What Skydda does

Skydda i Sverige AB is a Swedish B2B distributor of personal protective equipment (PPE), workwear, and occupational health and safety (HMS) solutions for the professional market. The company curates and resells an assortment of approximately 60+ third-party brands — including 3M, Honeywell, Blåkläder, Mascot, and Sundström — alongside two proprietary brands, L.Brador (workwear) and Eris (work gloves). Product categories span head, hearing, eye, and respiratory protection, gloves, safety footwear, and workwear. The customer base consists of B2B employers across manufacturing, construction, service, logistics, and warehouse sectors in Sweden, with both professional workers (as end users) and corporate buyers (as procurement decision-makers) as the primary segments.

The underlying technology is a B2B e-commerce platform augmented by EDI, API, and punch-out procurement integrations that embed Skydda's catalog directly into enterprise purchasing systems. Value-added services include legally mandated respiratory protection fitting tests (tillpassningstest) and a structured knowledge bank covering Swedish workplace safety regulation and proper PPE use. The technology stack is conventional distribution commerce rather than AI-augmented; no AI/ML capabilities are disclosed in the source data.

The business model is B2B distribution of physical safety products, supplemented by service revenue from fitting tests and content/knowledge resources. Pricing is quote-based for registered business customers, with multi-year contract cadences implied. Go-to-market combines direct enterprise sales, a self-serve e-commerce channel, a reseller/återförsäljare network, and procurement-system integrations. Skydda became a wholly-owned subsidiary of Ahlsell effective July 1, 2025, and is currently executing a material operational restructuring — new headquarters in Ulricehamn (March 2026), a larger warehouse in Hallsberg (live May 2026), and a new IT environment — to scale distribution capacity under the new ownership.

Name

Skydda

Legal name

Skydda i Sverige AB

Website

https://skydda.se

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Skydda is a Swedish B2B distributor of personal protective equipment and workwear, curating 60+ third-party brands alongside own brands L.Brador and Eris for professional markets in construction, industry, and logistics. Now an Ahlsell subsidiary, it sells via direct sales, e-commerce, resellers, and EDI/API/punch-out integrations.

Ownership category

akta.pro rank

Product category

Workplace Safety Equipment Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

PPE, Safety & Infection Control Supplies Distribution (JanSan-adjacent) (CRAOAGAK)

akta.pro secondary industries

Safety, PPE & Workwear Retail (Gloves, Respirators, Eye/Ear Protection) (CRAIADAK), Disposable Protective Apparel (Coveralls, Gowns, Shoe Covers) (CRAAALAM)

Keywords

• Personal protective equipment
• Occupational workwear
• Workplace safety solutions
• PPE distribution
• Industrial safety gear

Headquarters

HQ city

Ulricehamn

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. PPE and Safety Equipment Sales: Skydda generates revenue through the sale of personal protective equipment (PPE), workwear, and occupational health and safety (HMS) products. The company offers products across categories including head protection, hearing protection, eye protection, respiratory protection, gloves, footwear, and clothing.
2. Professional Services: Fit-testing services for respiratory protection equipment (tillpassningstest av andningsskydd) provided to employers to ensure proper fit of protective equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Skydda distributes and supplies personal protective equipment (PPE), workwear, and occupational health and safety (HMS) solutions to professional business customers across Sweden. The offering covers head, hearing, eye, and respiratory protection, gloves, safety footwear, and workwear clothing, sold under own brands L.Brador and Eris and a curated set of third-party brands. The company pairs this product portfolio with B2B e-commerce, EDI/API/punch-out procurement integrations, and respiratory protection fit-testing services.

Product overview

Skydda is a B2B supplier of occupational health and safety equipment and workwear for the professional market. The company operates a multi-brand portfolio strategy, offering its own brands (L.Brador workwear, Eris work gloves) alongside approximately 60+ third-party brands including 3M, Honeywell, Blåkläder, Mascot, and Sundström. Product categories include head protection, hearing protection, eye protection, respiratory protection, gloves, safety shoes/boots, and workwear/clothing. The offering also includes value-added services such as e-commerce, EDI, API integration, punch out procurement solutions, and respiratory protection fitting tests. The company positions itself as simplifying, securing, and making customers' work more profitable.

Differentiator

Problem solved

Functional benefit

Brands

• L.Brador: Workwear brand under Skydda. L.Brador is a workwear brand focused on functional workwear designed for movement and performance in professional environments.
• Eris

Products and services

• L.Brador Workwear Skydda's proprietary workwear brand positioned as 'Made to move, designed to work.' Includes The Workaholic line and series such as Aereo, Omnio, and Momentum covering shorts, cargo pants (piratbyxa), and work pants designed for Nordic professional environments.
• Eris Work Gloves Skydda's proprietary work glove brand focused on making safety simple and accessible for everyone, offering protective work gloves for industrial and service applications.
• Arbesko Tech-serien Safety Footwear Work shoes with running-shoe cushioning technology, built for movement in active work environments as part of Arbesko's Tech series.
• Head Protection (Huvudskydd) Head protection equipment for workplace safety, offered as a product category within Skydda's PPE assortment.
• Hearing Protection (Hörselskydd) Hearing protection equipment for workplace safety, offered as a product category within Skydda's PPE assortment.
• Eye Protection (Ögonskydd) Eye protection equipment for workplace safety, offered as a product category within Skydda's PPE assortment.
• Respiratory Protection (Andningsskydd) Respiratory protection equipment for workplace safety, including tight-fitting respiratory protection that requires individual fit-testing as required by Swedish law.
• Work Gloves (Handskar) Work gloves for hand protection across industrial and service applications, supplementing the Eris own-brand range.
• Safety Shoes and Boots (Skor och stövlar) Protective work shoes and boots for workplace safety, including branded offerings such as Arbesko's Tech series.
• Workwear and Clothing (Kläder) Workwear and clothing for professional use, including shorts, pants, and visibility clothing, anchored by Skydda's own L.Brador brand alongside partner brands.
• E-commerce Service (E-handel) B2B e-commerce platform for online purchasing of safety equipment and workwear, supporting account management, online ordering, and product catalog browsing for registered professional customers.
• Punch-out Procurement Solution Punch-out solution that facilitates and streamlines B2B purchasing by connecting Skydda's product catalog directly into customer enterprise procurement systems.
• Respiratory Protection Fit-Testing (Tillpassningstest andningsskydd) Service for fitting and testing tight-fitting respiratory protection equipment individually for each user, required by Swedish law for employers.

Quantifiable outcome

• Comprehensive knowledge bank on proper use of protective equipment, laws and regulations, and creating safe workplaces

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ahlsell: Pan-Nordic industrial distributor and parent of Skydda following the July 1, 2025 acquisition. Operates overlapping categories (PPE, tools, HVAC, workwear) at much larger scale across Sweden, Norway, Finland and Denmark, and is the natural reference point for valuing Skydda within a broader group.
• Würth: Global industrial supplies and PPE distributor with a strong Swedish and Nordic presence. Competes head-on with Skydda in B2B PPE, workwear and workplace safety catalogs via field sales, e-commerce and integrated procurement tools, and operates at vastly greater scale.
• Bunzl: Global B2B distribution group focused on safety, hygiene and PPE across Europe and North America. While not Sweden-led, Bunzl's operating model (multi-category distribution into enterprise customers via integrated procurement) is a useful global benchmark for Skydda's strategic trajectory within Ahlsell.

Direct peers

• Mascot International: Danish workwear manufacturer and brand distributed by Skydda. Mascot also operates direct B2B channels across the Nordics targeting the same professional end-customers, so it competes for the same wallet share on workwear that Skydda monetizes through distribution and its L.Brador own brand.
• Sundström Safety: Swedish manufacturer of respiratory protection and a Skydda brand partner. Sundström both supplies Skydda and competes on respiratory PPE solutions including fit-testing, so it overlaps directly with one of Skydda's most regulated and defensible product categories.
• Snickers Workwear: Premium Nordic workwear brand owned by Hultafors Group. Competes with Skydda's L.Brador line on functional, design-led workwear for trades and industrial buyers, with overlapping distribution channels and a shared focus on Nordic conditions.
• Arbesko: Nordic safety footwear brand and Skydda partner (highlighted via the Tech-series on Skydda's homepage). Competes on the protective footwear category within Skydda's core assortment and shares the same Nordic design-for-trade positioning.
• Blåkläder: Swedish workwear manufacturer and brand that is both a Skydda supplier and a competitor. Blåkläder sells durable workwear directly to the same professional Swedish buyer base (construction, industrial, service) that Skydda targets, making it a true direct peer on the apparel side of the assortment.
• K&W Value (Industrial division): Nordic B2B distributor with a Swedish industrial supplies operation covering PPE, workwear and consumables. Targets the same B2B professional customer base as Skydda, making it a direct comparison point on assortment breadth, pricing and procurement integration.
• Toolman: Swedish B2B distributor of tools, consumables and PPE for trades and industry. Competes with Skydda in the same Swedish professional market via direct sales and e-commerce, with overlapping categories of workwear, gloves, hearing and eye protection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/skyddaisverige
• Facebookfacebook.com/skyddaisverige
• LinkedInlinkedin.com/company/skydda-ppe-ab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skydda