Centennial Bank

What Centennial Bank does

Centennial Bank is a regional community bank and primary banking subsidiary of Home BancShares, Inc. (NYSE: HOMB), a publicly traded bank holding company headquartered in Conway, Arkansas. Founded in 1998-1999, the bank serves individual consumers, small-to-medium businesses, real estate borrowers, trust and wealth management clients, and insurance customers across six states: Arkansas, Florida, Texas, Tennessee, South Alabama, and New York City. Centennial Bank offers a full-service platform spanning personal banking (checking, savings, CDs, IRAs, HSAs, personal loans, credit cards), business banking (business checking, treasury management, SBA loans, agricultural loans, dealer floor plan financing, association banking), residential mortgage origination through a dedicated Simple Mortgage platform, wealth management via an Ameriprise Financial partnership operating under the Centennial Financial Services and Happy Investment Services brands, and trust services with offices in Arkansas and Florida. Two wholly-owned insurance agency subsidiaries (Centennial Insurance Agency in Arkansas and Cook Insurance Agency in Florida) distribute property, casualty, life, and health insurance products.

The bank's core technology stack is a digital banking platform with online banking (online.my100bank.com) and a mobile banking application available on iOS and Android featuring mobile deposit (daily limit $5,000, monthly $10,000), bill pay, eStatements, text banking, and biometric login. Customers access services through branch locations, Interactive Teller Machines (video-enabled), and integrations with Zelle for peer-to-peer payments, Apple Pay/Samsung Pay/Google Pay mobile wallets, Quicken/QuickBooks for accounting, ClickSWITCH for account switching, Deluxe for check ordering, and SmartVault for document management.

The business model is driven by net interest income from a diversified loan portfolio (commercial, consumer, real estate, agricultural) funded by deposits, supplemented by non-interest fee income from account services, treasury management, and merchant card processing, plus affiliate and referral revenue from Ameriprise Financial wealth advisory partnerships, Sallie Mae student loan referrals, and insurance commission revenue from the two captive agencies. Revenue is concentrated at the parent level in net interest spread economics typical of community banking, with capital deployment supported by record CET1 (15.1%) and risk-based (18.7%) capital ratios and a 42.24% efficiency ratio. The go-to-market motion is sales-led through community-based branch banking and partnerships, with active M&A as a growth lever — most recently the April 2026 acquisition of Mountain Commerce Bancorp, which added approximately $1.77 billion in assets and a Tennessee market footprint.

Name

Centennial Bank

Legal name

Home Bancshares, Inc.

Website

https://my100bank.com

Company type

Public

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Centennial Bank is a regional community bank, subsidiary of Home BancShares (NYSE: HOMB), offering personal banking, business banking, mortgage, wealth management, and insurance across six states, with $10B+ in parent assets and $1.17B in annual revenue.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Cooperative Banks (Member-Owned Commercial/Retail) (FSABAEAF)

Keywords

• Retail banking services
• Commercial banking
• Mortgage lending
• Wealth management
• Community banking

Headquarters

HQ city

Conway

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Net Interest Income: Interest income from loan portfolio including commercial, consumer, real estate, and agricultural loans, offset by interest paid on deposits. Primary revenue driver for the bank holding company.
2. Non-Interest Income: Fees from banking services including account maintenance, ATM usage, wire transfers, and treasury management services.
3. Wealth Management Referral Fees: Revenue sharing arrangement with Ameriprise Financial for referral of wealth management and financial planning customers.
4. Student Loan Referral: Referral fees from Sallie Mae for student loan products sent to the lender.
5. Insurance Commission Revenue: Commission revenue from Centennial Insurance Agency and Cook Insurance Agency subsidiaries offering property, casualty, life, and health insurance products.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels8 records

Core offering

Centennial Bank is a regional community bank that delivers personal banking, business banking, mortgage lending, wealth management, trust services, and insurance products through branch locations, online and mobile platforms, and partnerships. It operates as the primary banking subsidiary of Home BancShares, Inc. (NYSE: HOMB), serving consumers, small-to-medium businesses, and high-net-worth clients across Arkansas, Florida, Texas, Tennessee, South Alabama, and New York City.

Product overview

Centennial Bank is a regional community bank offering a unified platform of banking products and services across multiple channels (branch, online, mobile). The core portfolio includes Personal Banking (checking, savings, loans, insurance), Business Banking (checking, lending, treasury management, SBA loans, agriculture loans), Wealth Management (financial advisory via Ameriprise partnership, trust services), and Mortgage (through Simple Mortgage platform). Related services include insurance agencies (Centennial Insurance Agency in Arkansas, Cook Insurance Agency in Florida), dealer floor plan financing, association banking, and digital banking tools (online, mobile, text banking, Zelle, mobile deposit). The bank operates as a division under Happy State Bank in Texas markets. Services are accessible through branch locations, the main website, dedicated mobile apps, and partner platforms (Simple Mortgage, SmartVault, Ameriprise).

Differentiator

Problem solved

Functional benefit

Brands

• Centennial Financial Services: Wealth management and financial advisory services through partnership with Ameriprise Financial
• Happy Investment Services
• Happy Trust Division

Products and services

• Personal Banking

Quantifiable outcome

• Q1 2026 net income of $118.2 million with 2.09% ROA
• +4 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Mountain Commerce BancorpcoreStrategic or Co-development Partner · 1 April 2026Completed acquisition of Mountain Commerce Bancorp (parent of Mountain Commerce Bank based in Knoxville, Tennessee) for approximately $1.77 billion in total assets as of end-2025. Mountain Commerce Bank merged into Centennial Bank. System conversion delayed to November 2026 with anticipated cost savings to late 2026. Transaction received regulatory approval from Federal Reserve and Arkansas State Bank Department.
• Ameriprise Financial Services, LLCcoreGTM or Marketing PartnerPartnership through Ameriprise Financial Institutions Group provides on-site financial planning and investment advisory services at Centennial Bank and Happy State Bank branch locations. Financial advisors operate under Centennial Financial Services and Happy Investment Services brands. Bank receives revenue sharing from referred clients. Disclosure acknowledges conflict of interest due to revenue sharing relationship.
• Sallie Mae BankminorGTM or Marketing PartnerReferral partnership for student loan products. Centennial Bank directs customers to Sallie Mae for undergraduate, graduate, and parent student loans. Bank receives compensation for referrals. Products include competitive interest rates and multiple repayment options with no origination fees.
• Early Warning Services, LLC (Zelle)coreTechnology or IntegrationFast, safe peer-to-peer payment service integrated into Centennial Bank mobile app. Allows money transfers to/from bank account using email or mobile phone number. Transactions typically occur in minutes.
• Deluxe CorporationminorGTM or Marketing PartnerCheck ordering partnership through Deluxe allowing customers to reorder checks and discover checks as a form of personal expression.
• GreenPath Financial WellnessminorGTM or Marketing PartnerFinancial wellness partnership providing customers access to financial counseling, debt management, and educational resources through GreenPath.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Simmons First National Corporation: Arkansas-headquartered community bank holding company with similar size ($20B+ assets) and multi-state Southeast presence. Directly comparable in product mix (commercial, consumer, mortgage, wealth management), geographic footprint, and community banking model.
• First Horizon Corporation: Tennessee-based regional bank holding company with comparable size and Southeast geographic focus. Similar product portfolio spanning commercial banking, consumer banking, mortgage, and wealth management, with established branch network across the region.
• Pinnacle Financial Partners: Tennessee-based bank holding company operating in similar Southeast markets with comparable size, premium growth strategy, and emphasis on relationship-based commercial banking. Highly relevant given Centennial's recent Mountain Commerce acquisition expanding Tennessee presence.
• Cadence Bank: Mississippi-headquartered regional bank with operations across the Southeast and Texas, similar asset size, and full-service commercial and consumer banking offerings. Directly comparable business model with regional banking focus.
• Renasant Corporation: Mississippi-based community bank with multi-state Southeast presence, similar size, and comparable full-service banking offering including mortgage and wealth management. Strong direct competitor for relationship-based commercial banking in overlapping geographies.
• Trustmark Corporation: Mississippi-headquartered community bank with similar asset size and Southeast geographic footprint. Comparable product offerings in commercial banking, mortgage, and wealth management with similar community banking model.
• Independent Bank Group: Texas-based community bank holding company of comparable size with similar commercial banking focus. Overlaps with Centennial's Happy State Bank operations in Texas and shares multi-state community banking model.

Broad incumbents

• Regions Financial Corporation: Larger Southeast-based bank holding company with significantly greater scale and broader product capabilities. Competes in overlapping geographies and customer segments but operates as a much larger institution with broader geographic reach.
• Hilltop Holdings: Texas-based bank holding company operating through PlainsCapital Bank and other subsidiaries. Larger scale with broader geographic footprint but directly comparable in Texas market focus and relationship-based commercial banking model.
• Truist Financial Corporation: Major Southeast US bank holding company formed from BB&T and SunTrust merger. Significantly larger scale with operations across Centennial's geographies, competing for the same commercial and consumer banking relationships but as a much larger institution.

Market position

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/my100bank
• Facebookfacebook.com/my100bank
• Instagraminstagram.com/my100bank

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centennial Bank