Coaster Company of America

What Coaster Company of America does

Coaster Company of America, doing business as Coaster Fine Furniture, is a US-based importer and distributor of residential furniture founded in 1981 (with operations traceable to 1972) and headquartered in Santa Fe Springs, California. The company sources furniture globally from multiple countries to optimize for wood species and craftsmanship, then sells exclusively through an authorized dealer network across the United States, supplemented by permanent showrooms in Las Vegas, Nevada and High Point, North Carolina — the two largest US furniture trade markets. Its product portfolio spans five residential categories: bedroom (beds, sets, headboards, nightstands, dressers, mattresses), living room (sectionals, sofas, loveseats, accent chairs, TV stands, coffee tables), dining room (sets, tables, chairs, counter stools, kitchen islands), home office (desks, bookcases, office chairs, storage), and entryway & decor (hall trees, benches, mirrors, lamps).

The company's core technology and operations combine progressive manufacturing technology with traditional craftsmanship across its global supplier base, producing solid-wood case pieces with wood-veneer over plywood side panels and increasingly feature-rich SKUs such as USB-equipped power recline seating and flame-visualizer upholstered beds. Coaster's digital presence includes a consumer-facing website with an "AI Search Powered by Coaster AI" discovery feature, active Instagram and Facebook brand channels under Coaster Fine Furniture, a content marketing blog publishing weekly decorating and styling content, and digital and print product catalogs. A dealer portal and online dealer locator support the B2B channel, alongside a "Become a Dealer" acquisition program.

Coaster generates revenue through one-time wholesale and retail-equivalent sales of furniture products to residential consumers via its authorized dealer network, with pricing set at the dealer level and not publicly disclosed. The company operates as a privately held corporation with no disclosed institutional investors, parent company, subsidiaries, M&A activity, or funding rounds. End customers are split between residential consumers purchasing for the home and authorized furniture dealers reselling Coaster products through their own retail locations. The company employs between 251 and 500 people and reports no certifications, regulatory actions, patents, trademarks, or formal awards in the available source material.

Name

Coaster Company of America

Legal name

Coaster Fine Furniture

Website

https://coastercompany.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

251–500 employees

Short description

Coaster Company of America, operating as Coaster Fine Furniture, is a US-based importer and wholesale distributor of residential furniture (bedroom, living room, dining, home office, entryway) selling exclusively through an authorized dealer network supported by showrooms in Las Vegas and High Point.

Ownership category

akta.pro rank

Product category

Residential Furniture

NAICS

Furniture Merchant Wholesalers (42321), Furniture and Home Furnishing Merchant Wholesalers (4232), Furniture Retailers (449110)

SIC

Wholesale-Furniture & Home Furnishings (5020), Retail-Furniture Stores (5712)

akta.pro primary industry

Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)

Keywords

• Furniture importer distributor
• Residential furniture
• Bedroom furniture
• Living room furniture
• Dining room furniture

Headquarters

HQ city

Santa Fe Springs

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Furniture Product Sales: Coaster Furniture generates revenue through the sale of furniture products to consumers via authorized dealers. Products are distributed through a dealer network and sold to end consumers through retail locations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Coaster Company of America, operating as Coaster Fine Furniture, is an importer and distributor of residential furniture. It sources and sells a broad catalog of bedroom, living room, dining room, home office, and entryway furniture through a network of authorized dealers across the United States and Mexico.

Product overview

Coaster Company of America is an industry-leading importer and distributor of furniture operating under the Coaster Fine Furniture brand. The company offers a broad portfolio of furniture products across multiple categories including Bedroom (beds, bedroom sets, headboards, nightstands, dressers, chests, mattresses), Living Room (sectionals, sofas, loveseats, accent chairs, sofa beds, ottomans, coffee tables, TV stands), Dining Room (dining sets, dining tables, dining chairs, counter stools, dining cabinets, kitchen islands), Home Office (desks, bookcases, office storage, office chairs), and Entryway & Decor (hall trees, benches, coat racks, mirrors, lamps, clocks). The product line includes named furniture sets such as the Selma Sofa Set, Bowen Sofa, Jacana Power Sofa Chaise with USB charging ports, Tisdall Wingback Bed with flame visualizer lighting, and various dining sets. Featured collections include Ortega, Raleigh, and Robyn. The company emphasizes quality craftsmanship with solid wood construction, quality materials, and progressive technology across their product offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Bedroom Furniture Category of bedroom furniture including beds, bedroom sets, headboards, daybeds, bunk & loft beds, nightstands, dressers, chests, mattresses, and vanities for residential consumers. Named items include the Winslow Bedroom Set (storage bed), Trenton Bedroom Set, Tisdall Upholstered Flame Visualizer Wingback Bed, Henderson Bookcase Bed, and Welsley Wood Panel Bed.
• Living Room Furniture Category of living room furniture including sectionals, sofas, loveseats, accent chairs, sofa beds, ottomans, coffee tables, TV stands, and consoles. Named items include the Selma Sofa Set, Bowen Sofa, Christine Sofa, Scotland Sofa, Dorset Sofa, Jacana Power Sofa Chaise with USB ports, Deerhurst Sofa, Atlantic Modular Sectional, and various swivel accent chairs.
• Dining Room Furniture Category of dining room furniture including dining sets, tables, chairs, counter and bar stools, cabinets, and kitchen islands. Named items include the Arini Dining Set, Adina Dining Set, Alston, Malone, Sherry Rectangular, Antoine, Brockway, and Florence Round Dining Sets.
• Home Office Furniture Category of home office furniture including desks, bookcases, office storage, and office chairs for residential home workspaces.
• Entryway & Decor Category of entryway and decor furniture including hall trees, benches, coat racks, mirrors, lamps, and clocks for residential homes.
• Ortega Collection A furniture collection featured on the Coaster homepage.
• Raleigh Collection A furniture collection featured on the Coaster homepage.
• Robyn Collection A furniture collection featured on the Coaster homepage.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ACME Furniture: Importer and wholesaler of residential furniture sold to dealers across bedroom, dining, and living room. Comparable assortment breadth and channel structure to Coaster.
• Elements International Group: An importer and wholesale distributor of case goods, accent furniture, and upholstery sold through furniture dealers. Mirrors Coaster's importer-distributor model in scale and assortment.
• Homelegance: An importer and wholesaler of residential case goods, upholstery, and accents sold through furniture dealers nationwide. Operates with a very similar sourcing-and-dealer-distribution playbook to Coaster.
• Pulaski Furniture: Long-standing importer and manufacturer of residential furniture, including bedroom, dining, and accent pieces, distributed through dealers. Highly comparable channel and category positioning.
• Furniture of America: A furniture importer and wholesaler offering bedroom, dining, living, and accent assortments distributed through a dealer network across the US. Closely matches Coaster's business model and category mix.
• Global Furniture USA: Importer and distributor of residential furniture offering case goods and upholstery through dealers and select retail. Overlaps Coaster's sourcing-led wholesale model with similar mid-market positioning.

Broad incumbents

• Hooker Furniture: An established furniture company with both manufacturing and importing capabilities distributing through dealers and retail. Comparable channel breadth but with stronger own-manufacturing positioning than Coaster.
• Ashley Furniture Industries: The largest US furniture manufacturer and importer with a global manufacturing footprint and an extensive dealer and retail base. Directly comparable to Coaster's importer-distributor model at substantially greater scale.
• Rooms To Go: A vertically integrated furniture retailer with private-label sourcing and a national store footprint. Competes with Coaster's dealer channel for end consumers across the same bedroom, dining, and living-room categories.

Emerging players

• Wayfair: The leading online-only home furnishings marketplace, bypassing traditional dealer channels. Not a direct wholesale peer but a structural competitor reshaping where and how consumers buy the same product categories Coaster serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/122904594404154
• Instagraminstagram.com/coasterfinefurniture/?hl=en
• Xx.com/coastercompany
• LinkedInlinkedin.com/company/coaster-company-of-america

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coaster Company of America