The Recovery Project
The Recovery Project is a Michigan-based outpatient rehabilitation practice that delivers high-intensity, neuroplasticity-focused physical, occupational, and speech therapy to patients with spinal cord injuries, stroke, MS, Parkinson's, and other neurological conditions across three clinic locations.
- Company typePrivate
- Founded2003
- HeadquartersLivonia, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Recovery Project does
The Recovery Project, LLC is a Michigan-based outpatient rehabilitation practice founded in 2003 by physical therapist Polly Swingle and her patient Charlie Parkhill, a CPA who sustained a spinal cord injury in 1998 and was told he would never walk again. The company delivers high-intensity, evidence-based neuroplasticity-focused physical, occupational, and speech therapy to patients with spinal cord injuries, traumatic brain injuries, stroke, multiple sclerosis, Parkinson's disease, functional movement disorder, and other neurological and mobility-impairing conditions across three clinic locations in Livonia (headquarters), Clinton Township, and Lansing.
The clinical platform rests on advanced rehabilitation technologies including Functional Electrical Stimulation (FES) and a dedicated FES Specialty Center with equipment such as the RTI 600 FES stepper (held by only one other Michigan clinic), Transcutaneous Spinal Cord Stimulation (TSS), and body-weight supported treadmill training. Specialty programs include the Concentrated Stroke Rehab Program (a 2-week multidisciplinary intensive at $550), the LIFE Functional Movement Disorder Program (a 5-day intensive, the sixth of its kind in the U.S.), Rock Steady Boxing, PWR!Moves, AAC, and Pelvic Health programs. The company also operates the "Evidence to Excellence: News in Neuroplasticity" podcast and produces a monthly newsletter.
The business model is predominantly fee-for-service outpatient therapy billed to insurance (in-network and out-of-network private carriers plus Medicare and Medicaid), supplemented by self-pay specialty programs and subscription revenue from a $50/month virtual wellness class subscription and a $25/month gym membership for former clients. Telehealth services extend reach within Michigan. GTM is sales-led via physician referrals, hospital partnerships, community outreach, and earned media across regional outlets. Patient volume reached 944 occupational therapy patients with 14,988 visits in 2025, supported by 51-100 employees and founder-led operations with co-CEOs Swingle and Parkhill.
The Recovery Project firmographics
Firmographics- Name
- The Recovery Project
- Legal name
- The Recovery Project, LLC
- Website
- https://therecoveryproject.net
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Recovery Project is a Michigan-based outpatient rehabilitation practice that delivers high-intensity, neuroplasticity-focused physical, occupational, and speech therapy to patients with spinal cord injuries, stroke, MS, Parkinson's, and other neurological conditions across three clinic locations.
- Ownership category
- akta.pro rank
The Recovery Project industry classification
Industry- Product category
- Neurological Rehabilitation Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Neurologic Rehabilitation (Stroke, TBI, Parkinson’s, MS) (HSADAIAC)
- akta.pro secondary industries
- Chronic Pain Rehabilitation & Functional Restoration (HSADAIAJ), Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA)
Keywords
Where The Recovery Project is headquartered
LocationHeadquarters
- HQ city
- Livonia
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Recovery Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Outpatient Therapy Services: Physical therapy, occupational therapy, and speech therapy services billed to insurance. Accepts Medicare, Medicaid, and multiple private insurance providers. In-network and out-of-network insurance accepted.
- Specialized Intensive Programs: Concentrated stroke rehab program with program fee of $550, including comprehensive education sessions, counseling, group wellness classes, and mindfulness training.
- Virtual Wellness Classes Subscription: Unlimited subscription to all virtual wellness classes delivered via live video stream, costing $50 per month.
- Gym Membership (Former Clients): Former intensive rehab clients encouraged to visit the gym and use its equipment for a $25 monthly fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Concentrated Stroke Rehab Program - 2-week intensive multidisciplinary program |
| Subscription | Monthly | Virtual Wellness Classes - Unlimited subscription |
| Subscription | Monthly | Gym Membership for Former Clients |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
The Recovery Project product offering
Product offeringCore offering
The Recovery Project is an outpatient neurological rehabilitation practice that delivers evidence-based physical therapy, occupational therapy, speech therapy, and specialized intensive programs (Concentrated Stroke Rehab, LIFE Functional Movement Disorder) for patients with spinal cord injuries, traumatic brain injuries, stroke, Multiple Sclerosis, Parkinson's disease, Functional Movement Disorder, and other mobility-impairing conditions. It also offers wellness/fitness programming (Rock Steady Boxing, PWR!Moves, chair yoga) and an FES Specialty Center using Functional Electrical Stimulation and Transcutaneous Spinal Cord Stimulation across three Michigan clinic locations plus telehealth.
Product overview
The Recovery Project is a rehabilitation practice offering a comprehensive portfolio of medical and wellness programs. Medical Programs provide specialized treatment for specific injuries and neurological conditions, while Wellness Programs offer fitness classes designed for mobility-impaired individuals. The company operates specialty centers including an FES Specialty Center and offers Telehealth services for remote care delivery. The Concentrated Stroke Rehab Program is a 2-week intensive multidisciplinary offering, while the Functional Movement Disorder LIFE Program provides a 5-day intensive for FMD patients. Additional offerings include the AAC Program, PWR!Moves, Rock Steady Boxing, a podcast, and newsletter content.
Differentiator
Problem solved
Functional benefit
Brands
- LIFE Program (Learning Independent Function Everyday): A specialized intensive program for Functional Movement Disorder (FMD) treatment, providing patients with tools and strategies to eliminate symptoms through a 5-day consecutive program with follow-up sessions.
- FES Specialty Center
Products and services
- Medical Programs Rehabilitation programs treating specific injuries, disorders, and symptoms including Brain Injury, Concussion, Functional Movement Disorder, Multiple Sclerosis, Neuromuscular Disease, Oncology, Orthopedic/Sports Injury, Parkinson's Disease, Pelvic Health, Spinal Cord Injury, Chronic Pain, Stroke, Amputee, Vestibular, and Memory Health conditions. Delivered to patients seeking specialized neurological and physical rehabilitation.
- Wellness Programs Fitness programs designed specifically for individuals with mobility impairments including Active Arms, Chair Yoga, BeWell Fitness, Cardio Intervals, Meditation, PWR!Moves, Rock Steady Boxing, Seated Strengthening, Stroke to Strength, and SpeakOUT. For former intensive rehab clients and individuals with chronic neurological conditions seeking ongoing fitness support.
- Concentrated Stroke Rehab Program A multidisciplinary 2-week intensive program providing comprehensive services to stroke survivors including Physical Therapy, Occupational Therapy, Speech Therapy, Counseling Services, Educational Sessions, Mindfulness Training, and Group Wellness Classes. Program fee is $550 and in-network insurance is accepted for individual PT, OT, and speech therapy services. Located at the Livonia, Michigan facility.
- Functional Movement Disorder (FMD) LIFE Program Learning Independent Function Everyday (LIFE) is an intensive 5-day consecutive program designed to help individuals with Functional Movement Disorders eliminate symptoms through neuroplasticity-based rehabilitation, task-specific training, and an interdisciplinary treatment approach including Neurology, Psychiatry/Neuropsychology, Physical/Occupational Therapy, Speech Therapy, and Mindful Breath and Meditation.
- FES Specialty Center A dedicated center providing Functional Electrical Stimulation (FES) therapy to improve cardiovascular health, increase bone density, maintain range of motion, reverse muscle atrophy, and improve functional activities of daily living for patients with Cerebral Palsy, Brain Injury, Spinal Cord Injury, Multiple Sclerosis, and other Central Nervous System disorders.
- Residential and Community-Based Rehabilitation Residential and community-based rehabilitation services for individuals requiring intensive, sustained therapy programs. Delivered through community settings and residential care arrangements.
- Telehealth Services Physical, occupational, and speech therapy delivered remotely via video calls, allowing patients to continue recovery from home. Service limited to individuals located in Michigan and billed to insurance at the same rates as in-person visits.
- Virtual Wellness Classes Live video stream wellness classes delivered remotely, including adaptive yoga, chair yoga, meditation, cardio intervals, and specialized programs. Unlimited subscription costs $50 per month.
- Rock Steady Boxing Non-contact boxing class program for individuals with Parkinson's disease designed to help manage symptoms, fight the effects of Parkinson's through specialized exercises, and improve quality of life.
- PWR!Moves Program Parkinson's-specific wellness program using Parkinson's Wellness Recovery (PWR!) exercises designed to maintain and improve function for individuals living with Parkinson's disease.
- Augmentative and Alternative Communication (AAC) Program Program addressing communication needs for individuals with speech and language impairments through assistive communication technologies and strategies. Designed for patients requiring augmentative or alternative communication support.
Quantifiable outcome
- 221 MS patients treated with 5,897 visits in 2025
- +4 more outcomes
Companies that use The Recovery Project
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
The Recovery Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
The Recovery Project partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Michigan Institute for Neurological Disorders (MIND)coreMIND is a sponsor of the Evidence to Excellence podcast and collaborative partner in neurorehabilitation education and research initiatives.
- National MS SocietycoreSponsor of the Evidence to Excellence podcast in honor of MS Month, supporting education and awareness for multiple sclerosis rehabilitation.
- MyomocoreThe Recovery Project was named a Myomo Center of Therapy Excellence, positioning them as a provider of the MyoPro Orthosis (a motorized brace that supports the arm and hand) to individuals in metro Detroit and Lansing. The MyoPro is designed for patients with brachial plexus injury, ALS, cerebral palsy, stroke, traumatic brain injury, and spinal cord injury.
- National Multiple Sclerosis SocietycoreThe Recovery Project was named a Partner In MS Care by the National MS Society, recognizing their high-intensity physical and occupational therapies that improve the lives and functionality of patients with multiple sclerosis and other neurological conditions.
- Mary and Charles A. Parkhill Foundation for Spinal Cord RehabilitationcoreFounded by Charlie Parkhill and his wife, the foundation raises funds granted to individuals (in the form of scholarships) to obtain therapy services. Has raised $400,000 to help people with spinal cord and traumatic brain injuries access ongoing therapy and exercise.
Scale indicators8 records
Recent moves12 records
Expansion highlights6 records
The Recovery Project competitors and assessment
Company assessmentBroad incumbents
- Shirley Ryan AbilityLab: Chicago-based, research-driven inpatient and outpatient neurorehabilitation hospital widely regarded as a U.S. leader in spinal cord, brain injury, and stroke rehab; overlaps with The Recovery Project on neurological conditions and neuroplasticity-based therapy.
- Kessler Institute for Rehabilitation: New Jersey-based rehabilitation hospital system operating outpatient neurorehab programs for stroke, brain injury, and spinal cord injury; comparable patient mix and evidence-based therapy model to The Recovery Project.
- Craig Hospital: Denver-based specialty hospital for spinal cord and brain injury rehabilitation with outpatient and telehealth services; comparable specialization in SCI/TBI and aggressive, high-intensity therapy ethos.
- Casa Colina Hospital and Centers for Healthcare: California-based rehabilitation hospital and outpatient network treating spinal cord injury, brain injury, stroke, and other neurological conditions; comparable multidisciplinary neurorehab service model.
- ATI Physical Therapy: Large national outpatient physical therapy provider serving neurological, orthopedic, and sports conditions across multiple states; comparable outpatient therapy delivery but at much broader scale and scope.
- Spaulding Rehabilitation Network: Boston-area rehabilitation hospital system operating inpatient and outpatient neurorehab programs; overlapping neurological patient population and evidence-based therapy orientation.
Regional players
- Mary Free Bed Rehabilitation Hospital: Grand Rapids-based integrated rehabilitation system with outpatient clinics across Michigan serving spinal cord injury, brain injury, stroke, and other neuro populations; direct geographic overlap with The Recovery Project's Michigan footprint.
Direct peers
- Re+active Physical Therapy & Wellness: Outpatient neurological and vestibular physical therapy practice in California focused on neurologic conditions and wellness programming; comparable outpatient-only neuro specialty model to The Recovery Project.
- FYZICAL Therapy & Balance Centers: National franchise network of outpatient physical therapy clinics with neurological, vestibular, and balance programs; comparable outpatient PT model, though broader in scope and less neurology-specific.
Others
- Restorative Therapies: Manufacturer of FES cycling and therapy equipment used in neurorehabilitation and a sponsor/partner of The Recovery Project's podcast; relevant as a technology and ecosystem partner rather than a direct clinical competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Recovery Project social profiles
Digital presenceThe Recovery Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Recovery Project leadership team
Management profileNumber of profiles
Profiles4 records
The Recovery Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Recovery Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Recovery Project
What does The Recovery Project do?
The Recovery Project is an outpatient neurological rehabilitation practice that delivers evidence-based physical therapy, occupational therapy, speech therapy, and specialized intensive programs (Concentrated Stroke Rehab, LIFE Functional Movement Disorder) for patients with spinal cord injuries, traumatic brain injuries, stroke, Multiple Sclerosis, Parkinson's disease, Functional Movement Disorder, and other mobility-impairing conditions. It also offers wellness/fitness programming (Rock Steady Boxing, PWR!Moves, chair yoga) and an FES Specialty Center using Functional Electrical Stimulation and Transcutaneous Spinal Cord Stimulation across three Michigan clinic locations plus telehealth.
Is The Recovery Project a public or private company?
The Recovery Project is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Recovery Project founded?
The Recovery Project was founded in 2003. It employs 51 to 100 people.
Where is The Recovery Project based?
The Recovery Project is headquartered in Livonia, United States, in the North America region.
How does The Recovery Project make money?
Four revenue lines are on record. Outpatient Therapy Services are the primary driver. The others are specialized Intensive Programs, virtual Wellness Classes Subscription and gym Membership (Former Clients).
Who are The Recovery Project's main competitors?
Broad incumbents on record are Shirley Ryan AbilityLab, Kessler Institute for Rehabilitation, Craig Hospital, Casa Colina Hospital and Centers for Healthcare, ATI Physical Therapy and Spaulding Rehabilitation Network. Mary Free Bed Rehabilitation Hospital is listed as a regional player. Direct peers are Re+active Physical Therapy & Wellness and FYZICAL Therapy & Balance Centers. Restorative Therapies is listed as an others.
Does The Recovery Project have an API?
No public API is recorded for The Recovery Project.
What industry is The Recovery Project in?
The Recovery Project's product category is Neurological Rehabilitation Services. Its primary akta.pro industry code is HSADAIAC, Neurologic Rehabilitation (Stroke, TBI, Parkinson’s, MS), with a secondary code of HSADAIAJ, Chronic Pain Rehabilitation & Functional Restoration. Its NAICS code is 62134 and its SIC code is 8093.