Lace Silhouettes Lingerie

What Lace Silhouettes Lingerie does

Lace Silhouettes Lingerie is a Mid-Atlantic specialty lingerie retailer founded in 1988 by Karen Thompson in Fountainville, Pennsylvania, and bootstrapped with a $7,000 loan from her in-laws. The company operates four retail showrooms — its flagship in Peddler's Village (Lahaska, PA), Cape May (NJ), Princeton (NJ), and Annapolis (MD) — plus a Wix-based e-commerce storefront shipping within the continental United States at a flat $8.00 rate. It is the core brand of the privately held LSL Brands portfolio, which encompasses approximately 20 total stores across Pennsylvania, New Jersey, Delaware, and Maryland, including sister boutiques Cotton Company, Village Outfitters, Sunflowers, and Fox & Holly. The company employs 51-100 people and remains wholly owned by the founder.

The core product offering centers on curated intimate apparel from designer brands not typically stocked in department stores (Wacoal, Chantelle, Natori and similar), with a flagship proprietary product — the Wish Wrap® plush comfort wrap, sold at $49.00 with a buy-one-donate-one model linking to the Wishes for Women charitable initiative. Service revenue is driven by complimentary one-hour professional bra fittings under the proprietary Rx for Comfort™ methodology and a bridal trousseau service covering wedding and honeymoon lingerie. Gift cards in denominations from $25 to $500 are sold across all retail brands. Underlying technology is intentionally light: the e-commerce site, appointment booking, and content marketing run on Wix, with no proprietary AI, data, or platform infrastructure disclosed.

The business model is direct-to-consumer transactional retail — one-time sales with no subscriptions — supplemented by gifting and the Wish Wrap e-commerce channel at mywishwrap.com. Go-to-market emphasizes in-store experience, professional fitting expertise, and community engagement through 25+ charitable partnerships including Susan G. Komen, the Salvation Army, Habitat for Humanity, and the founder's Wishes for Women initiative. Marketing is primarily organic social (Facebook, Instagram, TikTok, Pinterest, Twitter), an active editorial blog, local PR, and email newsletters. Customer segments are horizontally distributed across women seeking professional fittings, brides, full-busted women (sizes 34-44D-H), and shoppers of premium sleepwear and loungewear — with no enterprise or wholesale channel dependency.

Name

Lace Silhouettes Lingerie

Legal name

Lace Silhouettes Lingerie

Website

https://lacesilhouettes.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Lace Silhouettes Lingerie is a Mid-Atlantic specialty retailer operating four lingerie boutiques in Pennsylvania, New Jersey, and Maryland, offering intimate apparel, bridal trousseau, and professional bra fitting under the proprietary Rx for Comfort™ methodology.

Ownership category

akta.pro rank

Product category

Specialty Lingerie Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Intimates, Lingerie & Sleepwear Retail (CRAAABAF)

akta.pro secondary industries

Bras & Bralettes (CRAAAIAA), Shapewear & Body Contouring (CRAAAIAC), Loungewear (Home Comfort Basics) (CRAAAIAF)

Keywords

• Lingerie retail
• Professional bra fitting
• Bridal trousseau
• Intimate apparel
• Women's sleepwear

Headquarters

HQ city

Princeton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Retail Lingerie Sales: One-time retail sales of bras, lingerie, panties, shapewear, sleepwear, and bridal trousseau items. Products sold both in-store and online with standard e-commerce transaction flow.
2. Gift Cards: Gift card sales available at $25, $50, $100, $250, and $500 denominations. Redeemable online or in-store.
3. Wish Wrap Products: Proprietary Wish Wrap and Wishes for Women product line sold direct-to-consumer through Lace Silhouettes stores and mywishwrap.com.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Lace Silhouettes Lingerie operates brick-and-mortar lingerie boutiques and an own e-commerce storefront selling bras, panties, shapewear, sleepwear, and bridal trousseau items curated from designer brands such as Wacoal, Chantelle, and Natori. Its core differentiator is the complimentary Rx for Comfort™ professional bra fitting service, delivered via one-hour personalized appointments at each retail location. The company also sells the proprietary Wish Wrap® plush comfort wrap (with a buy-one-donate-one healthcare program) and gift cards redeemable online or in-store.

Product overview

Lace Silhouettes Lingerie is a multi-location lingerie boutique offering intimate apparel, professional fitting services, and bridal trousseau consultations. The company operates four Lace Silhouettes Lingerie locations and additional retail stores (Cotton Company, Village Outfitters, Sunflowers, Fox & Holly) across Pennsylvania, New Jersey, Delaware, and Maryland under the LSL Brands umbrella. The core product portfolio centers on the proprietary Wish Wrap® plush wrap (with a buy-one-donate-one healthcare donation program) and branded gift cards redeemable in-store or online. The company is primarily a brick-and-mortar retail operation offering curated lingerie from designer brands (Wacoal, Chantelle, Natori) with professional bra fitting as a key differentiator. Additional charitable initiatives include the Wishes for Women program and Harry G. Thompson Pajama & Underwear Pantry.

Differentiator

Problem solved

Functional benefit

Brands

• Wishes for Women: A charitable initiative founded by Karen Thompson in 2008 that donates a percentage of profits from Wish Wrap and Wish Pocket Pajama sales to organizations granting wishes for women.
• Wish Wrap
• Wish Pocket Pajama

Products and services

• Wish Wrap® A plush one-size-fits-all comfort wrap measuring 56" x 49" with a proprietary Wish Pocket feature, made from ultra-soft 100% polyester fabric. Available in multiple inspirational colors including Seaglass Aqua-Blue, Granite Grey, Hyacinth Purple, Rosemary Green, Blossom Pink, and Gardenia Ivory. Sold through Lace Silhouettes stores and mywishwrap.com, with one donated to a healthcare professional for each purchase.
• Lace Silhouettes Gift Card Gift card redeemable online or in-store, available in denominations of $25, $50, $100, $250, or $500, with optional gift wrapping and personal note, shippable to recipient.
• Village Outfitters Gift Card Gift card available in $25 increments, redeemable in-store at the Village Outfitters location.
• Cotton Company Gift Card Gift card available in $25 increments, redeemable in-store only at the Cotton Company location.
• Sunflowers Gift Card Gift card available in $25 increments, redeemable in-store at the Sunflowers location.
• Professional Bra Fitting (Rx for Comfort™) Complimentary one-hour professional bra fitting service using the Rx for Comfort™ methodology, providing personalized one-on-one attention to help women find the correct bra size and style for their body type and lifestyle needs. Available at all four Lace Silhouettes Lingerie store locations with online appointment booking.
• Bridal Trousseau Service Expert bridal fitting service and curated selection of wedding and honeymoon lingerie, including corsets, bustiers, shapewear, stockings, garter belts, peignoirs, bridal loungewear, and honeymoon lingerie sets for brides and bridal party members.

Quantifiable outcome

• 8 out of 10 women are wearing the wrong size bra
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• The Salvation ArmycoreStrategic or Co-development PartnerPartnership with The Salvation Army to operate the Harry G. Thompson Pajama & Underwear Pantry, which distributes pajamas and underwear to disaster victims. The pantry was launched in 2009 in partnership with The Salvation Army's Emergency Disaster Services.
• Wishes for WomencoreStrategic or Co-development PartnerKaren Thompson founded Wishes for Women in 2008, a charitable initiative that donates a percentage of profits from Wish Wrap and Wish Pocket Pajama sales to charitable organizations granting wishes for women. Partners include Doylestown Hospital, Relay for Life, March of Dimes, Bucks County Women's Fund, Family Services of Bucks County, American Cancer Society, Habitat for Humanity, and Breast Cancer 3-Day Walk.
• Susan G. Komen Breast Cancer FoundationminorStrategic or Co-development PartnerCommunity charity partner receiving support from Lace Silhouettes Lingerie through various fundraising and awareness initiatives.
• Leukemia & Lymphoma SocietyminorStrategic or Co-development PartnerCommunity charity partner supported through fundraising events and donations.
• Big Brothers Big SistersminorStrategic or Co-development PartnerCommunity charity partner supported through donations and community involvement.
• Habitat for Humanity of Cape May CountyminorStrategic or Co-development PartnerCommunity charity partner in Cape May, NJ location supported through donations and community events.
• Women's PlaceminorStrategic or Co-development PartnerCommunity charity partner receiving support through donations and community involvement.
• Teachers for TomorrowminorStrategic or Co-development PartnerCommunity charity partner receiving support through donations and community involvement.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Victoria's Secret & Co. Mass-market intimate apparel and lingerie specialty retailer operating stores nationwide plus a strong e-commerce presence. Direct category competitor to Lace Silhouettes but at vastly larger scale and with a broader (mall-based) format versus Lace Silhouettes' appointment-driven boutique model.
• Aerie (American Eagle Outfitters): Specialty intimate apparel sub-brand of American Eagle Outfitters operating mall-based stores and a large e-commerce business. Competes with Lace Silhouettes for the younger lingerie and bralette customer with a value-to-mid price positioning.
• La Senza: Mass-market specialty lingerie retailer operating mall-based stores in the US and Canada. Comparable specialty-store format but with a younger, mass-market positioning versus Lace Silhouettes' curated, appointment-driven boutique experience.
• Intimissimi: Italian specialty lingerie brand owned by Calzedonia Group operating boutiques globally with curated intimate apparel assortments. Closest format comparable to Lace Silhouettes in terms of boutique fit-out and brand-led intimate apparel curation, though at much larger international scale.

Emerging players

• ThirdLove: DTC intimates and bra brand built around half-cup sizing, virtual fitting, and home try-on. Competes with Lace Silhouettes on the same end consumer (women seeking properly fitting bras) but via a digitally native model rather than in-person appointments, representing the most direct substitute for the fitting-based value proposition.
• Savage X Fenty: DTC lingerie and intimates brand owned by Rihanna, sold direct online and through select physical pop-ups. Competes for the same customer's lingerie wallet share with a younger, trend-driven brand positioning versus Lace Silhouettes' service-oriented mature positioning.
• Cuup: DTC intimates startup known for minimalist bras, inclusive sizing, and modern direct-to-consumer branding. Targets the same digitally native lingerie customer and competes for share of bra purchases that would otherwise occur at specialty retailers like Lace Silhouettes.
• Knix: DTC intimates and leakproof apparel brand focused on comfort, body positivity, and inclusive sizing. Overlaps with Lace Silhouettes' full-busted customer segment and shapewear/loungewear offering, with a direct-to-consumer model that bypasses specialty retail.
• True & Co: DTC intimates brand built around an online fit quiz and home try-on experience. The most digitally analogous competitor to Lace Silhouettes' fitting expertise, representing how the same pain point (poor bra fit) is being addressed through software rather than service.

Others

• Wacoal: Premium intimates and shapewear brand that Lace Silhouettes explicitly carries in its assortment, especially for full-busted customers (sizes 34-44D-H). Wacoal is a key supplier partner rather than competitor, and the relationship illustrates Lace Silhouettes' positioning as a curated multi-brand specialty boutique versus single-brand DTC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lacesilhouettes
• Facebookfacebook.com/LaceSilhouettes
• Instagraminstagram.com/lacesilhouettes
• Pinterestpinterest.com/LaceSilhouettes
• TikToktiktok.com/@lacesilhouettes
• LinkedInlinkedin.com/company/lace-silhouettes-lingerie

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lace Silhouettes Lingerie