Eurosecure Denmark

What Eurosecure Denmark does

ESET (legally ESET spol. s r.o., headquartered in Bratislava, Slovakia) is a privately held global cybersecurity vendor founded in 1992 that designs, develops, and sells multilayered endpoint protection, threat detection, and managed security software to consumers, small and medium businesses, large enterprises, and government customers in more than 200 countries. Its core technology stack is built on the proprietary ESET LiveSense multilayered protection engine, the cloud-based ESET LiveGrid threat intelligence network, DNA Detections for behavioral malware identification, Ransomware Shield with automated rollback, and — most recently — the ESET AI Advisor generative-AI assistant for security operations guidance.

The product portfolio is structured as a platform-plus-modules architecture. Consumers subscribe to ESET HOME Security tiers (Essential, Premium, Ultimate) that bundle antivirus, VPN, identity protection with $1M insurance, and ransomware remediation. Businesses deploy the unified ESET PROTECT platform across seven tiers (Entry through MDR Ultimate), with optional modules covering EDR/XDR via ESET Inspect, full disk encryption, mail security, cloud workload protection, vulnerability and patch management, multi-factor authentication, and 24/7 managed detection and response.

ESET monetizes primarily through recurring annual and multi-year subscription licensing (per seat for business, per device for consumers), supplemented by MDR managed services, professional services, OEM/white-label licensing royalties (Dell, Lenovo, Kingston), and affiliate commissions. Go-to-market combines direct e-commerce, field sales for enterprise, a 10,000+ MSP partner program, channel resellers, OEM pre-installation agreements, and a Commission Junction affiliate program paying 20%+ commissions. The company holds 100+ consecutive VB100 awards, 11 consecutive years as an AV-Comparatives top performer, and a Gartner Peer Insights rating of 4.6/5 with a 90% recommendation rate.

Name

Eurosecure Denmark

Legal name

ESET spol. s r.o.

Website

https://eset.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

ESET is a privately held Slovak-founded global cybersecurity vendor founded in 1992 that sells multilayered endpoint protection, XDR, MDR, and consumer security software to over 110 million users across 200+ countries through subscriptions, an MSP channel, and OEM deals with Dell and Lenovo.

Ownership category

akta.pro rank

Product category

Cybersecurity Software (Endpoint Protection)

NAICS

Software Publishers (5132)

akta.pro primary industry

Endpoint Security for End Users (EDR/XDR, Patch/Vuln, Zero Trust Endpoint) (BPAEAIAG)

akta.pro secondary industry

Confidential Computing & Hardware-backed Protection (TEE/HSM) (HDADAFAJ)

Keywords

• Endpoint protection software
• Antivirus and threat detection
• Cybersecurity subscriptions
• Managed detection and response
• Ransomware defense

Headquarters

HQ city

Frederikshavn

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription-based Security Software: ESET generates the majority of revenue through annual and multi-year subscription plans for its security products. Products are tiered with Essential, Premium, and Ultimate tiers for home users, and Entry, Advanced, Complete, Elite, and Enterprise tiers for business users. Subscriptions cover endpoint protection, server security, mobile security, and cloud workload protection. Pricing is per device with volume discounts available.
2. Affiliate Commissions: ESET pays affiliate commissions (20% or more) to partners who refer customers through the Commission Junction platform. Affiliates earn recurring commissions on new purchases and renewals, creating a performance-based revenue share model.
3. OEM/White-label Licensing: ESET licenses its antimalware engine and technology to OEM partners including PC makers (Dell, Lenovo), system integrators, and independent software vendors. Partners can white-label or integrate ESET technology into their products for downstream revenue opportunities.
4. Managed Detection and Response (MDR) Services: 24/7 managed detection and response services combining AI and human expertise, sold as premium add-on services to the core protection platform.
5. Professional Services: Additional revenue from deployment and upgrade services, threat hunting, health checks, authorized training, threat intelligence feeds, and premium support services.

Pricing tiers

Go-to-market motion4 records

Distribution channels9 records

Marketing channels15 records

Core offering

Eurosecure Denmark distributes ESET's cybersecurity software portfolio, providing multilayered endpoint protection, antivirus, ransomware defense, encryption, identity protection, VPN, and managed detection and response solutions. Offerings are sold via subscription tiers to both individual consumers (ESET HOME Security) and organizations ranging from small businesses to large enterprises (ESET PROTECT platform).

Product overview

ESET offers a platform-plus-modules architecture for cybersecurity, combining a unified ESET PROTECT platform for businesses with tiered ESET HOME SECURITY plans for consumers. The business portfolio includes ESET PROTECT Entry, Advanced, Complete, Elite, and Enterprise tiers, each offering escalating protection capabilities including EDR, MDR services, cloud workload protection, and threat intelligence. The consumer lineup spans ESET HOME Security Essential, Premium, and Ultimate tiers, alongside standalone products like NOD32 Antivirus, mobile security apps, and VPN services. Key proprietary technologies include ESET LiveSense (multilayered protection), ESET LiveGrid (cloud threat intelligence), ESET Ransomware Shield, and ESET AI Advisor for intelligent threat guidance. Additional offerings include ESET HOME management portal, security awareness training, and specialized modules for server security, mail security, encryption, and multi-factor authentication.

Differentiator

Problem solved

Functional benefit

Brands

• ESET HOME: A web portal and mobile app enabling users to manage ESET Services and Products associated with their account and devices
• ESET PROTECT
• ESET HOME Security
• ESET NOD32 Antivirus
• ESET LiveSense
• ESET Cybersecurity Awareness Training

Products and services

• ESET HOME Security Essential Entry-level home security subscription providing real-time antivirus, safe banking and browsing, firewall/Wi-Fi protection, smart home protection, and AI-powered threat detection for Windows and macOS devices.
• ESET HOME Security Premium Mid-tier home security subscription adding unlimited VPN traffic (up to 5 devices), encryption for sensitive files, and enhanced privacy features to the Essential tier.
• ESET HOME Security Ultimate Top-tier home security offering comprehensive protection including VPN for routers, unlimited VPN across 70 countries, identity protection with $1M insurance, and ransomware remediation with automated restoration.
• ESET NOD32 Antivirus Standalone antivirus product providing essential protection against viruses, malware, ransomware, and spyware for Windows and macOS devices.
• ESET Small Business Security Set-and-protect security solution for small offices supporting up to 25 devices, combining antivirus, ransomware shield, and easy management.
• ESET Mobile Security for Android Mobile security application for Android devices with antimalware, anti-theft, and MDM capabilities.
• ESET iOS Cyber Security Security solution for iOS devices including iPhone and iPad.
• ESET Smart TV Security Security application for smart TV devices running Android TV.
• ESET VPN Virtual private network service for secure browsing with access to approximately 70 countries and unlimited bandwidth on higher tiers.
• ESET Identity Protection Identity protection service including dark web scanning, credit monitoring, social media monitoring, and identity recovery with $1M insurance.
• ESET Password Manager Digital identity management tool for secure storage of login credentials and secure data sharing.
• ESET PROTECT Entry Entry-level unified cybersecurity platform for small businesses providing endpoint protection, server security, full disk encryption, advanced threat defense, cloud workload protection, vulnerability and patch management, XDR capability, and MFA, starting at 5 devices.
• ESET PROTECT Advanced Mid-tier business protection with multilayered endpoint security, EDR capabilities, advanced threat defense, and MDR services, starting at 25 devices.
• ESET PROTECT Complete Comprehensive business security platform including endpoint protection, cloud apps, workloads, and email security for Exchange and IBM email servers, with MDR service included.
• ESET PROTECT Elite Premium business cybersecurity platform with full EDR capabilities, advanced threat protection, and MDR support.
• ESET PROTECT Enterprise Enterprise-grade cybersecurity platform with cloud and on-premises deployment options, advanced threat defense, EDR, and dedicated support.
• ESET PROTECT MDR Managed Detection and Response service combining AI and human expertise for 24/7 threat detection and rapid incident response.
• ESET PROTECT MDR Ultimate Ultimate MDR offering with comprehensive 24/7 managed detection and response capabilities.
• ESET Premium Support Prioritized, accelerated, and guaranteed support service from expert ESET technicians.
• ESET Cybersecurity Awareness Training Cybersecurity training service to educate employees about security best practices and threat awareness.
• ESET HOME management portal Web portal and mobile app enabling management of ESET services and products, viewing security status, receiving notifications, and sharing subscriptions with family.
• ESET OEM and white-label licensing Licensing of the ESET antimalware engine and technology to OEM partners including PC makers (Dell, Lenovo), system integrators, and ISVs for white-label or embedded security.

Quantifiable outcome

• 99.9% Malware protection rate against infection by malicious files
• +7 more outcomes

Named customers9 records

Segments10 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability8 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• DellcoreOEM/ Whitelabel/ Licensing PartnerDell is a PC manufacturing partner that offers ESET security pre-installed or bundled with Dell computers. This white-label/bundling partnership provides downstream revenue opportunities for ESET and competitive differentiation for Dell.
• LenovocoreOEM/ Whitelabel/ Licensing PartnerLenovo, a major global PC maker, partners with ESET for pre-installation and bundling of security software on Lenovo devices. Partnership enables Lenovo to offer award-winning antivirus as part of their product ecosystem.
• MicrosoftcoreTechnology or IntegrationMicrosoft is listed as a business development partner, indicating technology integration and co-development collaboration between ESET and Microsoft platforms and services.
• Kingston TechnologyminorOEM/ Whitelabel/ Licensing PartnerKingston Technology, a leading memory and storage manufacturer, partners with ESET for security integration on their technology products.
• AppRiverminorChannel Partner/ Reseller/ DistributorAppRiver is a channel partner and distributor for ESET security solutions, reselling to end customers.
• XoperocoreTechnology or IntegrationXopero is a member of the ESET Technology Alliance, offering comprehensive backup and disaster recovery software. Xopero ONE integrates with ESET PROTECT to provide proactive data loss prevention and business continuity. Available in Europe and LATAM.
• Commission JunctioncoreGTM or Marketing PartnerCommission Junction (CJ Affiliate) is ESET's affiliate program management platform. Affiliates earn 20%+ commission on sales through a 45-day cookie window. CJ provides tracking, reporting, and payment services for the affiliate program.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CrowdStrike: CrowdStrike's Falcon platform competes head-to-head with ESET PROTECT in endpoint protection and XDR for mid-market and enterprise. Both companies emphasize AI/ML-driven detection, behavioral analysis, and cloud-delivered management.
• SentinelOne: SentinelOne's Singularity platform directly competes with ESET in next-generation antivirus (NGAV), EDR, and XDR for enterprise. Both target the same buyer with AI-powered, behavioral-based endpoint protection.
• Sophos: Sophos (owned by Thoma Bravo) offers Intercept X endpoint protection that competes directly with ESET's consumer and SMB products. Both vendors position around layered protection, ransomware defense, and MSP-friendly management consoles.
• Trend Micro: Trend Micro competes with ESET across consumer antivirus, SMB endpoint security, and enterprise protection, with direct competitive comparison pages referenced by ESET. Both are legacy AV vendors pivoting to cloud and XDR.
• Bitdefender: Bitdefender is a closely comparable private cybersecurity vendor offering consumer and business endpoint protection with strong independent test results and a similar OEM/licensing business (GravityZone). Both compete in MSP channels and consumer AV.
• Kaspersky: Kaspersky offers an overlapping product portfolio of consumer and business endpoint security, with comparable AI-driven detection technology, international footprint, and independent test scores. Competes head-to-head in many of ESET's markets.
• Norton (Gen Digital): Norton (Gen Digital) competes directly with ESET's HOME Security consumer tier across antivirus, VPN, identity protection, and parental controls, with comparable subscription pricing and cross-sell strategies.

Broad incumbents

• Microsoft Defender for Endpoint: Microsoft bundles Defender for Endpoint into the broader Microsoft 365 and Windows ecosystem, leveraging distribution scale and existing IT relationships. Represents the most significant competitive threat to ESET's enterprise and SMB positioning.
• Palo Alto Networks (Cortex): Palo Alto Networks' Cortex XDR and endpoint products extend a broader networking and SASE portfolio into ESET's category. Competes in enterprise XDR and managed security services for large organizations.

Emerging players

• Malwarebytes: Malwarebytes focuses on consumer and SMB endpoint protection with anti-malware and EDR capabilities, partially overlapping with ESET's lower-tier offerings. A smaller, niche competitor focused on specific use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ESETKnowledgebase
• Facebookfacebook.com/ESET
• Xx.com/esetglobal
• LinkedInlinkedin.com/company/eset
• Instagraminstagram.com/eset

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eurosecure Denmark