Manaseer Group

What Manaseer Group does

Manaseer Group is a privately held Jordanian conglomerate founded in 1999 by Eng. Ziad Al Manaseer as a chemical and fertilizer distribution company with 15 employees. The group has grown to operate 20+ companies across six strategic sectors — building materials, industrial minerals, life sciences, energy and mobility, machinery trading, and transport — employing 10,000+ staff across 120+ locations in Jordan and a regional presence in Palestine, supported by USD 3 billion in cumulative capital investment.

The group's core products span the construction value chain: cement (OPC, PPC, white cement, clinker), ready-mix concrete with strengths up to 100 MPa, calcium carbonate, Dead Burnt Magnesia (60,000 tons per annum from sea water brine), aggregates (granite, dolomite limestone, basalt, sand), natural stone (basalt, onyx, marble, travertine, limestone, granite), and stone exports to markets including Qatar. Manaseer Oil & Gas operates 82 fuel stations across 12 Jordanian cities backed by a $500 million investment, 235 distribution trucks, and Absher, Jordan's first fuel loyalty program. The group also distributes machinery and equipment as an authorized dealer for PACCAR (DAF, Kenworth, Peterbilt), Toyota forklifts, New Holland agricultural equipment, Goodyear/Fulda/Sava tires, Otokar vehicles, and Lenovo/Microsoft products through Manaseer IT. Supporting these operations is an internal transport fleet of 300+ heavy-duty vehicles, automated robotic cement quality control laboratories, computerized fleet management systems, and ISO 9001/14001/45001 certifications across major divisions.

The business model is primarily transaction-based product sales to enterprise construction projects, government infrastructure, and industrial buyers, supplemented by recurring retail fuel revenue across the owned station network, recurring IT services and machinery after-sales revenue, and export revenue from natural stone. Distribution is direct B2B sales for industrial buyers, owned retail fuel stations for consumers, and authorized dealer networks for international brands. Pricing is quote-based and negotiated per contract, with no publicly disclosed price list. Customers include Rotana Tower, Queen Alia International Airport, Hyatt Regency Aqaba, St Regis Amman, IKEA Amman, the Embassy of Saudi Arabia, and Jordan IPP3, among a diverse base spanning construction, hospitality, healthcare, retail, energy, and government.

Name

Manaseer Group

Legal name

Manaseer Group

Website

https://manaseergroup.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Manaseer Group is a privately held Jordanian conglomerate operating 20+ companies across building materials, industrial minerals, energy and mobility, machinery, transport, and life sciences. It serves enterprise construction, infrastructure, and government clients in Jordan and Palestine, with 10,000+ employees and $3 billion in cumulative capital investment.

Ownership category

akta.pro rank

Product category

Construction Materials

NAICS

Nonmetallic Mineral Product Manufacturing (327), Construction Sand and Gravel Mining (212321), Petroleum Bulk Stations and Terminals (424710), Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234)

SIC

Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400), Wholesale-Metals & Minerals (No Petroleum) (5050), Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Cement & Fly Ash Silo Storage (TLALAIAB)

akta.pro secondary industries

Aggregates & Sand/Gravel Bulk Storage (TLALAIAC), Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone) (IMAKAHAG), Industrial Powders & Additives Bulk Storage (e.g., lime, gypsum, carbon black) (TLALAIAJ)

Keywords

• Construction materials
• Ready mix concrete
• Cement manufacturing
• Fuel distribution
• Industrial minerals

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Building Materials Sales: Manaseer Group manufactures and sells building materials including cement (OPC, PPC, white cement, clinker), ready-mix concrete, concrete products, crushers/aggregates (granite, dolomite limestone, basalt, sand), marble & granite (basalt, onyx, marble, travertine, limestone, granite), and calcium carbonate. Products serve construction industry, infrastructure projects, and export markets.
2. Fuel & Petroleum Products Distribution: Manaseer Oil & Gas (established 2003) distributes refined petroleum products (gasoline 90/95 octane, diesel Euro 5, kerosene, oil, grease, jet fuel) through 82+ gas stations across 12 cities in Jordan. Total investment of $500 million. Also provides electric car charging stations.
3. Industrial Minerals (Magnesia): Manaseer Magnesia produces Dead Burnt Magnesia (MgO), Magnesium Hydroxide, and Caustic Calcined Magnesia from sea water brine, with capacity of 60,000 tons per annum, serving industrial, agricultural, environmental, chemical, construction, and specialty applications.
4. Machinery Trading & After-Sales Services: Manaseer Machinery Trading sells and services trucks (DAF, Kenworth, Peterbilt), forklifts (Toyota), agricultural equipment (New Holland), tires (Goodyear, Fulda, Sava), spare parts (TRP, Donaldson, Eaton), and Petro Canada oil & lubricants. Provides after-sale services including tire services, body shop, hydraulics, painting, spare parts, washing, training, mechanical and electrical services.
5. IT Services & Solutions: Manaseer Information Technology (established 2004) provides hardware (PCs, laptops, servers, printers), software (Microsoft Office, anti-viruses), business solutions (data centers, cloud, mail/hosting, networking, backup/monitoring), ICT services (structured cabling, wireless, telephony), authorized Lenovo service, and Manaseer Media (airport bridge screens, interactive screens).
6. Transport & Logistics Services: Manaseer Transport (established 2010) operates a fleet of over 300 medium to heavy duty vehicles including transit mixers, concrete pumps, trailers, silos, flat bed trailers, cranes, and mobile batch plants. Services include loading and transporting construction raw materials and final goods.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Manaseer Group manufactures and distributes building materials (cement, ready-mix concrete, aggregates, marble, granite, calcium carbonate, concrete products), industrial minerals (magnesia), refined petroleum products through 82+ gas stations, machinery and equipment via authorized dealerships, and IT services. The group also operates construction logistics through a fleet of 300+ vehicles and supplies fertilizers and chemicals through its trade division.

Product overview

Manaseer Group is a diversified Jordanian conglomerate operating across six strategic sectors with over 20 companies. The portfolio includes Building Materials (Ready Mix concrete, Crushers/aggregates, concrete products), Industrial Minerals (calcium carbonate, magnesia, marble/granite), Energy & Mobility (oil & gas with 82+ stations, machinery trading, IT services, transport), and Life Sciences (fertilizers, trade). The Group's operating companies include Manaseer Ready Mix, Crushers, Industrial Complex, Magnesia, Marble & Granite, Carbonate, Cement, Oil & Gas, Machinery Trading, IT, and Transport divisions, each serving distinct market segments within Jordan and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Absher: First fuel loyalty program in Jordan launched by Manaseer Oil & Gas offering rewards and special offers for fuel purchases
• Manaseer Stations
• MIC Shield
• MIC Smart
• Modern Cement and Mining

Products and services

• Manaseer Ready Mix Ready-mix concrete production company providing various concrete mixtures including high-strength concrete exceeding 45 MPa (up to 100 MPa), micro screed mixes, post-tension concrete mixes, water-tight concrete mixes, exposed aggregate concrete mixes, and specialty admixtures for construction projects.
• Manaseer Cement Cement manufacturing producing Ordinary Portland Cement (OPC), Portland Pozzolana Cement (PPC), White Cement, and Clinker, serving construction, building, and ready-mix industries.
• Manaseer Crushers Quarry and crushing operations mining and producing construction aggregates including granite, dolomite limestone, basalt, sand, base course, boulders, and rip rap for the construction industry.
• Manaseer Magnesia Production of high-quality Dead Burnt Magnesia (MgO), Magnesium Hydroxide, and Caustic Calcined Magnesia derived from sea water brine, with 60,000 tons per annum capacity, serving steel, chemical, agricultural, environmental, and specialty applications.
• Manaseer Marble & Granite Production and manufacturing of natural stone including onyx, marble, limestone, granite, travertine, and basalt from private quarries (Mujib Onyx, Hallabat Basalt, Travertine) and two factories (Halabat and Qastal).
• Manaseer Carbonate Calcium carbonate production manufacturing all main grades from finest to coarsest, including natural, treated/coated, and granulated calcium carbonate for paints, plastics, construction, and animal feed industries.
• Manaseer Industrial Complex Concrete Products Concrete products including MIC Shield and MIC Smart branded products manufactured under Manaseer Industrial Complex.
• Manaseer Oil & Gas Fuel Distribution Distribution of refined petroleum products (gasoline 90/95 octane, diesel Euro 5, kerosene, jet fuel, oil, grease) through 82+ gas stations across 12 Jordanian cities, plus electric car charging stations and the Absher loyalty program.
• Manaseer Machinery Trading Authorized dealer for PACCAR trucks (DAF, Kenworth, Peterbilt), New Holland agricultural equipment, Toyota forklifts, Goodyear/Fulda/Sava tires, TRP spare parts, Donaldson filters, Eaton clutches, Petro Canada lubricants, and Otokar automotive vehicles, with after-sale services including tire services, body shop, hydraulics, painting, spare parts, washing, training, and mechanical and electrical services.
• Manaseer Transport Transport and logistics services operating a fleet of 300+ medium to heavy-duty vehicles including transit mixers, concrete pumps, trailers, cement silos, flat bed trailers, cranes, and mobile batch plants for transporting construction materials and finished goods.
• Manaseer IT IT solutions including hardware (Lenovo PCs, laptops, servers, printers), software (Microsoft Office, anti-viruses), business solutions (data centers, cloud, mail/hosting, networking, backup/monitoring), and ICT services (structured cabling, wireless, telephony) as an authorized Lenovo service provider.

Quantifiable outcome

• High strength concrete up to 100 MPa supplied to Rotana Tower Project
• +3 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Manaseer PalestinecoreStrategic or Co-development Partner · 1 January 2014Manaseer Palestine was established in 2014 as one of the operating companies of Manaseer Group, focusing on joint investment and trade between Jordan and Palestine. The company supplies construction materials such as cement, aggregates, and other inputs to Palestinian partners, and transfers knowhow and technical capacity. Manaseer Palestine explores potential investments to expand the industrial base and create backward and forward linkages for Palestinian economic development.
• MedGulf (Arab and Regional Insurance Company)minorGTM or Marketing PartnerMedGulf is described as one of the leading Arab and regional insurance companies providing a full range of insurance products and services. MedGulf partners with Manaseer Group as a commercial partner.
• LuminusminorStrategic or Co-development PartnerLuminus is a private holding company with investments across diverse sectors including education, technology trading, real estate, and hospitality across the MENA region. Luminus has a partnership with Manaseer Group in various sectors.
• Palestinian Construction Material CompaniesminorStrategic or Co-development PartnerManaseer Group has partnered with several relevant Palestinian companies in providing needed construction materials such as cement, aggregates and other inputs, as well as in providing for the transfer of knowhow and technical capacity to Palestinian partners.
• Jordanian Integrated Company for Mining and ExplorationminorStrategic or Co-development PartnerThe Jordanian Integrated Company for Mining and Exploration operates copper mining projects in Wadi Araba under a memorandum of understanding with the Jordanian Ministry of Energy and Mineral Resources signed in June 2022. The company is exploring copper ore deposits with concentrations reaching 3.5%, with Manaseer Group involved in the project.
• LenovocoreTechnology or IntegrationManaseer IT is an authorized Lenovo service provider, distributing Lenovo Business Series PCs, laptops, and servers, and providing authorized maintenance and support services.
• MicrosoftcoreTechnology or IntegrationManaseer IT distributes Microsoft Office Tools and provides Microsoft-based software solutions as part of its business solutions offerings.
• PACCAR (DAF, Kenworth, Peterbilt)coreChannel Partner/ Reseller/ DistributorManaseer Machinery Trading represents PACCAR trucks in Jordan with the European brand DAF and American brands Kenworth and Peterbilt, providing a wide range of various applications with high performance, spare parts, after-sales services, and continuous maintenance.
• New Holland AgriculturecoreChannel Partner/ Reseller/ DistributorManaseer Machinery Trading provides the Italian brand New Holland with a unique and wide variety of the latest agricultural machinery and equipment following global standards.
• Goodyear, Fulda, Sava TirescoreChannel Partner/ Reseller/ DistributorManaseer Machinery Trading provides Goodyear (American technology), Fulda and Sava (European technology) tires that offer a comprehensive range fitting all applications with distinctive quality and safety.
• Pewag ChainsminorChannel Partner/ Reseller/ DistributorManaseer Machinery Trading provides Pewag Chains as a complementary service — described as the best and strongest chains in the world with more than 500 years of experience.
• TRP Truck & Trailer PartscoreChannel Partner/ Reseller/ DistributorManaseer Machinery Trading represents TRP truck & trailer parts, provided through highly qualified and certified technicians for further guarantee and better customer satisfaction.
• Donaldson Filtration SystemscoreChannel Partner/ Reseller/ DistributorManaseer Machinery Trading represents Donaldson filtration systems as part of its spare parts and services offerings.
• Eaton Clutches & GearboxescoreChannel Partner/ Reseller/ DistributorManaseer Machinery Trading represents Eaton clutches and gearboxes, provided through highly qualified and certified technicians.
• Petro Canada Oil & LubricantscoreChannel Partner/ Reseller/ DistributorManaseer Machinery Trading provides Petro Canada oil and lubricants offering a full range of what engines need with the best performance and durability.
• Toyota ForkliftscoreChannel Partner/ Reseller/ DistributorManaseer Machinery Trading provides Toyota — a leading brand in material handling equipment — offering logistics solutions with approximately 90 countries represented globally and over 2 million units sold.
• Otokar (Turkish Automotive)coreChannel Partner/ Reseller/ DistributorManaseer Machinery Trading represents the Turkish brand Otokar using state-of-the-art technology for passenger transport, in line with the company's vision of delivering business solutions and professional services.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Heidelberg Materials: Global building materials group with major cement, aggregates, and ready-mix concrete operations across MENA. Closely comparable to Manaseer's cement, aggregates, and stone business in scale of vertical integration and product mix.
• Holcim: One of the world's largest building materials groups with historical Jordan and wider MENA presence. Comparable to Manaseer across cement, aggregates, ready-mix concrete, and construction solutions.
• CEMEX: Global cement, ready-mix concrete, and aggregates producer with a meaningful Middle East footprint (notably Egypt). Directly comparable to Manaseer on cement and aggregates product mix and MENA market exposure.
• Jordan Cement Factories (JCP): The leading listed cement producer in Jordan, operating multiple plants and directly competing with Manaseer Cement / Manaseer Industrial Complex for the same Jordanian construction customers and projects.
• Vicat Group: French-headquartered cement, aggregates, and concrete producer with significant MENA exposure via Egypt (Suez Cement). Closely comparable to Manaseer's cement/concrete/aggregates business model in emerging MENA markets.
• Jordan Petroleum Refinery Company (JOPETROL): Jordan's principal petroleum refiner and fuel marketer, supplying the same domestic retail and commercial fuel customers served by Manaseer Oil & Gas's 82+ gas stations and 235-truck distribution fleet.

Regional players

• Saudi Cement Company: Major Saudi-listed cement producer serving construction and infrastructure demand in the Kingdom. Comparable to Manaseer on cement product mix and MENA construction-cycle exposure, though geographically focused on Saudi Arabia.
• Arabian Cement Company (Saudi Arabia): Saudi-listed cement producer with clinker, cement, and concrete operations serving MENA construction markets. Similar product portfolio to Manaseer Cement, though operating primarily in Saudi Arabia.
• National Industries Group (Jordan): Jordanian diversified industrial holding group with operations across construction materials and related sectors. The closest publicly listed Jordanian peer to Manaseer's diversified, multi-subsidiary industrial conglomerate model.

Broad incumbents

• Martin Marietta Materials: US-listed aggregates-led building materials heavyweight with cement and downstream operations. Comparable to Manaseer Crushers / Manaseer Marble & Granite on the aggregates and stone side of the business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ManaseerG
• LinkedInlinkedin.com/company/manaseer-ready-mix

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manaseer Group