Out Of Africa Wildlife Park

What Out Of Africa Wildlife Park does

Out of Africa Wildlife Park is a privately held, for-profit wildlife park and zoo founded in 1988 by Dean and Prayeri Harrison, originally in Fountain Hills, Arizona, and relocated in 2005 to its current 104-acre property in the high desert foothills of the Mingus Mountains in Camp Verde, Arizona. The park houses hundreds of exotic mammals, birds, and reptiles — including big cats, bears, primates, giraffes, and a 5,000-pound Southern white rhino — and is differentiated by Arizona's only free-roaming African wildlife safari experience and its signature "Tiger Splash" show, a registered trademark developed by the founders in which Bengal and Siberian tigers exhibit natural hunting behavior through aquatic play without traditional training. The park operates daily 9:30 AM-5:00 PM with a small workforce (11-50 employees) and serves individual families, tourists on the Phoenix-Sedona-Flagstaff drive corridor, K-12 school groups, corporate events, and photography workshop attendees.

The business operates a direct-to-consumer model across seven primary revenue streams: single-day general admission tickets, tiered annual memberships (Individual through Family Plus Guest), premium per-person animal encounters (Tiger, Bear, Lion, Sloth, Rhino, Tortoise), guided tours (VIP Behind-the-Scenes, SuperMog Adventure, African Bush Safari), special events (campouts, photography workshops, seasonal events), a $100/year Park Parent Animal Adoption Program, and on-site food and retail (Jungle Hut Cafe and gift shop). Pricing spans $5 add-ons (Feed-a-Tiger) to $379 premium workshops and $195 VIP tours, with group rates available for parties of 15 or more. Marketing relies on the park's own website and ticketing platform, an active social media presence across Instagram, Facebook, Pinterest, TikTok, and YouTube, email newsletters, earned media from the 2026 USA TODAY 10Best ranking, and community events such as the 5K Rhino Run. Distribution is direct (online ticketing, on-site box office, dedicated group reservations) with no intermediary reseller dependence. Management is concentrated in the founding family — now led by Prayeri Harrison following Dean's passing — alongside credentialed department heads drawn from specialized programs such as Moorpark College's Exotic Animal Training and Management track.

Name

Out Of Africa Wildlife Park

Legal name

Out of Africa Wildlife Park & Sanctuary

Website

https://outofafricapark.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Out of Africa Wildlife Park is a privately held 104-acre Arizona wildlife park and zoo in Camp Verde, founded in 1988, offering drive-market visitors from Phoenix, Sedona, and Flagstaff safari experiences, signature tiger shows, animal encounters, and educational programming.

Ownership category

akta.pro rank

Product category

Wildlife Park and Zoo

NAICS

Zoos and Botanical Gardens (71213), Zoos and Botanical Gardens (712130), Nature Parks and Other Similar Institutions (712190), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Safari Parks & Drive-Through Wildlife Parks (THAAAFAD)

akta.pro secondary industries

Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE), Guided Wildlife Safaris & Game Drives (Sanctuary/Reserve-Based) (THAAAFAF), Wildlife Safaris & Game Drives (THAJAIAB)

Keywords

• Wildlife park attractions
• Animal encounter experiences
• Safari tour services
• Zoo membership programs
• Educational field trips

Headquarters

HQ city

Camp Verde

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Single-day general admission tickets for park entry, with various add-on experiences available for purchase separately.
2. Annual Memberships: Year-long membership passes providing unlimited free daytime admission, free Feed-a-Tiger experience, discounts on gift shop and food purchases, and access to member-only events. Multiple tiers available from individual to family plans.
3. Animal Encounters: Premium up-close experiences with animals including Tiger Encounter, Bear Encounter, Lion Encounter, Sloth Encounter, Rhino Encounter, and Tortoise feeding. These are priced per person or per group and require separate purchase from general admission.
4. Guided Tours: VIP Behind-the-Scenes Tours, SuperMog Adventure Tours, African Bush Safari Tours, and Expedition Passports bundling multiple experiences at discounted rates.
5. Special Events: Annual Campout events, photography workshops, and seasonal celebrations offered at premium pricing.
6. Animal Adoption Program: Park Parent Animal Adoption Program where guests can adopt an animal for $100 per year, receiving a personalized certificate, fact sheet, and color photograph.
7. On-site Food and Retail: Jungle Hut Cafe food service and gift shop sales, with members receiving 10% discount.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Out of Africa Wildlife Park operates a 104-acre wildlife park in Camp Verde, Arizona, featuring hundreds of exotic animals including big cats, bears, primates, reptiles, and African wildlife. The park sells general admission tickets, annual memberships, premium animal encounters (Tiger, Sloth, Rhino, Lion, Bear, Tortoise), guided safari tours, signature shows such as Tiger Splash, special events, and on-site food and retail through the Jungle Hut Cafe and gift shop.

Differentiator

Problem solved

Functional benefit

Brands

• Tiger Splash: The park's signature show featuring Bengal and Siberian tigers interacting in a predator-and-play relationship, romping and splashing in a large pool. Renowned worldwide for its unique approach to interacting with wild tigers.

Products and services

• General Admission Tickets Single-day park entry tickets for individual visitors and families, including access to daily shows, African Bush Safari Tour, and park exhibits.
• Annual Memberships Year-long subscription passes offering unlimited free daytime admission, free Feed-a-Tiger, 10% discounts on gift shop and food, and member-only events. Available in Individual Adult, Individual Child, Dual Named, Dual Guest, Family, Family Plus Named, and Family Plus Guest tiers.
• Animal Encounters Premium up-close animal experiences including Tiger Encounter ($100/person), Sloth Encounter ($96 for up to 3 people), Rhino Encounter ($75/person), Tortoise Feeding ($30/person), Lion Encounter, and Bear Encounter.
• Guided Tours VIP Behind-the-Scenes Tours ($195 adult/$165 child), SuperMog Adventure Tours, African Bush Safari Tours, and Expedition Passports bundling multiple experiences at discounted rates.
• Interactive Activities Racing Raptor Zip Line ($25/person, over 1,000 feet) and Feed-a-Tiger ($5/person) hands-on interactive experiences offered at the park.
• Special Events and Workshops Annual Campout overnight events ($89.95 adult/$59.95 child), full-day Photography Workshops ($379/person), and seasonal celebrations offered at premium pricing.
• Park Parent Animal Adoption Program Symbolic animal adoption at $100 per animal per year, including personalized certificate, fun fact sheet, and color photograph of the adopted animal.
• Educational Field Trips Curriculum-aligned educational programs for school groups and homeschool organizations featuring guided safari tours, animal shows, and interactive learning experiences.
• Corporate and Group Events Group event packages for corporate retreats, team-building, motorcoach tours, scout outings, and birthday parties for groups of 15 or more, with dedicated reservations support.
• Jungle Hut Cafe and Gift Shop On-site food service at the Jungle Hut Cafe and gift shop merchandise sales, with members receiving a 10% discount.
• Tiger Splash Show Signature animal show featuring Bengal and Siberian tigers interacting with caretakers in aquatic play behavior, demonstrating natural hunting instincts without formal training or rehearsal. Included with general admission.

Quantifiable outcome

• Voted No. 10 Best Safari Park in USA TODAY's 2026 10Best Readers' Choice Awards after nationwide public voting
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor.

• Strawberry InnminorGTM or Marketing Partner · 26 September 2026The Strawberry Inn, a mountain getaway in Strawberry, Arizona, made a generous donation to Out of Africa's 5K Rhino Run & Family Day event scheduled for September 26, 2026. The partnership supports the park's fundraising for rhino conservation and community event programming.
• Doc's BBQ & WhiskeyminorGTM or Marketing Partner · 26 September 2026Doc's BBQ & Whiskey, with two locations in the area, donated to the 5K Rhino Run & Family Day event. The restaurant provides barbecue catering and hospitality support for the fundraising event benefiting rhino conservation.
• Copper Canyon Fire and Medical (CCFM)minorOthersEmergency response partner that assisted park staff in quickly extinguishing a fire caused by a guest's discarded cigarette near the Tiger Splash Arena. The partnership ensures rapid emergency response capability on park grounds.
• Ken's HoneyminorStrategic or Co-development PartnerLocal bee rescue service that safely removes honeybee colonies from park structures when bees nest in animal habitats. The partnership protects pollinators while ensuring animal safety, reflecting the park's conservation values.
• Giraffe Conservation FoundationminorStrategic or Co-development PartnerPartner organization working on giraffe conservation across Africa. The park supports their efforts and shares their educational content about giraffe conservation with visitors to raise awareness about the silent extinction facing giraffe populations.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Busch Gardens Tampa Bay: Theme park combining roller coasters with animal habitats and shows; previously home to the Southern white rhino Jericho before he relocated to Out of Africa in 2013. Comparable on family entertainment-plus-wildlife positioning at much larger scale.
• San Diego Zoo Safari Park: Large-scale safari park operated by San Diego Zoo Wildlife Alliance with extensive free-roaming African and Asian habitats, premium encounters, and conservation programming. Benchmarks the safari park category at scale with which Out of Africa competes for national tourism dollars.

Others

• Sedona Red Rock Tours: Regional tour operator in the Sedona area offering guided experiences to Verde Valley visitors. Comparable as an adjacent tourism participant competing for the same drive-market tourist wallet, though not a wildlife park operator.

Regional players

• Fossil Rim Wildlife Center: Texas-based drive-through safari park focused on conservation and breeding programs for endangered species. Comparable safari-park format with conservation orientation, though serves a different regional drive market.
• In-Sync Exotics: Texas-based big cat sanctuary where Out of Africa team members interned. Comparable on big cat handling expertise and visitor programming, but operates primarily as a rescue/sanctuary rather than a ticketed safari attraction.
• Reid Park Zoo: AZA-accredited Tucson zoo with animal encounters, educational programs, and membership tiers. Comparable on family wildlife experiences and school field trip programming in the broader Arizona market, but smaller scale and not safari-focused.
• The Living Desert Zoo and Gardens: California zoo and botanical garden in Palm Desert offering animal encounters, wildlife shows, and desert-focused exhibits. Comparable on family wildlife experiences in the Southwest drive market but with different animal collection and conservation mission.

Direct peers

• Phoenix Zoo: AZA-accredited Arizona zoo offering animal exhibits, encounters, and educational programming for families and school groups. Directly competes with Out of Africa for Phoenix-area family visits, memberships, and field trip bookings.
• Wildlife World Zoo, Aquarium & Safari Park: The largest wildlife zoo in Arizona, also combining a zoo, aquarium, and safari park offering animal encounters, shows, and drive-through safari experiences in the Phoenix metro area. Directly competes with Out of Africa for Arizona wildlife tourism and family visit occasions.
• Lion Country Safari: Florida-based drive-through safari park with free-roaming African wildlife, animal encounters, and amusement rides. Closest direct comparability on safari-park format and drive-through wildlife experience, though regional rather than overlapping geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OutofAfricaPark
• Facebookfacebook.com/OutOfAfricaPark
• Instagraminstagram.com/outofafricapark
• Pinterestpinterest.com/outofafricapark
• TikToktiktok.com/@outofafricapark
• LinkedInlinkedin.com/company/out-of-africa-wildlife-park

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Out Of Africa Wildlife Park