Cameo College of Essential Beauty

What Cameo College of Essential Beauty does

Cameo College of Essential Beauty is a family-owned, for-profit beauty and wellness education institution founded in 1969 and headquartered at 124 E. 5770 S., Murray, Utah. The school delivers state-licensed training programs spanning cosmetology (1,250 hours), master hair design/barbering (1,000 hours), basic and master medical esthetics, nail artistry, electrology/laser, permanent cosmetics/nano brow, lash and brow artistry, and makeup artistry, supplemented by advanced specialty courses in microneedling, dermaplaning, chemical peel, and facial waxing. Core delivery is hands-on, instructor-led, in-person training on industry-standard equipment, augmented by a proprietary "Nuts and Bolts" business training curriculum teaching 5-star customer service and salon-management skills. The institution is accredited through the American Association of Cosmetology Schools (AACS) and won the 2024 AACS Golden School Award.

The business operates a dual-revenue model. Primary revenue comes from tuition across its core and advanced programs, with financial aid participation (federal aid, payment plans) and scholarship support including the BCL | CND Nail Scholarship (up to $2,400). Secondary revenue is generated by a student-staffed public salon and spa at the Murray campus offering hair, nail, esthetics, and spa services at reduced prices, with ancillary retail product sales (professional skincare/haircare) and gift card sales. Go-to-market is sales-led and community-led, combining an admissions team (phone, SMS, web inquiry forms, website chat), annual Skin Care Events, active Facebook/Instagram presence, an extensive blog archive (since 2011), and a 4.8-star Google rating across 2,354 reviews that drives organic SEO and word-of-mouth referrals. Distribution is entirely single-campus, domestic (United States, Murray/Utah), with no disclosed geographic expansion, no subsidiaries, no parent company, and no external institutional ownership. The headcount band is 51-100 employees and no funding rounds, M&A activity, or revenue figures are disclosed.

Name

Cameo College of Essential Beauty

Legal name

Cameo College of Essential Beauty

Website

https://cameocollege.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Cameo College of Essential Beauty is a family-owned beauty school founded in 1969 in Murray, Utah, delivering state-licensed cosmetology, esthetics, nail artistry, electrology, and advanced aesthetics education to aspiring beauty professionals, with an on-campus student salon/spa serving local community clients.

Ownership category

akta.pro rank

Product category

Cosmetology and Beauty Education

NAICS

Cosmetology and Barber Schools (611511), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Cosmetology (General) (EDAOALAA)

akta.pro secondary industries

Esthetics / Skincare (EDAOALAE), Hair Styling & Cutting (EDAOALAB), Makeup Artistry (EDAOALAF), Cosmetology Schools & Programs (HSALANAA), Esthetics & Skincare Training Programs (HSALANAB), Hair Removal Training (Waxing/Sugaring/Laser) (HSALANAF), Makeup Artistry Training Programs (HSALANAE)

Keywords

• Cosmetology education
• Beauty school programs
• Esthetician training
• Nail technology training
• Salon and spa services

Headquarters

HQ city

Murray

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Beauty Education Programs: Tuition-based education programs including cosmetology (1250 hours), master hair design/barber (1000 hours), esthetics, nail technology, electrology, permanent cosmetics, lash and brow artistry, and makeup artistry. Programs prepare students for state licensing exams and careers in the beauty industry.
2. Salon and Spa Services: Student-operated salon and spa providing hair, nails, esthetics, and other beauty services to the public at reduced prices. Services include hair cuts and styling, nail services, facials, and other treatments.
3. Professional Products: Sale of professional skin care and hair care products to clients, with periodic promotional discounts (e.g., 25% off select products during events).
4. Gift Cards: Sale of gift cards for salon/spa services, offered at promotional rates during special events.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Cameo College of Essential Beauty is a family-owned beauty school founded in 1969 that delivers state-licensure-track education programs in cosmetology (1250 hours), master hair design/barber (1000 hours), esthetics, master medical esthetics, nail technology, electrology/laser, permanent cosmetics, lash and brow artistry, and makeup artistry, alongside advanced courses in microneedling, dermaplaning, chemical peels, and facial waxing. The institution also operates a student-staffed public salon and spa offering discounted hair, nail, skin, and beauty services, and retails professional skin care and hair care products and gift cards.

Product overview

Cameo College of Essential Beauty is a family-owned beauty school founded in 1969, offering a comprehensive portfolio of beauty and wellness education programs. The institution provides core certificate programs in cosmetology (1250 hours), master hair design/master barber (1000 hours), basic esthetics, master medical esthetics, nail artistry, electrology/laser, permanent cosmetics/nano brow, lash and brow artistry, and makeup artistry. Additional advanced courses include microneedling, dermaplaning, chemical peel, and facial waxing. The college also operates a student-staffed salon and spa offering services to the public. The school maintains accreditation through the American Association of Cosmetology Schools (AACS) and was recognized as the 2024 AACS Golden School Award Winner.

Differentiator

Problem solved

Functional benefit

Products and services

• Cosmetology Program Comprehensive 1250-hour program covering all aspects of hair, basic esthetics, and nail education preparing students for full-service salon careers and state licensing exams.
• Master Hair Design / Master Barber Program 1000-hour program focused exclusively on hair, including barbering, cutting, coloring, and chemical services for men and women, preparing students for state licensing.
• Basic Esthetics Program Entry-level skin care program covering fundamental esthetics techniques and treatments, preparing students for state esthetician licensing.
• Master Medical Esthetics Program Advanced esthetics program combining medical-grade skin care treatments, clinical procedures, and advanced facial techniques for state master esthetician licensure.
• Nail Artistry / Nail Technology Program Comprehensive nail technician training covering nail care fundamentals, enhancement techniques (acrylic and gel applications, tips and overlays, nail sculpting), nail art and design, and salon management, preparing students for state nail technology licensing.
• Electrology / Laser Program Training in permanent hair removal using electrolysis and laser technologies (the only FDA-approved methods for permanent hair removal), preparing students for electrology licensing.
• Permanent Cosmetics / Nano Brow Program Microblading and permanent cosmetics training for facial enhancement procedures including eyebrow tattooing and lip blush, leading to permanent cosmetics licensure.
• Lash and Brow Artistry Program Training in eyelash extensions, lash lifts, tinting, and eyebrow shaping and tinting services for lash and brow artistry careers.
• Makeup Artist Program Professional makeup artistry training covering techniques for various occasions including bridal, editorial, and special events.
• Microneedling Course Advanced skincare technique training using micro-needling devices for collagen induction therapy, intended for licensed professionals seeking advanced skills.
• Dermaplaning Course Advanced exfoliation technique training using dermaplaning to remove dead skin cells and vellus hair, intended for licensed estheticians.
• Chemical Peel Course Advanced skin rejuvenation training covering chemical exfoliation using various acid solutions, intended for licensed skincare professionals.
• Facial Waxing Course Specialized training in facial hair removal using various waxing techniques, intended for licensed beauty professionals.
• Salon and Spa Services Student-staffed salon and spa providing hair, nail, skin care, and other beauty services to the public at discounted rates, serving as the practical-training environment for enrolled students.
• Professional Beauty Products and Gift Cards Sale of professional skin care and hair care products to clients, plus gift cards for salon and spa services, with periodic promotional discounts and event-based specials.

Quantifiable outcome

• 4.8-star average Google rating based on 2,354 reviews
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tricoci University of Beauty Culture: Multi-location cosmetology and esthetics school offering state-approved programs and student clinic services. Comparable to Cameo in licensure preparation, student-operated salon services, and breadth of beauty disciplines taught.
• Xenon International Academy: Multi-campus cosmetology and esthetics school with programs in hair, skin, and nails and a student clinic. Directly comparable to Cameo's program structure, hands-on training model, and graduate licensing preparation.
• Empire Beauty School: One of the largest chains of cosmetology and esthetics schools in the United States, offering programs in cosmetology, esthetics, and nail technology. Directly comparable to Cameo in core curriculum, state-licensure focus, and student-operated clinic model, though it operates on a multi-state scale.
• Milan Institute: For-profit vocational school chain offering cosmetology, esthetics, and nail technology programs across multiple U.S. campuses. Comparable to Cameo in program portfolio, tuition-based model, and financial aid participation.
• Vogue College of Cosmetology: Texas-based cosmetology and esthetics school chain offering state-approved programs and student salon services. Comparable to Cameo in tuition-funded beauty education, licensure preparation, and student-operated service model.
• Aveda Institute: Network of accredited cosmetology and esthetics schools affiliated with the Aveda brand, offering programs in cosmetology, esthetics, and makeup with a premium product-aligned curriculum. Comparable to Cameo in educational scope and emphasis on professional product knowledge.
• Paul Mitchell The School: National cosmetology and barbering school franchise operating multiple campuses across the U.S. Offers comparable cosmetology, barbering, esthetics, and makeup programs with a strong branded culture, paralleling Cameo's program mix and family-feel positioning.

Emerging players

• Pivot Point Academy: Cosmetology-focused training provider leveraging the Pivot Point curriculum brand with programs in hair, esthetics, and makeup. Comparable to Cameo in curriculum methodology and licensure focus, though typically smaller in scale.

Regional players

• Myotherapy College of Utah: Utah-based massage and esthetics training school offering state-approved programs with a student clinic. Comparable to Cameo in regional Utah student recruitment and licensure preparation, though narrower in discipline scope.
• Ogden-Weber Technical College (cosmetology program): Public technical college in Utah offering state-approved cosmetology and esthetics programs. Directly comparable to Cameo for Utah-based prospective students, competing for the same local enrollment pool with lower tuition but less brand differentiation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CameoCollegeUtah
• Instagraminstagram.com/cameocollege
• Xx.com/cameobeauty
• LinkedInlinkedin.com/company/cameo-college-of-essential-beauty

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cameo College of Essential Beauty