Parry's Pizzeria & Taphouse

What Parry's Pizzeria & Taphouse does

Parry's Pizzeria & Taphouse is a privately held, multi-state restaurant group founded in 2007 in Parker, Colorado. The company operates 30+ full-service and quick-service restaurant locations across Texas, Colorado, Arizona, and Nevada under two formats: the full-service 'Pizzeria & Taphouse' concept featuring hand-tossed New York-style pizza, fresh wings, calzones, craft beer (up to 72 draft handles at flagship locations), cocktails, and wine; and the lighter 'Sliceria & Taps' sub-brand offering pizza by the slice. The company employs 501-1,000 people and maintains corporate headquarters at 6551 South Revere Parkway, Suite 145, Centennial, Colorado.

The business runs a transaction-fee revenue model across dine-in, takeout, delivery, catering, and gift cards, with a freemium loyalty layer ('Parry's Rewards') that awards $10 per $100 spent and provides targeted perks for teachers, first responders, active military, and veterans. Customer acquisition is anchored on physical retail presence, supplemented by a proprietary iOS/Android mobile app with location services, a direct online ordering portal (parryspizza.orderexperience.net), third-party delivery via Order.online, email, and a multi-platform social presence (Facebook, Instagram, TikTok, Untappd). Community-driven marketing channels include fundraisers (20% of sales donated to qualifying schools, churches, nonprofits, and youth clubs) and brewery pint nights with local craft partners such as Hop & Sting Brewing and Rahr & Sons. The technology stack centers on a restaurant point-of-sale system, an online ordering platform, and the Paytronix-integrated loyalty platform.

The company primarily serves general consumers in the casual dining segment (families, sports fans, groups of friends), with secondary segments in community organizations and corporate/business customers seeking catering. Pricing follows unit-based menu pricing (e.g., the $17.76 Founding Flavors Combo) with daily happy hour and location-specific beer programs. Geographic strategy shows densification in Texas (Tyler, Sugar Land, Weatherford, and additional waitlisted markets) and experimentation with format (Sliceria) and market type (Las Vegas Strip with The Hidden Crave Lounge). The ownership structure is undisclosed, with no public listing, no identified parent company, no venture or private equity backing, and no disclosed funding rounds, suggesting growth has been funded organically from operations.

Name

Parry's Pizzeria & Taphouse

Legal name

Parry's Pizza

Website

https://parryspizza.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Parry's Pizzeria & Taphouse is a privately held, multi-state restaurant group operating 30+ New York-style pizzerias and craft beer taphouses across Texas, Colorado, Arizona, and Nevada, serving families, sports fans, and community organizations since 2007.

Ownership category

akta.pro rank

Product category

Casual dining restaurants

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410), Drinking Places (Alcoholic Beverages) (7224), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Casual dining restaurants
• New York-style pizza
• Craft beer taphouse
• Wings and calzones
• Sports viewing restaurant

Headquarters

HQ city

Centennial

HQ country

United States

HQ region

North America

Offices28 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-In Restaurant Sales: Full-service restaurant revenue from sit-down dining, featuring New York-style pizza, wings, craft beer, cocktails, wine, and other food and beverage items.
2. Takeout and Delivery: Online ordering for takeout and third-party delivery, generating transaction revenue from food and beverage sales through proprietary ordering portal and aggregators.
3. Catering & Events: Catering services for private events, group dining, and fundraisers. Community fundraising program donates 20% of all sales from fundraiser nights to qualifying organizations.
4. Loyalty Program & Gift Cards: Parry's Rewards program with points-based earning and redemption. Gift card sales provide float revenue and drive repeat visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Parry's Pizzeria & Taphouse operates 30+ company-owned casual dining restaurants across Texas, Colorado, Arizona, and Nevada, serving hand-tossed New York-style pizza, fresh never-frozen wings, calzones, craft beer (rotating drafts with up to 72 handles), cocktails, and wine in a sports-viewing taphouse atmosphere. It runs two formats — full-service Taphouse and quicker Sliceria (pizza by the slice) — and offers catering, fundraising events, a mobile app, online ordering, and the Parry's Rewards loyalty program.

Product overview

Parry's Pizzeria & Taphouse operates as a multi-location restaurant chain built around a core offering of New York-style pizza, wings, and craft beer. The company operates two distinct brand formats: the full-service 'Pizzeria & Taphouse' concept featuring hand-tossed pizzas, 72+ tap handles, cocktails, and wine; and the quicker 'Sliceria & Taps' sub-brand offering pizza-by-the-slice service. Supporting the dining experience are digital products including a mobile app (iOS/Android) for ordering, rewards management, and location-based services, plus an online ordering platform. The company also offers catering services, a fundraising program (donating 20% of sales to community organizations), and a loyalty program (Parry's Rewards) that provides points-based rewards, birthday perks, and special offers for first responders and military members.

Differentiator

Problem solved

Functional benefit

Brands

• Parry's Sliceria & Taps: A sub-brand concept for certain locations featuring pizza by the slice.

Products and services

• Parry's Pizzeria & Taphouse (Restaurant Concept) Full-service casual dining restaurant offering New York-style hand-tossed pizza, fresh wings, calzones, craft beer on tap, cocktails, and wine in an energetic sports-viewing atmosphere; targeted at families, sports fans, and groups of friends.
• Parry's Sliceria & Taps (Pizza-by-the-Slice Concept) Quicker-service variant of the restaurant concept centered on pizza by the slice, complemented by draft beer, cocktails, and wine; serves high-throughput individual diners in Colorado locations.
• Catering & Group/Private Dining Catering and private/group dining service for business meetings, team outings, celebrations, and private events; offers scalable food and beverage packages suitable for group occasions.
• Community Fundraising Program Community fundraising program that donates 20% of all sales from designated fundraiser nights to schools, churches, non-profits, youth clubs, and community organizations; supplies custom promotional flyers and event support.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PaytronixcoreTechnology or IntegrationPaytronix is the loyalty program partner powering Parry's Rewards. They handle the points-based rewards system, member management, and personalized offer delivery. The partnership enables the mobile app's loyalty functionality, location-based offers, and birthday pizza rewards.
• Hop & Sting Brewing Co.minorGTM or Marketing PartnerLocal Texas brewery partner for pint nights at The Colony location. Brewery representatives attend events to discuss their craft and distribute promotional merchandise and glassware. Events drive foot traffic and beer sales.
• Rahr & Sons BrewingminorGTM or Marketing PartnerTexas brewery partner for pint nights at The Colony location. Featured beers include Texas Red, Tequila Adios Pantalones, S'more Pug, and Paleta de Mango. Brewery representatives attend to discuss their craft and hand out swag.
• The Hidden Crave LoungeminorOthersPartner venue located at the Las Vegas Strip Parry's location. Appears to be a related hospitality concept that may offer extended entertainment options for the Vegas market.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BJ's Restaurants: BJ's Restaurant Brewhouse operates a comparable full-service concept combining pizza, wings, a deep craft beer program, and a taphouse-style atmosphere. Both brands target casual diners and sports-viewing occasions with extensive tap lists.
• Old Chicago Pizza & Taproom: Old Chicago is one of the closest direct peers: a multi-state pizza and craft beer chain pairing hand-tossed pizza with 30+ taps. Operates in overlapping casual-dining and sports-bar occasions.
• Mellow Mushroom: Mellow Mushroom is a pizza-focused chain with a craft beer-forward bar program and a sports/casual dining atmosphere, directly comparable to Parry's Taphouse positioning and menu mix.
• California Pizza Kitchen: CPK is a full-service pizza-centric casual dining chain with cocktails and a more limited beer focus. Comparable on the dine-in pizza occasion but with a more polished, less taphouse-leaning atmosphere.
• Hopdoddy Burger Bar: Hopdoddy pairs premium casual food with a strong craft beer and cocktail program in a taphouse-style setting. Comparable on the craft-beer-anchored, premium-casual dining positioning even though the hero item is burgers rather than pizza.
• Blaze Pizza: Blaze is a fast-casual build-your-own pizza chain with growing craft beer offerings. Comparable on the pizza hero item but operates in a faster, lower-AOV format than Parry's full-service Taphouse.
• MOD Pizza: MOD Pizza is a fast-casual customizable pizza chain with multiple U.S. locations. Comparable on the pizza-centric concept and multi-unit footprint, though without Parry's taphouse beer program.
• Marco's Pizza: Marco's is a franchise-led pizza chain with strong Texas and Midwest presence, overlapping Parry's core geographies. Comparable on pizza menu and casual dining occasion, but heavily franchised versus Parry's company-owned model.
• Rock & Brews: Rock & Brews combines American casual food (often including pizza) with a deep craft beer program and live music in a sports-bar atmosphere — directly comparable to Parry's taphouse + sports viewing positioning.

Regional players

• DoubleDave's Pizzaworks: DoubleDave's is a Texas-based pizza chain with dine-in, takeout, and a beer program, overlapping Parry's Texas footprint and casual-pizza occasion. Comparable regional player rather than a national direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ParrysPizza
• Instagraminstagram.com/parryspizza
• TikToktiktok.com/@parryspizza
• Xx.com/parryspizza_co
• LinkedInlinkedin.com/company/parryspizza

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parry's Pizzeria & Taphouse