Fat Tuesday
Fat Tuesday (190 Octane Retail, LLC) is a U.S. retail chain of approximately 76 to 90 corporate-owned stores founded in 1984, selling proprietary frozen daiquiris and cocktails to walk-up consumers in tourist destinations such as New Orleans and beachfront boardwalks.
- Company typePrivate
- Founded1984
- HeadquartersMandeville, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Fat Tuesday does
Fat Tuesday, operating legally as 190 Octane Retail, LLC, is a New Orleans-founded (1984) specialty retail chain that sells frozen daiquiris and other blended alcoholic cocktails to walk-up consumers, predominantly in tourist destinations such as the French Quarter, beachfront boardwalks, and cruise ports. The company runs approximately 76 to 90 corporate-owned locations across the United States and plans to scale to more than 100 stores, with corporate operations centered in Mandeville, Louisiana (incorporated under Florida law) and a workforce of 501 to 1,000 employees.
The core product is a proprietary frozen cocktail blended on-site and served in branded souvenir cups; the company holds trademarks including "190 Octane," "Cat 5 Hurricane," and "Electric Lemonade," and has selectively extended its menu to include food items such as wings and pizza at certain locations. In December 2025 it launched the Kenny Collection, a co-branded premium line with Kendall Jenner's 818 Tequila, indicating an effort to elevate brand positioning and broaden appeal beyond its traditional party-tourism base. Technology is limited to standard point-of-sale systems, a "Daiq Dollars" customer loyalty program, and social-media-led brand marketing.
Fat Tuesday generates revenue primarily through single-transaction frozen cocktail sales and souvenir cup upgrades, with secondary contributions from food and merchandise. Distribution is entirely direct-to-consumer via owned retail; the company is privately held following its 2022 sale to Comvest Credit Partners, a private credit sponsor, and is pursuing a multi-year unit-growth strategy rather than franchising its concept.
Fat Tuesday firmographics
Firmographics- Name
- Fat Tuesday
- Legal name
- 190 Octane Retail, LLC
- Website
- https://fattuesday.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Fat Tuesday (190 Octane Retail, LLC) is a U.S. retail chain of approximately 76 to 90 corporate-owned stores founded in 1984, selling proprietary frozen daiquiris and cocktails to walk-up consumers in tourist destinations such as New Orleans and beachfront boardwalks.
- Ownership category
- akta.pro rank
Fat Tuesday industry classification
Industry- Product category
- Frozen Cocktail Bar / Specialty Beverage Retail
- NAICS
- Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)
Keywords
Where Fat Tuesday is headquartered
LocationHeadquarters
- HQ city
- Mandeville
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Fat Tuesday business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Frozen Cocktail Sales: One-time purchase of frozen cocktails at physical store locations. Products include signature drinks like 190 Octane, Cat 5 Hurricane, Electric Lemonade, and various flavored frozen cocktails.
- Souvenir Cup Sales: Sale of branded reusable souvenir cups to customers as memorabilia, with refills available at most locations for returning customers.
- Loyalty Program: Fat Tuesday Fam loyalty program where members earn Daiq Dollars on sign-up (500 points) and through purchases at participating locations.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels8 records
Fat Tuesday product offering
Product offeringCore offering
Fat Tuesday prepares and sells premium frozen alcoholic cocktails (including 190 Octane®, Cat 5 Hurricane, Electric Lemonade, Piña Colada and other signature flavors) and a limited food menu (wings, pizza, hot dogs) through approximately 76 corporate-owned walk-up retail stores concentrated in U.S. warm-weather tourist destinations and entertainment districts, with a small international footprint that includes Nassau, Bahamas. Revenue is generated primarily through in-store per-drink sales and the company's signature branded souvenir cup program.
Product overview
Fat Tuesday is a frozen cocktail and entertainment company founded in New Orleans in 1984, operating under 190 Octane Retail LLC. The company operates approximately 76 corporate-owned locations nationwide with plans to expand to over 100 locations. The core product offering consists of frozen cocktails sold under three collections: The Entourage (individual flavored cocktails including 190 Octane Squad, Cat 5 Hurricane, Electric Lemonade, Pina Colada, Mango, Strawberry, Peach Bellini, Watermelon, and Lemonade), Fave Combos (combination cocktails like 44 Magnum, Miami Vice, Rocket Fuel, Pain In The Ass, Spring Fling, and Pimp Juice), and the newly launched Kenny Collection in partnership with 818 Tequila. The company also offers food items including specialty wings and pizzas at select locations, along with branded souvenir cups as merchandise. A loyalty program enables customers to earn Daiq Dollars on purchases. The company does not sell products online and does not offer franchise opportunities.
Differentiator
Problem solved
Functional benefit
Products and services
- 190 Octane® Squad (Original, Cherry, Blue Raspberry) Signature high-proof frozen alcoholic cocktail line sold under the registered 190 OCTANE® trademark, offered in three flavor variants (Original, Cherry, Blue Raspberry) at Fat Tuesday retail locations; targeted at adult consumers seeking a stronger frozen drink option.
- The Entourage (Cat 5 Hurricane, Electric Lemonade, Piña Colada, Mango, Peach Bellini, Strawberry, Watermelon, Lemonade, Amaretto & Pineapple, Mardi Gras Mash) Flagship frozen cocktail flavor collection of approximately 10 named drinks (e.g., Cat 5 Hurricane, Electric Lemonade, Piña Colada) sold individually at Fat Tuesday retail stores; targeted at adult consumers in tourist and entertainment locations.
- Fave Combos (44 Magnum, Miami Vice, Rocket Fuel, Pain In The Ass, Spring Fling, Pimp Juice) Multi-flavor frozen cocktail combinations (e.g., 44 Magnum, Miami Vice, Rocket Fuel) sold as single servings at Fat Tuesday stores; targeted at consumers who want a blended or pre-mixed drink experience.
- The Kenny Collection (co-branded with 818 Tequila) Limited-time co-branded frozen cocktail collection developed in partnership with 818 Tequila; sold at Fat Tuesday retail stores; targeted at adult consumers seeking a tequila-based, premium cocktail experience from a celebrity-aligned brand.
- Branded Souvenir Cups Collectible branded souvenir cups featuring local city artwork used to serve frozen cocktails at Fat Tuesday stores; sold as part of the drink price and as standalone merchandise, functioning as a key repeat-purchase and brand-visibility driver.
- Food Menu (Wings, Pizza, Hot Dogs) Limited savory food menu (wings, pizza, hot dogs) sold at Fat Tuesday retail locations to complement the core frozen cocktail offering; targeted at consumers wanting food alongside their drinks.
- Fat Tuesday Fam Loyalty Program Free digital loyalty and email club program that gives enrolled customers digital stamps toward free drinks, exclusive promotions, and special offers; targeted at repeat adult customers of Fat Tuesday retail stores.
Companies that use Fat Tuesday
Customer profileSegments2 records
Ideal customer profiles2 records
Fat Tuesday technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Fat Tuesday partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 818 TequilacoreFat Tuesday and 818 Tequila launched 'The Kenny Collection,' a line of two signature cocktails (Kenny Freeze and Kenny on the Rocks) nationwide following a successful Formula 818 campaign during Formula 1 weekend in Las Vegas. Las Vegas served as the first market before rolling out to all Fat Tuesday locations.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Fat Tuesday competitors and assessment
Company assessmentDirect peers
- Wet Willie's: Wet Willie's is a direct competitor specializing in frozen alcoholic drinks (daiquiris, margaritas) served from walk-up bar locations in tourist destinations such as Key West, New Orleans, and cruise ports. Closely mirrors Fat Tuesday's on-premise frozen cocktail retail model.
- Margaritaville (Jimmy Buffett's Margaritaville): Margaritaville operates themed restaurants and bars built around tropical frozen drinks, casual party atmosphere, and tourist-heavy locations. Highly comparable brand positioning and frozen-cocktail-led product mix to Fat Tuesday.
- Pat O'Brien's: Pat O'Brien's is a New Orleans institution famous for inventing the Hurricane cocktail and operating a French Quarter bar with souvenir cup program. Direct heritage competitor to Fat Tuesday's Bourbon Street origins.
- Señor Frog's: Señor Frog's is a party-themed bar and restaurant chain operating in cruise ports and resort destinations (Mexico, Caribbean, U.S.), specializing in large-format frozen and tropical cocktails. Directly comparable in tourist/cruise-port strategy and product offering.
Emerging players
- Tropical Smoothie Cafe: Tropical Smoothie Cafe is a franchise-driven beverage-and-food retail concept with a strong branded drink identity and growing footprint. Comparable in format and customer experience to Fat Tuesday's beverage-shop model, though non-alcoholic.
- Smoothie King: Smoothie King is a franchise beverage-retail chain with a multi-hundred-store U.S. footprint and a strong loyalty/app-driven customer experience. Comparable in beverage-shop retail mechanics, though non-alcoholic.
Broad incumbents
- Hooters: Hooters operates a large, established chain of party-themed sports bars focused on alcohol-led sales and a high-energy atmosphere. Comparable in serving tourist and entertainment-district traffic with a bar-led model.
- Buffalo Wild Wings: Buffalo Wild Wings is a national sports bar chain with an alcohol-centric beverage program (including frozen and specialty drinks). Comparable in alcohol-led bar-and-light-food format, though broader menu and not tourist-focused.
- TGI Fridays: TGI Fridays is an established casual-dining and bar chain known for happy-hour cocktails and high-traffic mall/entertainment locations. Comparable in mall and entertainment-district footprint and bar-led revenue model.
- Dave & Buster's: Dave & Buster's operates entertainment-anchored bar and dining venues in tourist and entertainment districts. Comparable in destination-driven, party-focused customer base and alcohol-led revenue mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Fat Tuesday social profiles
Digital presenceFat Tuesday financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fat Tuesday leadership team
Management profileNumber of profiles
Fat Tuesday funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fat Tuesday M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fat Tuesday
What does Fat Tuesday do?
Fat Tuesday prepares and sells premium frozen alcoholic cocktails (including 190 Octane®, Cat 5 Hurricane, Electric Lemonade, Piña Colada and other signature flavors) and a limited food menu (wings, pizza, hot dogs) through approximately 76 corporate-owned walk-up retail stores concentrated in U.S. warm-weather tourist destinations and entertainment districts, with a small international footprint that includes Nassau, Bahamas. Revenue is generated primarily through in-store per-drink sales and the company's signature branded souvenir cup program.
Is Fat Tuesday a public or private company?
Fat Tuesday is a private company. It is classified as unknown and is currently operating.
When was Fat Tuesday founded?
Fat Tuesday was founded in 1984. It employs 501 to 1,000 people.
Where is Fat Tuesday based?
Fat Tuesday is headquartered in Mandeville, United States, in the North America region.
How does Fat Tuesday make money?
Three revenue lines are on record. Frozen Cocktail Sales are the primary driver. The others are souvenir Cup Sales and loyalty Program.
Who are Fat Tuesday's main competitors?
Direct peers on record are Wet Willie's, Margaritaville (Jimmy Buffett's Margaritaville), Pat O'Brien's and Señor Frog's. Emerging players are Tropical Smoothie Cafe and Smoothie King. Broad incumbents are Hooters, Buffalo Wild Wings, TGI Fridays and Dave & Buster's.
Does Fat Tuesday have an API?
No public API is recorded for Fat Tuesday.
What industry is Fat Tuesday in?
Fat Tuesday's product category is Frozen Cocktail Bar / Specialty Beverage Retail. Its primary akta.pro industry code is CRANAAAD, Spirits Retail & Whiskey Shops (Off-Premise). Its NAICS code is 7224 and its SIC code is 5810.