Stuffcool
- Company typePrivate
- Founded2014
- HeadquartersMumbai, India
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Stuffcool does
Stuffcool is a privately-held Indian consumer electronics accessories brand, launched in 2014 by Mumbai-based Nissan Enterprises Limited (founded 1981 as Nissan Electronics Limited). The company designs, manufactures, and retails a comprehensive portfolio of charging and device-protection products including GaN wall chargers (25W to 140W), powerbanks (5,000mAh to 25,000mAh), Qi2/Qi2.2 certified wireless chargers (up to 25W), USB4 cables (up to 240W), car chargers, and MagSafe-compatible cases. Core technology centers on Gallium Nitride power conversion, USB Power Delivery 3.1 with AVS, Qi2.2 wireless protocols, and BIS-certified Made-in-India manufacturing.
The business is operated by the founder Budhdeo family (Directors Hemang N Budhdeo and Jiten N Budhdeo) with no disclosed external venture capital or institutional investment. The company generates revenue through one-time hardware sales (Rs. 299 to Rs. 6,999 price band) via three channels: direct e-commerce (stuffcool.com), Amazon.in marketplace, and an extensive pan-India retail network of 52 distributors serving 3,000+ stores. Strategic retail partnerships with Tata Croma, Reliance Digital, Vijay Sales, Bajaj Electronics, and iVenus anchor its physical retail presence. The company has claimed multiple Indian market firsts — first GaN charger (Napoleon, August 2020), first 100W charger (Centurion, August 2021), and first Qi2.2 certified 25W MagSafe powerbank (Nido, June 2026) — and has won 10+ industry awards from DeviceNext and Mobility Magazine between 2020 and 2024.
Stuffcool firmographics
Firmographics- Name
- Stuffcool
- Legal name
- Nissan Enterprises Limited
- Website
- https://stuffcool.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Stuffcool industry classification
Industry- Product category
- Consumer Electronics Accessories
- NAICS
- Battery Manufacturing (33591), Small Electrical Appliance Manufacturing (335210)
- SIC
- Electronic Components & Accessories (3670)
- akta.pro primary industry
- Power Delivery & Fast-Charging Accessories (GaN, PD/QC, PPS) (CRACATAI)
- akta.pro secondary industries
- Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD), Wall Chargers (AC Adapters) (CRACATAA), Wireless Charging (Qi Pads, Stands, Multi-Device Mats) (CRACATAC), Charging Cables & Connectors (USB-C/Lightning/Micro-USB, Adapters) (CRACATAE), Car Chargers & Vehicle Power Adapters (CRACATAB)
Keywords
Where Stuffcool is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Stuffcool business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Hardware Sales: Primary revenue stream from selling smartphone and laptop charging accessories including GaN chargers, powerbanks, wireless chargers, cables, and cases. Products are sold as one-time purchases with no subscription component. Revenue is generated through direct e-commerce (stuffcool.com), Amazon.in marketplace, and retail distribution partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Nexi 3-in-1 Foldable Magnetic Wireless Charger Qi2.2 - ₹5,999 |
| Unit Pricing | Pay-as-you-go | Nido 10,000mAh Qi2.2 MagSafe Powerbank - Rs. 4,999 (Sale) / Rs. 5,999 (MRP) |
| Unit Pricing | Pay-as-you-go | Budget to Premium Charging Accessories - Rs. 299 to Rs. 6,999 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Stuffcool product offering
Product offeringCore offering
Stuffcool designs, manufactures, and sells consumer electronics charging accessories including GaN-based wall chargers (25W-140W), MagSafe and Qi2.2 wireless powerbanks, USB4 and retractable cables, MagSafe-compatible phone cases, car chargers, and universal travel adapters. The company sells directly through its own e-commerce site and Amazon.in while distributing through 52 regional distributors and 3,000+ retail stores across India. Products are priced between Rs. 299 and Rs. 6,999 targeting Indian consumers seeking premium charging technology at affordable price points.
Product overview
Stuffcool is an Indian consumer electronics accessories brand that designs, manufactures, and sells a comprehensive portfolio of charging and device protection products. The product lineup centers on power delivery solutions including GaN chargers (from 25W to 140W), powerbanks (5,000mAh to 25,000mAh), wireless chargers (Qi2/Qi2.2 certified up to 25W), car chargers, cables (USB4, multi-in-one with up to 240W), and phone cases. The portfolio is unified by a focus on fast charging technology (Power Delivery, Quick Charge, PPS, Samsung Super-Fast Charging), GaN efficiency, and BIS/ISI certification for the Indian market. Products like Nido powerbank and Nexi wireless charger represent the Qi2.2 wireless charging category, while Nomad Pro and Zeno 100 represent high-wattage GaN charging stations. The brand positions itself as India's first GaN charger manufacturer, having launched Napoleon (2020) and Centurion (2021) as industry firsts, with a current focus on Qi2.2 wireless charging innovation.
Differentiator
Problem solved
Functional benefit
Products and services
- Nido 10,000mAh Qi2.2 MagSafe Powerbank India's first Qi2.2-certified 25W MagSafe powerbank designed for iPhone 17 series and other Qi2-compatible devices. Features 10,000mAh capacity, 45W PD Type-C wired output, built-in Type-C cable, digital battery display, and integrated stand for hands-free use and StandBy mode. Made in India with BIS, CE, and RoHS certification.
- Giga Max 25,000mAh Powerbank High-capacity 25,000mAh powerbank with 100W built-in Type-C cable for charging MacBooks, laptops, and high-power devices. Airline-safe design intended for travel and professional users.
- Major Ultra 65W PD 20,000mAh Powerbank 65W Power Delivery super fast charging powerbank with 20,000mAh capacity for laptops and mobile devices. Supports high-wattage PD output suitable for charging MacBook Air/Pro and other USB-C laptops.
- Click Trio 10,000mAh Magnetic Wireless Powerbank 10,000mAh magnetic wireless powerbank with dedicated Apple Watch charging pad alongside iPhone magnetic wireless charging, allowing simultaneous charging of two Apple devices.
- Zeno 100 Desktop Charging Station Compact 100W GaN desktop charging station designed for office and home use. Features dual Type-C ports each supporting up to 100W output, one USB-A port with Quick Charge 3.0, and a built-in retractable 65W Type-C cable that extends to 93 cm. BIS-certified and Made in India.
- Nomad Pro 140W GaN Fast Charger India's first Made-in-India 140W GaN multi-port travel charger with PD 3.1 and AVS for dynamic voltage adjustment. Features dual Type-C ports, one USB-A port, a TFT display showing real-time power output, and interchangeable international plugs for 150+ countries. Supports Samsung Super Fast Charging 3.0.
- Zeno 65W GaN Wall Charger 65W GaN wall charger with single USB-C port and a built-in retractable Type-C cable for clutter-free charging. Designed as a compact everyday fast charger for laptops, tablets, and smartphones.
- Zeno 30W GaN Wall Charger India's first 30W GaN wall charger with built-in retractable Type-C cable. Compact form factor for travel and everyday carry, made in India.
- Chargestrip 20W Multi-purpose power strip combining 3 universal AC sockets with a built-in 20W GaN USB-C charger. Features child-proof shutters, fire-retardant body, and BIS and ISI certification. Charges up to 4 devices simultaneously.
- ChargeCube Mini Power Strip Compact portable power strip available in 30W and 65W Type-C output variants. Combines multiple AC sockets with built-in USB Type-C and USB-A charging ports for travelers and multi-device users.
- Ultimus 65R 65W Car Charger 65W car charger with 75cm retractable Type-C cable for convenient in-vehicle fast charging without cable clutter. Supports PD fast charging for smartphones and laptops.
- QMag Qi2.2 25W Magnetic Wireless Car Mount Qi2.2-certified 25W magnetic wireless charging car mount with 16 N52 magnets for perfect iPhone alignment. Features built-in active cooling fan, dashboard/windshield mounting, and bundled 45W car charger with 1.5m 60W cable. BIS approved and Made in India.
- Nexi 3-in-1 Foldable Magnetic Wireless Charger Qi2.2-certified foldable 3-in-1 magnetic wireless charger designed to charge iPhone, Apple Watch, and AirPods simultaneously. Delivers up to 25W fast wireless charging with magnetic alignment, stackable travel-friendly design. Bundled with 45W PD wall charger and Type-C cable.
- Primus USB4 Type-C to Type-C Cable Premium USB4 Type-C to Type-C cable supporting 240W Power Delivery and 40Gbps data transfer with 8K video transmission capability. Designed for laptops, tablets, and high-end smartphones.
- Quad Pro Max 4-in-1 Cable 240W Durable 4-in-1 multi-connector cable supporting 240W Power Delivery with E-Marker chip. Provides Lightning to Type-C, Type-C to Type-C, and Lightning to USB-A configurations for cross-device compatibility.
- Ecolo Recycled Plastic Cables Eco-friendly charging cables manufactured from recycled plastic. Available in Type-C to Type-C (PD100W/65W) and Type-C to Lightning (PD20W) variants for environmentally conscious consumers.
- Rims MagSafe Compatible Case MagSafe-compatible protective phone case for iPhone 16 series with built-in magnetic alignment ring for use with wireless chargers and magnetic accessories.
- Premier Mag MagSafe Compatible Case MagSafe-compatible protective phone case for iPhone 16 series available in multiple color options with magnetic alignment support for wireless charging accessories.
- Magnus Messenger Bag Messenger bag designed to carry MacBook Pro up to 16 inches and laptops up to 15.6 inches. Protective sleeve-style bag for professionals and students.
- Nova 65W PD Multi Port GaN Charger 65W Power Delivery multi-port GaN wall charger with 2 Type-C ports and 1 USB-A port for simultaneous charging of multiple devices including laptops, smartphones, and tablets.
- Numen 65W Multi Port GaN Charger 65W multi-port GaN fast wall charger with 2 Type-C ports and 1 USB-A port for simultaneous multi-device fast charging at home or office.
- Nomad II 100W GaN Charger Compact 100W GaN wall charger with interchangeable world travel plugs for international use. Designed as a portable travel charging solution for laptops and smartphones.
- Jetset Pro Universal World Travel Adapter Universal travel adapter with built-in 70W dual-port charger. Features 1 universal socket and 4 USB ports (Type-C1 70W, Type-C2 20W, Type-C3 20W, USB-A 18W). Works across 200 countries with integrated EU/AUS/USA/UK plugs. Supports Samsung Super Fast Charging 3.0.
- Novus 25W Super Fast GaN Charger 25W super fast GaN wall charger compatible with Samsung Super Fast Charging, Google Pixel, and iPhone devices. Entry-level GaN fast charger in the Stuffcool lineup.
- Napoleon GaN Charger India's first Gallium Nitride (GaN) charger, launched in August 2020. Pioneered the GaN charging category in the Indian market and won multiple industry awards for innovation.
- Centurion Charging Station India's first 100W charger, launched in August 2021. High-wattage multi-port charging station for laptops and multiple devices. Won multiple industry awards.
Quantifiable outcome
- Charge iPhones 50% in 30 minutes
- +3 more outcomes
Companies that use Stuffcool
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles1 record
Stuffcool technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Stuffcool partnerships and signals
Strategic signalScale indicators6 records
Recent moves2 records
Expansion highlights5 records
Stuffcool competitors and assessment
Company assessmentDirect peers
- Belkin: Premium charging and connectivity accessories brand with strong presence in Apple ecosystem channels. Belkin directly competes with Stuffcool in MagSafe/Qi wireless charging, GaN wall chargers, and cables at the premium retail tier (Croma, Reliance Digital).
- Portronics: Indian brand offering chargers, powerbanks, cables, speakers, and consumer electronics accessories through online and offline retail. Portronics competes head-to-head with Stuffcool across similar product categories and Indian retail channels.
- Ugreen: Chinese charging accessories brand specializing in GaN chargers, USB-C cables, and wireless charging. Ugreen competes with Stuffcool on Amazon India and increasingly in offline retail, particularly in mid-to-high-wattage GaN chargers.
- Baseus: Chinese consumer electronics brand with extensive GaN charger, powerbank, and cable portfolio. Baseus competes aggressively on Amazon India with price points that pressure Stuffcool's mid-tier product positioning.
- Spigen: Premium smartphone case and accessory brand with strong MagSafe-compatible cases. Spigen directly competes with Stuffcool's Rims and Premier Mag cases and shares MagSafe ecosystem positioning across international markets.
- Anker: Global leader in charging accessories including GaN chargers, powerbanks, cables, and wireless charging. Anker is Stuffcool's primary benchmark competitor, especially on Amazon India and in the premium charger category; Stuffcool explicitly positions itself as a quality alternative at Indian price points.
- Ambrane: Indian consumer electronics accessories brand offering powerbanks, chargers, cables, and audio products at Indian price points. Ambrane is the closest India-domestic direct competitor to Stuffcool with overlapping retail distribution and Amazon India presence.
- ESR: Accessory brand specializing in MagSafe-compatible cases, wireless chargers, and charging accessories. ESR directly overlaps with Stuffcool's Qi2.2 wireless charging and MagSafe powerbank product lines.
Broad incumbents
- Xiaomi: Global consumer electronics incumbent selling smartphones plus first-party chargers, powerbanks, and cables at scale. Xiaomi's vertically integrated accessory ecosystem competes with Stuffcool for Indian smartphone users seeking bundled or low-cost charging solutions.
- boAt: Leading Indian consumer electronics brand with broad portfolio spanning audio, wearables, and accessories. While primarily known for audio, boAt has expanded into charging accessories and personal grooming, competing with Stuffcool for Indian millennial/Gen-Z consumer wallet share and shelf space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Stuffcool social profiles
Digital presenceStuffcool compliance and trust
Trust signalCompliance5 records
Stuffcool financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stuffcool leadership team
Management profileNumber of profiles
Profiles2 records
Stuffcool funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stuffcool M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stuffcool
What does Stuffcool do?
Stuffcool designs, manufactures, and sells consumer electronics charging accessories including GaN-based wall chargers (25W-140W), MagSafe and Qi2.2 wireless powerbanks, USB4 and retractable cables, MagSafe-compatible phone cases, car chargers, and universal travel adapters. The company sells directly through its own e-commerce site and Amazon.in while distributing through 52 regional distributors and 3,000+ retail stores across India. Products are priced between Rs. 299 and Rs. 6,999 targeting Indian consumers seeking premium charging technology at affordable price points.
Is Stuffcool a public or private company?
Stuffcool is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stuffcool founded?
Stuffcool was founded in 2014. It employs 51 to 100 people.
Where is Stuffcool based?
Stuffcool is headquartered in Mumbai, India, in the Asia region.
How does Stuffcool make money?
One revenue line is on record: hardware Sales.
Who are Stuffcool's main competitors?
Direct peers on record are Belkin, Portronics, Ugreen, Baseus, Spigen, Anker, Ambrane and ESR. Broad incumbents are Xiaomi and boAt.
Does Stuffcool have an API?
No public API is recorded for Stuffcool.
What industry is Stuffcool in?
Stuffcool's product category is Consumer Electronics Accessories. Its primary akta.pro industry code is CRACATAI, Power Delivery & Fast-Charging Accessories (GaN, PD/QC, PPS), with a secondary code of CRACATAD, Power Banks & Portable Power (Battery Packs, MagSafe Packs). Its NAICS code is 33591 and its SIC code is 3670.