Touchmark
Touchmark is a privately held owner-operator of 16+ full-service senior living communities across the U.S. and Canada, serving 3,000+ residents with independent living, assisted living, memory care, and wellness programming on a recurring monthly-fee model.
- Company typePrivate
- Founded1980
- HeadquartersBeaverton, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Touchmark does
Touchmark is a privately held, owner-operator of full-service senior living communities founded in 1980 and headquartered in Beaverton, Oregon. The company develops, owns, and operates a network of 16+ retirement communities across 10 U.S. states (Oregon, Washington, Idaho, Montana, North Dakota, South Dakota, Wisconsin, Oklahoma, Texas, Arizona) and one Canadian province (Alberta), serving more than 3,000 residents with approximately 2,500 team members. Its business model is direct-to-consumer with a subscription/recurring revenue structure: monthly residency fees cover housing, dining, amenities, and care, with additional care-level fees layered on for higher-acuity services. Pricing is quote-based and varies by residence type, square footage, and care level.
The company's core product is a continuum of care spanning Independent Living (cottages and apartments), Assisted Living, and Memory Care, augmented by integrated service lines including the proprietary Full Life Wellness & Life Enrichment Program (a seven-dimension wellness framework recognized by the ICAA NuStep Beacon Award in 2021), Health & Fitness Clubs and Studios, Home Care (at select locations), and Skilled Nursing (at the Wedgewood community in Edmonton). Full Life Care, the memory-care offering, employs a relationship-based model with consistent care partners. Underlying technology is largely conventional: a website built on the G5 marketing cloud with Google Analytics and remarketing, supplemented by Facebook pages, Google My Business, and Yelp for demand generation — there is no proprietary technology platform or AI/ML capability disclosed.
Touchmark operates an asset-heavy real estate model with revenue and growth funded entirely through organic cash flow and reinvestment — no outside capital, private equity, or venture funding is disclosed, and ownership appears to be founder/management-held under founder/chairman Werner G. Nistler and CEO Marcus Breuer. Distribution runs entirely through direct community sales (tours, retirement counselors, inquiry forms) supported by content marketing, SEO, and review platforms. The most significant recent strategic move was the December 2025 acquisition of The Hacienda at Georgetown (Texas), expanding the Texas footprint to two communities and signaling continued Sun Belt expansion.
Touchmark firmographics
Firmographics- Name
- Touchmark
- Legal name
- Touchmark Central Office
- Website
- https://touchmark.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Touchmark is a privately held owner-operator of 16+ full-service senior living communities across the U.S. and Canada, serving 3,000+ residents with independent living, assisted living, memory care, and wellness programming on a recurring monthly-fee model.
- Ownership category
- akta.pro rank
Touchmark industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)
- akta.pro secondary industries
- Assisted Living with Memory Care (Mixed Campus) (HLADABAB), Dementia Personal Care (ADLs) Support (HSABAEAB)
Keywords
Where Touchmark is headquartered
LocationHeadquarters
- HQ city
- Beaverton
- HQ country
- United States
- HQ region
- North America
Offices16 records
Markets served
Touchmark business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Senior Living Residency Fees: Monthly residency fees for independent living, assisted living, and memory care services. Fees vary based on residence type (single-family homes, apartments), square footage, and level of care required. Includes maintenance-free living, dining, amenities, and access to wellness programs.
- Care Services: Additional fees for personalized care services including medication management, personal care assistance, health services, and specialized memory care support based on individual care plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based pricing varies by residence type, care level, and community |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Touchmark product offering
Product offeringCore offering
Touchmark develops, owns, and operates full-service senior living retirement communities offering a continuum of care that includes Independent Living, Assisted Living, and Memory Care, supplemented by Home Care, Skilled Nursing at select locations, and an in-house Full Life Wellness & Life Enrichment Program. Residents pay recurring monthly fees for housing, dining, amenities, wellness programming, and personalized care services across 16+ communities in the United States and Canada.
Product overview
Touchmark is a senior living company operating a network of 15+ retirement communities across the United States and Canada. The company offers a unified platform of senior living services structured as a continuum of care, with core living options including Independent Living, Assisted Living, and Memory Care. These living options are supported by integrated service products including the award-winning Full Life Wellness & Life Enrichment Program, Health & Fitness Clubs and Studios, Home Care services, and Skilled Nursing (available at select locations). Touchmark operates individual community locations under branded names (e.g., Touchmark at Emerald Lake, Touchmark on West Prospect, Touchmark at All Saints) across multiple states including Oregon, Washington, Idaho, Montana, North Dakota, South Dakota, Oklahoma, Wisconsin, Arizona, and Texas, plus one location in Alberta, Canada. Communities feature various housing types including private cottages, apartment homes, and single-family homes, with amenities such as restaurant-style dining, fitness facilities, salons, libraries, and outdoor spaces.
Differentiator
Problem solved
Functional benefit
Brands
- Full Life Wellness & Life Enrichment Program: An international award-winning wellness and life enrichment program that addresses the emotional, environmental, occupational, physical, social, and spiritual needs of residents.
Products and services
- Independent Living Maintenance-free senior living in private cottages and apartments that frees residents from household chores while providing access to community amenities, dining, and social activities. Designed for active adults and seniors seeking an independent retirement lifestyle.
- Assisted Living Supportive residential living offering customized assistance with activities of daily living including dressing, grooming, medication management, and meal preparation, while preserving resident independence and dignity.
- Memory Care Specialized 24-hour care and supervision for residents with Alzheimer's disease or other dementias, delivered in comfortable, easy-to-navigate living spaces with individualized programs and a relationship-based Full Life Care approach.
- Full Life Wellness & Life Enrichment Program Award-winning wellness and life enrichment program addressing emotional, environmental, intellectual, occupational, physical, social, and spiritual needs through daily activities, fitness classes, cultural events, and social gatherings for residents.
- Health & Fitness Clubs and Studios State-of-the-art fitness facilities offering equipment, group classes for strength, flexibility and balance, personal training, and wellness programs designed for active adults and seniors.
- Home Care In-home support services allowing residents to receive rehabilitation and personal care within their living spaces at select Touchmark communities.
- Skilled Nursing 24-hour skilled nursing care available at the Touchmark at Wedgewood location in Edmonton, Alberta, for residents requiring medical supervision and clinical care services.
Quantifiable outcome
- Over 3,000 residents served across all communities
- +2 more outcomes
Companies that use Touchmark
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Touchmark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Touchmark partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
Touchmark competitors and assessment
Company assessmentDirect peers
- Brookdale Senior Living: Largest U.S. operator of senior living communities, offering independent living, assisted living, memory care, and home care across 600+ communities. Directly comparable to Touchmark's full-service retirement community model and core service mix.
- Atria Senior Living: Major operator of independent living, assisted living, and memory care communities across the U.S. and Canada. Direct peer with overlapping service lines, resident profile, and family-purchase sales motion.
- Sunrise Senior Living: Established senior living operator focused on assisted living and memory care with a strong emphasis on quality of care and resident engagement. Comparable to Touchmark in service mix and resident demographics.
- Life Care Services (LCS): Operator and third-party manager of continuing care retirement communities (CCRCs) and senior living communities nationwide. Closely comparable CCRC-style continuum-of-care model to Touchmark's.
- Five Star Senior Living: Operates independent living, assisted living, and memory care communities across the U.S., serving a similar mid-market senior demographic. Directly comparable service platform and resident profile.
- Belmont Village Senior Living: Developer, owner, and operator of senior living communities with integrated independent living, assisted living, and memory care. Closely comparable vertically integrated owner-operator model and continuum-of-care positioning.
- Senior Lifestyle: Privately held operator of senior living communities across multiple U.S. states, offering independent living, assisted living, memory care, and skilled nursing. Comparable mid-size private operator profile and service mix.
- Enlivant: Operator of assisted living and memory care communities across the U.S., serving a comparable mid-market senior population. Direct peer in assisted living and memory care service lines.
- Merrill Gardens: Owner and operator of senior living communities offering independent living, assisted living, and memory care with a regional focus. Comparable developer-owner-operator structure and active-adult positioning.
- Watermark Retirement Communities: Privately held operator of independent living, assisted living, and memory care communities across multiple states. Comparable continuum-of-care model and mid-market private operator profile to Touchmark.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Touchmark social profiles
Digital presenceTouchmark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Touchmark leadership team
Management profileNumber of profiles
Profiles8 records
Touchmark subsidiaries and ownership
Company hierarchySubsidiaries16 records
Touchmark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Touchmark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Touchmark
What does Touchmark do?
Touchmark develops, owns, and operates full-service senior living retirement communities offering a continuum of care that includes Independent Living, Assisted Living, and Memory Care, supplemented by Home Care, Skilled Nursing at select locations, and an in-house Full Life Wellness & Life Enrichment Program. Residents pay recurring monthly fees for housing, dining, amenities, wellness programming, and personalized care services across 16+ communities in the United States and Canada.
Is Touchmark a public or private company?
Touchmark is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Touchmark founded?
Touchmark was founded in 1980. It employs 1,001 to 5,000 people.
Where is Touchmark based?
Touchmark is headquartered in Beaverton, United States, in the North America region.
How does Touchmark make money?
Two revenue lines are on record. Senior Living Residency Fees are the primary driver. The others are care Services.
Who are Touchmark's main competitors?
Direct peers on record are Brookdale Senior Living, Atria Senior Living, Sunrise Senior Living, Life Care Services (LCS), Five Star Senior Living, Belmont Village Senior Living, Senior Lifestyle, Enlivant, Merrill Gardens and Watermark Retirement Communities.
Does Touchmark have an API?
No public API is recorded for Touchmark.
What industry is Touchmark in?
Touchmark's product category is Senior Living Services. Its primary akta.pro industry code is HLADACAD, Continuing Care Retirement Communities (CCRC) with Memory Care, with a secondary code of HLADABAB, Assisted Living with Memory Care (Mixed Campus). Its NAICS code is 623311 and its SIC code is 8050.