PLR Investment Services

Name

PLR Investment Services

Legal name

Securities Service Network LLC.

Website

https://plrinvestmentservices.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE), Registered Investment Advisor (RIA) Wealth Management (FSAEABAA), Investment Management Advisory (RIA) (FSAEAAAB)

Keywords

• Financial planning services
• Retirement planning
• Estate planning
• Investment advisory
• Wealth management

Headquarters

HQ city

Southern Md Facility

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Securities and Investment Products: Commission and fee-based revenue from selling securities, mutual funds, annuities, and other investment products through affiliation with Osaic Wealth, Inc. (Member FINRA/SIPC).
2. Insurance Products: Revenue from life, health, and related insurance products. Priscilla Roach is licensed in securities, life & health insurance.
3. Financial Planning Services: Advisory fees for comprehensive financial planning covering all six areas of financial planning, specializing in retirement and estate planning.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

PLR Investment Services is a full-service financial advisory firm that delivers comprehensive financial planning across six core areas: Cash Management, Risk Management, Investment Planning, Tax Planning, Retirement Planning, and Estate Planning. The firm sells securities, annuities, life insurance, and 401(k) products (through Osaic Wealth, Inc., Member FINRA/SIPC) and tailors plans to individuals and business owners with a specialization in retirement and estate planning.

Product overview

PLR Investment Services is a full-service investment firm offering a comprehensive suite of financial planning services. The core service portfolio includes six main areas: Cash Management, Risk Management, Investment Planning, Tax Planning, Retirement Planning, and Estate Planning. Supporting these services, the firm provides extensive educational resources through an online learning center featuring financial calculators, flipbooks, newsletters, articles, a glossary, a tax library, and videos. Securities are offered through Osaic Wealth, Inc., with the firm specializing in retirement and estate planning for individuals and business owners.

Differentiator

Problem solved

Functional benefit

Products and services

• Cash Management Financial management services for handling day-to-day cash flow and liquidity needs for individuals and business owners.
• Risk Management Strategies and products to mitigate financial risks including insurance and portfolio protection for individuals and business owners.
• Investment Planning Comprehensive investment strategy development and portfolio management services for individuals and business owners.
• Tax Planning Tax-efficient investment strategies and planning to minimize tax liabilities for individuals and business owners.
• Retirement Planning Retirement savings strategies, retirement accounts (IRA, 401(k), Roth), and income planning for individuals and business owners; a stated firm specialization.
• Estate Planning Wealth preservation and transfer strategies including wills, trusts, and beneficiary planning for individuals and business owners; a stated firm specialization.
• Annuities Annuity products offered to clients via the firm's 'Request A Quote' workflow; securities distributed through Osaic Wealth, Inc.
• Life Insurance Life insurance products offered to clients via the firm's 'Request A Quote' workflow; supports risk management and estate planning objectives.
• 401(k) Plans 401(k) information and plan offerings requested by clients, supporting business owners' employee retirement benefits and individuals' retirement planning.

Quantifiable outcome

• 90% client referral rate demonstrates exceptional client satisfaction

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Osaic Wealth, Inc.coreChannel Partner/ Reseller/ DistributorSecurities offered through Osaic Wealth, Inc., Member FINRA/SIPC. This is the primary channel through which investment products are distributed, making it a core distribution partnership.
• Securities Service Network LLCcoreStrategic or Co-development PartnerParent network/clearing firm affiliation providing regulatory infrastructure and brokerage services. The firm website is hosted under Securities Service Network LLC domain.
• Osaic Wealth, LLCcoreStrategic or Co-development PartnerAffiliated office network located in Scottsdale, AZ at 18700 N. Hayden Rd., Ste. 255. Part of the broader Osaic network.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Savant Wealth Management: Savant is a mid-market independent RIA offering comprehensive financial planning, investment management, and tax services to individuals and business owners—closely paralleling PLR's full-service, relationship-driven model, but at significantly larger scale.
• Merit Financial Advisors: Merit is an independent, employee-owned RIA providing comprehensive financial planning and wealth management across multiple states—comparable to PLR in its holistic planning approach and advisor-led service model.
• Modera Wealth Management: Modera is a fee-only RIA delivering financial planning, investment management, and tax services to households and small businesses—a direct comparable to PLR's comprehensive advisory model.
• Sequoia Financial Group: Sequoia is an independent wealth management firm offering comprehensive financial planning and investment advisory services to individuals and business owners—closely comparable to PLR's service breadth and target clientele.

Broad incumbents

• Carson Group: Carson Group is a large RIA and coaching platform serving independent financial advisors and their clients with comprehensive planning services; a scaled version of PLR's advisor-led, full-service model with broader tech and back-office infrastructure.
• Commonwealth Financial Network: Commonwealth is a large independent broker-dealer/RIA network providing custody, compliance, and back-office infrastructure to thousands of independent advisors—directly comparable to the Osaic Wealth role PLR relies on.
• Cetera Financial Group: Cetera is a major independent broker-dealer network supporting thousands of financial advisors with wealth management and advisory infrastructure—a peer to Osaic Wealth in providing the platform PLR depends on.
• Cambridge Investment Research: Cambridge is one of the largest independent broker-dealer/RIA networks in the U.S., supporting independent advisors with compliance, custody, and technology—parallel to Osaic Wealth in PLR's operating model.
• LPL Financial: LPL Financial is the largest independent broker-dealer in the U.S., providing the brokerage and advisory infrastructure that thousands of independent RIAs like PLR rely on to deliver securities and advisory services.
• Focus Financial Partners: Focus is a leading partnership model for independent RIAs, providing capital, infrastructure, and succession support to owner-led advisory firms—a relevant comparable for PLR given the broader trend of small RIAs joining scaled platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLR Investment Services