What Midwestern Interactive does

Midwestern Interactive is a Joplin, Missouri-based professional services firm founded in 2013 that operates as a talent partner for technology companies. The company delivers three service lines — Scoped Projects (fixed-timeline project teams with predictable costs), Embedded Teams (pre-vetted senior engineers, designers, and product specialists integrated directly into client workflows), and Recruiting Services (full-cycle talent acquisition) — all delivered through a globally sourced, US-led model under a single US contract. Its client base spans Fortune 500 enterprises (Lyft, AutoNation, Capital One, Merck, Telus) and startups (You.com, Unsupervised, Eko, Yoked, Enium, Yay Lunch!), with demonstrated work in AI integration, mobile product development, UX research, and engineering modernization. Documented outcomes include a 40x reduction in database queries and 50x system speed improvement for Yay Lunch!, AI language model integration for Unsupervised, and mobile-app rebuilds for You.com.

Underlying the offering is an "AI-augmented talent platform" positioning in which senior consultants treat AI as an operating system for software development and product execution. Midwestern opened a permanent engineering branch in Brazil in May 2026 to access Americas-based engineering talent and handle international employment, compliance, and payroll on behalf of clients. In January 2025, Gloo (Nasdaq: GLOO) made an initial strategic investment in Midwestern targeting faith-ecosystem and AI capabilities; by June 2026, Gloo acquired the remaining 20% stake for 100% ownership, making Midwestern a wholly owned subsidiary that continues to operate under its own brand. Midwestern plans to launch an AI-enabled global talent platform to expand Gloo's international reach.

Revenue is generated through professional services fees across all three engagement streams, with quote-based pricing (not publicly disclosed), multi-year contracts for embedded engagements, and pay-as-you-go placement fees for recruiting. Go-to-market is consultative direct sales targeting CTO, CPO, and engineering leadership buyers at growth-stage and enterprise tech companies, supported by content marketing (Insights blog, weekly "The Stack" newsletter), case studies, and direct 'Schedule a Call' CTAs. Leadership is founder-led by CEO Matt Johnson, with a C-suite comprising CTO Ryan Doss, CGO Austin Daniel, and Chief of Staff Kahlie Huff, plus dedicated Directors of Engineering, Design, and Operations.

Name

Midwestern Interactive

Legal name

Midwestern Interactive

Website

https://midwestern.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Midwestern Interactive is a Joplin, Missouri-based talent partner delivering scoped project teams, embedded senior engineers and designers, and recruiting services to technology companies from startups to Fortune 500 enterprises via a globally sourced, US-led model, and is a wholly owned subsidiary of Gloo (Nasdaq: GLOO) since June 2026.

Ownership category

akta.pro rank

Product category

Technology Staffing and Talent Partnership Services

NAICS

Professional and Management Development Training (611430), Computer Training (61142)

SIC

Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Onboarding & New-Hire Training Programs (BPACANAF)

Keywords

• Talent partnership services
• Embedded engineering teams
• Scoped project delivery
• Tech talent recruiting
• AI-augmented development

Headquarters

HQ city

Joplin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Embedded Teams: Top-tier talent that integrates seamlessly with client teams, bringing specialized expertise that scales with vision while maintaining flexibility as priorities shift. Revenue generated through talent fees for embedded specialists.
2. Scoped Projects: Time-defined project teams with clear objectives and predictable costs. Fixed-timeline engagements for critical projects without extra headcount commitment.
3. Recruiting Services: Full-cycle talent acquisition finding and placing full-time hires. Transform talent acquisition with speed and precision, finding difference-makers who bring bold vision to life.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Midwestern Interactive is a talent partnership services firm providing pre-vetted senior tech talent to companies through three engagement models: Scoped Projects (fixed-timeline project teams with clear objectives), Embedded Teams (specialists integrated directly into client workflows), and Recruiting Services (full-cycle permanent placement). All talent is globally sourced and US-led under one US contract, configured to client region, timezone, and budget, and uses AI as an operating system for software development, product design, and engineering execution.

Product overview

Midwestern Interactive is a talent partnership services company offering three distinct service lines: Scoped Projects (time-defined engagements with clear objectives and predictable costs for branding, websites, and critical deliverables), Embedded Teams (pre-vetted senior talent integrated directly into client workflows for instant scalability), and Recruiting Services (transformative talent acquisition reducing hiring time by 30-50%). The company positions itself as a talent partner for the AI era of work, providing globally sourced, US-led teams under one US contract. Senior talent treat AI as an operating system, with services configured to client region, timezone, and budget.

Differentiator

Problem solved

Functional benefit

Products and services

• Scoped Projects Time-defined project engagements with clear objectives and predictable costs, enabling delivery of branding, websites, and defined deliverables up to 50% faster without internal bottlenecks. Includes fixed timelines and transparent pricing for clients seeking project-based senior talent capacity.
• Embedded Teams Pre-vetted senior talent embedded directly into client workflows, providing instant scalability and reducing ramp-up time by weeks or months. Top-tier specialists integrate seamlessly with client teams, bringing specialized expertise that scales with vision while maintaining flexibility as priorities shift.
• Recruiting Services Full-cycle talent acquisition that finds and places full-time hires, reducing time-to-hire by 30-50% through pre-vetted, mission-aligned placements. Eliminates administrative overhead for hiring managers and improves retention through quality candidate matching.

Quantifiable outcome

• Reduced database queries by 40x and made system 50x faster for Yay Lunch!
• +2 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Andela: Andela operates a global marketplace connecting enterprises with vetted engineers from emerging markets, offering both embedded teams and project engagements — the closest functional analog to Midwestern's globally sourced, US-led talent model.
• BairesDev: BairesDev provides nearshore software development teams sourced primarily from Latin America under US-led project management — structurally near-identical to Midwestern's globally sourced, US-led delivery model.
• X-Team: X-Team provides subscription-based embedded developer teams for product companies with a focus on long-term engagements — directly comparable to Midwestern's Embedded Teams offering.
• Arc.dev: Arc.dev is a curated developer marketplace offering vetted senior talent for full-time and contract engagements — directly comparable to Midwestern's pre-vetted, senior-talent positioning for tech companies.
• A.Team: A.Team builds curated product teams of developers, designers, and product managers for technology companies — directly comparable to Midwestern's embedded teams and scoped projects model for product-led organizations.
• Lemon.io: Lemon.io is a vetted developer marketplace focused on startups and scale-ups, providing senior talent for embedded engagements — overlapping with Midwestern's target customer segment and embedded service model.
• Toptal: Toptal runs a curated top-tier freelance talent network for developers, designers, and finance experts — directly comparable to Midwestern's senior, pre-vetted talent positioning and enterprise client base.
• Turing: Turing is an AI-powered talent matching platform connecting US companies with pre-vetted global developers for long-term engagements — directly overlapping with Midwestern's AI-augmented global talent positioning.

Broad incumbents

• Upwork: Upwork is the largest global freelance talent marketplace, offering broader categories beyond tech at scale — overlapping with Midwestern's recruiting and project services but with broader scope and lower-tier talent mix.
• Cognizant: Cognizant is a major IT services firm providing embedded teams and project services to enterprise clients — overlapping with Midwestern's enterprise-focused embedded teams but operating at vastly larger scale and broader geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/buildmidwestern
• Facebookfacebook.com/buildmidwestern

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwestern Interactive