Relentless Pursuit

What Relentless Pursuit does

Relentless Pursuit, LLC is a US-based, founder-led B2B marketing consulting practice operating under founder Pam Didner. The firm provides professional services across four interlocking categories: speaking and custom workshops (including Microsoft 365 Copilot training built on a proprietary 100-400 tiered curriculum); strategies and revenue growth engagements (go-to-market strategy, fractional CMO, sales enablement, AI marketing strategy, account-based marketing, annual marketing planning); executive and team training (AI literacy workshops and leadership development); and brand and thought leadership development (executive personal branding and 1:1 marketing coaching). The firm also publishes five marketing books under The Modern AI Marketer and related series, produces the B2B Marketing and More podcast, and distributes a free 5-Point AI Readiness Check assessment.

The underlying technology and IP are mostly human-delivered services and codified playbooks rather than software products: the AI Mastery Roadmap (100-400 curriculum), the B2B AI Playbooks with 75+ ready-to-use frameworks, the 90-Day Marketing Acceleration Program, and published content form the methodological backbone. The firm trains on third-party AI stacks (notably Microsoft 365 Copilot and GPT-era generative tools) and does not develop its own AI models or operate a SaaS platform; APIs, SDKs, and developer tooling are not applicable.

Relentless Pursuit is monetized through professional services engagements (consulting retainers, fractional CMO contracts with a stated six-month minimum, and training/workshop delivery), fee-based keynote speaking at corporate events and industry conferences, 1:1 marketing coaching on monthly subscription-style hour packages (15, 20, and 25 hours), and book sales through Amazon. The customer base spans Fortune 1000 enterprises (Microsoft, Cisco, 3M, Intel, IBM, Salesforce, Oracle, Western Alliance Bank, Southwest Airlines), government (US Army), and growth-stage B2B startups, reached primarily through direct enterprise sales and an event-driven demand generation motion. Revenue is not publicly disclosed; the company is bootstrapped, with 1-10 employees and no external funding.

Name

Relentless Pursuit

Legal name

Relentless Pursuit, LLC

Website

https://pamdidner.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Relentless Pursuit is a US-based, founder-led B2B marketing consulting practice offering fractional CMO, GTM strategy, sales enablement, and Microsoft 365 Copilot training to Fortune 1000 enterprises and growth-stage startups globally.

Ownership category

akta.pro rank

Product category

B2B Marketing Consulting

NAICS

Marketing Consulting Services (541613), Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

akta.pro secondary industries

Consultative Selling & Discovery (EDABABAC), Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)

Keywords

• B2B marketing consulting
• Fractional CMO services
• AI marketing strategy
• Sales enablement consulting
• Go-to-market strategy

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Professional Services (Consulting & Training): Revenue primarily from consulting engagements including fractional CMO services, strategic planning consulting, AI training programs, and workshop facilitation. Services delivered directly by Pam Didner with enterprise-level expertise.
2. Keynote Speaking Engagements: Fee-based keynote speaking at corporate events, conferences, and summits across North America, Europe, and APAC. Customized presentations with actionable frameworks.
3. Book Sales: Revenue from published books including The Modern AI Marketer in the GPT Era, The Modern AI Marketer: Guide to Gen AI Prompts, Effective Sales Enablement, and Global Content Marketing.
4. 1:1 Marketing Coaching: Personalized coaching programs offered in flexible monthly packages (15, 20, and 25-hour packages) for marketing professionals seeking career advancement and executive presence development.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Relentless Pursuit is a B2B marketing consulting and training firm founded by Pam Didner that delivers fractional CMO services, keynote speaking, custom workshops, and Microsoft 365 Copilot training. The firm provides go-to-market strategy, sales enablement, account-based marketing, AI marketing strategy, executive coaching, and leadership development for Fortune 1000 enterprises and growth-stage B2B technology companies. All services are delivered personally by Pam Didner, leveraging the proprietary AI Mastery Roadmap (100-400 curriculum), the B2B AI Playbooks, and the 90-Day Marketing Acceleration Program to drive measurable revenue and pipeline outcomes.

Product overview

Relentless Pursuit is a B2B marketing consulting and training firm founded by Pam Didner, offering a comprehensive portfolio of professional services designed to unify sales, marketing, and AI for measurable business growth. The service offering is structured as a consulting/coaching model rather than a software product, organized into four main categories: (1) Speaking & Custom Workshops including keynotes and Microsoft 365 Copilot training; (2) Strategies & Revenue Growth covering go-to-market strategy, fractional CMO, sales enablement, AI marketing strategy, ABM, and strategic planning; (3) Executive & Team Training including AI training workshops and leadership development; and (4) Brand & Thought Leadership including personal branding and marketing coaching. The company also publishes five marketing books under 'The Modern AI Marketer' series and 'Effective Sales Enablement,' runs the 'B2B Marketing and More' podcast, and offers a free '5-Point AI Readiness Check' assessment tool. All services emphasize practical execution, 90-day measurable results, and alignment between sales and marketing teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Keynotes That Move B2B Teams to Action B2B keynote speaking services delivering strategic business transformation through AI marketing, sales-marketing alignment, and digital transformation presentations for corporate events, industry conferences, and virtual summits worldwide.
• Interactive Workshops on Strategy, AI, & Innovation Strategic workshop facilitation and hands-on training covering prompt engineering, AI literacy, marketing planning, and sales-marketing collaboration for B2B teams. Includes post-workshop support and action plan tracking.
• Microsoft 365 Copilot Training Enterprise AI training program for Microsoft 365 Copilot covering Word, Excel, PowerPoint, Outlook, Teams, Loop, Pages, and Notebooks. Four-tier curriculum (100-Foundations, 200-Individual Productivity, 300-Agentic Thinking & Workflows, 400-Team Collaboration) with documented productivity savings of 5-30 hours per employee per month.
• Go-to-Market Strategy & Execution Cross-functional GTM orchestration aligning product, marketing, and sales teams for coordinated product launches. Includes market entry frameworks, positioning, and 12-16 week deployment timelines.
• Fractional CMO: Senior Marketing Leadership Part-time CMO services providing senior marketing strategy and execution for Series A-B companies and growth-stage startups. Includes 30-60-90 day approaches, GTM planning, and 6-month minimum engagement priced 60-70% below a full-time CMO hire.
• Sales Enablement Strategy & Planning Alignment-focused sales enablement connecting marketing-qualified leads to closed revenue through coordinated processes, consistent messaging, and sales-ready content. Targets 15-20% pipeline velocity improvement.
• AI Marketing Strategy Strategic AI implementation consolidating fragmented data into predictive revenue intelligence. Includes data integration, predictive models, and 30-40% marketing efficiency improvement targeting.
• Account-Based Marketing Scalable ABM program delivering targeted engagement across entire target account portfolios. Includes personalization frameworks, sales-marketing coordination, and 3-5x higher conversion rates on target accounts.
• Annual Marketing & Strategic Planning Marketing planning consolidation transforming scattered efforts into unified revenue engines. Includes market sizing, customer journey mapping, and competitive benchmarking.
• AI Training & Workshops AI competency development programs replacing uncertainty with structured frameworks for practical AI literacy tied to real business processes. Includes post-workshop support and 30-day email follow-up.
• Leadership Development Programs Emerging leader development transforming high-performers into strategic leaders through cross-functional influence, executive communication, and measurable behavior change programs.
• Executive Brand & Industry Authority Building Personal branding and thought leadership positioning for career advancement, board positions, and speaking opportunities. Includes LinkedIn optimization and authentic content strategy development.
• 1:1 Marketing Coaching Executive presence and C-suite communication coaching for senior marketing leaders. Includes 90-day execution plans, structured programs offered in 15, 20, and 25-hour monthly packages with built-in rescheduling flexibility.
• Content Strategy & Planning B2B content marketing transforming scattered assets into integrated customer experiences aligned to sales processes. Maps content to pipeline progression and buyer journey stages.
• Messaging Frameworks & Value Proposition Strategic messaging architecture creating consistent value propositions and competitive positioning. Includes competitive audit, internal validation, and 8-14 week delivery timeline.
• The Modern AI Marketer In The GPT Era Book providing proven workflows for moving from experimental AI to total system unification, covering operationalizing generative AI, mastering advanced prompt engineering, and driving predictable revenue.
• The Modern AI Marketer: Guide to Gen AI Prompts AI prompt guide with practical frameworks for content marketing, demand generation, and sales enablement using generative AI tools.
• Effective Sales Enablement Book on aligning sales and marketing teams through coordinated processes, consistent messaging, and sales-ready content frameworks.
• Global Content Marketing Foundational guide to global content marketing strategy and implementation across international markets.
• The Modern AI Marketer Earlier edition of the Modern AI Marketer series introducing AI applications in B2B marketing contexts.

Quantifiable outcome

• 5-25% growth for global firms through integrated revenue engines
• +6 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MarketingProfs: Long-standing B2B marketing training, events, and content publisher. Comparable as a B2B marketing training and education destination, but at significantly larger scale and broader scope than Relentless Pursuit.
• Chief Outsiders: Largest fractional CMO firm in the U.S., employing hundreds of part-time CMOs. Comparable business model for the fractional CMO service line, but at much greater scale and with structured delivery infrastructure.
• Content Marketing Institute: Founded by Joe Pulizzi; offers Content Marketing World conference, training, and consulting. Comparable on content marketing strategy, training, and thought leadership, but at greater institutional scale.

Direct peers

• Drew Neisser: Founder of Renegade B2B and the CMO Huddles community. Comparable as a B2B marketing consultant focused on CMO-level strategy, community-driven thought leadership, and keynote speaking.
• Marketing AI Institute: Founded by Paul Roetzer, the institute offers AI marketing training, events (MAICON), consulting, and an online community. Directly comparable on the AI marketing strategy and training offering for B2B marketers.
• Mark Schaefer: B2B marketing consultant, keynote speaker, and multi-book author (Known, Marketing Rebellion, Cumulative Advantage). Directly comparable as a solo high-profile B2B marketing consultant monetizing a personal brand through speaking, consulting, and books.
• Ann Handley: B2B marketing keynote speaker, author (Everybody Writes, Content Rules), and CCO of MarketingProfs. Comparable through keynote speaking, books, and B2B content marketing training offered as a solo brand.
• Lori Richardson: B2B sales and sales enablement consultant, author, and keynote speaker. Comparable through sales enablement training, fractional sales leadership, and B2B sales-marketing alignment services.
• Ardath Albee: B2B marketing strategist specializing in Account-Based Marketing, content strategy, and sales-marketing alignment. Closely comparable on ABM consulting and B2B content/messaging frameworks, delivered as a solo/small consultancy.
• Carlos Hidalgo: B2B marketing and demand generation consultant with deep ABM and demand-gen expertise. Comparable as a fractional/executive-level B2B marketing advisor serving mid-market and enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pamdidner
• YouTubeyoutube.com/pamdidner
• Facebookfacebook.com/pamdidner
• LinkedInlinkedin.com/in/pamdidner
• Instagraminstagram.com/pamdidner

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relentless Pursuit