Behrens Family Winery

Name

Behrens Family Winery

Legal name

Behrens Family Winery

Website

https://behrensfamilywinery.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Boutique Wine Production

NAICS

Wineries (31213)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Boutique winery
• Small-lot wines
• Napa Valley wines
• Wine club
• Spring Mountain District

Headquarters

HQ city

St. Helena

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct wine sales (e-commerce): Wine is sold directly to consumers through the behrensfamilywinery.com website. Customers can order bottles online with shipping to most US states. Shipping fees are reduced for club members and waived for orders over 12 bottles.
2. Secret Stash Wine Club: Members join at one of five levels (6, 12, 18, 24, or 36 bottles per shipment), with shipments released twice a year. Club members receive a 15% discount on all wines (except the annual sale), complimentary tastings for 4 people annually, first access to new releases, reduced shipping rates, and free shipping on orders over 12 bottles. A one-year commitment (two shipments) is required.
3. Tasting room appointments: The winery operates a tasting room at the winery location on Spring Mountain. Tastings are by appointment only, managed through an online reservation system. Robin handles appointment scheduling.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Behrens Family Winery is a boutique Napa Valley winery that produces six or seven small-lot wines per vintage on Spring Mountain in St. Helena, California, using traditional hand-crafted methods (hand crushing, manual punch-down, barrel aging, unfined and unfiltered bottling). Its offerings are sold direct-to-consumer through its own e-commerce site, the Secret Stash Wine Club (5 tiers of twice-yearly shipments), and by-appointment tastings at the estate and a downtown St. Helena studio.

Product overview

Behrens Family Winery is a boutique winery producing small lots of six or seven wines annually at its Spring Mountain estate in Napa Valley. The winery operates primarily under two wine labels: the Behrens Family Winery label (established 2005) and the Behrens & Hitchcock label (established 1993). The winery offers handcrafted wines produced through traditional methods including hand-crushing, manual punch-down, and unfined/unfiltered bottling. Additional offerings include the Secret Stash Wine Club with multiple membership tiers providing wine shipments, discounts, and tasting benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Behrens Family Winery Small-Lot Wines Boutique, hand-crafted wines produced in small lots (six or seven wines per year) at the Spring Mountain winery in Napa Valley. Wines are crushed into one-ton T-bins, punched down by hand, gently transferred to barrel, and bottled unfined and unfiltered. Sold direct-to-consumer through the winery's own website.
• Behrens & Hitchcock Wines Original wine label established in 1993 by Les Behrens and Lisa Drinkward alongside Bob and Lily Hitchcock. Produces handcrafted small-batch wines from Spring Mountain District vineyards; the label continues under the same winemaking team after the 2005 ownership transition to Behrens Family Winery.
• Secret Stash Wine Club Subscription wine club offering members access to distinctive small-lot Behrens Family Winery bottlings with customizable twice-yearly shipments. Membership levels range from 6 to 36 bottles per shipment. Members receive a 15% discount on all wines (except the annual sale), complimentary tastings for 4 people annually, first access to new releases, reduced shipping rates, and free shipping on orders over 12 bottles. A one-year commitment (two shipments) is required.
• Tasting Experiences (Estate and Downtown Studio) By-appointment wine tastings offered at the Spring Mountain estate winery in St. Helena and at a downtown St. Helena tasting studio, where customers can also pick up orders with three days' notice. Reservations are managed through an online reservation system by the Director of Hospitality & Customer Relations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Behrens & HitchcockminorOthersBehrens & Hitchcock was the predecessor entity, co-founded in 1993 by Les Behrens and Lisa Drinkward with Bob and Lily Hitchcock. The Hitchcocks managed business and finance while Les and Lisa handled winemaking. In 2005, with Bob and Lily's retirement, Lisa and Les bought out the Hitchcocks' share, forming Behrens Family Winery. The Behrens & Hitchcock label continues under the same winemaking team.

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Vineyard 29: St. Helena-based boutique estate producing small-lot Cabernet Sauvignon and Sauvignon Blanc. Comparable Napa Valley DTC model with a wine club and appointment-based tastings.
• Lokoya: Spring Mountain District-focused boutique winery producing single-vineyard Cabernet Sauvignon. Comparable in scale, Spring Mountain terroir emphasis, and direct-to-consumer/club-based distribution model.
• Continuum Estate: Family-owned Pritchard Hill boutique producer of single-vineyard Cabernet blends. Similar story-driven founder-owned model, ultra-premium pricing, allocation-based DTC and wine club distribution.
• Sinegal Estate Winery: Boutique St. Helena estate producing limited quantities of Cabernet Sauvignon, sold primarily through a wine club and appointment-based tastings. Closely comparable in scale, DTC focus, and Napa Valley premium positioning.
• Relic Wine Cellars: Boutique Napa Valley winery run by Schatzi Throckmorton, who is also Behrens Family Winery's General Manager. Both produce small-lot, hand-crafted wines via direct-to-consumer channels and share overlapping Spring Mountain District sourcing and team.
• Philip Togni Vineyard: Boutique estate on Spring Mountain in St. Helena producing limited quantities of Cabernet Sauvignon and other Bordeaux varietals. Operates on similar ultra-premium, low-intervention, direct-to-consumer philosophy with allocation-based demand.
• Kapcsándy Family Winery: St. Helena boutique producer of premium estate wines with a wine club and direct sales. Similar ultra-premium positioning, low-volume production, and reliance on allocation-based DTC.
• Outpost Wines: Small-lot Napa Valley producer focused on Zinfandel and Cabernet from hillside vineyards. Comparable boutique production scale, direct-to-consumer sales model, and premium allocation-based pricing.

Broad incumbents

• Faust (Huneeus Vintners): Broader Napa Valley producer under Huneeus Vintners with multiple labels and broader distribution. Comparable premium Napa Cabernet positioning but at meaningfully larger scale and with wholesale channels Behrens lacks.
• Pahlmeyer Winery: Premium Napa Valley winery producing Bordeaux-style blends with a wine club and DTC focus. Comparable in premium positioning and club-driven revenue, but larger production scale and broader market presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/behrenswinery

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Behrens Family Winery