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BAM Labs

Full company profile

uuid0008h4e

Namestring
BAM Labs
Legal namestring
BAM Labs Inc.
Websiteurl
bamlabs.com
Company typeenum
Private
Founded yearint
2006
Descriptiontext

BAM Labs developed a biometric sensor and sleep monitoring platform designed to detect movements, heart rate, and breathing rate, packaged as the SleepIQ feature embedded in Sleep Number smart beds. The company was founded in 2006 and headquartered in Los Gatos, California, operating with a headcount of 11-50 employees. Its core technical offering is a bed-integrated sensor stack combined with sleep analytics software that delivers personalized sleep data and health insights to end consumers seeking better sleep quality.

On September 14, 2015, Sleep Number (NASDAQ: SNBR) acquired BAM Labs Inc., renaming the entity Sleep Number Labs while retaining the BAM Labs trade name for certain legacy products. Post-acquisition, the subsidiary's role is to manage and develop the SleepIQ feature across the Sleep Number bed portfolio. Distribution of products bearing the SleepIQ technology occurs through Sleep Number's e-commerce storefront at sleepnumber.com and its broader retail network, effectively shifting BAM Labs from a standalone consumer hardware startup to a B2B2C technology provider embedded within a larger smart bed platform.

The pre-acquisition company raised approximately $16.15 million across seven funding rounds between 2009 and 2014, with investors not publicly disclosed. No standalone pricing, ARR, or revenue figure is available for BAM Labs; as a wholly-owned subsidiary of a public company, its financials are reported within Sleep Number's consolidated results. The company's addressable market is the global smart bed technology segment, projected to reach $3.02 billion by 2033 at a 4.8% CAGR, with North America and Asia-Pacific identified as the dominant geographies.

Short descriptiontext

BAM Labs (now Sleep Number Labs) is a wholly-owned subsidiary of Sleep Number that develops the SleepIQ biometric sensor and sleep monitoring platform embedded in Sleep Number smart beds, serving sleep wellness consumers through Sleep Number's retail and e-commerce channels.

Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLos Gatos, United States
HQ citystring
Los Gatos
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
smart bed technology, sleep monitoring devices, biometric sensors, sleep tracking software, health monitoring systems
Industry3 codes
1Sleep Technology & Smart Sleep Devices Retail (Sleep Trackers, Smart Mattresses)
CodeCRAIABAHPrimaryYes
2Neurological Monitoring (EEG, Seizure/Sleep/Neuro Wearables)
CodeHLAHACAEPrimaryNo
3Sleep Diagnostics & Monitoring (PSG/Home Sleep Testing, Actigraphy)
CodeHLAHAGABPrimaryNo
Product category
Sleep Monitoring Technology
Social media profiles1 record
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Technology or R&D, Personnel, Operations, Supply Chain
GTM typeB2C
B2C
Offering typeSoftware
Software
Core offering1 text field

BAM Labs develops a biometric sensor and sleep monitoring device that detects movements, heart rate, and breathing rate. Its SleepIQ technology is integrated into Sleep Number smart beds to deliver personalized sleep tracking, wellness monitoring, and data-driven sleep quality insights for end consumers.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Market growth driven by rising sleep disorder prevalence and healthcare expenditure
Product overview1 text field

BAM Labs, now operating as Sleep Number Labs, offers the SleepIQ® technology—a sleep tracking and monitoring feature integrated into Sleep Number® smart beds. The company was acquired by Sleep Number in September 2015 and renamed, though the BAM Labs trade name is maintained for certain legacy products. SleepIQ serves as the core product offering, providing users with sleep analytics and health metrics.

Product and service1 record
1SleepIQ
CategorySleep tracking software platform
Description

Sleep tracking and wellness monitoring technology integrated into Sleep Number beds that tracks sleep quality, heart rate, and breathing patterns, providing users with sleep analytics and health metrics.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Sleep Number
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2015-09-14
Description

On September 14, 2015, Sleep Number acquired BAM Labs Inc. The company was renamed Sleep Number Labs but continues using the trade name BAM Labs for some legacy products. Sleep Number Labs manages and develops the SleepIQ® feature on Sleep Number® beds.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds7 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

BAM Labs

Sleep Monitoring Technologybamlabs.com

BAM Labs (now Sleep Number Labs) is a wholly-owned subsidiary of Sleep Number that develops the SleepIQ biometric sensor and sleep monitoring platform embedded in Sleep Number smart beds, serving sleep wellness consumers through Sleep Number's retail and e-commerce channels.

What BAM Labs does

BAM Labs developed a biometric sensor and sleep monitoring platform designed to detect movements, heart rate, and breathing rate, packaged as the SleepIQ feature embedded in Sleep Number smart beds. The company was founded in 2006 and headquartered in Los Gatos, California, operating with a headcount of 11-50 employees. Its core technical offering is a bed-integrated sensor stack combined with sleep analytics software that delivers personalized sleep data and health insights to end consumers seeking better sleep quality.

On September 14, 2015, Sleep Number (NASDAQ: SNBR) acquired BAM Labs Inc., renaming the entity Sleep Number Labs while retaining the BAM Labs trade name for certain legacy products. Post-acquisition, the subsidiary's role is to manage and develop the SleepIQ feature across the Sleep Number bed portfolio. Distribution of products bearing the SleepIQ technology occurs through Sleep Number's e-commerce storefront at sleepnumber.com and its broader retail network, effectively shifting BAM Labs from a standalone consumer hardware startup to a B2B2C technology provider embedded within a larger smart bed platform.

The pre-acquisition company raised approximately $16.15 million across seven funding rounds between 2009 and 2014, with investors not publicly disclosed. No standalone pricing, ARR, or revenue figure is available for BAM Labs; as a wholly-owned subsidiary of a public company, its financials are reported within Sleep Number's consolidated results. The company's addressable market is the global smart bed technology segment, projected to reach $3.02 billion by 2033 at a 4.8% CAGR, with North America and Asia-Pacific identified as the dominant geographies.

BAM Labs firmographics

Firmographics
Name
BAM Labs
Legal name
BAM Labs Inc.
Website
https://bamlabs.com
Company type
Private
Founded year
2006
Operating status
Acquired
Headcount range
11–50 employees
Short description
BAM Labs (now Sleep Number Labs) is a wholly-owned subsidiary of Sleep Number that develops the SleepIQ biometric sensor and sleep monitoring platform embedded in Sleep Number smart beds, serving sleep wellness consumers through Sleep Number's retail and e-commerce channels.
Ownership category
akta.pro rank

BAM Labs industry classification

Industry
Product category
Sleep Monitoring Technology
akta.pro primary industry
Sleep Technology & Smart Sleep Devices Retail (Sleep Trackers, Smart Mattresses) (CRAIABAH)
akta.pro secondary industries
Neurological Monitoring (EEG, Seizure/Sleep/Neuro Wearables) (HLAHACAE), Sleep Diagnostics & Monitoring (PSG/Home Sleep Testing, Actigraphy) (HLAHAGAB)

Keywords

  • Smart bed technology
  • Sleep monitoring devices
  • Biometric sensors
  • Sleep tracking software
  • Health monitoring systems

Where BAM Labs is headquartered

Location

Headquarters

HQ city
Los Gatos
HQ country
United States
HQ region
North America

Markets served

BAM Labs business model

Business model
GTM type
B2C
Offering type
Software
Cost components
Technology or R&D, Personnel, Operations, Supply Chain

Distribution channels1 record

BAM Labs product offering

Product offering

Core offering

BAM Labs develops a biometric sensor and sleep monitoring device that detects movements, heart rate, and breathing rate. Its SleepIQ technology is integrated into Sleep Number smart beds to deliver personalized sleep tracking, wellness monitoring, and data-driven sleep quality insights for end consumers.

Product overview

BAM Labs, now operating as Sleep Number Labs, offers the SleepIQ® technology—a sleep tracking and monitoring feature integrated into Sleep Number® smart beds. The company was acquired by Sleep Number in September 2015 and renamed, though the BAM Labs trade name is maintained for certain legacy products. SleepIQ serves as the core product offering, providing users with sleep analytics and health metrics.

Differentiator

Problem solved

Functional benefit

Products and services

  • SleepIQ Sleep tracking and wellness monitoring technology integrated into Sleep Number beds that tracks sleep quality, heart rate, and breathing patterns, providing users with sleep analytics and health metrics.

Quantifiable outcome

  • Market growth driven by rising sleep disorder prevalence and healthcare expenditure

Companies that use BAM Labs

Customer profile

Segments1 record

Ideal customer profiles1 record

BAM Labs technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

BAM Labs partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Sleep NumbercoreStrategic or Co-development Partner · 14 September 2015On September 14, 2015, Sleep Number acquired BAM Labs Inc. The company was renamed Sleep Number Labs but continues using the trade name BAM Labs for some legacy products. Sleep Number Labs manages and develops the SleepIQ® feature on Sleep Number® beds.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

BAM Labs competitors and assessment

Company assessment

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

BAM Labs social profiles

Digital presence

BAM Labs financial estimates

Financial estimate

Revenue estimate

Valuation estimate

BAM Labs leadership team

Management profile

Number of profiles

Profiles1 record

BAM Labs funding detail

Funding detail

Funding overview

Funding rounds7 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

BAM Labs M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAM Labs

What does BAM Labs do?

BAM Labs develops a biometric sensor and sleep monitoring device that detects movements, heart rate, and breathing rate. Its SleepIQ technology is integrated into Sleep Number smart beds to deliver personalized sleep tracking, wellness monitoring, and data-driven sleep quality insights for end consumers.

Is BAM Labs a public or private company?

BAM Labs is a private company. It is classified as corporate owned and is currently acquired.

When was BAM Labs founded?

BAM Labs was founded in 2006. It employs 11 to 50 people.

Where is BAM Labs based?

BAM Labs is headquartered in Los Gatos, United States, in the North America region.

Does BAM Labs have an API?

No public API is recorded for BAM Labs.

What industry is BAM Labs in?

BAM Labs's product category is Sleep Monitoring Technology. Its primary akta.pro industry code is CRAIABAH, Sleep Technology & Smart Sleep Devices Retail (Sleep Trackers, Smart Mattresses), with a secondary code of HLAHACAE, Neurological Monitoring (EEG, Seizure/Sleep/Neuro Wearables).

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