Partnership
Partnership is a UK retirement-focused financial services brand within FTSE-listed Just Group plc, offering annuities, lifetime mortgages, care funding plans, and pensions to UK retirees through financial advisers and direct advice channels.
- Company typePublic
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Partnership does
Partnership operates as a retirement-focused financial services brand within Just Group plc, a FTSE-listed UK specialist financial services group created in April 2016 through the merger of Just Retirement Group and Partnership Assurance Group. The group's core proposition is the design, manufacture, and distribution of retirement financial products for UK retirees and pre-retirees, including defined benefit pension solutions, annuities (guaranteed income for life), income drawdown, equity release/lifetime mortgages, care funding plans, and pensions. The group's technical differentiator is health and lifestyle underwriting technology that models longevity and enables 'enhanced terms' on income and retirement-need solutions, allowing customers with health or lifestyle conditions to secure better income than standard products would offer. Products are protected by the Equity Release Council's Statement of Principles.
The business operates through four wholly owned operating subsidiaries: Just Retirement Limited (JRL, established 2004) for annuities and lifetime mortgages with enhanced terms; Just Retirement Money Limited (JRML, established 2016) for lifetime mortgage lending; Partnership Life Assurance Company Limited (PLACL) for care fee insurance with health-aware pricing; and HUB Financial Solutions Limited (established 2006) for direct retirement financial advice. Revenue is generated through insurance premiums (PLACL, JRL annuities), interest on lifetime mortgage lending (JRML), and advice-driven product placement (HUB). The group also operates the Just Adviser platform and a suite of six retirement-planning calculator tools (Quick Income Builder, Longevity, Drawdown Risk, Pension Taxation, Retirement Budget Planner, Indicative Lifetime Mortgage Calculator). Distribution is sales-led and UK-domestic only, primarily through third-party financial advisers with HUB Financial Solutions providing direct advice to individuals. The group has received 21 consecutive years of 5-star Financial Adviser Service Awards in Pensions & Protection (JRL) and 16 consecutive years in Mortgage Provider (JRML) through 2025.
Partnership firmographics
Firmographics- Name
- Partnership
- Legal name
- Just Group plc
- Website
- https://partnership.co.uk
- Company type
- Public
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Partnership is a UK retirement-focused financial services brand within FTSE-listed Just Group plc, offering annuities, lifetime mortgages, care funding plans, and pensions to UK retirees through financial advisers and direct advice channels.
- Ownership category
- akta.pro rank
Partnership industry classification
Industry- Product category
- Retirement Financial Services
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411)
- SIC
- Life Insurance (6311), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Annuity + LTC / Long-Term Care Riders (FSAIAJAC)
- akta.pro secondary industry
- Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)
Keywords
Where Partnership is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Partnership business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance Premiums: PLACL designs and manufactures insurance products to fund care fees, with enhanced income levels for those with health issues. Premium revenue from tailored care funding plans.
- Lifetime Mortgage Lending: JRML provides lifetime mortgage lending products for people at or approaching retirement. Revenue derived from lending activities including interest on lifetime mortgages.
- Pension Annuities: JRL provides guaranteed income for life solutions through pension annuities, helping retirees secure better income through enhanced terms based on health and lifestyle assessments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Tailored retirement financial products based on individual health and lifestyle assessments |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Partnership product offering
Product offeringCore offering
Partnership designs and manufactures insurance products to fund care fees, offering a range of plans tailored to individual needs with enhanced income levels for those with health issues. Through its role in the Just Group, it also provides guaranteed income for life solutions via pension annuities, lifetime mortgages, income drawdown, defined benefit pension transfers, and pension accumulation products distributed primarily through UK financial advisers.
Product overview
Partnership operates as a multi-brand financial services platform offering retirement-focused products across the Just Group. The core offerings include Defined Benefit pensions, Annuities (guaranteed income for life), Income Drawdown, Equity Release/Lifetime Mortgages, Care Funding Plans, and Pensions. The group also provides a suite of six retirement planning calculator tools (Quick Income Builder, Indicative Lifetime Mortgage Calculator, Drawdown Risk Calculator, Pension Taxation Calculator, Retirement Budget Planner, and Longevity Calculator) to help customers plan their retirement finances. The platform is organized around four main subsidiaries: Just Retirement Limited (established 2004, annuities and lifetime mortgages with enhanced health/lifestyle terms), Just Retirement Money Limited (established 2016, lifetime mortgage lending), Partnership Life Assurance Company Limited (care fee insurance products), and HUB Financial Solutions Limited (established 2006, financial advice on equity release, pension income, and long-term care).
Differentiator
Problem solved
Functional benefit
Brands
- Just Adviser: Financial adviser platform operated within the Just Group.
- Just
Products and services
- Care Funding Plans Insurance products designed and manufactured to fund care fees, offered through Partnership Life Assurance Company Limited (PLACL). Plans are tailored to individual needs and take account of health issues when pricing, providing enhanced income levels to those with health issues to help meet care fees payments.
- Annuities (Guaranteed Income for Life) Pension annuity products providing guaranteed income for life, offered through Just Retirement Limited. Enhanced terms available based on individual health and lifestyle assessments, often securing better income than standard annuity products.
- Equity Release / Lifetime Mortgages Lifetime mortgage products enabling people at or approaching retirement to release equity from their homes, provided through Just Retirement Money Limited (JRML). Protected by the Equity Release Council's Statement of Principles.
- Income Drawdown Retirement product allowing individuals to convert pension savings into a flexible income while keeping funds invested.
- Defined Benefit Transfers Pension product allowing individuals to transfer their defined benefit pension scheme to provide guaranteed income in retirement.
- Pensions Retirement savings products providing individuals with vehicles to accumulate funds for retirement.
- HUB Financial Solutions Advice Financial advice service providing individuals with products and services for retirement financial decisions, including advice on releasing equity from homes, turning pension savings into income for retirement, and funding long-term care. Established in 2006.
Quantifiable outcome
- Thousands of retirees helped to enjoy retirement by securing better income or releasing equity from homes
Companies that use Partnership
Customer profileSegments3 records
Ideal customer profiles2 records
Partnership technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Partnership partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Just Group plccoreParent FTSE-listed company created following the merger of Just Retirement Group and Partnership Assurance Group in April 2016. Parent holding company for JRL, JRML, PLACL, and HUB Financial Solutions.
- Equity Release CouncilcoreJRML customers are provided protection by the Equity Release Council's Statement of Principles, which ensures that all products are safe and reliable for customers. This is a regulatory/standards body partnership that provides customer protection framework.
- Just Retirement Limited (JRL)coreSubsidiary established in 2004 specializing in guaranteed income for life solutions (pension annuities) and lifetime mortgages. Has helped thousands of retirees enjoy retirement.
- Just Retirement Money Limited (JRML)coreSubsidiary established in 2016 to take on all lifetime mortgage lending conducted under the Just Retirement brand. Sole focus is providing lending products for those at or approaching retirement.
- Partnership Life Assurance Company Limited (PLACL)coreSubsidiary specializing in the design and manufacture of insurance products to fund care fees. Offers a range of plans tailored to individual needs with enhanced income for those with health issues.
- HUB Financial Solutions LimitedcoreSubsidiary established in 2006 providing individuals with products and services for retirement finances. Provides advice on releasing equity, turning pension savings into income, and funding long-term care. Works with UK's leading financial services companies.
- HUB GroupminorRelated group company within the broader HUB Group ecosystem.
- UK's Leading Financial Services CompaniesminorHUB Financial Solutions works with some of the UK's leading financial services companies to offer some of the best options in the retirement market.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Partnership competitors and assessment
Company assessmentBroad incumbents
- Aviva: One of the UK's largest insurers with a broad retirement income, annuity, equity release, and care funding product set; directly comparable distribution via financial advisers and similar customer base of UK retirees and pre-retirees.
- Legal & General: Major UK life insurer and one of the largest individual annuity providers, with growing lifetime mortgage and care funding offerings; competes head-to-head with Partnership for defined benefit transfer and enhanced annuity business through the adviser channel.
- Standard Life (part of Phoenix Group): Phoenix-owned heritage brand offering workplace pensions, drawdown, and annuity solutions in the UK; comparable adviser-led distribution and overlapping customer base of pre-retirees and retirees.
- Aegon UK: Aegon's UK platform offers workplace pensions, drawdown, and retirement income products via advisers and platforms; overlaps with Partnership's pre-retirement and at-retirement proposition.
- Scottish Widows (Lloyds Banking Group): Lloyds-owned pensions and retirement income provider with a large UK adviser footprint; competes in the same defined benefit transfer and annuity market as JRL.
Direct peers
- Canada Life (UK): UK division of Canada Life that writes individual annuities, group pensions, and retirement income products via financial advisers — a direct competitor in the enhanced-annuity and retirement income space that Partnership addresses.
- LV= (Liverpool Victoria): UK mutual insurer with retirement, protection, and equity release products distributed through advisers; comparable focus on the advised UK retirement market and similar customer demographic.
- Hodge Lifetime (Brookfield Reinsurance): Specialist UK lifetime mortgage provider focused on the over-55 equity release market, with adviser-led distribution; a direct competitor to JRML's lifetime mortgage book.
- More 2 Life (Oaktree-backed): Specialist UK lifetime mortgage lender focused on later-life lending; competes directly with JRML for adviser-originated equity release business.
Others
- Just Group plc (parent): FTSE-listed parent of Partnership; included as a peer reference point given that the broader Just Group operates overlapping subsidiaries (JRL, JRML, PLACL, HUB) and competes across the same UK retirement product set.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Partnership social profiles
Digital presencePartnership financial estimates
Financial estimateRevenue estimate
Valuation estimate
Partnership leadership team
Management profileNumber of profiles
Partnership subsidiaries and ownership
Company hierarchySubsidiaries4 records
Partnership funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Partnership M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Partnership
What does Partnership do?
Partnership designs and manufactures insurance products to fund care fees, offering a range of plans tailored to individual needs with enhanced income levels for those with health issues. Through its role in the Just Group, it also provides guaranteed income for life solutions via pension annuities, lifetime mortgages, income drawdown, defined benefit pension transfers, and pension accumulation products distributed primarily through UK financial advisers.
Is Partnership a public or private company?
Partnership is a public company. It is classified as corporate owned and is currently operating.
When was Partnership founded?
Partnership was founded in 2016. It employs 251 to 500 people.
Where is Partnership based?
Partnership is headquartered in London, United Kingdom, in the Europe region.
How does Partnership make money?
Three revenue lines are on record. Insurance Premiums are the primary driver. The others are lifetime Mortgage Lending and pension Annuities.
Who are Partnership's main competitors?
Broad incumbents on record are Aviva, Legal & General, Standard Life (part of Phoenix Group), Aegon UK and Scottish Widows (Lloyds Banking Group). Direct peers are Canada Life (UK), LV= (Liverpool Victoria), Hodge Lifetime (Brookfield Reinsurance) and More 2 Life (Oaktree-backed). Just Group plc (parent) is listed as an others.
Does Partnership have an API?
No public API is recorded for Partnership.
What industry is Partnership in?
Partnership's product category is Retirement Financial Services. Its primary akta.pro industry code is FSAIAJAC, Annuity + LTC / Long-Term Care Riders, with a secondary code of FSAEABAH, Annuity & Insurance-Based Retirement Solutions Advisory. Its NAICS code is 52411 and its SIC code is 6311.