Etiqa
Etiqa is a Malaysian composite insurer and Shariah-compliant takaful operator offering motor, health, life, travel, home, and savings products to individual, family, and corporate customers via digital and agent channels, as a wholly-owned subsidiary of Maybank.
- Company typePrivate
- Founded2007
- HeadquartersKuala Lumpur, Malaysia
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Etiqa does
Etiqa Insurance and Takaful is a Malaysian composite insurer and Shariah-compliant takaful operator headquartered in Kuala Lumpur, operating as a wholly-owned subsidiary of Maybank (Malayan Banking Berhad), Malaysia's largest bank by assets. Founded in 2007 and employing 1,001-5,000 staff, Etiqa offers a comprehensive product portfolio spanning motor insurance (car, motorcycle, electric vehicle, commercial vehicle), health and medical insurance, personal accident, life and family protection, travel insurance, home insurance, savings and investment-linked plans, and corporate employee benefits — delivered through four licensed entities covering conventional insurance, family takaful, general takaful, and life insurance.
The company's core technology stack centers on a digital-first insurance platform built around the Etiqa+ mobile application, the Etiqa Smile app, and proprietary service layers including e-Cleva video claims (claims resolution in minutes for windscreen, minor accidents, and home damage), Etiqa Auto Assist (first-in-Malaysia real-time tow truck tracking), and Travel360 (automatic flight delay compensation with paperless instant payouts). These capabilities are supported by an extensive offline distribution infrastructure including 35+ panel hospitals for cashless medical treatment, a national branch network, tied agents and financial advisors, and a corporate sales force for group employee benefits.
Etiqa's business model is anchored on recurring insurance premiums and takaful contributions across individual and corporate segments, supplemented by investment-linked fund management fees and wealth accumulation products. Distribution combines self-serve digital channels with traditional intermediated channels. Geographic footprint is primarily Malaysia with a regional subsidiary in Cambodia (Etiqa General Insurance Cambodia), which launched the Travel360 product in December 2025, signaling initial ASEAN expansion of the group's digital insurance playbook.
Etiqa firmographics
Firmographics- Name
- Etiqa
- Legal name
- Etiqa Insurance and Takaful
- Website
- https://etiqa.com.my
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Etiqa is a Malaysian composite insurer and Shariah-compliant takaful operator offering motor, health, life, travel, home, and savings products to individual, family, and corporate customers via digital and agent channels, as a wholly-owned subsidiary of Maybank.
- Ownership category
- akta.pro rank
Etiqa industry classification
Industry- Product category
- Insurance and Takaful
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Fire, Marine & Casualty Insurance (6331), Life Insurance (6311), Accident & Health Insurance (6321)
- akta.pro primary industry
- Personal Auto Insurance (FSAJAMAA)
- akta.pro secondary industries
- Travel & Accident (Non-Life) Insurance (FSAJAMAN), Annuity + LTC / Long-Term Care Riders (FSAIAJAC), Whole Life / UL Policy Riders & Add-ons (e.g., Waiver of Premium, Accidental Death, Child Term, LTC/Chronic Illness) (FSAIABAK), Pay-Per-Mile Personal Auto Insurance (FSAJAAAC)
Keywords
Where Etiqa is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices2 records
Markets served
Etiqa business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance Premiums (General): Revenue from motor insurance (car, motorcycle, commercial vehicle), home insurance, travel insurance, and personal accident insurance products sold to individual and corporate customers
- Takaful Contributions: Shariah-compliant insurance products (takaful) covering motor, health, life, travel, and family protection, generating contributions from participants
- Medical/Health Insurance: Health insurance and takaful products including medical cards, critical illness coverage, and cancer shield offerings
- Investment-Linked Funds: Investment-linked insurance and takaful plans with fund management capabilities, generating management fees from fund assets under management
- Savings and Education Insurance: Savings insurance and takaful products, education insurance plans, and wealth accumulation products
- Corporate Employee Benefits: Group medical, group personal accident, and employee benefits packages sold to corporate clients
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Travel360 Platinum tier - highest coverage with premium benefits |
| Subscription | Annual | Travel360 Gold tier - mid-range comprehensive coverage |
| Subscription | Annual | Travel360 Silver tier - entry-level travel protection |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Etiqa product offering
Product offeringCore offering
Etiqa is a Malaysian insurance and takaful provider offering both conventional insurance and Shariah-compliant takaful products. The portfolio spans motor (car, motorcycle, EV, commercial vehicle), health/medical, personal accident, life and family protection, travel, home, savings, and investment-linked products, complemented by digital services via the Etiqa+ mobile app, Etiqa Auto Assist platform, and E-Cleva Video Claims for individuals and corporate clients.
Product overview
Etiqa is a Malaysian insurance and takaful provider offering both conventional insurance and Islamic insurance (takaful) products through digital and traditional channels. The core product portfolio spans motor insurance (car, motorcycle, EV, commercial vehicle), health/medical insurance, personal accident, life and family protection, travel insurance, home insurance, and savings/investment-linked products. The offering is organized as a platform-plus-modules architecture with core insurance products supplemented by add-on modules like i-MedicalCard Elite, EzyMedical, and usage-based programs like Cashback by Driving Less. Digital services are delivered through the Etiqa+ mobile app (enabling policy management, claims submission, roadside assistance, and guarantee letter requests) and specialized platforms including Etiqa Auto Assist (24/7 towing assistance with real-time location tracking) and E-Cleva Video Claims (video-assisted claims processing). Corporate clients are served through Employee Benefits packages including Group Medical, Group Personal Accident, Easymedic, and Smecare products. The company also operates an extensive network of panel workshops and hospitals across Malaysia.
Differentiator
Problem solved
Functional benefit
Brands
- Etiqa+ App: All-in-one insurance and takaful mobile application for policy management, claims submission, and roadside assistance
- Etiqa Auto Assist
- Travel360
- Tripcare 360
Products and services
- Tripcare 360 Insurance / Takaful Travel insurance and takaful product providing coverage for medical treatment, accidents, travel delays, cancellations, personal liability, and emergency services across domestic and international travel.
- Comprehensive Car Insurance / Takaful Motor vehicle insurance and takaful coverage for private cars, including protection against accidents, theft, and third-party liability.
- Comprehensive Motorcycle Insurance / Takaful Motorcycle insurance and takaful coverage for riders, including MyRider Insurance and Takaful products.
- Commercial Vehicle Insurance / Takaful Commercial vehicle insurance and takaful for business fleets and commercial transportation.
- Premium Car EV Insurance / Takaful Specialized insurance and takaful coverage for electric vehicles, including Tesla Ensure coverage.
- OneMedical / OneMedical Takaful Medical and health insurance and takaful product providing hospitalization coverage and healthcare benefits.
- Critical Care Insurance / Takaful Critical illness insurance and takaful coverage including Etiqa Critical Care Plus Insurance and E-CancerCare products.
- Cancer Shield Insurance / E-CancerCare Cancer-specific insurance and takaful coverage for cancer diagnosis and treatment costs.
- Buddy PA Insurance / Takaful Personal accident insurance and takaful coverage for accidental death, disablement, and medical expenses.
- HOHH Insurance / Takaful
Quantifiable outcome
- Get compensated in minutes instead of days with e-Cleva video claims
- +2 more outcomes
Companies that use Etiqa
Customer profileSegments4 records
Ideal customer profiles4 records
Etiqa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Etiqa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- sookaminorsooka, a Malaysian streaming platform, partnered with Etiqa as one of nine local brand partners to expand accessibility and offer exclusive perks. The collaboration provides complimentary sooka Premium access to Etiqa customers through bundled subscriptions, loyalty rewards, and promotional offers, capitalizing on the Premier League season.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Etiqa competitors and assessment
Company assessmentDirect peers
- Takaful Malaysia: Malaysian composite takaful and conventional insurance operator offering family and general takaful products. Closely comparable to Etiqa given similar product mix, Shariah-compliant focus, and domestic Malaysian distribution model.
- Syarikat Takaful Malaysia Keluarga: Leading Malaysian family takaful provider offering life, health, and savings takaful plans. Directly comparable to Etiqa's family takaful and investment-linked business lines.
- Great Eastern Life Malaysia: One of Malaysia's largest composite life and general insurers with broad product offerings across life, health, motor, and investment-linked. Direct competitor to Etiqa across both consumer and corporate segments.
- Prudential BSN Takaful: Malaysian takaful joint venture offering family takaful, medical, and investment-linked takaful plans. Comparable to Etiqa's takaful offerings and shares a similar bank-distribution partnership structure.
- Allianz Life Insurance Malaysia: Malaysian arm of global insurer Allianz offering life, health, motor, and investment-linked products. Competes directly with Etiqa in motor, medical, and life insurance with similar digital capabilities.
- MSIG Insurance (Malaysia): Malaysian general insurer offering motor, travel, personal accident, home, and commercial lines. Directly comparable to Etiqa's general insurance portfolio, especially motor and travel.
- AXA Affin Life Insurance: Malaysian life insurer offering life, health, savings, and investment-linked products with bank distribution via Affin Bank. Comparable to Etiqa's life and family takaful products.
Broad incumbents
- AIA Malaysia: Malaysian operations of pan-Asian life and health insurer AIA. Comparable as a broad life and health incumbent in the Malaysian market with significant scale and agency distribution competing with Etiqa.
- Zurich Life Insurance Malaysia: Malaysian life and general insurer offering life, health, motor, and investment-linked products. Comparable as another multi-line insurer competing with Etiqa for retail and corporate customers.
Emerging players
- FWD Takaful: Malaysia-focused digital-first takaful and insurance operator with strong emphasis on app-based customer experience. Competes with Etiqa particularly in digital distribution, life takaful, and medical cards.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Etiqa social profiles
Digital presenceEtiqa compliance and trust
Trust signalCompliance1 record
Etiqa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Etiqa leadership team
Management profileNumber of profiles
Profiles1 record
Etiqa subsidiaries and ownership
Company hierarchySubsidiaries1 record
Etiqa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Etiqa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Etiqa
What does Etiqa do?
Etiqa is a Malaysian insurance and takaful provider offering both conventional insurance and Shariah-compliant takaful products. The portfolio spans motor (car, motorcycle, EV, commercial vehicle), health/medical, personal accident, life and family protection, travel, home, savings, and investment-linked products, complemented by digital services via the Etiqa+ mobile app, Etiqa Auto Assist platform, and E-Cleva Video Claims for individuals and corporate clients.
Is Etiqa a public or private company?
Etiqa is a private company. It is classified as corporate owned and is currently operating.
When was Etiqa founded?
Etiqa was founded in 2007. It employs 1,001 to 5,000 people.
Where is Etiqa based?
Etiqa is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does Etiqa make money?
Six revenue lines are on record. Insurance Premiums (General) is the primary driver. The others are takaful Contributions, medical/Health Insurance, investment-Linked Funds, savings and Education Insurance and corporate Employee Benefits.
Who are Etiqa's main competitors?
Direct peers on record are Takaful Malaysia, Syarikat Takaful Malaysia Keluarga, Great Eastern Life Malaysia, Prudential BSN Takaful, Allianz Life Insurance Malaysia, MSIG Insurance (Malaysia) and AXA Affin Life Insurance. Broad incumbents are AIA Malaysia and Zurich Life Insurance Malaysia. FWD Takaful is listed as an emerging player.
Does Etiqa have an API?
No public API is recorded for Etiqa.
What industry is Etiqa in?
Etiqa's product category is Insurance and Takaful. Its primary akta.pro industry code is FSAJAMAA, Personal Auto Insurance, with a secondary code of FSAJAMAN, Travel & Accident (Non-Life) Insurance. Its NAICS code is 52411 and its SIC code is 6331.