The Money Charity

What The Money Charity does

the UK’s financial capability charity. they believe that being on top of your money means you are more in control of your life, your finances and your debts, reducing stress and hardship. And that being on top of your money increases your wellbeing, helps you achieve your goals and live a happier, more positive life as a result. they proactively provide education, information, advice, and guidance to people of all ages, helping them to manage their money well and increase their financial wellbeing.

Name

The Money Charity

Legal name

The Money Charity

Website

https://themoneycharity.org.uk/

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

The Money Charity is the UKs financial capability charity.

Ownership category

akta.pro rank

Product category

Financial Education Services

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Budgeting & Cash-Flow Management (EDAAAJAA)

akta.pro secondary industry

Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)

Keywords

• Financial education
• Money workshops
• Financial wellbeing
• Budgeting tools
• Financial literacy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations from Individual Supporters: The Money Charity receives donations from individuals who support their mission of building financial wellbeing across the UK. Suggested donation amounts include £11 per young person workshop, £21/month for 23 young people workshops, £30/month for adult workshops, and £45 per adult workshop.
2. Corporate Partnerships and Sponsorship: Companies partner with The Money Charity through strategic partnerships, fundraising campaigns, Charity of the Year nominations, awareness raising, and payroll giving. Vanquis funds the monthly Money Statistics report. Corporate support ranges from £10,000 to £50,000+ for various programmes.
3. Trust and Foundation Grants: Trusts and foundations provide project grants, core funding to scale operations, and future impact funding for research, workshop development, and advocacy. Supporters include the National Lottery Community Fund, Community Foundation for Surrey, and others.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Money Charity delivers free financial education workshops and webinars to children, young people, and adults across all four UK countries, primarily through schools, workplaces, and community organisations. It also distributes free downloadable resources including the Money Manual, Student Money Manual, Budget Builder online tool, and 13 Teacher Resource Packs for KS3 and KS4. The entire programme is offered at no cost to participants and is funded by donations, grants, and corporate partnerships.

Product overview

The Money Charity operates as a financial education and wellbeing organization offering a suite of resources and programs. Its core digital product is the Budget Builder, an online budgeting tool. Complementing this are educational publications including the Money Manual (general money management guide), the Student Money Manual (annual university student finance guide), and Teacher Resource Packs (13 free downloadable packs for KS3/KS4). The charity also delivers Financial Education Money Workshops to schools, workplaces, and community settings across the UK. The portfolio is unified around financial education and capability building, with digital tools and downloadable resources supporting workshop delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Budget Builder: An online tool to help individuals track spending, create budgets, and organize money across bank accounts.
• Money Manual
• Student Money Manual
• Teacher Resource Packs

Products and services

• Budget Builder Self-service online budgeting tool that helps individuals track day-to-day spending, create customised budgets, and organise money across multiple bank accounts. Free to use and aimed at UK consumers seeking to manage personal finances.
• Money Manual Comprehensive guide covering financial wellbeing, everyday financial basics, credit and debt management, saving, and investing. Available free as a digital download or for purchase as a hard copy. Aimed at UK adults seeking a foundational money management resource.
• Student Money Manual Annual guide to student finance and managing money at university. Targeted at post-16/college students considering higher education and first-year undergraduates across the UK.
• Teacher Resource Packs Collection of 13 free downloadable educational packs across Key Stage 3 and Key Stage 4 covering Banking, Budgeting, Credit, Planning for Goals, Savings, Savvy Consumer, and Housing/Renting. Designed for UK teachers delivering financial education in secondary schools.
• Financial Education Workshops and Webinars Interactive workshops and webinars delivered to children, young people, and adults across all four UK countries to build financial capability and wellbeing. Booked by schools, employers, charities, and community groups through the website's Request a Workshop form. Provided free of charge, funded by donations and corporate partnerships.

Quantifiable outcome

• 70% of workshop participants felt they could manage their money well after workshops, up from 30% before
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HeadlinemoneycoreGTM or Marketing PartnerHeadlinemoney Awards serves as Charity Partner for 2026. The Money Charity judges the Diversity and Financial Inclusion Story of the Year award category. This partnership provides visibility in the financial journalism and services industry.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MyBnk: MyBnk is a UK charity that designs and delivers financial education programmes directly to young people in schools and youth organisations, mirroring The Money Charity's core workshop model, target audience, and free-to-participant delivery.
• Young Enterprise: Young Enterprise is a UK charity providing financial literacy, employability, and enterprise education to children and young people through schools and educators, closely overlapping with The Money Charity's primary mission and curriculum-aligned resource model.
• Money Advice Trust: Money Advice Trust is a UK charity providing free debt advice (National Debtline) and financial education resources, overlapping with The Money Charity's financial wellbeing mission for adults and its free, charity-funded delivery model.
• Young Money (Young Enterprise's financial education arm): Young Money is the financial education programme of Young Enterprise, delivering curriculum-linked resources and training to schools across the UK, making it a direct peer for The Money Charity's Teacher Resource Packs and school workshop delivery.

Broad incumbents

• Money & Pensions Service (MaPS): MaPS is a UK government-backed body that coordinates financial wellbeing and capability initiatives across the country, including funding for partner organisations. It operates at significantly larger scale than The Money Charity and shapes the policy environment in which the charity delivers.
• NatWest MoneySense: NatWest's MoneySense programme offers free financial education resources and content for UK schools and adults, backed by a major retail bank. It is a broader, well-funded incumbent competing for the same teacher and parent audience.

Emerging players

• StepChange Debt Charity: StepChange is a UK debt advice charity that also invests in financial education and prevention work targeting financially vulnerable adults, making it a thematic peer for The Money Charity's adult and vulnerable-segment workshops.
• Just Finance Foundation: Just Finance Foundation is a UK charity working on financial inclusion and literacy, particularly in underserved communities. It overlaps with The Money Charity's community and vulnerable-adult segments and its grants/donor funding model.
• National Numeracy: National Numeracy is a UK charity focused on improving numeracy skills, including the money maths underlying financial capability. It shares The Money Charity's adult education and free-resource approach but emphasises numeracy over financial education specifically.

Others

• MSE Charity (Money Saving Expert Foundation): MSE Charity funds and supports financial education and capability projects across the UK. It is both a thematic peer in mission and a documented partner of The Money Charity, but operates more as a grantmaking body than a direct workshop provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TheMoneyCharity
• Facebookfacebook.com/TheMoneyCharity
• LinkedInlinkedin.com/company/themoneycharity
• Instagraminstagram.com/themoneycharity

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Money Charity