including toilets, faucets, and washroom fixtures - competing with Bradley across multiple categories as a larger portfolio player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bradleycorp
• YouTubeyoutube.com/user/BradleyCorporation
• Facebookfacebook.com/BradleyCorporation
• LinkedInlinkedin.com/company/bradley-corporation
• Instagraminstagram.com/bradley_corporation
• Pinterestpinterest.com/bradleycorp

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bradley Corporation