Preventive Vet
Preventive Vet is a digital pet health, safety, and behavior education company serving dog and cat owners with expert-written content, paid training courses via Pupstanding Academy, digital books, and B2B subscriptions for veterinary practices and trainers.
- Company typePrivate
- Founded2011
- HeadquartersLake Forest Park, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Preventive Vet does
Preventive Vet is a privately held, founder-operated digital media and education company focused on pet health, safety, behavior, and training. The core platform is an SEO-driven content library on preventivevet.com covering dogs and cats across life stages, supplemented by the Pupstanding mobile app for puppy socialization and a curated Xylitol Products Database listing 700+ toxic products. The proprietary technology stack is conventional rather than differentiated: a HubSpot-hosted content site, Teachable for Pupstanding Academy course delivery, an e-commerce storefront on shop.preventivevet.com, a Nuxt-based digital book platform at books.preventivevet.com, and a free mobile app. Revenue is generated across five streams: (1) self-paced virtual dog training workshops at $9 each and usage-based virtual 1-on-1 coaching through Pupstanding Academy, (2) one-time sales of digital and physical 101 Essential Tips books for dogs and cats, (3) hardware sales of pet products including the Best Fetch Stick toy and Tersano iClean pet-safe disinfectant, (4) annual B2B subscription licenses for veterinary practices and professional dog trainers to access web-books and Pet InfoRx, and (5) in-person dog training and behavior consultations in the North Seattle/Eastside area, including group classes delivered through a channel partnership with Seattle Humane. The customer base spans B2C pet owners (primary), B2B veterinary practices, professional dog trainers, and a regional Seattle-area services segment. The company is organized as Preventive Vet Enterprises, LLC, an Oregon LLC, with offices in Portland, OR and Lake Forest Park, WA, and is led by co-founder and CEO Anne Tomsic with Jeff Poisson as Founder and EVP of Strategic Partnerships.
Preventive Vet firmographics
Firmographics- Name
- Preventive Vet
- Legal name
- Preventive Vet Enterprises, LLC
- Website
- https://preventivevet.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Preventive Vet is a digital pet health, safety, and behavior education company serving dog and cat owners with expert-written content, paid training courses via Pupstanding Academy, digital books, and B2B subscriptions for veterinary practices and trainers.
- Ownership category
- akta.pro rank
Preventive Vet industry classification
Industry- Product category
- Pet Care Education and Training
- NAICS
- Pet Care (except Veterinary) Services (81291), Pet and Pet Supplies Retailers (45991)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist) (HLAMAGAD)
- akta.pro secondary industry
- Behavioral Medicine & Training-Integrated Veterinary Services (HLAMAAAI)
Keywords
Where Preventive Vet is headquartered
LocationHeadquarters
- HQ city
- Lake Forest Park
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Preventive Vet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Online Dog Training Courses: Self-paced virtual workshops ($9 each) and virtual 1-on-1 coaching sessions for dog training and behavior consulting, delivered through Pupstanding Academy on Teachable platform
- Digital Books and Web-Books: 101 Essential Tips digital web-books for dogs and cats sold individually or as complete collection, plus physical books available for purchase
- Pet Products: Sale of pet products including the Best Fetch Stick toy, pet-safe disinfectant, and other recommended pet care items through the Preventive Vet store
- Veterinary Practice Subscriptions: Annual subscription licenses for veterinary practices to access 101 Essential Tips books and Pet InfoRx for client education, with two tiers: 1-4 veterinarians and 5+ veterinarians
- Dog Trainer Subscriptions: Annual subscription licenses for dog trainers to access 101 Essential Tips web-books for distribution to their clients
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 1-4 Veterinarians or Trainers |
| Subscription | Annual | 5+ Veterinarians or Trainers |
| One time/ perpetual license | Pay-as-you-go | Self-Paced Workshops |
| Usage-based | Pay-as-you-go | Virtual 1-on-1 Coaching |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Preventive Vet product offering
Product offeringCore offering
Preventive Vet operates a digital pet care education platform offering expert-authored content on dog and cat health, safety, behavior, and training. Its commercial offerings center on the Pupstanding Academy (self-paced $9 workshops, virtual 1-on-1 coaching, and Seattle-area in-person behavior consultations), 101 Essential Tips digital web-books for dogs and cats, a free Pupstanding puppy-socialization mobile app, curated physical products (Best Fetch Stick Toy, Tersano iClean pet-safe disinfectant), and annual subscription licenses that distribute the same content to veterinary practices and professional dog trainers with Pet InfoRx practice-branded handouts.
Product overview
Preventive Vet is a pet health, safety, and behavior education company operating as a content and training platform. The core offering includes the Preventive Vet website with extensive free educational articles, combined with Pupstanding Academy for paid dog training services. Pupstanding Academy provides virtual 1-on-1 coaching and self-paced workshops (such as the Separation Anxiety Foundations Course, Resource Guarding Foundations Course, and various Essentials Workshops for puppy and adult dog training topics). Physical products include the Best Fetch Stick Toy and Pet-Safe Disinfectant. Digital products include 101 Essential Tips web-books for dogs and cats, available as individual titles or complete collection. Professional offerings include Pet InfoRx and subscription licenses for veterinary practices and dog trainers. The company also provides a free Pupstanding mobile app for puppy socialization. The business model combines free content (website articles, xylitol database) with paid products and services (training courses, physical products, digital books, professional subscriptions).
Differentiator
Problem solved
Functional benefit
Brands
- Pupstanding Academy: Virtual dog training and compassionate behavior consulting service led by certified dog trainer Cathy Madson, offering self-paced workshops and one-on-one virtual coaching for puppy and adult dog training and behavior issues including separation anxiety, resource guarding, and reactivity.
- Pupstanding App
Products and services
- Pupstanding Academy Self-Paced Workshops Self-paced, $9 online dog training workshops covering potty training, crate training, puppy nipping, barking, jumping, counter surfing, and socialization foundations, delivered on demand through the Pupstanding Academy on Teachable for individual dog owners.
- Pupstanding Academy Virtual 1-on-1 Dog Training and Behavior Consulting Personalized virtual dog training and behavior consulting sessions delivered via Zoom by certified trainer Cathy Madson for individual dog owners addressing specific behavior challenges and training goals, priced on a pay-as-you-go basis.
- Pupstanding Academy Resource Guarding Foundations Course Online course addressing resource guarding behavior in dogs, teaching owners how to manage and modify guarding behaviors around food, toys, and spaces, with optional live coaching by behavior consultant Cathy Madson.
- Pupstanding Academy Separation Anxiety Foundations Course Comprehensive course helping dogs overcome separation anxiety through a self-paced curriculum plus optional live coaching sessions with behavior consultant Cathy Madson.
- Pupstanding Academy Seattle In-Person Dog Training and Behavior Consultations In-person private dog training and behavior consultations in the North Seattle and Eastside area including Bellevue, Bothell, Edmonds, Kirkland, Redmond, and surrounding neighborhoods, delivered by certified trainer Cathy Madson.
- Pupstanding Mobile App for Puppy Socialization Free smartphone app that helps puppy owners guide puppies to become comfortable with new people, sounds, textures, and being handled, supporting socialization during the critical developmental window.
- 101 Essential Tips Digital Web-Books for Dogs and Cats Digital web-books covering dog and cat health, safety, and behavior topics, available as a complete collection or individual titles including Dog Health & Safety, Dog Behavior & Training, and Cat Health & Safety, with web-based access redeemable via code through books.preventivevet.com.
- Best Fetch Stick Toy A safe, non-toxic fetch toy for dogs made from thermoplastic rubber, available in Large, Small, and X-Small sizes; floats, bounces unpredictably, and is free of PVC, BPA, Phthalates, Lead, and Cadmium.
- Pet-Safe Disinfectant (Tersano iClean aqueous ozone technology) Pet-safe cleaning and disinfection products including the Tersano iClean mini, which uses aqueous ozone technology to turn water into a disinfectant proven to kill COVID-19, Parvovirus, E. coli, Salmonella, and more.
- Dog Books Collection Collection of physical and digital books from the Preventive Vet shop focused on dog health, safety, and behavior topics, suitable for individual dog owners seeking print references.
- Cat Books Collection Collection of physical and digital books from the Preventive Vet shop focused on cat health, safety, and behavior topics, suitable for individual cat owners seeking print references.
- Pet InfoRx Veterinary Client Education Handouts Customized information prescriptions for veterinary practices, delivered as PDFs customized with the practice's logo and contact information for distribution to pet-owner clients during or between appointments.
- 101 Essential Tips Annual Professional Subscription Licenses Annual subscription license sold to veterinary practices and professional dog trainers granting access to the 101 Essential Tips web-book library and client access codes for distribution to their clients, offered in two tiers based on practice/business size (1–4 full-time-equivalent staff and 5+ full-time-equivalent staff).
Quantifiable outcome
- 5%-20% of spayed dogs deal with urine incontinence - treatable condition
- +1 more outcomes
Companies that use Preventive Vet
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Preventive Vet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Preventive Vet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Seattle HumaneminorPreventive Vet's certified dog trainer Cathy Madson teaches group dog training classes at Seattle Humane in Bellevue, Washington. This partnership allows Preventive Vet to reach pet owners in the Seattle area through an established animal welfare organization's class offerings.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Preventive Vet competitors and assessment
Company assessmentBroad incumbents
- American Kennel Club (AKC): AKC is a broad incumbent publishing dog breed, health, and training content at scale, with training programs, GoodDog! Helpline, and educational resources. Overlaps with Preventive Vet's dog health, behavior, and training content categories.
- Embrace Pet Insurance: Embrace is a pet health insurer that publishes educational content on pet wellness, safety, and preventive care as customer-acquisition and retention content. Overlaps with Preventive Vet's preventive-care content mission and benefits from insurance-data advantage.
- Wag!: Wag! operates a dog walking and pet care marketplace and publishes extensive pet training, health, and behavior content. Broad incumbent in pet services with comparable content library and product-economics overlap.
- Rover: Rover is the largest marketplace for pet care services (boarding, dog walking, sitting, drop-ins) and publishes educational pet content. A broad incumbent adjacent to Preventive Vet's training and behavior consulting service line.
- Fear Free Pets: Fear Free is the certification organization defining low-stress handling and pet welfare standards, producing educational content for pet owners and certifying professionals like Preventive Vet's trainer. Adjacent incumbent with overlapping authority in preventive pet care education.
- Chewy Health: Chewy acquired PetMD and operates Chewy Health, including a vet telehealth service and pharmacy. A broad incumbent in pet health content and care that can bundle information with commerce and telehealth, applying competitive pressure to Preventive Vet's content and B2B offerings.
Direct peers
- PetMD: PetMD is the leading online pet health information publisher (owned by Chewy), producing vet-authored articles on dog and cat health, behavior, and safety. Direct competitor in the SEO-driven pet health content category that Preventive Vet operates in.
- Pupford: Pupford is a digital positive-reinforcement dog training platform offering self-paced courses, a mobile app, and a strong social brand. Direct competitor to Pupstanding Academy in online dog training courses and puppy education.
- Baxter & Bella: Baxter & Bella is an online subscription-based dog training school delivering lifetime access curricula with trainer support. Direct competitor in the self-paced + coach-supported online dog training subscription category.
- Vetstreet: Vetstreet provides veterinary-reviewed pet health content plus practice-marketing tools (websites, client education handouts) to veterinary hospitals. Closely comparable to Preventive Vet's 101 Essential Tips and Pet InfoRx B2B subscription offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Preventive Vet social profiles
Digital presencePreventive Vet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Preventive Vet leadership team
Management profileNumber of profiles
Profiles1 record
Preventive Vet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Preventive Vet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Preventive Vet
What does Preventive Vet do?
Preventive Vet operates a digital pet care education platform offering expert-authored content on dog and cat health, safety, behavior, and training. Its commercial offerings center on the Pupstanding Academy (self-paced $9 workshops, virtual 1-on-1 coaching, and Seattle-area in-person behavior consultations), 101 Essential Tips digital web-books for dogs and cats, a free Pupstanding puppy-socialization mobile app, curated physical products (Best Fetch Stick Toy, Tersano iClean pet-safe disinfectant), and annual subscription licenses that distribute the same content to veterinary practices and professional dog trainers with Pet InfoRx practice-branded handouts.
Is Preventive Vet a public or private company?
Preventive Vet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Preventive Vet founded?
Preventive Vet was founded in 2011. It employs 1 to 10 people.
Where is Preventive Vet based?
Preventive Vet is headquartered in Lake Forest Park, United States, in the North America region.
How does Preventive Vet make money?
Five revenue lines are on record. Online Dog Training Courses are the primary driver. The others are digital Books and Web-Books, pet Products, veterinary Practice Subscriptions and dog Trainer Subscriptions.
Who are Preventive Vet's main competitors?
Broad incumbents on record are American Kennel Club (AKC), Embrace Pet Insurance, Wag!, Rover, Fear Free Pets and Chewy Health. Direct peers are PetMD, Pupford, Baxter & Bella and Vetstreet.
Does Preventive Vet have an API?
No public API is recorded for Preventive Vet.
What industry is Preventive Vet in?
Preventive Vet's product category is Pet Care Education and Training. Its primary akta.pro industry code is HLAMAGAD, Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist), with a secondary code of HLAMAAAI, Behavioral Medicine & Training-Integrated Veterinary Services. Its NAICS code is 81291 and its SIC code is 8200.