What Digistics does

Digistics (Pty) Ltd is a South African Lead Logistics Provider (LLP) specializing in multi-temperature distribution (frozen, chilled, and ambient) and end-to-end supply chain management, primarily serving Quick Service Restaurant (QSR) chains and food service operators. The company operates seven distribution centers across major South African cities — Johannesburg, Pretoria (Centurion), Cape Town, Gqeberha, Durban, and Bloemfontein — and has extended operations cross-border to Mauritius for McDonald's. Digistics is a wholly-owned subsidiary of Super Group Holdings, a JSE-listed diversified conglomerate, following Super Group's phased acquisition (51% in 2012, balance in 2017).

The company's service portfolio is organized around two core lines: Supply Chain Management (consulting, technology solutions, managed services, contract logistics) and Value-Added Logistics Execution (demand planning, international freight, inbound management, warehousing, transport management, and last-mile distribution). Operations are orchestrated through an integrated "Control Tower" management system and exposed to customers via multiple branded web portals (Restaurant Management Portal, Corporate Portal, Customer Portal, Supplier Portals) for restaurants including KFC, McDonald's, Pizza Hut, Ocean Basket, Burger King, Vida e Cafe, Kauai, and others. A distinguishing investment is fleet sustainability technology — biodiesel production from used cooking oil, hybrid regeneration electric axles for refrigerated trailers, and fully electric refrigerated trailers — supported by ISO 9001, ISO 14001, ISO 45001, RTMS, and FSSC 22000 certifications (the ISO/RTMS suite achieved in September 2025).

Commercially, Digistics operates a B2B managed services model with a 795+ employee workforce and sales-led, relationship-driven enterprise go-to-market. Pricing is quote-based and not publicly disclosed. Revenue, ARR, and customer-level spend are not disclosed in available sources. The company traces its operating lineage to 1995 as ASP Distributors in partnership with Spar, was reorganized via management buy-out into Digistics in 2003, and has been consolidated under Super Group since 2017.

Name

Digistics

Legal name

Digistics (Pty) Ltd

Website

https://digistics.co.za

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

Digistics is a South African Lead Logistics Provider offering multi-temperature distribution and end-to-end supply chain management to Quick Service Restaurant chains and food service operators through seven distribution centers nationwide.

Ownership category

akta.pro rank

Product category

Cold Chain Logistics Services

akta.pro primary industry

Food & Beverage (Non-Pharma Cold/Chilled/Frozen) (TLAIALAI)

akta.pro secondary industries

Restaurant & Catering Cold Delivery (TLAAAJAB), Cold Chain Asset-Based Logistics (Reefer Fleet & Temp-Control Facilities) (TLAIAMAF), Dropship & Supplier Fulfillment Coordination (TLAEACAG)

Keywords

• Cold chain logistics
• Multi-temperature distribution
• Supply chain management
• Contract logistics services
• Lead logistics provider

Headquarters

HQ city

Midrand

HQ country

South Africa

HQ region

Africa

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Supply Chain Management Services: Integrated logistics services combining operational excellence with technology to reduce costs, increase reliability and service, and reduce overall risk. Creates adaptable supply chains that respond quickly to changing market demands.
2. Value-Added Logistics Execution: Lead Logistics Provider services managing multiple supply chain execution functions including demand planning, warehousing, transportation, and distribution management for restaurant and food service customers
3. Multi-Temperature Distribution: Leading multi-temperature distribution operations providing frozen, chilled, and ambient temperature product delivery from seven distribution centers across South Africa

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Digistics is a Lead Logistics Provider delivering end-to-end supply chain and multi-temperature (frozen, chilled, ambient) distribution services to Quick Service Restaurant chains and food service companies in South Africa. Its offerings span Supply Chain Management consulting and managed services, plus Value-Added Logistics Execution covering demand planning, international freight, warehousing, transport, and distribution through an integrated Control Tower. Operations are supported by seven distribution centers, customer/supplier portals, and sustainable cold-chain fleet technology.

Product overview

Digistics offers a unified supply chain and logistics platform centered on two core services: Supply Chain Management (consulting, technology solutions, managed services, contract logistics) and Value-Added Logistics Execution (acting as Lead Logistics Provider managing warehousing, transportation, and delivery through an integrated Control Tower). The company also provides customer-facing portals including Restaurant Management Portal, Corporate Portal, Customer Portal, and Web Orders System for multiple restaurant brands. Supplier Portal systems are available for vendor management. The portfolio is delivered through seven distribution centers across South Africa.

Differentiator

Problem solved

Functional benefit

Products and services

• Supply Chain Management

Quantifiable outcome

• Diesel consumption reduction in trailers by up to 99% in certain cases through hybrid regeneration technology
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered flagship, minor and core.

• TCA and BPW AxlesflagshipStrategic or Co-development PartnerCollaboration with TCA and BPW Axles to introduce 4-axle hybrid regeneration truck trailers that capture kinetic energy to power refrigeration units, reducing diesel consumption by up to 99%
• JC Auditors (JCA)minorOthersSANAS-accredited and IAF-aligned certification body that conducted the audits for ISO 9001, ISO 14001, ISO 45001, and RTMS certifications. Certifications backed by International Accreditation Forum (IAF) for global recognition.
• Restaurant Chain PartnerscoreChannel Partner/ Reseller/ DistributorDigistics serves as logistics partner for multiple restaurant chains including McDonald's SA, McDonald's Mauritius, KFC, Ocean Basket, Pizza Hut, Burger King, King Pie, Vida e Cafe, Engen, Kauai, Fish & Chips and Maxi's, McCain, and Ferrero Rocher

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Imperial Logistics: South African 3PL with extensive multi-temperature and cold-chain capability serving CPG, retail, and QSR customers across Africa. Most direct domestic peer given overlap in temperature-controlled distribution and lead logistics provider model.
• Bidvest Logistics: Division of Bidvest Group providing warehousing, distribution, and freight services across South Africa with significant food and FMCG exposure. Comparable multi-temperature and B2B food distribution footprint in the same geography.
• Vector Logistics: Logistics arm of RCL Foods (and historically linked to broader consumer goods supply chains) offering multi-temperature distribution, warehousing, and freight in South Africa. Directly comparable in cold-chain food logistics and similar customer base.
• Super Group Logistics: Sibling division within Super Group Holdings providing fleet management, transport, and logistics services. Closely comparable as both are part of the same parent and share customers, infrastructure, and capital pools.

Broad incumbents

• Kuehne+Nagel: Global 3PL with extensive cold-chain and perishables logistics (KN PharmaChain and temperature-controlled solutions) worldwide. Comparable end-to-end supply chain management capability though not specialized in African QSR.
• DHL Supply Chain: Global lead logistics provider and contract logistics arm of DHL serving FMCG and QSR customers with cold-chain capabilities. Comparable managed-services LLP model and enterprise customer base, but operates at much larger global scale.
• DSV: Global transport and logistics company with significant cold-chain and contract logistics capability following its Schenker integration. Comparable supply chain management offering though with a much broader geographic and vertical mix.
• Maersk Logistics & Services: Global integrator offering end-to-end ocean, landside, and cold-chain logistics including temperature-controlled warehousing. Increasingly competing in QSR and food supply chain contracts; broader scope than Digistics' South-Africa-centric model.

Regional players

• Cold Chain Logistics Africa: South African cold-chain specialist focused on pharmaceutical, clinical trial, and perishable logistics. Comparable in temperature-controlled capability but operates in adjacent verticals (healthcare) rather than QSR/restaurant cold chain.

Emerging players

• Snowman Logistics: India-headquartered cold-chain 3PL operating temperature-controlled warehousing and distribution. Comparable multi-temperature distribution model and lead logistics provider approach, though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/digistics
• Xx.com/Digistics1

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digistics