Verla International
Verla International is a privately held US contract manufacturer and private label producer of beauty and personal care products, serving enterprise retail chains, luxury brands, salons, and DTC entrepreneurs from its 100,000 sq ft New York facility with 50+ production lines and 10,000+ proprietary formulas.
- Company typePrivate
- Founded1980
- HeadquartersNew Windsor, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Verla International does
Verla International Ltd. is a privately held contract manufacturer and private label producer of branded beauty and personal care products, headquartered and operating from a single 100,000 sq ft facility in New Windsor, New York. The business started in nail care and has expanded over 45+ years into fragrance, color cosmetics, personal care, skincare, men's grooming, and bath & spa categories. Its core service is outsourced manufacturing for brand partners, ranging from small DTC entrepreneurs to established specialty and retail chains, high-profile luxury retail and e-commerce players, and hair and nail salons.
The technology and production base consists of over 30,000 liters of compounding capacity, 50+ production lines (including organic-certified batching and filling), a 100,000+ sq ft warehousing and fulfillment footprint, an in-house engineering function that designs and builds custom production machinery, an analytical laboratory for stability and microbiology testing, 3D printing for packaging design, and a proprietary library of over 10,000 formulations and 70,000+ packaging and accessory options. Operational and quality certifications include ISO 22716, ISO 9001:2015, ISO 14001, cGMP, FDA Registered, CosmoCert, Ecovadis, SMETA, Higg FEM, and Scope 1/2/3 GHG reporting.
Verla earns revenue through contract manufacturing fees, formulation and R&D services, private label production, and integrated logistics services (import/export, AQL inspection, kitting, pick-pack, B2B and DTC fulfillment, warehousing). Pricing is quote-based and negotiated per project, formulation requirements, and volume, with no public disclosure. The company markets through direct enterprise field sales and its website rather than broad digital channels, and the go-to-market is built around long-term partnerships rather than transactional volume.
Verla International firmographics
Firmographics- Name
- Verla International
- Legal name
- Verla International Ltd.
- Website
- https://verlainternational.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Verla International is a privately held US contract manufacturer and private label producer of beauty and personal care products, serving enterprise retail chains, luxury brands, salons, and DTC entrepreneurs from its 100,000 sq ft New York facility with 50+ production lines and 10,000+ proprietary formulas.
- Ownership category
- akta.pro rank
Verla International industry classification
Industry- Product category
- Beauty and Personal Care Contract Manufacturing
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Private Label & Contract/White-Label Beauty Distribution (CRAOAEAO)
- akta.pro secondary industries
- Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)
Keywords
Where Verla International is headquartered
LocationHeadquarters
- HQ city
- New Windsor
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Verla International business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Contract Manufacturing Services: Manufacturing beauty and personal care products for brand partners and private label buyers under long-term partnerships. Revenue generated through production fees, formulation services, and manufacturing capabilities.
- Private Label Manufacturing: Full-service private label production including organic, natural, and clean beauty products for brands seeking contract manufacturing.
- Logistics and Fulfillment Services: Import, export, inspection, AQL, kitting, pick-pack, storage, warehousing, distribution, DTC fulfillment, and planning services supporting product delivery.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
Verla International product offering
Product offeringCore offering
Verla International is a privately held contract manufacturer of branded and private label beauty and personal care products, operating for over 45 years from a 100,000 sq ft facility in New Windsor, NY. The company offers full-service manufacturing including formulation, R&D, custom engineering, quality testing, packaging, labeling, warehousing, and DTC fulfillment for categories spanning skincare, cosmetics, fragrance, hair care, nail care, men's grooming, and bath & spa.
Product overview
Verla International is a privately held contract manufacturer of branded and private label beauty and personal care products, operating for over 45 years. The company offers a comprehensive single-platform manufacturing service for beauty products, organized into two main product categories: consumer product lines (Skincare & Body, Natural & Organic, Color Cosmetics, Hair Care, Men's Grooming, Fragrance, and Nails) and operational services (Contract Manufacturing with 100,000 sq ft facility and 50+ production lines, Innovation & R&D with over 10,000 formulas, Testing & Quality assurance, Private Label Manufacturing, Packaging & Labeling with 70,000+ item library, and Logistics/Warehousing). The company began in nail care and expanded into fragrance, cosmetics, personal care, beauty, and bath & spa categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Contract Manufacturing Services
Companies that use Verla International
Customer profileSegments4 records
Ideal customer profiles4 records
Verla International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Verla International partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights5 records
Verla International competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Verla International social profiles
Digital presenceVerla International compliance and trust
Trust signalCompliance10 records
Verla International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Verla International leadership team
Management profileNumber of profiles
Verla International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Verla International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Verla International
What does Verla International do?
Verla International is a privately held contract manufacturer of branded and private label beauty and personal care products, operating for over 45 years from a 100,000 sq ft facility in New Windsor, NY. The company offers full-service manufacturing including formulation, R&D, custom engineering, quality testing, packaging, labeling, warehousing, and DTC fulfillment for categories spanning skincare, cosmetics, fragrance, hair care, nail care, men's grooming, and bath & spa.
Is Verla International a public or private company?
Verla International is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Verla International founded?
Verla International was founded in 1980. It employs 101 to 250 people.
Where is Verla International based?
Verla International is headquartered in New Windsor, United States, in the North America region.
How does Verla International make money?
Three revenue lines are on record. Contract Manufacturing Services are the primary driver. The others are private Label Manufacturing and logistics and Fulfillment Services.
Does Verla International have an API?
No public API is recorded for Verla International.
What industry is Verla International in?
Verla International's product category is Beauty and Personal Care Contract Manufacturing. Its primary akta.pro industry code is CRAOAEAO, Private Label & Contract/White-Label Beauty Distribution, with a secondary code of CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils). Its NAICS code is 32561 and its SIC code is 2844.