MRH Trowe

What MRH Trowe does

MRH Trowe (legal name Mesterheide Rockel Hirz Trowe AG Holding) is a German independent insurance broker and corporate protection advisor headquartered in Frankfurt am Main, with roots dating to 1950 and the modern group formed through the 2016 merger of MRH Group and TROWE Group. The firm employs over 2,000 people across 26+ branches nationwide and operates an Austria office in Vienna. It is privately held, backed by AnaCap Financial Partners with a minority stake held by TA Associates since March 2023.

The company's core offering is a 360-degree corporate protection platform organized into three divisions: Insurance (corporate lines, real estate, motor, specialty insurance lines including cyber, financial lines, liability, transport, plus industry specializations such as architects & engineers, construction, healthcare, IT, logistics, and financial institutions), Benefits (occupational pensions via the Lurse joint venture, disability, health programs, compensation), and Finance (credit insurance, creditworthiness assessment, factoring, leasing, debt advisory). Distribution combines direct advisory via the branch network, joint ventures with Sparkassen savings banks (MRH TROWE Global, MRH Trowe NordWest, Sicher gut betreut), a digital client portal, and the MCC (Motor Claim Control) smartphone app for fleet driver license verification. The client base spans mid-sized corporate enterprises, SMEs, and private individuals.

MRH Trowe earns primarily through brokerage commissions embedded in insurance premiums, supplemented by professional services fees for consulting and risk advisory. Pricing is quote-based and not publicly disclosed. Growth has been driven by an aggressive acquisition strategy — 150+ deals since 1950 with a particularly dense cadence since 2016 — combined with founder/management ownership on the Executive Board (Ralph Rockel as Spokesman alongside Peter Gabriel, Michael Hirz, Lars Mesterheide, and Maximilian Trowe). TA Associates' investment carries an explicit target of doubling revenue to over EUR 300 million within five years.

Name

MRH Trowe

Legal name

Mesterheide Rockel Hirz Trowe AG Holding

Website

https://mrh-trowe.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MRH Trowe is a German independent insurance broker and corporate protection advisor offering integrated Insurance, Benefits, and Finance services to mid-sized enterprises, SMEs, and private clients across 26+ branches nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Alsfeld

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commission: As an insurance broker, MRH Trowe receives brokerage fees from insurance companies for advisory, mediation and support activities. The brokerage fee is part of the insurance premium. For net products, separate remuneration is agreed with clients.
2. Consulting Services: Advisory services for corporate clients covering insurance, benefits, and finance consulting with customized solutions
3. Digital Services: Digital platform services including client portal and claims management through their MCC app

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

MRH Trowe is a German insurance broker and consulting firm offering a 360-degree corporate protection approach across three integrated divisions: Insurance, Benefits, and Finance. The company places and administers commercial, specialty, and private insurance lines; manages occupational pension schemes, health programs, and compensation services; and delivers credit insurance, debt advisory, factoring, and leasing solutions. Services are delivered through a nationwide branch network of 26+ locations supplemented by digital client portal and digital claims management tools.

Product overview

MRH Trowe (Mesterheide Rockel Hirz Trowe AG Holding) is a German insurance broker and consulting firm offering a 360° corporate protection approach through three integrated divisions: Insurance, Benefits, and Finance. The platform serves both corporate clients (mid-sized businesses and SMEs) and private individuals with comprehensive insurance products, employee benefits administration, and financial services. The Insurance division covers commercial, specialty, and real estate lines including cyber, motor, liability, technical, and transport insurance with specialized solutions for industries such as construction, healthcare, IT, logistics, and financial institutions. The Benefits division provides occupational pension schemes (bAV), health programs (HealthProtect+, CancerSecure), disability insurance, compensation benchmarking, and actuarial services. The Finance division offers credit insurance, debt advisory, factoring, leasing, and collection services. The company operates through multiple subsidiaries and joint ventures including MRH Trowe & Lurse (bAV), MRH Trowe Global (Sparkassen partnership), and various regional broker brands acquired across Germany. Key digital features include a 24/7 client portal and the MCC (Motor Claim Control) digital claims management app for fleet insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Insurance Solutions
• Real Estate Insurance
• Motor Insurance
• Insurance Lines
• Specialty Insurance
• Benefits Administration
• Occupational Pensions (bAV)
• Compensation Services
• Credit and Finance Services
• Private Clients Insurance
• MRH Trowe & Lurse GmbH
• MRH TROWE Global Insurance Broker GmbH
• MRH Trowe NordWest GmbH
• TravelProtect GmbH
• TAS Touristik Assekuranz-Service GmbH
• Debt Advisory Partners GmbH

Quantifiable outcome

• Target to double revenues to over €300 million within five years

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Lurse AGflagshipStrategic or Co-development Partner · 1 January 2023Partnership with Lurse AG, one of the leading HR and company pension (bAV) solution providers, to bundle company pensions business and jointly position on the market. Joint venture MRH Trowe & Lurse GmbH founded in 2017.
• Sicher gut betreut Versicherungsvermittlung GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2022Joint venture founded in 2022 with SV SparkassenVersicherung Holding AG managing insurance products for private customers outside existing Sparkassen coverage.
• MRH Trowe NordWest GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2018Joint venture founded in 2018 advising corporate customers of Sparkassen savings banks in Westphalia-Lippe region.
• MRH Trowe & Lurse GmbHflagshipStrategic or Co-development Partner · 1 January 2017Joint venture combining service portfolio and professional competence of MRH Trowe and Lurse for benefits, pensions, compensation and insurance solutions.
• MRH TROWE Global Versicherungsmakler GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2017Joint venture founded in January 2017 advising corporate customers of Sparkassen savings banks in Hesse, Thuringia and Rhineland-Palatinate regions.
• Latham & WatkinsminorOthersInternational law firm advising TA Associates on its acquisition of minority stake in MRH Trowe from AnaCap Financial Partners.

Scale indicators4 records

Recent moves12 records

Expansion highlights6 records

Emerging players

• Giebel & Company Versicherungsmakler: Giebel is a mid-sized German specialty broker serving real estate, automotive trade, and commercial clients. It is comparable as a regional/specialty broker with similar product breadth, though smaller in scale than MRH Trowe.
• JDC Group AG: JDC Group is a German fintech-style insurance brokerage platform focused on digital distribution and white-label broker infrastructure. It represents an emerging digital-native alternative competing for the same SME and advisor base, particularly relevant given MRH Trowe's digital portal/MCC investments.

Broad incumbents

• Howden Germany: Howden has built a sizable German specialty insurance broking platform via multiple acquisitions (e.g., BCA, Jaspers). It mirrors MRH Trowe's rollup strategy in specialty lines and competes for the same Mittelstand and specialty broker talent pool.
• Marsh GmbH (Marsh McLennan Germany): Marsh is the German arm of global brokerage Marsh McLennan. While much larger and globally diversified, it competes directly with MRH Trowe in large-corporate insurance placement, risk advisory, and employee benefits in Germany, and represents the global-incumbent alternative for MRH Trowe's enterprise clients.
• WTW (Willis Towers Watson) Germany: WTW operates a German brokerage and advisory business serving corporate clients with risk, insurance, and employee benefits solutions. It is a comparable global incumbent offering an integrated brokerage and benefits proposition similar in structure to MRH Trowe's 360° approach.
• Aon Germany: Aon is a global insurance and reinsurance broker with a substantial German presence. It competes with MRH Trowe in commercial risk, reinsurance, and human capital/benefits advisory for mid-market and large German corporates, representing the broader global-incumbent competitive set.
• Allianz (Allianz SE): Allianz is Germany's largest insurance carrier and a critical supplier to MRH Trowe's brokerage placement. While Allianz underwrites rather than brokers, it is the dominant counterparty in MRH Trowe's commission flow and a structural competitive force for distribution of insurance products to German corporates.

Direct peers

• Ecclesia Gruppe: Ecclesia is a major German insurance broker focused on healthcare, social services, and church-related institutions. It overlaps with MRH Trowe's Heilwesen/healthcare specialty and corporate brokerage segments, serving similar mid-market clients with comparable risk consulting and brokerage services.
• Funk Gruppe: Funk is one of the largest independent German insurance brokers and risk consultants, headquartered in Hamburg. It serves corporate and private clients across Germany with a similar multi-line, multi-region broker model and competing Sparkassen and Mittelstand client base, making it MRH Trowe's closest large-scale domestic peer.
• ROLAND Schutzgruppe: ROLAND is a German insurance broker and legal-expenses insurer serving SMEs, professionals, and private clients. It overlaps directly with MRH Trowe in legal-expense insurance, professional liability, and SME corporate brokerage, especially in the legal/consulting professions vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCD08QpL1g1sV0ByGs3i-hMA
• Facebookfacebook.com/MRHTroweInsuranceBrokers
• LinkedInlinkedin.com/company/mrh-trowe
• Instagraminstagram.com/mrhtrowe/?hl=de
• TikToktiktok.com/@mrh_trowe

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries49 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A18 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MRH Trowe