Marketing Club of New York

What Marketing Club of New York does

Marketing Club of New York (MCNY) is a regional, non-profit professional association founded in 1926 that provides education, networking, and recognition programs for marketing professionals in the Greater New York area. Originally established as the Hundred Million Club to reflect direct mail's role following the U.S. Census surpassing 100 million, the organization rebranded as the Direct Marketing Club of New York in the 1980s and adopted its current name in 2022 to reflect the evolution of addressable marketing channels beyond direct mail. The club is celebrating its Centennial in 2026.

MCNY's product portfolio centers on community and content rather than technology. Core offerings include the MKTGinsight thought leadership publication, the Silver Apples Awards program (now in its 41st year, having honored 250+ individuals and companies), the #NoFilter educational webinar series, the Annual Outlook event produced in partnership with Winterberry Group (running 18+ consecutive years), and a Scholarship Program supporting marketing students at area colleges. The organization does not develop proprietary technology products, APIs, or software — its value lies in convening senior marketing professionals, agencies, and martech/adtech/data providers in the tri-state region.

MCNY's revenue model relies on corporate sponsorships (10 named 2026 Annual Sponsors), event revenue (the Silver Apples Awards Gala serves as its primary fundraiser), and donations through a Centennial Campaign. In 2024, MCNY transitioned individual membership to a free model to broaden access, eliminating membership fees and shifting the cost base entirely to corporate sponsors and event-based fundraising. The organization is governed by a volunteer board of marketing executives drawn from sponsor companies and operates from a P.O. Box address in New York, NY.

Name

Marketing Club of New York

Legal name

Marketing Club of New York

Website

https://marketingclubny.org

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

251–500 employees

Short description

Marketing Club of New York is a regional nonprofit professional association founded in 1926 that provides education, networking, and industry recognition programs for marketing professionals in the Greater New York area, funded by corporate sponsorships and events.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Training, Enablement & Talent Development Summits (THAHAMAH)

akta.pro secondary industry

Executive Leadership Summits (C-Suite, Board, Strategy Offsites) (THAHAMAA)

Keywords

• Professional networking events
• Marketing education programs
• Industry awards recognition
• Thought leadership content
• Scholarship funding programs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Sponsorships: Corporations in the marketing community serve as sponsors for the club, enabling support for programming, networking, awards recognition, and marketing education activities. 2026 Annual Sponsors include Adstra, Complete Mailing Lists, Digital Advertising Alliance, Focus USA, MCVH, Stirista, Summer Friday, Wiland, Allied Printing Services Inc, and Path2Response.
2. Membership Fees: As of 2024, the club transitioned to a free membership model for professionals, eliminating membership fees to enable broader access.
3. Donations: The club accepts donations through its Centennial Campaign to support scholarships and programs for marketing students. The organization is a nonprofit providing education, networking, and idea exchange.
4. Event Revenue: The Silver Apples Awards Gala serves as MCNY's leading fundraiser, with earmarks going toward scholarships and programs for marketing students of local colleges and universities. Revenue generated from ticket sales, table sales, sponsorship packages, and online auctions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

The Marketing Club of New York (MCNY) is a regional, private nonprofit professional association founded in 1926 that provides support, education, networking, and idea exchange to marketing professionals in the Greater New York region. Its core offerings include the Silver Apples Awards Gala, the Annual Outlook market research event with Winterberry Group, the #NoFilter webinar series, the MKTGinsight thought leadership publication, free individual membership, corporate sponsorship programs, and scholarships for marketing students at NYC colleges and universities.

Product overview

The Marketing Club of New York is a regional nonprofit professional association that provides education, networking, and idea exchange for marketing professionals. Founded in 1926, it offers a unified portfolio of member services including MKTGinsight (thought leadership content), the Silver Apples Awards program (annual recognition of marketing leadership), the #NoFilter Series (educational webinars), and the Annual Outlook event (market research and predictions). The organization supports marketing education through scholarship programs and offers membership and sponsorship opportunities for industry engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Silver Apples Awards: Annual awards program honoring marketing professionals who have demonstrated excellence in data-informed marketing practice, industry leadership, mentorship, and community contribution
• MKTGinsight
• #NoFilter Series
• Annual Outlook

Products and services

• MKTGinsight

Quantifiable outcome

• Silver Apples Awards have honored 250+ individuals and companies over 30+ years
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Winterberry GroupcoreStrategic or Co-development Partner · 20 January 2026Strategic partnership where Winterberry Group provides the Annual Outlook presentation on U.S. advertising, marketing and data spend. Bruce Biegel, Senior Managing Partner, has presented for 18+ consecutive years, providing market insights and predictions for the marketing industry.
• AdstramajorGTM or Marketing Partner · 1 January 2026Annual sponsor for 2026, providing data acquisition services. Charlie Swift serves on the MCNY Board as Executive Vice President, head of marketing and account management.
• Complete Mailing ListsmajorGTM or Marketing Partner · 1 January 2026Annual sponsor for 2026, providing complete mailing lists services for direct marketing industry.
• Digital Advertising AlliancecoreGTM or Marketing Partner · 1 January 2026Annual sponsor for 2026. Chet Dalzell, Senior Vice President at Digital Advertising Alliance, serves as 2024-2026 MCNY President. Melissa Gardella serves as MCNY Secretary.
• Focus USAmajorGTM or Marketing Partner · 1 January 2026Annual sponsor for 2026, providing marketing data services. Meg Ugenti serves as MCNY Treasurer and Corporate Sales and Marketing Director at Focus USA.
• StiristamajorGTM or Marketing Partner · 1 January 2026Annual sponsor for 2026, providing data-driven marketing services. Vincent Pietrafesa serves as MCNY Vice President and VP of B2B Products & Partnerships at Stirista.
• Summer FridaymajorGTM or Marketing Partner · 1 January 2026Annual sponsor for 2026, independent strategy, creative and content agency. Alicia Wiedemann serves as Immediate Past President and Chief Strategy Officer.
• WilandmajorGTM or Marketing Partner · 1 January 2026Annual sponsor for 2026, providing data-driven marketing intelligence services.
• Allied Printing Services IncmajorGTM or Marketing Partner · 1 January 2026Annual sponsor for 2026, providing printing services for the marketing industry.
• Path2ResponsemajorGTM or Marketing Partner · 1 January 2026Annual sponsor for 2026, providing marketing response solutions.
• Hard Rock Cafe Times SquareminorOthers · 7 June 2022Venue for the 2025 41st Annual Silver Apples Awards Gala on November 13, 2025, providing event space in New York City.
• Pace University Lubin School of BusinesscoreStrategic or Co-development Partner · 1 January 2022Student competition for new logo design won by Pace University team. MCNY provides scholarships to Pace marketing students. Deborah Fain serves as Assistant Clinical Professor at Pace University.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Ad Club of New York: Regional advertising industry club serving the New York market through events, awards (Andy Awards) and networking. Same NYC geography and overlapping membership base as MCNY.
• American Marketing Association: National professional membership organization for marketers offering similar education, networking, awards and chapter-based engagement. Closest functional analog to MCNY, but at national scale.
• Data & Marketing Association (DMA): National trade association for data-driven and direct marketing; effectively the national counterpart to MCNY's prior identity as Direct Marketing Club of New York, with similar ethics/education/recognition programming.

Broad incumbents

• Association of National Advertisers (ANA): Trade association for major brand advertisers running industry events, training, and recognition programs. Overlaps with MCNY on serving senior marketing leaders and corporate members.
• IAB (Interactive Advertising Bureau): Industry trade group for digital advertising and marketing technology, running events, research and standards work. Comparable events/thought-leadership model for the digital portion of MCNY's audience.
• 4A's (American Association of Advertising Agencies): Trade body for advertising agencies offering professional development, awards (Effie), and member programming. Comparable events-and-education model focused on the agency side of the marketing ecosystem MCNY serves.

Emerging players

• Public Relations Society of America (PRSA): Adjacent professional communications association with chapter-based events, awards and continuing education. Comparable professional-association operating model in a closely related marketing/comms discipline.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MarketingClubNY
• YouTubeyoutube.com/@mcnyinfo5355
• LinkedInlinkedin.com/company/marketingclubofny
• Instagraminstagram.com/marketingclubny
• Facebookfacebook.com/MaketingClubNY

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing Club of New York