SMIL
SMIL (Southwest Medical Imaging) is a physician-owned private radiology practice operating 17 outpatient imaging centers across the Phoenix Metro area, providing diagnostic and interventional imaging to referred patients and clinical research sponsors in Arizona.
- Company typePrivate
- Founded1980
- HeadquartersScottsdale, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What SMIL does
SMIL (Southwest Medical Imaging) is a physician-owned and physician-led private radiology practice headquartered in Scottsdale, Arizona, operating 17 outpatient imaging centers across the Phoenix Metropolitan area, including Scottsdale, Phoenix, Paradise Valley, Peoria, Mesa, Gilbert, and Fountain Hills. Founded in 1980, SMIL delivers diagnostic medical imaging across ten subspecialty domains (including MRI at 1.5T and 3T field strengths with wide-bore options, CT, PET-CT, digital/3D mammography, ultrasound, X-ray, DEXA, interventional radiology, and nuclear medicine), staffed by fellowship-trained radiologists and supported by a dedicated Breast Nurse Navigator program and a Research Institute established in 1995.
The company's technology stack combines owned imaging hardware and clinical workflows with third-party AI modules layered onto specific exam types — MammoScreen® (Therapixel) for breast cancer screening, HeartFlow Analysis for coronary CTA interpretation, and NeuroQuant for quantitative brain MRI — each integrated as add-on clinical decision support rather than developed in-house. Distribution runs through a hybrid of physician referral networks (including embedded locations within HonorHealth hospital campuses), direct-to-patient online scheduling, and community partnerships with organizations such as Arizona State University and the American Cancer Society.
Revenue is generated predominantly through fee-for-service diagnostic imaging billed to patients and insurance payers (SMIL is in-network with most major plans including United Healthcare), with a secondary professional services stream from clinical research imaging services provided through the SMIL Research Institute to trial sponsors. Pricing is quote-based and varies by exam and insurance coverage; financial assistance programs are offered. The company does not publicly disclose revenue, operates as a private partnership controlled by its shareholder-radiologists, and reports no external parent, venture capital, or private equity ownership.
SMIL firmographics
Firmographics- Name
- SMIL
- Legal name
- Southwest Medical Imaging
- Website
- https://esmil.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- SMIL (Southwest Medical Imaging) is a physician-owned private radiology practice operating 17 outpatient imaging centers across the Phoenix Metro area, providing diagnostic and interventional imaging to referred patients and clinical research sponsors in Arizona.
- Ownership category
- akta.pro rank
SMIL industry classification
Industry- Product category
- Diagnostic Medical Imaging
- NAICS
- Diagnostic Imaging Centers (621512)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB)
Keywords
Where SMIL is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices18 records
Markets served
SMIL business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Diagnostic Medical Imaging Services: Fee-for-service diagnostic imaging provided to patients referred by physicians. Services include MRI, CT, PET-CT, mammography, ultrasound, X-ray, DEXA, interventional procedures, and nuclear medicine. Revenue generated through patient payments, insurance billing, and financial assistance programs.
- Clinical Research Services: Research Institute supports clinical trials for sponsors, community physicians, and SMIL's own physician investigators. Provides imaging services for clinical research with data submission and regulatory compliance (FDA, ICH-GCP).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Insurance-based pricing varies by plan |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
SMIL product offering
Product offeringCore offering
SMIL is a physician-owned radiology practice operating 17 outpatient imaging centers across the Phoenix Metro area, providing diagnostic medical imaging services including MRI (1.5T and 3T with wide-bore options), CT, PET-CT, digital mammography with 3D tomosynthesis, ultrasound, X-ray, DEXA bone density, interventional radiology, and nuclear medicine. The practice also operates a Research Institute established in 1995 that supports clinical trials for pharmaceutical and medical device sponsors.
Product overview
SMIL (Southwest Medical Imaging) operates as a physician-owned radiology practice providing diagnostic medical imaging services across 17 outpatient centers in the Phoenix Metro area of Arizona. The portfolio consists of core imaging modality services (MRI, CT, PET-CT, Ultrasound, X-Ray, DEXA, Nuclear Medicine, Interventional Radiology) supplemented by specialized offerings including breast imaging with AI-assisted MammoScreen® technology, HeartFlow Analysis for coronary assessment, and a Research Institute for clinical trials. The core services are offered across multiple locations with various MRI field strengths (1.5T, 3T, Wide Bore) and comprehensive imaging capabilities. Additional patient-facing modules include the Patient Portal for accessing results and scheduling, and the Breast Nurse Navigator Program for care coordination.
Differentiator
Problem solved
Functional benefit
Brands
- SMIL Research Institute: Clinical research division of SMIL focused on medical imaging's role in diagnosis and treatment of diseases, established in 1995.
- The Sue Levy Breast Center
- Breast Center of Excellence
Products and services
- MRI Services Magnetic Resonance Imaging services using 1.5T and 3T MRI machines, including Wide Bore MRI at 5 locations with IV sedation options for patient comfort. Available for individual patients referred by physicians.
- CT Services Computerized Tomography scanning services including Brain CT, Chest CT, Abdomen/Pelvis CT, Musculoskeletal CT, Spine CT, Maxillofacial CT, Heart and Vascular CT Angiography, Brain CT Angiography, Neck CT, Sinus CT, CT Arthrography, CT Colonography, CT Enterography, and CT Urography.
- PET-CT Positron Emission Tomography combined with CT imaging for oncology detection at earliest stages, cancer staging, treatment effectiveness evaluation, and neuroradiology applications for cognitive impairment evaluation.
- Mammography and Breast Services Comprehensive breast imaging including Digital Mammography, 3D Tomosynthesis, Breast MR Scan, Breast Ultrasound, and various biopsy procedures (Stereotactic, MRI-guided, Ultrasound-guided). Includes MammoScreen AI-assisted reading support.
- MammoScreen AI-Assisted Mammography FDA-cleared AI breast cancer screening software that assists radiologists in reading digital mammograms by handling image quality confirmation, measuring breast density, highlighting suspicious areas, and calculating risk using prior exam history and patient health data.
- Ultrasound Services Non-invasive ultrasound imaging including Abdominal, Breast, Carotid, Obstetric, Pelvic, Testicular, Thyroid, Vascular, and Venous Ultrasound, plus Ultrasound-guided biopsies.
- X-Ray Services Radiography services including Cystogram, Intravenous Pyelogram, VCUG, Upper/Lower GI Tract X-rays, Bone Radiography, Chest Radiography, and Hysterosalpingography.
- DEXA Bone Density Services Dual-energy X-ray Absorptiometry for bone density measurement to diagnose osteoporosis and assess fracture risk.
- Interventional Radiology Minimally-invasive image-guided procedures including vascular interventions, oncology treatments (cryoablation, chemoembolization, radioembolization), OB/GYN procedures, urology, spine procedures, chest and abdomen interventions, and various biopsies.
- Nuclear Medicine Nuclear imaging including Myocardial Perfusion Imaging for heart disease, Hepatobiliary Scan, Infection Imaging, Nuclear Bone Scan, and PET-CT services.
- HeartFlow Analysis AI-enabled heart test using CCTA images to generate personalized 3D models of coronary arteries, measuring blood flow and plaque to guide treatment decisions for coronary artery disease. Covered by Medicare for eligible patients and most commercial insurers.
- SMIL Research Institute Clinical research institute supporting imaging requirements for clinical trials for pharmaceutical companies, medical device companies, and community physicians. Provides research coordinators and fellowship-trained radiologists with FDA and ICH-GCP compliant data submission processes.
Quantifiable outcome
- 97% of SMIL patients rate their overall satisfaction as 'Good' (4 stars) or 'Very Good' (5 stars)
- +2 more outcomes
Companies that use SMIL
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
SMIL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
SMIL partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- HonorHealthcoreHonorHealth is a major healthcare system in the Phoenix area. SMIL welcomes HonorHealth patients at its imaging locations. HonorHealth facilities host SMIL imaging services including Scottsdale Osborn Medical Center and Peoria Medical Campus. HonorHealth was also an event sponsor for The M Factor 2.0 women's health documentary screening.
- Arizona State University (ASU)coreSMIL is a member of ASU Devil Docs, an academic club supporting Sun Devil student athletes pursuing medical careers. SMIL provides medical imaging services for ASU student athletes. Partnership includes ASU Edson College of Nursing and Health Innovation co-sponsoring health events.
- American Cancer SocietycoreSMIL is proud Survivor Sponsor of the American Cancer Society and takes the lead in breast cancer with early detection, patient support and research initiatives.
- Therapixel (MammoScreen)coreTherapixel provides MammoScreen AI-assisted mammography software. SMIL partnered with Therapixel to provide AI-assisted breast cancer screening as part of their commitment to exceptional breast care. SMIL worked with Therapixel to find a financial solution so AI technology would not cost patients extra.
- HeartFlowcoreSMIL uses HeartFlow Analysis technology for AI-enabled heart health assessment. HeartFlow provides FFRCT and Plaque Analysis using coronary CTA images. Medicare covers HeartFlow Analysis for eligible patients and most commercial insurers cover flow measurement portion.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
SMIL competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
SMIL social profiles
Digital presenceSMIL financial estimates
Financial estimateRevenue estimate
Valuation estimate
SMIL leadership team
Management profileNumber of profiles
Profiles8 records
SMIL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SMIL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SMIL
What does SMIL do?
SMIL is a physician-owned radiology practice operating 17 outpatient imaging centers across the Phoenix Metro area, providing diagnostic medical imaging services including MRI (1.5T and 3T with wide-bore options), CT, PET-CT, digital mammography with 3D tomosynthesis, ultrasound, X-ray, DEXA bone density, interventional radiology, and nuclear medicine. The practice also operates a Research Institute established in 1995 that supports clinical trials for pharmaceutical and medical device sponsors.
Is SMIL a public or private company?
SMIL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SMIL founded?
SMIL was founded in 1980. It employs 251 to 500 people.
Where is SMIL based?
SMIL is headquartered in Scottsdale, United States, in the North America region.
How does SMIL make money?
Two revenue lines are on record. Diagnostic Medical Imaging Services are the primary driver. The others are clinical Research Services.
Does SMIL have an API?
No public API is recorded for SMIL.
What industry is SMIL in?
SMIL's product category is Diagnostic Medical Imaging. Its primary akta.pro industry code is HLAFAKAB, Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology). Its NAICS code is 621512 and its SIC code is 8011.