What Math & Movement does

Math & Movement is a privately held, founder-led education company headquartered in Ithaca, New York, that designs and sells physical kinesthetic learning materials — heavy-duty vinyl floor mats, stickers, stair risers, sensory hallways, books, and manipulatives — built to teach math, literacy, science, SEL, and other subjects through whole-body movement. Founded by Suzy Koontz in 2009/2010 and operating as a New York State Certified Woman-Owned Business, the company serves public and private K-12 schools, including large urban districts (NYC DOE, San Francisco Unified, Baltimore City, Philadelphia) and Title I schools, with active deployments in 49 U.S. states. Materials are engineered for 10+ years of classroom use and cover 400+ standards-aligned concepts, supported by a free online activity database with follow-along videos and printable guides.

The core technology is a proprietary kinesthetic learning methodology grounded in brain science research and peer-reviewed studies, paired with durable physical products designed for low/no-prep classroom implementation (20-minute activities). The product line spans grade-level kits (PreK through high school), subject kits, family engagement kits, after-school kits, summer school kits, sensory hallway installations, and stair riser stickers, sold primarily through a direct e-commerce site with a quote-based purchasing flow that accepts purchase orders and supports tax-exempt transactions. Revenue is generated through one-time material sales augmented by paid virtual and in-person professional development training (1-hour virtual sessions for up to 100 participants), positioning the company as a curriculum-aligned supplemental materials provider rather than a digital subscription platform.

Name

Math & Movement

Legal name

Math & Movement

Website

https://mathandmovement.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Math & Movement is a founder-led K-12 education company that sells durable, kinesthetic learning floor mats, kits, and sensory hallway installations to schools in 49 U.S. states, augmented by virtual and in-person professional development training for educators.

Ownership category

akta.pro rank

Product category

K-12 Kinesthetic Educational Materials

NAICS

Educational Support Services (611710)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Student Activity Materials & Manipulatives (Hands-on Learning Kits) (EDACAJAG)

akta.pro secondary industries

K–12 Instructional Design & Curriculum Development Services (EDAGAKAA), Family Engagement & Take-Home Learning Materials (Home Packs, Parent Guides) (EDACAJAL)

Keywords

• Kinesthetic learning materials
• Math educational kits
• Literacy learning kits
• Classroom movement mats
• Educator professional development

Headquarters

HQ city

Ithaca

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Educational Materials Sales: One-time purchase of physical educational products including floor mats, stickers, kits (math kits, literacy kits, classroom kits, family engagement kits), books, and manipulatives. Products are designed for 10+ years of use. No subscription required for materials.
2. Professional Development and Training: Virtual and in-person professional development workshops and training sessions for educators. One-hour virtual training sessions designed for up to 100 participants. Available as add-on to kit purchases or standalone.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Math & Movement designs, manufactures, and sells physical kinesthetic learning materials, including floor mats, stickers, manipulatives, and printed kits covering math and literacy concepts for grades PreK through middle school, along with standards-aligned curriculum guides. It complements these physical products with virtual and in-person professional development workshops that train educators to integrate movement-based instruction into classroom routines. The offering is targeted at K-12 schools, districts, after-school programs, and family engagement events across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Math Kits (K-2 and 3-5) Comprehensive grade-banded kinesthetic learning kits containing floor mats and manipulatives for K-2 number sense, skip counting, place value, and addition/subtraction, and for 3-5 multiplication, division, fractions, and algebraic thinking. Designed for K-12 classroom teachers and school districts.
• Literacy Kits (K-2 and 3-5) Movement-based literacy kits combining floor mats and books to develop K-2 phonological awareness, letter recognition, and early reading, and 3-5 reading fluency, comprehension, vocabulary, and advanced literacy skills. Designed for K-12 classroom teachers and districts.
• Classroom Kits (PreK through High School) Grade-level specific kits containing floor mats and materials for classroom-wide kinesthetic learning, organized by PreK, kindergarten, first through fifth grade, middle school, and high school. For classroom teachers and schools.
• Whole-School Kits Comprehensive kits that bundle math, literacy, family engagement, sensory hallway, after-school, summer school, PreK/Kindergarten STEAM, physical education, special education, and outdoor learning materials to implement kinesthetic learning across an entire school. Targeted at school administrators and districts.
• Family Fun Night Kits Movement-based activity kits for school family engagement events, available in three tiers: Hopper Kit (foundational, ~36 families), Skipper Kit (expanded, ~57 families), and Jumper Kit (complete, ~102 families), with cross-curricular add-ons. Designed for schools hosting family nights.
• After-School Program Kits Three-tier kinesthetic kits for after-school programs: Starter Kit (foundational number sense), Essentials Kit (adds time, measurement, place value), and Comprehensive Kit (adds fractions, geometry, money). Built with durable materials lasting 10+ years. Targeted at after-school program providers.
• Summer School Kits Three-tier learning kits for summer school programs: Starter Kit, Essentials Kit, and Comprehensive Kit options aligned with grade-level benchmarks and flexible for various summer school activities. For summer school program operators.
• Physical Education Kits Movement-based learning materials designed for physical education settings, integrating academic content such as math and literacy with physical activity. For PE teachers and schools.
• Professional Development Training Virtual and in-person professional development workshops and training sessions for educators and school districts, including one-hour virtual sessions for up to 100 participants, designed to support implementation of Math & Movement materials. Available as a kit add-on or standalone purchase. Targeted at teachers, specialists, and administrators.

Quantifiable outcome

• 89% improvement in math scores in under 2 weeks
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Learning Resources: Manufacturer of educational manipulatives, games, and STEM/kindergarten learning kits sold to schools and parents. Closely overlaps with Math & Movement's classroom kit/manipulatives category and K-8 math focus.
• S&S Worldwide: Distributor of educational, therapy, and physical-activity products to schools, camps, and special education programs. Comparable hands-on, physical-product catalog with movement and special-education relevance.
• Really Good Stuff: Direct-to-school retailer of classroom supplies, learning games, and teacher resources. Targets the same K-12 teacher and school purchaser with physical, kit-style learning materials and similar e-commerce/quote-based ordering.
• Lakeshore Learning: Long-standing K-8 educational materials retailer and manufacturer selling hands-on classroom supplies, manipulatives, and activity kits. Directly comparable to Math & Movement's physical, teacher-purchased K-12 classroom kit model.
• Studies Weekly: Publisher of standards-based K-6 instructional publications adopted at the district level. Comparable content-plus-physical materials sale motion to K-12 districts across many US states.
• Teacher Created Materials: Publisher of standards-aligned K-8 instructional materials, books, and classroom kits. Comparable curriculum-aligned, teacher-purchased model for Math & Movement's math and literacy kit offerings.
• Carson Dellosa Education: Major publisher of K-8 educational workbooks, classroom décor, and learning kits, sold to schools and teachers through catalogs and online. Comparable content-plus-physical-goods model serving the same teacher and school buyer.

Broad incumbents

• School Specialty: Large distributor of K-12 educational supplies, curriculum, and classroom products to school districts nationwide. Comparable buyer and product categories, but broader portfolio and much larger scale than Math & Movement.
• Houghton Mifflin Harcourt: Major K-12 educational publisher providing curriculum, intervention, and supplemental programs (math and literacy). Adjacent in subject and customer base, with broader and deeper district relationships but a primarily digital/print model.

Emerging players

• Frog Street: Provider of early childhood (PreK) curriculum, assessments, and physical classroom activity materials. Partial overlap with Math & Movement's PreK/Kindergarten and kinesthetic early-learning kit lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MathandMovement
• Facebookfacebook.com/mathandmovement
• LinkedInlinkedin.com/company/math-&-movement
• Instagraminstagram.com/mathandmovement

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Math & Movement