Changing Latitudes Real Estate and Property Management
Changing Latitudes is a Florida-based real estate brokerage team operating under iad Real Estate, providing residential buying, selling, and property management services across Tampa/Gulf Coast and Central Florida, led by co-founders Dave and Carrie Courtney.
- Company typePrivate
- Founded2012
- HeadquartersOrlando, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Changing Latitudes Real Estate and Property Management does
Changing Latitudes Real Estate and Property Management is a Florida-based real estate brokerage team operating under the iad (International Assets Discovery) Real Estate franchise, headquartered in Orlando with service coverage across Tampa/Gulf Coast and Central Florida. The team is led by co-founders Dave and Carrie Courtney and offers residential buying and selling services, vacation home expertise, and dedicated property management for long-term and short-term rentals. Its product portfolio centers on an MLS-integrated property search platform with over 2,100 listings, interactive regional mapping, lifestyle-based property filtering (luxury, golf, adult, vacation resort communities), mortgage and affordability calculators, a personalized home valuation tool, an Instant Offer cash-offer program, and virtual tour walkthroughs. The team also operates a property management service line covering tenant placement, rent collection, maintenance coordination, and financial reporting for investor clients.
The business operates on a dual revenue model: commission-based income from real estate transactions (the standard 5-6% brokerage commission, split with iad and individual agents) and recurring property management fees from managed rental portfolios. The go-to-market is sales-led, supported by a multi-channel digital presence including the company website, MLS distribution through Stellar MLS, social media (Facebook, Instagram, YouTube, Pinterest), and an email newsletter with VIP home-list subscriptions. Customer segments include primary residence buyers and sellers (primary), vacation home buyers, real estate investors, property owners/investors seeking management, and lifestyle-focused buyers in niche communities. The team claims $2B+ in annual sales volume and self-describes as the "#1 Real Estate Team in the Nation," though no third-party verification of these claims is provided in the source data.
Changing Latitudes Real Estate and Property Management firmographics
Firmographics- Name
- Changing Latitudes Real Estate and Property Management
- Legal name
- Changing Latitudes Real Estate
- Website
- https://changinglatitudesfl.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Changing Latitudes is a Florida-based real estate brokerage team operating under iad Real Estate, providing residential buying, selling, and property management services across Tampa/Gulf Coast and Central Florida, led by co-founders Dave and Carrie Courtney.
- Ownership category
- akta.pro rank
Changing Latitudes Real Estate and Property Management industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro industry
- Traditional Residential Brokerage (Existing Homes)Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate BrokerageResidential Investment Property Brokerage (SFR/Small Multifamily)Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate BrokerageHealthcare & Senior Housing Real Estate Asset ManagementBusiness & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Asset & Portfolio Management
Keywords
Where Changing Latitudes Real Estate and Property Management is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Changing Latitudes Real Estate and Property Management business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Real Estate Sales Commissions: Traditional real estate commission-based revenue from helping clients buy and sell properties. The team operates under iad Real Estate brokerage.
- Property Management Services: Services for property owners including tenant management, maintenance coordination, and rental management for both long-term and short-term/vacation rentals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for real estate services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Changing Latitudes Real Estate and Property Management product offering
Product offeringCore offering
Changing Latitudes Real Estate and Property Management is a Florida residential real estate team that helps clients buy, sell, and manage homes across the Tampa/Gulf Coast and Central Florida markets. The firm offers full-service buyer and seller representation, an Instant Offer cash-offer program, and ongoing property management covering tenant placement, rent collection, and maintenance coordination for owners and investors.
Product overview
Changing Latitudes Real Estate and Property Management is a Florida-focused real estate brokerage offering an integrated platform combining residential buying and selling services with dedicated property management capabilities. The core offering consists of buyer representation with mortgage and affordability calculators, seller services featuring instant offer programs and home valuation tools, and full-service property management for investors. The product portfolio includes a proprietary property search portal with over 2,100 MLS listings across Tampa/Gulf Coast and Central Florida markets, supplemented by specialized vacation rental listings in resort communities (Storey Lake, Reunion, Solara), interactive mapping tools for community exploration, new construction listing services, commercial office listings, and lifestyle-based property search filters. The company is led by Dave and Carrie Courtney with over 50 years of combined experience and $2B+ in annual sales.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Buying Services Full-service buyer representation for residential properties in Florida, including property search, mortgage and affordability calculators, lifestyle search, perfect home finder tool, and buyer's guide support for primary homes, vacation homes, and investment purchases.
- Real Estate Selling Services Full-service home selling representation for Florida homeowners, including personalized home valuation, home sale calculator, seller's guide, and marketing of properties across MLS and the team's property search platform to help sellers achieve top dollar.
- Property Management Services Comprehensive property management for Florida real estate owners and investors, including tenant placement, rent collection, maintenance coordination, financial reporting, and a free rental analysis for prospective clients, covering long-term and short-term/vacation rentals.
- Instant Offer Program Program allowing eligible Florida home sellers to receive a quick cash offer on their property as an alternative to the traditional listing and sale process, enabling faster transactions.
- Property Search Platform Online property search portal hosted on changinglatitudesfl.com with over 2,100 active listings, supporting advanced filtering by price, beds, baths, property type, and location across Tampa/Gulf Coast and Central Florida markets.
Companies that use Changing Latitudes Real Estate and Property Management
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Changing Latitudes Real Estate and Property Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Changing Latitudes Real Estate and Property Management partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- iad Real Estate (International Assets Discovery)coreThe Changing Latitudes Team operates as a real estate team under the iad Real Estate brokerage. iad is a real estate franchise/brokerage model that provides technology, branding, and support to independent agent teams. The team functions as part of iad Florida LLC.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Changing Latitudes Real Estate and Property Management competitors and assessment
Company assessmentDirect peers
- eXp Realty: eXp Realty is a cloud-based, agent-centric brokerage franchise with a similar team-based operating model. It is the closest structural analog to Changing Latitudes operating under iad, both serving as franchised brokerages where independent teams operate under a shared brand.
- Redfin: Redfin is a technology-driven residential brokerage serving Florida buyers and sellers with an in-house agent model. It is a direct competitor on tech-enabled brokerage services and buyer/seller experience.
- HomeSmart: HomeSmart is a large national brokerage franchise with significant agent presence in Florida. It competes with Changing Latitudes on commission structure, agent recruiting, and residential brokerage services.
Broad incumbents
- Compass: Compass is a national technology-enabled residential brokerage and one of the largest competitors for Florida buyer and seller representation. It competes on agent technology, marketing, and luxury market presence, overlapping heavily with Changing Latitudes' core services.
- Keller Williams Realty: Keller Williams is one of the largest U.S. residential real estate franchise networks, with deep agent teams operating in Florida. It competes directly with Changing Latitudes for buyer and seller representation across Tampa and Central Florida.
- RE/MAX: RE/MAX is a globally recognized real estate franchise with strong Florida presence through affiliated teams and brokerages. It is a directly comparable franchise-style residential brokerage model.
- Coldwell Banker: Coldwell Banker is a long-standing national brokerage franchise with significant Florida market share. It competes with Changing Latitudes across traditional residential brokerage and luxury segments.
- Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national franchise brokerage with strong Florida agent networks. It overlaps with Changing Latitudes on traditional residential, luxury, and relocation-driven transactions.
Emerging players
- Real Brokerage: Real Brokerage is a fast-growing cloud-based residential brokerage competing for agent teams with a tech-led, low-overhead model. It targets similar agent economics and team structures as Changing Latitudes operates within iad.
- Offerpad: Offerpad is an iBuyer-style residential real estate company offering instant cash offers, overlapping with Changing Latitudes' Instant Offer program. Both target Florida sellers seeking faster, hybrid sale experiences.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Changing Latitudes Real Estate and Property Management social profiles
Digital presenceChanging Latitudes Real Estate and Property Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Changing Latitudes Real Estate and Property Management leadership team
Management profileNumber of profiles
Profiles2 records
Changing Latitudes Real Estate and Property Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Changing Latitudes Real Estate and Property Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Changing Latitudes Real Estate and Property Management
What does Changing Latitudes Real Estate and Property Management do?
Changing Latitudes Real Estate and Property Management is a Florida residential real estate team that helps clients buy, sell, and manage homes across the Tampa/Gulf Coast and Central Florida markets. The firm offers full-service buyer and seller representation, an Instant Offer cash-offer program, and ongoing property management covering tenant placement, rent collection, and maintenance coordination for owners and investors.
Is Changing Latitudes Real Estate and Property Management a public or private company?
Changing Latitudes Real Estate and Property Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Changing Latitudes Real Estate and Property Management founded?
Changing Latitudes Real Estate and Property Management was founded in 2012. It employs 11 to 50 people.
Where is Changing Latitudes Real Estate and Property Management based?
Changing Latitudes Real Estate and Property Management is headquartered in Orlando, United States, in the North America region.
How does Changing Latitudes Real Estate and Property Management make money?
Two revenue lines are on record. Real Estate Sales Commissions are the primary driver. The others are property Management Services.
Who are Changing Latitudes Real Estate and Property Management's main competitors?
Direct peers on record are eXp Realty, Redfin and HomeSmart. Broad incumbents are Compass, Keller Williams Realty, RE/MAX, Coldwell Banker and Berkshire Hathaway HomeServices. Emerging players are Real Brokerage and Offerpad.
Does Changing Latitudes Real Estate and Property Management have an API?
No public API is recorded for Changing Latitudes Real Estate and Property Management.
What industry is Changing Latitudes Real Estate and Property Management in?
Changing Latitudes Real Estate and Property Management's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 53121 and its SIC code is 6531.