Ofakim Travel & Tours

What Ofakim Travel & Tours does

Ofakim Travel & Tours (legally Ofakim Nesiyot ve-Tayarut (1979) Ltd.) is an Israeli travel management company founded in 1979 and headquartered in Tel Aviv. The company sells flights, hotels, vacation packages, car rentals, travel insurance, and visa/passport services to both individual leisure travelers and corporate clients through four physical branches in Israel (Tel Aviv, Jerusalem, Haifa, Hadera) and an affiliated network of approximately 200 travel agents and agencies. Its product surface is organized around several sub-brands — Rimon Tours, The Geographic Company, and East Fly for group and destination-specific travel; Travel Ontime for European flight search; and Ofakim Live for music and sports event packages.

The underlying technology stack is largely composed of third-party services: Sabre powers hotel inventory and booking, Google Analytics provides website traffic analysis, and Google Maps is embedded on destination pages. The company describes "advanced technological tools" for corporate travel account management, activity reporting, and 24/7 support, but these appear to be inherited via its exclusive Israeli representation of FCM (Flight Centre Management) rather than proprietary development. There is no public-facing API, SDK, or developer portal, and no disclosed AI/ML capabilities.

The business model is predominantly transaction-based: Ofakim earns supplier commissions on completed flight, hotel, and package bookings, plus a $35 USD processing fee on each change or cancellation. Corporate travel management is sold as a managed service with dedicated account managers, while group and event packages (incentive trips, concerts, sports) are priced as bundled products. Distribution combines direct channels (branches, phone center, website) with the 200-agent affiliate network. The company does not disclose revenue, has no recorded funding rounds, and is privately held under founder/management ownership, suggesting it is self-funded and operationally mature.

Name

Ofakim Travel & Tours

Legal name

Ofakim Nesiyot ve-Tayarut (1979) Ltd. / אופקים נסיעות ותיארות (1979) בעמ"ם

Website

https://ofakim.co.il

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Ofakim Travel & Tours is an Israeli travel management company founded in 1979 that arranges flights, hotels, vacation packages, corporate travel, and event tickets for individual and business clients through four domestic branches and a 200-agent distribution network, operating as the exclusive Israeli representative of FCM.

Ownership category

akta.pro rank

Product category

Travel Management Services

NAICS

Travel Agencies (561510), Tour Operators (561520), Tour Operators (56152), Travel Agencies (56151)

SIC

Transportation Services (4700), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Managed Corporate Travel Programs (End-to-End TMC Services) (THAKAMAA)

akta.pro secondary industries

Luxury Travel Agencies (THAKAFAA), Luxury Multi-Day Tour Operators (THAKADAE), Island, Beach & Resort Travel Agencies (THAKAFAL), Travel Program Strategy & Operating Model (THACAMAA)

Keywords

• Travel management services
• Vacation packages
• Corporate travel booking
• Flight reservations
• Incentive travel programs

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Package Tours and Vacation Sales: Revenue from selling vacation packages including flights, hotels, and ground services. Commission earned from suppliers on completed bookings.
2. Flight Bookings: Commission revenue from airline ticket sales, both regular and charter flights, with pricing varying by destination and season.
3. Service and Change Fees: Processing fees charged for changes and cancellations after booking confirmation ($35 USD per change/cancellation).
4. Event and Sports Packages: Revenue from ticket sales and travel packages for concerts, sports events, and music festivals through Ofakim Live division.
5. Corporate Travel Management: Full-service corporate travel management with account managers, reporting, and exclusive supplier agreements.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Ofakim Travel & Tours is an Israeli travel management company that arranges and sells plane tickets, hotel accommodations, vehicle rentals, visa assistance, and travel insurance. The company operates a full-service travel platform with 4 physical branches in Israel (Tel Aviv, Jerusalem, Haifa, Hadera) and a European branch in Cyprus, supported by a network of 200 travel agents. It serves both individual leisure travelers and corporate clients through dedicated divisions for business travel management, incentive/group trips, and music/sports event packages.

Product overview

Ofakim Travel & Tours operates as a multi-brand travel platform offering both individual consumer services and corporate travel management. The core platform provides flight booking, hotel reservations, and vacation packages, while specialized sub-brands address distinct market segments: Ofakim Live handles music and sports events; Rimon Tours and The Geographic Company manage group and independent travel; East Fly specializes in Far East destinations; and Travel Ontime serves the European market from Cyprus. For business travelers, the FCM partnership enables global corporate travel management across approximately 100 countries with dedicated account services and 24/7 support. The company also offers ancillary services including car rental, travel insurance, visa assistance, and passport services, all accessible through the main web platform with supplementary services delivered through partner brands.

Differentiator

Problem solved

Functional benefit

Brands

• Rimon Trips (רימון טיולים): Organized group tours, family trips, and packages for the independent traveler.
• The Geographic Company (החברה הגיאוגרפית)
• East Fly
• travel Ontime
• Ofakim Live

Products and services

• Flight Booking Online and offline flight search and booking service enabling customers to search flights by destination, date, class, and airline preference with real-time pricing and availability, sold individually to leisure travelers and corporately via the FCM partnership.
• Vacation Packages (חבילות נופש) Pre-packaged vacation bundles combining flights, hotels, and sometimes transfers, available for destinations across Europe, Cyprus, Dubai, and other international locations.
• Hotel Bookings Hotel reservation service offering accommodations worldwide with search by destination, dates, and room composition, including both international hotels and domestic Israeli hotels.
• Business Travel Services Corporate travel management service providing comprehensive travel solutions including account management, reporting, agreement optimization with suppliers, and 24/7 availability for emergency assistance, delivered through the FCM partnership.
• Incentive Trips (טיולי אינסנטיב) Team-building and incentive travel programs designed for corporate groups, offering customized experiences for team cohesion, employee appreciation, and organizational goals, both domestically and abroad.
• Music and Sports Events Packages Event travel packages including concert tickets, sports events (football leagues, tennis, Formula 1), festival access, and international team matches with premium seating options, operated under the Ofakim Live sub-brand.
• Domestic Israel Travel (חופשה בישראל) Domestic vacation packages within Israel covering hotels and accommodations in destinations including Eilat, Jerusalem, Dead Sea, Galilee, Tel Aviv, and other Israeli regions.
• Organized Group Tours Pre-planned group travel itineraries operated in cooperation with tour operators such as ESHET, covering multi-city European tours such as Prague-Vienna-Budapest.
• Travel Insurance Travel insurance products offered in partnership with Harel Insurance, including trip cancellation coverage.
• Visa Assistance Passport and visa processing assistance services, including passport renewal support for travelers.
• Car Rental Vehicle rental service available as part of vacation packages or standalone bookings through partner providers.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• FCM (Flight Centre Management)flagshipStrategic or Co-development PartnerOfakim is the exclusive representative of FCM in Israel. FCM operates in approximately 100 countries and has won the 'World's Leading Business Travel Company' award 8 consecutive times. This partnership provides Ofakim access to global supplier agreements, international travel technology, and worldwide corporate travel management capabilities.
• Eshet TourscoreChannel Partner/ Reseller/ DistributorTour operator for organized group tours. Eshet serves as the tour operator for some of Ofakim's packaged group travel products, including the Prague-Vienna-Budapest 7-day tour.
• Rimon Tours (רימון טיולים)coreStrategic or Co-development PartnerPart of the Ofakim Group - specializes in organized group tours, family tours, and independent traveler packages.
• The Geographic Company (החברה הגיאוגרפית)minorStrategic or Co-development PartnerPart of the Ofakim Group - specializes in quality tours for groups and independent travelers.
• East FlyminorStrategic or Co-development PartnerPart of the Ofakim Group - specialists in Far East destinations.
• Travel OntimeminorChannel Partner/ Reseller/ DistributorPart of the Ofakim Group - Cyprus-based travel company operating a flight search engine.
• Ofakim LivecoreChannel Partner/ Reseller/ DistributorPart of the Ofakim Group - offers packages and tickets to leading music and sports events worldwide, including concerts, Premier League football, Spanish La Liga, and festivals.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Booking.com: World's largest online travel agency with massive hotel, flight, and package inventory. Competes with Ofakim's consumer business on price transparency, self-service booking, and global inventory depth — particularly for Israeli consumers researching or booking independently.
• CWT (Carlson Wagonlit Travel): Global corporate travel management company competing for the same multinational corporate accounts Ofakim serves via FCM. Comparable product (corporate TMC, meetings & events, account-based service) but at much larger global scale.
• Amex Global Business Travel: One of the world's largest corporate travel management companies, serving multinational clients with global account management, reporting, and duty-of-care. Competes with Ofakim's FCM-powered corporate offering for Israeli-headquartered multinational accounts.
• Expedia Group: Major OTA and package operator with brand portfolio including Expedia, Hotels.com, and Vrbo. Competes for Israeli consumer travel spend and increasingly for corporate accounts via Expedia Group partner solutions.

Direct peers

• Keshet Tours: Israeli tour operator specializing in organized group tours, packaged vacations, and corporate incentive trips. Direct overlap with Ofakim's Rimon Tours and incentive travel product lines for the Israeli consumer and corporate segments.
• Direct Travel: Mid-market corporate travel management company providing account-based service, supplier negotiations, and reporting. Comparable to Ofakim's corporate TMC division in size, customer profile (mid-market corporates), and service-led rather than technology-led positioning.
• FCM Travel Solutions: Global corporate travel management company and Ofakim's exclusive Israeli partner. Comparable end-to-end managed corporate travel programs, multinational account handling, and 24/7 support — Ofakim effectively acts as FCM's Israeli franchise in a two-sided peer/partner relationship.
• Issta Travel: Israel's other large legacy travel agency and tour operator offering flights, packages, and corporate travel to Israeli consumers and businesses. Closest direct competitor in the domestic Israeli market with overlapping brand positioning, supplier agreements, and customer base.
• Travel Leaders Group: US-headquartered travel agency network offering leisure, corporate, and luxury travel services through a franchised agent model — directly comparable to Ofakim's 200-agent franchise/affiliate structure serving both consumer and corporate markets.

Emerging players

• Navan (formerly TripActions): Tech-first corporate travel and expense management platform rapidly gaining share with mid-market and enterprise clients. Represents the structural threat to traditional TMC models that Ofakim competes with via its FCM-powered corporate offering.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ofakim.co.il

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ofakim Travel & Tours