Atlanta Models & Talent

Name

Atlanta Models & Talent

Legal name

Atlanta Models & Talent, Inc.

Website

https://amtagency.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Talent Representation Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising (7310)

akta.pro primary industry

Talent Agency & Representation Services (HSACAHAK)

akta.pro secondary industries

Casting & Talent Services (Casting, Background, Talent Holding) (MPADAFAI), Brand Ambassadors, Models & Promotional Talent Staffing (HSACAHAJ)

Keywords

• Talent representation services
• Talent booking agency
• Actor talent management
• Commercial casting services
• Voiceover talent agency

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Talent Representation & Commission: Atlanta Models & Talent represents talent for television, film, commercial, industrial, print, and voiceover productions. The agency earns revenue through commissions on bookings secured for its roster of talent. This is a standard talent agency business model where the agency takes a percentage of talent fees for each booked job.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Atlanta Models & Talent is a full-service talent agency that represents actors, models, voice talent, and young performers for television, film, commercial, industrial, print, voiceover, and short-form vertical video productions. The agency operates five specialized divisions and earns commissions on bookings secured for its roster of union and non-union talent in the Atlanta, Southeast, and nationwide markets.

Product overview

Atlanta Models & Talent is a full-service talent agency offering five specialized divisions for talent representation: TV/Film Division, Commercial/Industrial/Print Division, Voice-Over Division, Vertical Division, and Youth Division. The agency operates as a unified portfolio of talent representation services, connecting performers with opportunities across television, film, commercial, industrial, print, voice-over, and emerging vertical content markets in Atlanta, the Southeast, and nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• TV | Film Division Talent representation services for television and film productions, connecting actors with roles in series regulars, recurring guest stars, day players, and supporting roles in studio feature films and network/streaming TV series. Serves casting directors, producers, and production companies in Atlanta, the Southeast, and nationwide.
• Commercial | Industrial | Print Division Talent representation for commercial, industrial, and print work including hosts, spokespersons, and product faces for corporate training videos through SAG national campaigns. Serves advertising agencies, brand marketers, and corporations requiring both union (SAG-AFTRA) and non-union talent.
• Voice-Over Division Voice-over talent representation for creative productions and applications, providing voice talent for commercials, narration, animated content, audiobooks, and other audio projects.
• Vertical Division Dedicated vertical/short-form content talent representation for mobile-first productions and streaming-style short-form content optimized for platforms such as TikTok and Reels. One of the first agencies globally to launch a specialized Vertical Department.
• Youth Division Talent representation for young performers, dedicated to discovering and developing the next generation of rising stars for television, feature films, commercials, and voiceover opportunities. Submissions handled via [email protected].

Named customers20 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• BMG Models & Talent: BMG Models & Talent (formerly BMG Atlanta) is an Atlanta talent agency with divisions covering commercial, print, voiceover, and film talent. AMT team member Julie Martin previously worked at BMG Atlanta, illustrating direct industry overlap between the two agencies.
• Houghton Talent Group: Houghton Talent Group is an Atlanta-based full-service talent agency representing actors, models, and performers across TV/film, commercial, voiceover, and youth categories. It directly competes with AMT for both talent and casting director relationships in the Atlanta market.
• Click Models Atlanta: Click Models is a modeling and talent agency with an Atlanta office that represents models and talent for commercial, print, and film work. AMT agent Julie Martin previously worked at Click Models, indicating direct competitive overlap in the Atlanta commercial talent market.
• People Store: People Store is a longstanding Atlanta-based talent agency representing actors, models, and voice talent for film, television, commercials, and print. It is one of AMT's most direct local competitors, operating similar divisions and serving the same Atlanta production ecosystem.
• Central Casting: Central Casting is a major background and extras casting agency with strong presence in Atlanta, supporting major film and television productions. While specializing in background talent rather than principal roles, Central Casting competes with AMT for Atlanta production relationships and casting director mindshare.
• J. Pervis Talent Agency: J. Pervis Talent Agency is an Atlanta-based boutique talent agency representing actors and models for film, television, commercials, and voiceover work. As another established Atlanta agency, it competes head-to-head with AMT for local casting opportunities and talent signings.
• Arlene Wilson Management: Arlene Wilson Management is an Atlanta-based talent agency representing actors, models, and youth talent. Multiple AMT team members (Julie Martin, Sarah Carpenter) previously worked at Arlene Wilson, indicating significant operational and competitive overlap in the Atlanta talent representation market.

Broad incumbents

• Creative Artists Agency (CAA): CAA is a leading global entertainment and sports agency with an established Atlanta office serving major studio and brand clients. As a broad incumbent with significant resources, CAA competes with AMT for premium actor representation and high-value commercial talent bookings.
• William Morris Endeavor (WME): WME is one of the world's largest talent and entertainment agencies with a significant Atlanta presence. While offering broader global representation and a much larger roster, WME competes with AMT for premium TV/film bookings and high-profile commercial campaigns in Atlanta.
• United Talent Agency (UTA): UTA is a major global talent agency with expanding representation in Atlanta's production ecosystem. As a broad incumbent, UTA competes with AMT for actor representation across film, television, and digital content, particularly for high-profile crossover talent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/amt_agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Models & Talent