iRad

What iRad does

iRad Medical Diagnostic Centre (卓智醫學掃描診斷中心) is an independent private medical imaging and diagnostic practice founded in 2005 in Hong Kong. It operates 8 diagnostic centres across Hong Kong Island, Kowloon, and Macau, providing MRI, CT, 2D/3D mammography, ultrasound, X-ray, interventional studies, and a proprietary Liver Scan. The practice employs 150+ clinical and support staff — including radiologists, radiographers, and nurses — and has served over 1,000,000 patients to date, making it the largest independent private medical scanning practice in Hong Kong.

The company's primary technical differentiator is its proprietary Liver Scan technology, which holds both FDA 510(k) clearance and NMPA Class III certification, enabling dual-jurisdiction regulatory distribution. iRad operates a referring-doctor network exceeding 4,000 clinicians and maintains strategic partnerships with the Hong Kong Sanatorium & Hospital (for cross-border medical concierge services, including the 2025 Studio City Macau launch), Melco Resorts, and Po Leung Kuk. Revenue is generated principally through fee-for-service scan revenue, with pricing tiers including standard scans at HK$2,000–2,750, a 50%-discount Hospital Authority referral scheme, and premium Whole Body MRI at HK$16,500 through charity channels.

The business model is asset-heavy (multi-site imaging centres, capital-intensive equipment) and patient-pay supplemented by institutional referrals and insurance/corporate accounts. Geographic expansion into the Greater Bay Area via the Macau partnership and FDA/NMPA-certified Liver Scan commercialization represent the principal forward growth vectors beyond organic Hong Kong demand.

Name

iRad

Legal name

iRad Medical Diagnostic Centre

Website

http://www.irad.com.hk/

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

iRad Medical Diagnostic Centre is an independent private medical imaging practice founded in 2005 in Hong Kong, operating 8 diagnostic centres across Hong Kong and Macau. It serves over 1,000,000 patients with MRI, CT, mammography, ultrasound, X-ray, and a proprietary FDA- and NMPA-certified Liver Scan, supported by a 4,000+ referring-doctor network.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

akta.pro secondary industries

Women’s Imaging & Breast Health Centers (HLAFAJAJ), Independent Diagnostic Testing Facilities (IDTFs) & Multi-Specialty Diagnostic Centers (HLAFAKAN)

Keywords

• Diagnostic imaging services
• Medical scanning centre
• MRI and CT scans
• Mammography screening
• Liver fibrosis assessment

Headquarters

HQ city

Central

HQ country

Hong Kong SAR China

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Diagnostic Imaging Services: Fee-for-service medical diagnostic imaging revenue generated from MRI, CT, mammography, ultrasound, X-ray, liver scan, and interventional procedures. Patients pay per examination; prices start from HK$2,000 for CT and HK$2,750 for MRI under HA referral scheme. The company serves both private-pay patients and those funded through insurance, corporate accounts, and public hospital referral schemes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

iRad Medical Diagnostic Centre is Hong Kong's largest independent private professional medical scanning and diagnosis practice, operating eight centres across Hong Kong Island, Kowloon, and Macau. The company offers fee-for-service diagnostic imaging examinations including MRI, CT, 2D/3D mammography, ultrasound, X-ray, liver elastography, and interventional studies. Patients access services directly via walk-in, phone, or online booking, and through physician referrals, the Hospital Authority referral scheme, corporate accounts, and insurance networks.

Product overview

iRad Medical Diagnostic Centre operates as a medical imaging platform offering a comprehensive portfolio of diagnostic imaging services. The company provides nine distinct core services including MRI (Magnetic Resonance Imaging), CT (Computed Tomography), 2D and 3D Mammography (using Hologic Selenia Dimensions system), Ultrasound, Liver Scan (with proprietary patented technology for liver fibrosis and steatosis assessment), General X-Ray, Long Film X-Ray, and Interventional Studies. Services are delivered across multiple locations in Hong Kong (Central, Mong Kok, Jordan) and Macau, with a focus on both private and public sector patients. The company also offers special programs including Hospital Authority referral discounts and charity partnerships with organizations like Po Leung Kuk.

Differentiator

Problem solved

Functional benefit

Products and services

• MRI (Magnetic Resonance Imaging) Magnetic Resonance Imaging service using radio-frequency and powerful magnetic waves to provide detailed diagnostic images of internal body tissues, organs and structures with no radiation. Used for brain tumors, stroke, cancer detection, sports injuries, spinal problems, and reproductive system disorders. Priced from HK$2,750 under Hospital Authority referral scheme.
• CT (Computed Tomography) Computed Tomography scans using X-ray and powerful computers to obtain thin slices of the body and organs, showing detailed images of bones, muscles, fat, blood vessels and organs. Used for diagnosing tumors, determining coronary artery calcium scores, and detecting blocked arteries. Priced from HK$2,000 under Hospital Authority referral scheme.
• 2D Mammogram X-ray examination for detection of breast tumors that cannot be felt by self-examination. Includes screening mammograms for asymptomatic women and diagnostic mammograms for those with signs of breast cancer or lumps.
• 3D Mammogram (Hologic Selenia Dimensions) Hologic Selenia Dimensions 3D Mammography system delivering superior accuracy for detecting invasive breast cancers earlier and reducing callbacks. Uses C-View software for low-dose imaging with 3.7-second scan time, capable of detecting up to 65% more invasive breast cancers compared to 2D mammography alone.
• Ultrasound Noninvasive diagnostic test using high-frequency sound waves to create cross-sectional images of the body in real-time with no radiation. Used to diagnose aneurysms, kidney or gallbladder stones, enlarged organs, liver functions, and to provide ultrasound-guided biopsy.
• Liver Scan Real-time image-guided examination combining transient elastography and ultrasound diagnostic techniques to measure liver stiffness (E-value in kPa) and steatosis (MAP in dB/m). Painless, non-invasive, safe, repeatable, and quantitative. Features patented B-mode image guidance with automatic ROI adjustment and abdominal-obesity enhancement mode. FDA 510(k) and NMPA Class III certified technology with global patent.
• General X-Ray X-ray radiography creating images on photographic film or digitally to diagnose illnesses and injuries. Painless, non-invasive procedure for detecting bone fractures, tumors, pneumonia, injuries, calcifications, foreign objects, and dental problems.
• Long Film X-Ray Long-view radiography enabling single-exposure imaging of the entire lower limb or vertebral column. Single exposure reduces radiation dose and patient movement risk compared to traditional multi-shot acquisition.
• Interventional Studies Ultrasound-guided interventional procedures for diagnosis and treatment.
• Charity Whole Body MRI and Stroke Package Charity whole-body MRI screening and stroke screening packages offered in partnership with Po Leung Kuk. Whole Body MRI at HK$16,500; Stroke Package at HK$9,300; Low Dose Lung CT add-on at HK$1,750. Proceeds donated to Po Leung Kuk's 300+ service units supporting grassroots and disadvantaged communities.

Quantifiable outcome

• Up to 65% more invasive breast cancer detection compared to 2D mammography alone with Hologic 3D Mammography system.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• Hong Kong Sanatorium & HospitalcoreStrategic or Co-development Partner · 18 November 2025iRad's Imaging and Diagnostic Medical Center at Studio City Macau, operated by Melco Resorts, has partnered with Hong Kong Sanatorium & Hospital (103-year legacy) to launch cross-border medical concierge services. The partnership enables integrated care coordination and scheduling between Macau and Hong Kong, serving patients across the Pearl River Delta region. Positioned as support for Macau's '1+4' economic diversification strategy and Greater Bay Area health tourism expansion.
• Po Leung KukflagshipGTM or Marketing Partner · 1 January 2024Charity body check-up partnership: iRad donates all proceeds from designated charity scan packages (Whole Body MRI HK$16,500, Stroke Package HK$9,300, Low Dose Lung CT add-on HK$1,750) to Po Leung Kuk, one of Hong Kong's largest charities founded in 1878, serving 300+ service units for grassroots and disadvantaged communities. The programme runs from January 2024 through October 31, 2024.
• Melco Resorts (Studio City Macau)coreStrategic or Co-development PartneriRad operates its Macau imaging centre within Melco Resorts' Studio City property in Cotai. This resort-integrated healthcare model is part of Macau's economic diversification strategy and health tourism expansion.
• Various International Insurance CompaniesminorChannel Partner/ Reseller/ DistributoriRad has established cooperative relations with various internationally renowned insurance companies as part of its customer network strategy, enabling insured patients to access iRad's diagnostic imaging services.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Quality HealthCare Medical Services (EC Healthcare): Hong Kong's largest private healthcare network offering multi-specialty clinics and diagnostic services. Directly comparable as a private-pay, multi-site outpatient diagnostic provider serving the same Hong Kong consumer base with overlapping imaging and screening offerings.
• Hong Kong Health Check & Medical Diagnostic Centre: Hong Kong-based diagnostic centre specialising in health screening and medical imaging. Direct competitor in the private diagnostic imaging and body-check market with similar modality mix (MRI, CT, ultrasound, mammography) and overlapping Central/Kowloon catchment.
• Medtimes Medical Group: Hong Kong private medical group operating diagnostic imaging and specialist outpatient services. Competes directly with iRad on MRI, CT and health-screening packages for self-pay and insured patients in Hong Kong.
• UMP Healthcare Holdings: Hong Kong-listed outpatient medical services group providing diagnostic imaging, health checks and corporate medical programmes. Closely comparable business model — multi-site private outpatient diagnostic + corporate account motion — and overlapping doctor referral channel.

Broad incumbents

• Hong Kong Sanatorium & Hospital: 103-year-old private hospital operating full inpatient, specialist consultation and imaging services. Now an iRad partner for cross-border GBA care but also a broader incumbent that bundles imaging with hospital services beyond iRad's standalone diagnostic scope.
• Raffles Medical Group: Regional Asian private healthcare operator with diagnostic imaging and health screening across Singapore, Hong Kong and China. Comparable as a multi-modality private-pay diagnostic provider, but operates a broader integrated healthcare platform rather than imaging-only specialty.
• IHH Healthcare Berhad: Asia's largest private hospital group (Mount Elizabeth, Gleneagles, Parkway). Comparable as a regional incumbent offering premium diagnostic imaging inside integrated hospital settings; serves as a benchmark for cross-border Asian healthcare scale.
• RadNet: US-listed largest outpatient imaging network in the United States with ~350 centres. Comparable as a multi-site, multi-modality diagnostic imaging operator demonstrating the asset-light, multi-site economics model iRad could pursue at scale across Asia.

Emerging players

• Doctor Anywhere: Singapore-headquartered digital health platform with telehealth and an expanding diagnostics/tele-radiology offering across Southeast Asia. Comparable as an emerging player intersecting iRad's imaging services category through a tech-enabled, cross-border delivery model.

Regional players

• Healthway Medical Corporation: Singapore-based private medical group with diagnostic imaging and specialist outpatient services. Comparable multi-modality imaging business model, but primarily Singapore-focused; useful proxy for the regional private-pay diagnostic imaging economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/irad-medical-diagnostic-center

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iRad