What Mission Critical Electronics does

Mission Critical Electronics (MCE) is a privately held holding company headquartered in Costa Mesa, California, that designs, manufactures, and distributes electrical power solutions for mission-critical mobile and stationary applications. The company operates a multi-brand portfolio — Xantrex, Kussmaul Electronics, Newmar Power, ASEA Power Systems, Power Products, American Battery Charging, DuraComm, ZeroRPM, Purkeys, and Magnus Marine — selling power conversion, battery management, energy storage, idle mitigation, and shore power connectivity products into emergency vehicles, commercial and recreational marine (including superyachts), heavy duty and work trucks, telecommunications infrastructure, and recreational vehicles. MCE has scaled primarily through acquisitions, having completed five deals since 2018 (Xantrex from Schneider Electric, Purkeys, ZeroRPM, DuraComm, and most recently Magnus Marine in March 2025), each adding a distinct sub-brand, technology, or geographic footprint.

Core technology centers on power electronics: lithium iron phosphate battery-based auxiliary power (FREEDOM eGEN / FREEDOM eGEN Max, configurable for 12V/24V/48V systems), patented idle mitigation systems (ZeroRPM IMS, scalable from 100Ah to 1,000Ah with electric HVAC compressors), marine inverter/chargers (FREEDOM XC PRO with NMEA 2000 integration), 480 VAC shore power systems for hybrid electric transport refrigeration units (SAFEX with Auto Eject and Auto Safe), and a web-based fleet analytics platform (Intellimetrics). Hardware is certified to UL458 (with marine supplement), FCC Class B, and ISO 9001:2015 (at Newmar and Xantrex), and is designed to comply with anti-idling regulations including CARB and the Zero Emission Reefer (ZER) standard.

MCE generates revenue through hardware sales across its subsidiary brands, sold via OEM installations (truck upfitters, RV manufacturers, marine builders), authorized dealer networks for aftermarket retrofit, and direct sales teams covering key accounts in North America and, following the Magnus Marine deal, Europe (UK headquarters in Wymondham and a Netherlands sales office). Pricing is quote-based rather than list-priced, consistent with B2B industrial specifications. The company employs 101-250 people across multiple U.S. sites plus the UK and Netherlands, and is led by CEO Kevin Moschetti with a divisional structure covering Marine & Vehicle Power and Network & Industrial Power.

Name

Mission Critical Electronics

Legal name

Mission Critical Electronics LLC

Website

https://mission-critical-electronics.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Mission Critical Electronics is a privately held holding company that designs and sells power electronics, battery management, idle mitigation, and shore power systems through a portfolio of subsidiary brands (Xantrex, Kussmaul, ZeroRPM, ASEA, Purkeys, DuraComm, Magnus Marine) serving emergency vehicles, commercial and recreational marine, heavy duty trucks, telecom infrastructure, and RVs across North America and Europe.

Ownership category

akta.pro rank

Product category

Power Electronics

NAICS

Electrical Equipment Manufacturing (33531), Switchgear and Switchboard Apparatus Manufacturing (335313), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Switchgear & Switchboard Apparatus (3613), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Marine Power Generation & Energy Storage (Generators, Batteries, UPS) (IMAJAJAB)

akta.pro secondary industries

Shore Power & Electrification Systems (Cold Ironing, Charging Interfaces) (IMAJAJAM), Energy Storage Systems for Marine (Batteries, supercapacitors) (IMAJAHAJ), Marine Hybrid & Electric Propulsion Systems (IMAJAHAC)

Keywords

• Power electronics manufacturing
• Marine power systems
• Vehicle power solutions
• Battery management systems
• Idle mitigation technology

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Power Electronics Hardware Sales: MCE generates revenue through the sale of power conversion products, battery chargers, inverters, DC-DC converters, and power distribution equipment through its subsidiary brands serving emergency vehicles, marine, industrial, and specialty vehicle markets.
2. Energy Storage Systems: Sale of lithium-ion battery-based power systems and idle mitigation solutions including ZeroRPM and FREEDOM eGEN products for eliminating vehicle idling and providing auxiliary power.
3. Shore Power Solutions: Sale of shore power conversion systems and marine power connectivity solutions through ASEA Power Systems and Magnus Marine brands for superyachts and commercial marine vessels.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Mission Critical Electronics designs, manufactures, and sells power electronics hardware, energy storage systems, and idle mitigation solutions under a portfolio of subsidiary brands. Core products include the ZeroRPM Idle Mitigation System that converts conventional vehicles into hybrids by eliminating engine idling, the FREEDOM eGEN/eGEN Max lithium-ion power systems, marine shore power converters, battery chargers, inverters, and DC power supplies for emergency vehicles, marine vessels, heavy-duty trucks, telecom infrastructure, and industrial applications.

Product overview

Mission Critical Electronics is a family of premium brands delivering products and system solutions for electrical power applications where durability, reliability, and performance in hostile environments are critical. The portfolio includes a unified platform of power conversion, energy storage, power generation, and shore power connectivity solutions organized under multiple sub-brands. Core products include the ZeroRPM Idle Mitigation System (IMS) for eliminating vehicle idle time, and the FREEDOM eGEN/eGEN Max generator replacement systems for RVs and work trucks. Sub-brands include Xantrex (power inverters and solar for RVs, marine, and specialty vehicles), Kussmaul Electronics (emergency vehicle electrical systems), Newmar Power (DC power for telecom and industrial), ASEA Power Systems (marine shore power), Power Products (two-way radio batteries/chargers), Duracomm (OEM power supplies), Purkeys (trucking electrical solutions), American Battery Charging (battery chargers), and Magnus Marine (marine hybrid power for superyachts). The company operates across commercial and recreational marine vessels, specialty vehicles, industrial systems, and communications infrastructure markets.

Differentiator

Problem solved

Functional benefit

Brands

• Xantrex: Onboard AC power technology for RVs, marine, military, construction, EMS, bus, work service vehicle, and commercial truck markets.
• Kussmaul Electronics
• Newmar Power
• ASEA Power Systems
• Power Products
• American Battery Charging
• DuraComm
• ZeroRPM
• Purkeys
• FREEDOM eGEN
• ZeroRPM (IMS)

Products and services

• FREEDOM eGEN / FREEDOM eGEN Max Lithium iron phosphate battery-based power system that integrates with a vehicle's (RV, heavy-duty truck, work truck, boat, police, fire, or ambulance) engine and electrical system to provide automatic climate control through factory vents and AC/DC power. Configurable for 12Vdc, 24Vdc, and 48Vdc systems with built-in BMS, voltage regulator, and heating pad for all-temperature operation, supporting 6,000 charge-discharge cycles.
• FREEDOM XC PRO Marine Compact and lightweight marine inverter/charger available in 2000W and 3000W versions. Features include 50A transfer relay (3000W), dead battery charging, ability to charge any battery chemistry including lithium ion, NMEA 2000 communications for MFD integration, Bluetooth app control, and surge capability to 2x rated power for 5 seconds. Certified to UL458 with marine supplement.
• ZeroRPM Idle Mitigation System (IMS) Patented plug-in hybrid technology system that eliminates vehicle idle time by automatically shutting down the engine when parked and providing all required power for onboard electronics, HVAC, and job site equipment. Scalable energy solutions from 100Ah to 1,000Ah with electric compressors for heating and cooling, plus expansion modules including a 1.25kWh energy expansion pack and A/C expansion module.
• Intellimetrics Secure web-based fleet management software that tracks vehicle idle and fuel statistics. Provides customized reports and graphs of fuel savings, emissions reduction, and vehicle usage data collected from ZeroRPM and FREEDOM eGEN systems across individual vehicles or entire fleets.
• SAFEX Power System Automatic 480 VAC shore power connection system for hybrid electric transport refrigeration units (eTRUs) with redundant safety features including Auto Eject and Auto Safe mechanisms to prevent drive-away incidents and high-voltage arcing. Meets CARB, ZER, and anti-idling regulatory requirements. Patent-pending custom cable management options available.
• Xantrex power electronics product line Onboard AC power technology for RVs, marine, military, construction, EMS, bus, work service vehicle, and commercial truck markets. Products include inverters, inverter/chargers, lithium-ion batteries, and solar panels with over 30 years of design and engineering experience. ISO 9001:2015 certified, products certified to UL, CSA, or CE standards.
• Kussmaul Electronics product line Premium brand for battery and electrical system products in emergency and specialty vehicles, including battery chargers, automatic cord ejects (Auto Eject), compressor pumps, inverters, system indicators, monitors, and control and protection devices. 45+ years of brand heritage.
• Newmar Power product line DC power products for telecommunications, public safety, wireless, broadband, oil and gas, and railroad applications. Product line includes battery chargers, DC-DC converters, DC-AC inverters, heavy duty power supplies, power distribution, DC power stabilization, and accessories. ISO 9001:2015 certified.
• ASEA Power Systems product line Marine power solutions including shore power systems, power conversion systems, and frequency converters for commercial and recreational marine vessels. Industry-leading shore power systems for superyachts.
• Power Products product line Two-way radio batteries, chargers, and related audio accessories, plus custom battery and charger solutions for OEM applications. Known for high quality products with exceptional customer support.
• DuraComm product line OEM/industrial power supplies for wireless communications supporting public safety, first responders, and critical infrastructure. Products include AC to DC switch-mode power supplies, DC to DC power converters, battery management and charging systems, power distribution, wind power generators, and accessories.
• Purkeys product line Electric power solutions for truck fleets, liftgate manufacturers, trailer manufacturers, truck dealers, and truck OEMs. Primary products include liftgate charging systems, inverters, harnesses, solar power solutions, and the SAFEX 480V shore power system. 30 years of industry experience.
• American Battery Charging product line Battery charging products and solutions for various mission-critical applications including emergency and specialty vehicles.
• Magnus Marine product line High-power shore power conversion and advanced hybrid power solutions for mega yachts and superyachts. Designs and manufactures bespoke marine power conversion systems including shore-to-ship converters, hybrid generators, energy storage systems, frequency converters, and equipment protection systems. Headquartered in Wymondham, UK.

Quantifiable outcome

• Over 1 billion pounds of CO2 emissions to be eliminated over 5 years through MCE Clean Energy Solutions
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• Magnus MarinecoreOEM/ Whitelabel/ Licensing Partner · 3 March 2025MCE acquired Magnus Marine to expand its marine power solutions portfolio. Magnus Marine designs and manufactures bespoke marine power conversion systems including shore-to-ship converters, hybrid generators, and energy storage systems for mega yachts. The acquisition strengthens MCE's position as global leader in superyacht power solutions and expands European presence.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dometic: Swedish-listed company providing mobile living solutions including marine and RV power, climate control, and sanitation systems. Directly comparable to MCE's Xantrex, ASEA, and Magnus Marine product lines serving overlapping marine and recreational vehicle markets.
• Victron Energy: Dutch manufacturer of inverters, battery chargers, MFD integration, and energy storage for marine, RV, solar, and industrial applications. Highly comparable to MCE's Xantrex marine inverter/chargers and FREEDOM eGEN energy storage solutions.
• Sterling Power Products: UK-based designer of marine power conversion products including alternator-to-battery chargers, battery-to-battery chargers, and inverter/chargers. Directly comparable to MCE's Xantrex marine offerings and ASEA's marine power conversion portfolio.
• Mastervolt: Dutch company (now under Advanced Energy Industries' Advanced Systems Group) specializing in marine and RV power electronics including inverters, chargers, and lithium-ion battery systems. Comparable to MCE's marine power products across Xantrex, ASEA, and Magnus Marine brands.
• C&D Technologies: US manufacturer of DC power systems, batteries, and reserve power products primarily for telecommunications, cable broadband, and utility markets. Directly comparable to MCE's Newmar and DuraComm brands serving telecom DC power needs.
• EnerSys: Global leader in stored energy solutions for industrial applications including telecom reserve power, motive power, and specialty vehicle batteries. Comparable to MCE's Newmar, DuraComm, and Power Products brands, particularly for telecom and specialty vehicle power.
• Webasto: German supplier of vehicle thermal management, roof systems, and e-mobility solutions including EV charging and battery thermal management for commercial vehicles. Comparable to MCE's ZeroRPM idle mitigation and Purkeys truck electrification portfolios.

Emerging players

• Battle Born Batteries: US manufacturer of LiFePO4 drop-in batteries primarily for marine, RV, and off-grid solar applications. Comparable niche competitor to MCE's FREEDOM eGEN lithium-ion battery systems in marine and RV markets.

Broad incumbents

• Schneider Electric: French multinational specializing in energy management, automation, and electrical equipment across industrial, commercial, and residential markets. Comparable as a broad incumbent; notably, Schneider sold its Xantrex mobile power business to MCE in 2018.
• Eaton: Irish-American multinational providing power management solutions including electrical components, industrial power distribution, and vehicle/eMobility powertrain products. Comparable as a broad incumbent competing in MCE's adjacent power electronics and electrical equipment categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mission-critical-electronics

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries10 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mission Critical Electronics