Brand Liaison

What Brand Liaison does

Brand Liaison is an India-based regulatory compliance consultancy founded in 2014 that assists manufacturers — both domestic and foreign — in obtaining mandatory Indian market certifications. Its core service portfolio covers BIS, ISI, EPR, WPC, TEC, and BEE approvals, with adjacent offerings in ISO registration, trademark filing, and GST services. The firm positions itself as a single point of contact between manufacturers and the various Indian standards and telecom regulatory bodies, handling documentation, testing coordination, and application follow-through.

The business operates on a project-based consulting fee model, with pricing provided on a custom-quote basis per engagement. The go-to-market is primarily digital, driven by an SEO-oriented website and inbound contact via WhatsApp; no enterprise sales motion, partnership channel, or paid-acquisition program is disclosed. The firm's claimed client base of 500+ brands and a 'global client network' suggests long-tail, transaction-oriented engagement rather than large anchor contracts.

No underlying technology platform, proprietary database, or automation tooling is described. The offering is fundamentally labor-based regulatory navigation, dependent on consultant relationships with the relevant Indian agencies. No leadership team, headcount, funding history, or audited financials are publicly disclosed, which materially limits external visibility into operating scale, margin profile, and growth trajectory.

Name

Brand Liaison

Legal name

Brand Liaison

Website

https://bl-india.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Brand Liaison is an India-based regulatory compliance consultancy founded in 2014 that helps domestic and foreign manufacturers obtain BIS, ISI, EPR, WPC, TEC, BEE, and adjacent business registrations for the Indian market.

Ownership category

akta.pro rank

Product category

Regulatory Compliance Consulting

NAICS

Professional, Scientific, and Technical Services (541)

SIC

Services-Management Services (8741), Services-Legal Services (8111)

akta.pro primary industry

Product, Safety & Quality Compliance (incl. Regulatory Affairs) (BPAHAFAM)

Keywords

• Regulatory certification consulting
• BIS certification services
• ISI mark registration
• EPR compliance consulting
• Indian product certification

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Certification Consulting Services: Professional consulting services for regulatory certifications including BIS, ISI, EPR, WPC, TEC & BEE. Revenue appears to be generated through service fees for compliance consulting, documentation assistance, and regulatory filing support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Brand Liaison is an India-based compliance consulting firm that guides businesses through Indian regulatory certifications, including BIS, ISI Mark, CRS, FMCS, EPR, WPC, TEC and BEE. In addition to product certifications, it delivers business registration, GST registration, trademark registration, ISO certification, company compliance, Startup India registration, legal documentation, and online certification services. Engagements are consultant-led and tailored to each client's product and regulatory pathway.

Product overview

Brand Liaison is a compliance consulting firm offering a unified suite of certification and registration services for businesses operating in India. The company specializes in regulatory certifications including BIS (Bureau of Indian Standards), ISI Mark, CRS (Compulsory Registration Order), FMCS, EPR, WPC, TEC, and BEE certifications. Their service portfolio encompasses business registration, GST registration, trademark registration, ISO certification, company compliance, startup registration, legal documentation, and online certification services. These services are delivered as individual consulting offerings rather than a modular software platform, serving 500+ brands across a global client network with over 10 years of industry experience.

Differentiator

Problem solved

Functional benefit

Products and services

• BIS Certification Consulting Consulting service that guides businesses through Bureau of Indian Standards (BIS) product certification requirements, including documentation, testing coordination, and filing procedures.
• ISI Mark Certification Consulting service for obtaining the ISI Mark certification from the Bureau of Indian Standards for products that require mandatory Indian standards compliance.
• CRS Certification Consulting for the Compulsory Registration Scheme (CRS) covering electronics and IT products requiring mandatory registration under Indian safety standards.
• FMCS Certification Consulting service for the Foreign Manufacturers Certification Scheme (FMCS), enabling overseas manufacturers to obtain BIS certification for products shipped into India.
• EPR Registration Consulting service for Extended Producer Responsibility (EPR) registration covering e-waste, plastic waste, and battery waste compliance obligations for producers and importers in India.
• WPC Certification Consulting service for Wireless Planning & Coordination (WPC) certification, required for wireless, Bluetooth, and radio frequency devices entering the Indian market.
• TEC Certification Consulting service for Telecom Engineering Centre (TEC) certification, mandated for telecom equipment and networking products imported or sold in India.
• BEE Certification Consulting service for Bureau of Energy Efficiency (BEE) certification and star rating labeling for energy-consuming appliances and equipment in India.
• Business Registration Service Consulting service assisting businesses with company registration processes to establish legal business presence in India.
• GST Registration Service Consulting service that facilitates Goods and Services Tax (GST) registration for businesses operating in India.
• Trademark Registration Service Consulting service that guides clients through registering trademarks to protect intellectual property and brand identity in India.
• ISO Certification Service Consulting service that helps organizations obtain ISO certifications for quality management, environmental standards, and other international management system standards.
• Startup India Registration Consulting service assisting entrepreneurs and startups with the Startup India registration process to access government benefits and schemes.
• Legal Documentation Services Consulting service that prepares and manages legal documents required for business operations and regulatory compliance.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• IndiaFilings: IndiaFilings is an Indian online services platform offering company registration, GST, trademark, ISO and various regulatory compliance services. Direct overlap with Brand Liaison's core offerings of business registration, trademark and certification consulting for the Indian market.
• Corpseed: Corpseed is an Indian business services platform providing company registration, trademark, GST, FSSAI, BIS and other regulatory certifications. Comparable to Brand Liaison as a one-stop consultant for Indian product and business compliance filings.
• Vakilsearch: Vakilsearch is a larger Indian legal and compliance services firm offering company registration, trademark, GST, ISO and a broad range of business compliance services. Directly overlaps Brand Liaison's service portfolio at greater scale.
• LegalRaasta: LegalRaasta offers Indian business registration, GST, trademark, FSSAI and compliance services. Directly comparable to Brand Liaison in scope and target customer base of SMEs and startups needing Indian certifications.
• Freyr Solutions: Freyr Solutions is a global regulatory consulting and compliance firm specializing in product registrations, certifications and lifecycle management across life sciences and industrial sectors, including India market access. Comparable capability set around multi-jurisdiction regulatory filings.

Broad incumbents

• ClearTax: ClearTax is a well-funded Indian tax, GST and compliance platform serving individuals and businesses with filings, registrations and related services. Comparable category but at materially larger scale with technology-led delivery rather than advisory consulting.
• Intertek: Intertek is a global TIC (testing, inspection, certification) major with Indian operations that support BIS, EPR and other product certifications. Larger, established incumbent competing for the enterprise end of the same product-compliance consulting market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Brand_Liaison
• LinkedInlinkedin.com/company/brand-liaison-india-pvt-ltd1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brand Liaison