Florida-Caribbean Cruise Association

Name

Florida-Caribbean Cruise Association

Legal name

Florida-Caribbean Cruise Association

Website

https://f-cca.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Miramar Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: The FCCA generates revenue through Associate Membership and Platinum Associate Membership fees. Platinum members receive enhanced benefits including full-page directory profiles and preferential consideration by member cruise lines.
2. Advertising & Publications: The FCCA publishes 8 different annual publications distributed to over 35,000 cruise industry decision makers including cruise line executives, port service providers, travel agents, and tourism officials. Revenue is generated through advertising rates in these publications. Publications include quarterly magazines, membership directory, conference program, and cruise industry highlight issue.
3. Conference & Trade Show Participation: Revenue generated from booth sales, registration fees, sponsorship packages, and event participation at the annual FCCA Cruise Conference & Trade Show and PAMAC events. Trade show booths are sold on a first-come, first-served basis.
4. FCCA Foundation Charitable Programs: The FCCA Foundation raises funds through annual Gala Dinner events, online auctions, and merchandise sales, with 100% of proceeds directed to humanitarian causes in the Caribbean and Latin America. The Foundation has provided over $3 million to causes and charities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

The Florida-Caribbean Cruise Association (FCCA) is a not-for-profit trade organization composed of 23 member cruise lines operating nearly 200 vessels in Florida, Caribbean and Latin American waters. Founded in 1972, it provides industry coordination through an annual cruise conference and trade show, a Platinum Associate Membership Advisory Council (PAMAC), training and outreach programs, BREA-commissioned economic impact research, eight annual industry publications, and an Associate Membership program connecting destinations, ports, and suppliers with cruise line decision makers.

Product overview

The Florida-Caribbean Cruise Association (FCCA) is a not-for-profit trade organization composed of 23 member cruise lines operating nearly 200 vessels. Rather than offering a unified technology product, FCCA provides a portfolio of programs and services including the annual FCCA Cruise Conference & Trade Show, PAMAC membership council, Training and Outreach programs, FCCA Leadership Series platform, various publications, and charitable initiatives (Holiday Gift Project, Children's Essay Competition, Environmental Poster Competition). The Associate Membership Program offers directory listings with preferred consideration by member cruise lines, while Research and Statistics services provide BREA economic impact analysis. Key programs like the Freestay Caribbean Cruise Conversion Program help destinations convert cruise passengers to stay-over visitors.

Differentiator

Problem solved

Functional benefit

Brands

• FCCA Foundation for the Caribbean: The charitable arm of FCCA created in 1993 to fund humanitarian causes and improve lives of citizens in the Caribbean and Latin America through funding of social causes, educational programs, and holiday gift projects.
• FCCA Leadership Series
• FCCA Cruise Conference & Trade Show
• FCCA PAMAC (Platinum Associate Membership Advisory Council)
• FCCA Children's Essay Contest
• FCCA Environmental Poster Competition
• FCCA Holiday Gift Project
• FCCA Training and Outreach Program

Products and services

• FCCA Cruise Conference & Trade Show The premier annual cruise industry event bringing together cruise line executives, destination partners, and tourism stakeholders for business sessions, workshops, networking, and trade show exhibitions. Attracts over 1,000 cruise industry partners and 100+ cruise executives from FCCA member lines, and is hosted in rotation by destination partners across the Caribbean, Latin America, and Mexico.
• PAMAC (Platinum Associate Membership Advisory Council) A council comprised of port authorities, tour operators, tourism agencies and suppliers from throughout the Caribbean, Mexico, Central America, South America and the USA that meets regularly (4-5 times per year) to address cruise industry issues and foster business relationships with cruise line executives.
• FCCA Associate Membership Program Directory listing and networking program providing preferred consideration for Associate Members by Member Cruise Lines. Includes a Platinum tier offering full-page directory profiles and enhanced benefits. Available to port authorities, tour operators, tourism agencies, suppliers, and service providers.
• FCCA Training and Outreach Program

Quantifiable outcome

• $3.36 billion in cruise tourism expenditures and nearly 79,000 jobs generated during the 2017-18 cruise year
• +2 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Caribbean Tourism Organization (CTO)coreGTM or Marketing Partner · 1 June 2026FCCA is partnering with the Caribbean Tourism Organization for Caribbean Week in New York. The CTO Foundation Awards Luncheon recognizes leaders including the FCCA and The West Indian Company Limited. The Caribbean Marketing Conference features airline trends, air connectivity, and strategic partnerships to strengthen Caribbean tourism competitiveness.
• U.S. Virgin Islands Tourism DepartmentcoreStrategic or Co-development Partner · 1 April 2026The U.S. Virgin Islands Tourism Department met with senior leadership from six major cruise lines at Seatrade Cruise Global 2026, with discussions focused on reinforcing the territory's role in cruise line itinerary planning for St. Thomas, St. Croix, and St. John. The territory also hosted a partnership event with the FCCA and conducted on-site activations to promote its multi-island cruise product. FCCA has a renewed Strategic Development Agreement with the USVI.
• Aquila's Center for Cruise ExcellencecoreStrategic or Co-development Partner · 1 April 2026FCCA extended and expanded its partnership with Aquila's Center for Cruise Excellence in April 2024. Aquila participates in Seatrade Cruise Global 2026 to present awards, moderation panels, and training sessions focused on cruise destination performance and shore experience enhancement.
• Port St. Maarten GroupcoreStrategic or Co-development Partner · 1 February 2026Port St. Maarten Group CEO Alexander Gumbs was featured in the FCCA Leadership Series. FCCA partnered with Port St. Maarten on a new sponsorship package for sustained growth. Port St. Maarten was the first destination partner to join the 'The Caribbean Is Open' campaign.
• British Virgin IslandscoreStrategic or Co-development PartnerFCCA renewed its Strategic Development Agreement with the British Virgin Islands for cruise tourism growth and partnership. The BVI Tourist Board is also an FCCA Platinum Associate Member.
• Dominican RepubliccoreStrategic or Co-development PartnerFCCA and Dominican Republic strengthened their partnership to boost cruise tourism. The Dominican Republic hosted the 2022 FCCA Cruise Conference in Santo Domingo targeting further growth. The Ministry of Tourism is a Platinum Associate Member.
• Cayman IslandscoreStrategic or Co-development PartnerCayman Islands has a strategic partnership with FCCA including a sponsorship package. Hosted the 2013 PAMAC Conference and participated in multiple conferences. Cayman Islands Department of Tourism is an FCCA Platinum Associate Member.
• ArubacoreStrategic or Co-development PartnerFCCA and Aruba partnered for a high-level cruise conference. Aruba Tourism Authority and Aruba Ports Authority are FCCA Platinum Associate Members. Aruba has hosted PAMAC events and offers Service Excellence Programs.
• CLIA (Cruise Lines International Association)coreStrategic or Co-development PartnerFCCA and CLIA forged an extended 10-year partnership in July 2025 to drive cruise industry innovation and sustainability. FCCA and CLIA previously announced a strategic partnership in March 2016. They also partner on the Seatrade Cruise Global convention.
• Seatrade (Informa Markets)coreStrategic or Co-development PartnerFCCA holds its annual Gala Dinner Extravaganza during Seatrade Cruise Shipping convention. FCCA has participated in Seatrade Europe and Seatrade Cruise Global events. A 10-year extended partnership was announced in July 2025. FCCA's Seatrade events include networking receptions and business meetings.
• Puerto Rico Tourism CompanycoreStrategic or Co-development PartnerFCCA signed a Long-Term Agreement with the Government of Puerto Rico in March 2005 aimed at increasing visitors from 1.3m to 1.7m annually and boosting economic impact from $300m to $500m. Puerto Rico hosted the FCCA Cruise Conference in 2019 and 2022. PortMiami partnership focuses on long-term goals.
• Diamonds InternationalminorStrategic or Co-development PartnerFCCA Foundation and Diamonds International have a renewed partnership to benefit children in the Caribbean and Latin America through the Foundation's programs.
• PPI GroupminorGTM or Marketing PartnerPPI Group partnered with FCCA and CLIA in 2015 to publish Travel & Cruise magazine. PPI was selected as FCCA's exclusive media partner in 2014. PPI published an FCCA 40th Anniversary commemorative book in 2012.
• The West Indian Company Ltd. (WICO)coreStrategic or Co-development PartnerWICO is recognized at the CTO Foundation Awards Luncheon alongside FCCA. WICO's President & CEO Edward Thomas led the Cruise Conversion Program in St. Thomas, USVI, achieving a 23% capture rate of returning cruise passengers.
• Freestay Caribbean (Cruise Conversion Program)coreStrategic or Co-development PartnerFCCA promotes the Freestay Caribbean Cruise Conversion Program which converts cruise passengers into land-based vacationers. St. Thomas has a 23% capture rate and targets 30%. Mexico, Belize, and Jamaica joined the program in summer 2005. FCCA urges all cruise-oriented destinations to implement similar programs.
• Caribbean Hotel & Tourism AssociationminorStrategic or Co-development PartnerFCCA collaborates with the Caribbean Hotel & Tourism Association as part of its industry association network, working together on cruise tourism development across the Caribbean.
• 23 Member Cruise LinescoreStrategic or Co-development PartnerFCCA's core membership comprises 23 cruise lines operating nearly 200 vessels in Floridian, Caribbean and Latin American waters. These include Carnival, Royal Caribbean, Norwegian, MSC, Disney, Princess, Holland America, Celebrity, Costa, Cunard, Virgin Voyages, and others. The member lines govern the association and participate in its events and programs.
• Platinum Associate Members (100+ destinations and suppliers)coreChannel Partner/ Reseller/ DistributorOver 100 Platinum Associate Members including port authorities, tourism authorities, destination marketing organizations, tour operators, and suppliers. Members receive directory profiles and preferential consideration by FCCA member cruise lines. Examples include: Aruba Tourism Authority, Bahamas Ministry of Tourism, Antigua & Barbuda Tourism Authority, Port Canaveral Authority, Port Everglades, and many more Caribbean and Latin American entities.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• U.S. Travel Association: National trade association representing all components of the U.S. travel industry. Comparable to FCCA as a higher-level industry association with policy advocacy, research, and member services, but with a domestic rather than regional Caribbean mandate.
• World Travel & Tourism Council (WTTC): Global authority on the economic and social contribution of Travel & Tourism, representing the private sector worldwide. WTTC is the global-tier counterpart to FCCA, producing economic impact research analogous to FCCA's BREA reports but at a global scale.
• UN World Tourism Organization (UNWTO): United Nations specialized agency promoting responsible, sustainable, and universally accessible tourism. UNWTO is the global public-sector counterpart to FCCA's regional industry-coordination role, providing policy frameworks and tourism statistics that complement FCCA's BREA data.

Direct peers

• Cruise Lines International Association (CLIA): Global cruise industry trade association representing the vast majority of cruise lines and serving as FCCA's direct counterpart and extended 10-year partner. CLIA and FCCA share overlapping membership, advocacy missions, and research outputs, but CLIA operates globally while FCCA is regionally focused on Caribbean/Latin America.
• Caribbean Tourism Organization (CTO): Regional intergovernmental tourism body for the Caribbean. CTO partners with FCCA on events such as Caribbean Week in New York and shares overlapping stakeholders in destination governments, port authorities, and tourism ministries across the same geography.
• Seatrade Cruise (Informa Markets): Operator of the Seatrade Cruise Global convention and cruise industry media brand. Seatrade is both FCCA's longest-running event partner and a comparable convening platform for the cruise industry, making it a direct event-and-media peer with an extended 10-year partnership.

Regional players

• Association of Caribbean States (ACS): Intergovernmental organization of Caribbean basin states focused on regional cooperation, including sustainable tourism development. ACS operates at the policy/diplomatic level across the same geography as FCCA but is government-led rather than industry-led.
• Caribbean Hotel and Tourism Association (CHTA): Regional trade association representing the Caribbean hospitality sector (hotels, resorts, suppliers). CHTA collaborates with FCCA on cruise-tourism development across the same geography but is focused on the stay-over segment rather than the cruise segment.
• American Association of Port Authorities (AAPA): Trade association representing seaport authorities in the Western Hemisphere. Comparable to FCCA as a membership body serving port infrastructure stakeholders — a key constituency of FCCA's destination partners — but focused on port operations rather than cruise coordination.

Others

• International Air Transport Association (IATA): Global trade association for the airline industry. IATA is thematically comparable as a major transportation-industry association with similar membership, advocacy, and event-driven business models, but it serves aviation rather than maritime/cruise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xx.com/fccaupdates
• Facebookfacebook.com/FCCAupdates
• Instagraminstagram.com/fccaupdates

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida-Caribbean Cruise Association