Jackson Hole Shooting Experience

What Jackson Hole Shooting Experience does

Jackson Hole Shooting Experience is a single-location, privately held firearms instruction and experiential recreation business based in Jackson, Wyoming (4125 US-89, near Grand Teton National Park). Founded in 2009 and owner-operated by Nick and Hanah Jones, the company delivers shooting experiences to visitors and residents of the Jackson Hole market, with no disclosed institutional investors, parent entities, or M&A activity. Nick Jones, a U.S. Marine Corps Special Operations Command (MARSOC) veteran, leads instruction, and the business is positioned around a safety-first, beginner-friendly culture staffed by certified local instructors.

The company offers three core experience products — Private Group Experiences, Family-Friendly Programs, and One-on-One Instruction — plus guided sporting clays and custom corporate events. All sessions are delivered on-site at the Jackson facility, with gear, targets, and eye/ear protection provided and firearms supplied across beginner-to-expert tiers. There is no proprietary technology platform; the underlying stack is a standard Squarespace website (shootinjh.com) integrated with a third-party online scheduling tool (jacksonholeshootingexperience.as.me).

Commercially, the business operates as direct-to-consumer, monetizing through per-session bookings with no publicly disclosed pricing. Go-to-market relies on the website, Instagram, and community word-of-mouth; there is no sales motion, no partnerships, no B2B contracts, and no enterprise customer base disclosed. Pricing is not transparently listed; visitors are routed to the online scheduler. The company self-positions as "Jackson Hole's #1 group activity for visitors & locals," anchoring brand identity to its scenic Teton location and veteran-led instruction team.

Name

Jackson Hole Shooting Experience

Legal name

Jackson Hole Shooting Experience

Website

https://shootinjh.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Jackson Hole Shooting Experience is a privately held, single-location firearms instruction business in Jackson, Wyoming, offering private group experiences, family-friendly programs, and one-on-one instruction to visitors and residents of the Jackson Hole tourist market.

Ownership category

akta.pro rank

Product category

Firearms Instruction and Recreational Shooting Services

akta.pro primary industry

Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN)

akta.pro secondary industry

Whitewater Rafting, Kayaking & Canoeing Outfitters (THAAADAB)

Keywords

• Firearms instruction
• Shooting range
• Guided sporting clays
• Corporate team building
• Outdoor recreation

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Shooting Experience Sessions: The company generates revenue through paid shooting experiences and instruction sessions. Offerings include private group experiences, family-friendly programs, one-on-one instruction, guided sporting clays, and custom corporate events. Sessions are booked online with flexible scheduling, and gear, targets, and eye/ear protection are provided as part of the service.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Jackson Hole Shooting Experience operates a single-location firearms range and instruction facility in Jackson Hole, Wyoming, offering paid shooting experiences and certified firearms instruction. Its core offerings include Private Group Experiences, Family-Friendly Programs, and One-on-One Instruction, with guided sporting clays and custom corporate events also available. All gear, firearms, targets, and eye/ear protection are provided as part of the service, and sessions are tailored to skill levels from first-time shooters to seasoned marksmen.

Product overview

Jackson Hole Shooting Experience is a single-location shooting range and instruction service in Jackson Hole, Wyoming, offering a unified portfolio of three experience types: Private Group Experiences for parties seeking premium instruction and varied firearm selection, Family-Friendly Programs designed for visitors of all ages, and One-on-One Instruction for personalized skill development. All experiences are delivered by certified local instructors and include equipment, safety gear, and tailored guidance based on the shooter's experience level.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Group Experiences

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Front Sight Firearms Training Institute: Premier residential firearms training destination offering multi-gun instruction in a destination setting. Highly comparable to Jackson Hole Shooting Experience's model of combining instruction with a memorable experience, though located in Nevada.
• SIG Sauer Academy: Manufacturer-backed firearms training facility offering multi-gun courses, private instruction, and corporate events. Comparable in delivering professional instruction with diverse firearm selection and beginner-friendly programs.
• Thunder Ranch: Destination firearms training school founded by Clint Smith, offering multi-day multi-gun courses. Comparable veteran-led instruction model with strong brand recognition in the training community.
• Gunsite Academy: Long-established firearms training school offering multi-gun courses from beginner to advanced levels, including private instruction. Directly comparable service model centered on professional firearms instruction with a strong brand legacy.
• Beretta Experience: Premium firearms experience programs at the Beretta facility in Maryland offering multi-gun instruction and corporate events. Comparable premium-tier shooting experience with instruction focus.

Others

• National Shooting Sports Foundation (NSSF): Industry trade association for the firearms and shooting sports industry. Not a direct competitor but provides industry context, training standards, and certification frameworks relevant to a firearms instruction business.
• Sporting Clays shooting venues (national operators): National sporting clays venues and associations (e.g., NSCA-affiliated courses) offering guided clay shooting experiences. Overlapping service line with Jackson Hole's guided sporting clays offering.

Broad incumbents

• Range USA: Multi-location indoor shooting range chain offering firearm rentals and basic instruction. Broader incumbent providing shooting range services with less focus on destination experiences and high-touch instruction.
• Shoot Point Blank: Multi-location shooting range and retail chain with rental firearms and beginner-friendly programs. Comparable beginner-friendly positioning but operates as indoor retail-anchored range rather than destination experience.

Regional players

• Jackson Hole-based adventure tourism operators: Other premium adventure tourism operators in the Jackson Hole area (e.g., whitewater rafting, wildlife safaris, horseback riding). Comparable destination experience positioning and shared tourist customer base in the same geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/jacksonholeshootingexperience
• Xx.com/ShootInJH
• Facebookfacebook.com/shootinjh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jackson Hole Shooting Experience