American Baptist Homes of the Midwest

What American Baptist Homes of the Midwest does

American Baptist Homes of the Midwest (ABHM) is a 501(c)(3) nonprofit organization founded in 1930 and headquartered in Eden Prairie, Minnesota, that provides senior living, health care, and supportive housing services across the Midwest. The organization operates eight distinct senior living communities in Colorado, Iowa, Minnesota, Nebraska, South Dakota, and Wisconsin, offering a full continuum of care including independent living, assisted living, memory care, skilled nursing, and short-term rehabilitation. ABHM also operates two home care service lines (Trail Ridge Home Care in Sioux Falls, SD and Tudor Oaks Home Care in Muskego, WI) and Crest Services, a division delivering housing and supportive services for developmentally disabled individuals in Iowa.

ABHM's revenue is generated primarily through recurring monthly residential fees paid by residents and families, with pricing structured by care level and community but not publicly disclosed. A supplemental revenue stream comes from the ABHM Foundation, which accepts donations across multiple funds including the Harold W. Kleinpaste Nursing Scholarship, Memorial and Tribute Gifts, and the General Fund. The organization relies on municipal bond financing for capital needs and publishes quarterly financial reports and bondholder updates on its website. Distribution occurs through direct community-based sales, individual community websites, phone inquiries, and in-home care delivery, with each physical community serving as its own point of intake and tour.

The business is differentiated by its Christian-centered mission, nearly a century of operational history, and a continuum-of-care model that allows residents to age in place across increasing levels of acuity within the same organization. In 2023, ABHM entered a franchise partnership with the HomeCare Advocacy Network (HCAN) to expand in-home care delivery, and has deployed Eversound wireless headphone technology system-wide. The organization is led by President & CEO Annette Greely and COO Austin Blilie, both appointed in 2024.

Name

American Baptist Homes of the Midwest

Legal name

American Baptist Homes of the Midwest

Website

https://abhomes.net

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

American Baptist Homes of the Midwest is a 501(c)(3) nonprofit founded in 1930 that operates eight senior living communities across six Midwestern states, offering independent living, assisted living, memory care, skilled nursing, rehabilitation, home care, and developmental disability services.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Behavioral Health–Capable Assisted Living (Mental Health/SUD Support) (HLADABAI)

akta.pro secondary industries

Chronic Care & Complex Care Management (HSABAIAD), Alzheimer’s Specialized Care (Mid/Late-Stage) (HSABAEAC), Elder Services & Aging Support (BPAGAEAF), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

Keywords

• Senior living services
• Assisted living care
• Memory care services
• Skilled nursing care
• Home care services

Headquarters

HQ city

Eden Prairie

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Others

Revenue model

1. Senior Living Residential Fees: ABHM generates revenue primarily through residential fees charged to residents across independent living, assisted living, memory care, skilled nursing, and rehabilitation services at their senior living communities throughout the Midwest.
2. Home Care Services Fees: Trail Ridge Home Care in South Dakota and Tudor Oaks Home Care in Wisconsin provide in-home care services, generating revenue through home care service fees.
3. Crest Services: Crest Services, a division of ABHM, delivers housing and supportive services for the developmentally disabled in Iowa, providing another service line revenue stream.
4. Foundation Donations: ABHM accepts donations through its foundation, including the Harold W. Kleinpaste Endowed Nursing Scholarship, Memorial and Tribute Donations, and the General Fund.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

ABHM operates eight senior living communities across the Midwest delivering a continuum of care that includes independent living, assisted living, memory care, short-term rehabilitation, and skilled nursing. The organization also provides in-home care services through Trail Ridge Home Care (South Dakota) and Tudor Oaks Home Care (Wisconsin), and supports developmentally disabled individuals through Crest Services in Iowa, with revenue generated primarily from recurring monthly resident service fees.

Product overview

American Baptist Homes of the Midwest (ABHM) is a not-for-profit senior living and healthcare provider operating since 1930. The organization offers a portfolio of senior living products including independent living, assisted living, memory care, short-term rehabilitation, and skilled nursing care services across multiple communities in the Midwest. The portfolio also includes home care services in Wisconsin and South Dakota, and Crest Services for developmentally disabled individuals in Iowa. ABHM operates nine distinct senior living communities in Colorado, Iowa, Minnesota, Nebraska, South Dakota, and Wisconsin, each offering various levels of care from independent living to skilled nursing. The organization also supports its mission through the ABHM Foundation, which includes scholarship programs for employees and memorial donation funds.

Differentiator

Problem solved

Functional benefit

Brands

• Trail Ridge Home Care: Home care services offered at Trail Ridge location in South Dakota
• Tudor Oaks Home Care
• Crest Services

Products and services

• Independent Living Residential senior housing offering an active, engaged lifestyle with safety and comfort as priorities, available across ABHM's Midwest communities.
• Assisted Living Residential senior living with assistance for daily activities, healthcare, and overall well-being for residents who need support beyond independent living.
• Memory Care Specialized care for individuals with dementia and memory-related conditions, delivered within ABHM communities such as Maple Crest.
• Short-term Rehabilitation Rehabilitation services for recovery after illness, injury, or surgery, including services offered at Maple Crest in Omaha, Nebraska.
• Skilled Nursing Care Professional nursing services for residents requiring ongoing medical care, delivered at communities such as Maple Crest Health Center and across ABHM's skilled nursing facilities.
• Home Care Services In-home care services delivered at clients' residences in Muskego, WI (Tudor Oaks Home Care) and Sioux Falls, SD (Trail Ridge Home Care), providing medical and non-medical support for seniors in their own homes.
• Crest Services A division of ABHM delivering housing and supportive services for individuals with developmental disabilities in Iowa.
• Elm Crest Senior Living Community ABHM-operated senior living community located in Harlan, Iowa, offering independent living, assisted living, memory care, and skilled nursing services.
• Franklin Park Senior Living Community ABHM-operated senior living community located in Denver, Colorado, offering the continuum of ABHM care services to local residents.
• Maple Crest Senior Living Community ABHM-operated senior living community in Omaha, Nebraska offering long-term care, short-term rehabilitation, and memory care services.
• Mountain Vista Senior Living Community ABHM-operated senior living community located in Wheat Ridge, Colorado (Denver metro area), offering the continuum of ABHM senior care services.
• Thorne Crest Senior Living Community ABHM-operated senior living community located in Albert Lea, Minnesota, offering independent living, assisted living, memory care, and skilled nursing services and marked by its 50th anniversary celebration.
• Trail Ridge Senior Living Community ABHM-operated senior living community located in Sioux Falls, South Dakota, co-located with Trail Ridge Home Care for in-home services.
• Tudor Oaks Senior Living Community ABHM-operated senior living community located in Milwaukee, Wisconsin, co-located with Tudor Oaks Home Care for in-home services.

Quantifiable outcome

• Research from NORC at the University of Chicago, funded by NIC, found that people who moved into senior living communities lived, on average, more than a week longer than counterparts in the greater community.
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HomeCare Advocacy Network (HCAN)coreStrategic or Co-development PartnerABHM and the HomeCare Advocacy Network (HCAN) partnered to launch a new service line delivering in-home care to ABHM's existing communities and new service areas. HCAN provides franchise support, training, and advocacy for home care services. New ABHM home care employees receive training at HCAN headquarters in Omaha, NE. The partnership was announced as a new franchise partnership.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Good Samaritan Society (Sanford Health): The Evangelical Lutheran Good Samaritan Society, now part of Sanford Health, is the largest faith-based non-profit senior services organization in the U.S., operating skilled nursing, assisted living, and home health across multiple states including the Midwest. Directly comparable to ABHM on mission, scale, and full continuum of care.
• Presbyterian Homes & Services: Minnesota-headquartered non-profit operating a full continuum of senior living (independent living, assisted living, memory care, skilled nursing) across the Twin Cities metro, Midwest, and broader U.S. Same faith-affiliated non-profit model, similar continuum strategy, and overlapping geography as ABHM.
• Benedictine Health System: Minnesota-based Catholic non-profit operating senior living, skilled nursing, and assisted living communities across the Upper Midwest. Closest geographic and operating peer to ABHM — similar non-profit continuum model with overlapping territory in Minnesota and neighboring states.
• National Lutheran Communities & Services: Faith-based (Lutheran) non-profit operating continuing care retirement communities in multiple states. Directly comparable non-profit, multi-state, mission-driven operating model with similar community-based service portfolio.
• Ascension Living: Catholic-affiliated non-profit senior care arm of Ascension Health, operating independent living, assisted living, memory care, and skilled nursing across multiple states. Comparable faith-based non-profit model with full continuum of care, though larger national footprint than ABHM.
• Volunteers of America National Services: Non-profit organization operating senior living, assisted living, memory care, and developmental disability services across many U.S. states. Overlaps with ABHM on the elder care and developmental disability (Crest Services) service lines under a similar non-profit operating model.
• Lifespace Communities: Non-profit operator of continuing care retirement communities (CCRCs) across multiple U.S. states, offering independent living, assisted living, skilled nursing, and memory care. Closely comparable to ABHM's continuum model at a similar middle-market non-profit scale.

Broad incumbents

• Brookdale Senior Living: Largest U.S. operator of senior living communities with ~640 communities across independent living, assisted living, and memory care. For-profit incumbent that competes with ABHM broadly in Midwest markets and represents the dominant scaled competitor.
• Atria Senior Living: Major for-profit senior living operator with communities across the U.S., offering independent living, assisted living, and memory care. Overlapping positioning with ABHM's assisted living and memory care offerings and competes for same resident population in Midwest metros.

Emerging players

• Christian Living Communities: Faith-based non-profit operating independent living, assisted living, memory care, and skilled nursing primarily in Colorado and a few other states. Direct faith-based mission alignment with ABHM and overlapping Colorado (Franklin Park, Mountain Vista) geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Baptist Homes of the Midwest