What B17 Entertainment does

B17 Entertainment is a Los Angeles-based, full-service nonfiction production company founded in 2013 by Brien Meagher and Rhett Bachner. The company produces original content across multiple genres including comedy, reality, competition, documentary, kids programming, and game shows for broadcast networks, premium streamers, CTV platforms, and social media. Its slate spans more than 30 active titles including Extracted (FOX), Blue Ribbon Baking Championship and History of Swear Words (Netflix), The Final Straw (ABC), Craftopia and Baketopia (HBO Max), Chasing the Cure (TNT/TBS), Book of Queer (Discovery+/HBO), and the Pinterest/Roku shoppable series Bring My Pinterest to Life. Technical capabilities include multi-camera live production, 176-camera surveillance systems with 8-mile fiber integration, and platform-integrated interactive formats co-developed with Facebook and Instagram engineering teams.

B17's business model is project-based production services combined with format licensing and distribution rights. The company earns production fees by developing, pitching, and delivering shows to buyers across broadcast, cable, streaming, CTV, and social platforms, while retaining proprietary format IP that can be licensed internationally. Co-founder talent relationships with A-list producers including Sylvester Stallone (Balboa Productions), Peyton Manning, Jennifer Lopez, Viola Davis, Nicolas Cage, and Ann Curry serve as primary GTM assets for securing network commissions. B17 operates as a subsidiary of Industrial Media, which was acquired by Sony Pictures Television, and in March 2026 was reorganized under President Katherine Pope's unified oversight alongside Sharp Entertainment and Embassy Row.

The company targets three primary buyer segments: traditional broadcast and cable networks seeking differentiated programming, streaming platforms requiring constant content replenishment, and digital/social platforms pursuing mobile-first and interactive content for millennial and Gen Z audiences. Pricing is negotiated per-show based on format complexity, talent, and platform requirements, with no standardized public pricing. Revenue is supplemented by format-licensing royalties on proprietary formats such as Blue Ribbon Baking Championship, Craftopia/Baketopia, and Extracted.

Name

B17 Entertainment

Legal name

Industrial Media Inc.

Website

https://b17entertainment.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

B17 Entertainment is a Los Angeles-based nonfiction production company (founded 2013, subsidiary of Industrial Media/Sony Pictures Television) producing original comedy, reality, competition, documentary, and kids programming for Netflix, FOX, ABC, HBO Max, Roku, and social platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Culver City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Television Production Fees: B17 Entertainment earns production fees by creating and producing original content for networks and streaming platforms. The company serves as the primary production entity, handling all aspects of show production from development through delivery.
2. Format Licensing and Distribution: B17 develops proprietary show formats that can be licensed internationally and adapted for different markets. Notable formats include Blue Ribbon Baking Championship, Craftopia/Baketopia franchise, and Extracted.
3. Corporate Production Services: As part of Industrial Media (under Sony Pictures Television), B17 serves as a production entity within a larger portfolio of production companies, generating revenue through contracted production services.

Go-to-market motion1 record

Distribution channels8 records

Marketing channels3 records

Core offering

B17 Entertainment is a full-service production company that develops, produces, and delivers original unscripted television and digital content for broadcast networks, cable channels, and streaming platforms. Its portfolio spans comedy, reality, documentary, competition, kids, food, and game show formats, with flagship series such as Extracted (FOX), Blue Ribbon Baking Championship (Netflix), History of Swear Words (Netflix), The Final Straw (ABC), Book of Queer (Discovery+/HBO), Craftopia and Baketopia (HBO Max), Chasing the Cure (TNT/TBS), and Thanks A Million (Roku).

Product overview

B17 Entertainment is a full-service production company (part of Sony Pictures Television) based in Los Angeles, California, founded in 2013 by Brien Meagher and Rhett Bachner. The company produces breakthrough content across multiple genres including comedy, reality, documentary, competition, kids programming, and game shows. Their portfolio consists of numerous individual television and digital series rather than a unified software platform—each show operates independently on various distribution platforms including Netflix, ABC, HBO Max, Discovery+, Roku, Facebook Watch, YouTube, TikTok, Snapchat, and others. Key flagship productions include 'Extracted' (Fox), 'Blue Ribbon Baking Championship' (Netflix), 'History Of Swear Words' (Netflix), 'The Final Straw' (ABC), 'Book of Queer' (Discovery+/HBO), 'Craftopia' and 'Baketopia' (HBO Max), 'Thanks A Million' (Roku), and 'Chasing the Cure' (TNT/TBS). The company specializes in multi-platform programming with millennial and Gen Z appeal, partnering with high-profile talent including Nicolas Cage, Jennifer Lopez, Peyton Manning, Sandra Lee, Post Malone, JoJo Siwa, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Extracted A survival competition series where 14 amateur survivalists are abandoned in the wilderness while their families watch from a high-tech headquarters and send life-saving supplies via an Extraction Button system; produced in partnership with Balboa Productions (Sylvester Stallone) for FOX, achieving FOX's highest-rated debut in over a year.
• Blue Ribbon Baking Championship A Netflix baking competition series hosted by Jason Biggs and Sandra Lee where blue ribbon-winning bakers from state fairs across America compete in classic fair-food themed challenges for $100,000 and the coveted Blue Ribbon.
• History of Swear Words A Netflix educational comedy series hosted by Nicolas Cage that takes viewers through the linguistic history of curse words using celebrity interviews, expert commentary, and animation; produced in partnership with Funny or Die.
• Thanks A Million A social experiment format where celebrities (including Jennifer Lopez, Kristen Bell, Kevin Hart, Aaron Rodgers, Tracy Morgan) give $100,000 to deserving individuals who impacted their lives, with recipients asked to pay it forward using part of the money; distributed on Roku.
• Post Malone's Celebrity World Pong League A beer pong competition series where Post Malone and his partner Smitty challenge celebrity friends, with winning teams claiming the WPL belt and losing teams completing silly challenges; distributed on Facebook Watch.
• The Final Straw An ABC physical comedy game show in partnership with Peyton Manning where teams compete to pull objects from giant tipping towers without causing them to fall, with the last standing team facing the Mega Stack for a grand prize.
• Book of Queer A Daytime Emmy Award-winning Discovery+/HBO documentary series featuring the largest all-LGBTQ+ cast in Hollywood history, portraying nearly 200 historical figures and exploring queer history through original musical numbers; partnership with Pulitzer Prize finalist Dr. Eric Cervini.
• Craftopia An HBO Max kids crafting competition series hosted by YouTube star LaurDIY where children compete in creative challenges using grand-scale studio sets designed for kinetic content.
• Baketopia A 12-episode HBO Max baking competition hosted by Rosanna Pansino featuring trendsetting dessert challenges in a larger-than-life baking wonderland, with contestants competing for $10,000.
• Chasing the Cure A Critics Choice Award-winning interactive medical series on TNT/TBS that combines live television broadcasts with a 24/7 digital platform to help diagnose undiagnosed medical mysteries through crowdsourced assistance; hosted by Ann Curry.
• #Graduation A Facebook Watch and Instagram live graduation event for the class of 2020 featuring a commencement speech by Oprah Winfrey and musical performances with real-time social media interaction.
• Dinner Budget Showdown A Roku cooking competition hosted by Sandra Lee where home cooks create gourmet-style dishes on a budget, competing to make the best least expensive dish to win free groceries for a year.
• Nail The Look A Snapchat mobile-first fashion series hosted by celebrity stylist Sophie Lopez featuring interactive shopping tools that allow viewers to purchase items featured in the show directly; achieved over 30 million viewers on Snapchat.
• TikTok Live New Year's Eve The first-ever live New Year's Eve special on TikTok, a countdown event hosted by Lil Yachty and Brittany Broski featuring performances and top videos of the year.
• Celebrity Substitute A YouTube Original learning series where celebrity experts including Janelle Monae, Karlie Kloss, Terry Crews, Ken Jeong, Camila Mendes, and Bill Nye teach high school lessons alongside educators using remote filming technology.
• Amityville: An Origin Story An MGM+ four-part horror documentary docuseries exploring the layered story behind the Amityville murders and the cultural phenomenon that gave rise to The Amityville Horror.
• Hungry for Answers An HBO Max culinary documentary series hosted by Caroline Randall Williams, executive produced by Viola Davis, exploring how Black American food and stories are essential ingredients to America's food story, examining appropriation and appreciation.
• My Pack Life A Discovery+ docuseries following Lee Asher who quit his job to build a sanctuary for rescued animals including 21 dogs, 2 donkeys, pigs, an alpaca, a goat, and a llama at Asher House; partnership with The Dodo.
• Inside Eats with Rhett and Link A Food Network and Discovery+ series featuring Rhett McLaughlin and Link Neal (Good Mythical Morning) going behind-the-scenes at food brands for taste tests, employee training, and R&D access.
• Instagram Live Shopping Events An Instagram live commerce event series where celebrities (Selena Gomez, Lil Yachty, Keke Palmer, Chrissy Teigen) and major brands showcase products integrated into entertaining mobile formats allowing users to purchase in real time.
• JoJo Goes A Facebook Watch docuseries giving viewers a glimpse into JoJo Siwa's evolving adulthood life as she explores adventures outside of her public figure career.
• The Big Tiny Food Face-Off A YouTube Originals kids culinary series on BuzzFeed's Tasty channel featuring children cooking tiny dishes for judges Matt Stonie and Inga Lam.
• Shut It Off ASAP A YouTube Originals sustainability series where AsapSCIENCE lives off the grid to research sustainability and climate solutions through unique experiments, part of YouTube's UnF**k It campaign with charitable donations to Re:wild and Count Us In.
• Non-Fungible Planet A YouTube Originals Earth Day documentary series featuring creators exploring incredible locations to uncover the science behind what makes each place unique on Earth.
• The Great Gift Exchange A YouTube Originals holiday series hosted by Alton DuLaney featuring 12 top YouTube creators in a gift-giving chain with charity and art design elements.
• Confetti Facebook Watch's first live daily trivia game where viewers at home answer questions in real-time to win or split cash prizes, with localized versions in USA, Mexico, and Canada.
• Help Us Get Married A Facebook Watch interactive wedding docu-soap where viewers help three newly-engaged couples create their perfect wedding through real-time polling developed with Facebook engineers.
• Make Up Or Break Up A Facebook Watch interactive live event series featuring YouTube star Shan Boodram where the audience votes to determine whether couples stay together or break up.
• The Great Debate A SyFy weekly debate series hosted by Baron Vaughn where entertainment stars debate hot topics in nerd culture from DC vs. Marvel to Harry Potter.
• Fluffy's Food Adventures An Imagen Award-winning Fuse food travel series following comedian Gabriel Iglesias as he visits the best restaurants across the country, combining comedy with food exploration; achieved Fuse's highest-rated freshman season across three seasons.
• Bring My Pinterest to Life Pinterest's first shoppable CTV series on Roku, produced by B17 in partnership with Pinterest and Roku—a six-episode series transforming Pinterest inspiration boards into real-life makeovers with QR-enabled shopping experiences.

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered flagship and core.

• PinterestflagshipStrategic or Co-development Partner · 23 March 2026Partnership to produce Pinterest's first shoppable TV series 'Bring My Pinterest to Life' on Roku - a six-episode series that transforms Pinterest inspiration boards into real-life makeovers with QR-enabled shopping experiences.
• Industrial Media / Sony Pictures TelevisioncoreStrategic or Co-development Partner · 11 March 2026B17 Entertainment is part of Industrial Media, which was acquired by Sony Pictures Television for $350 million in 2019. The reorganization brings B17 under unified oversight alongside Sharp Entertainment, Embassy Row, and other production companies under President Katherine Pope's portfolio within SPT.
• RokucoreChannel Partner/ Reseller/ Distributor · 6 January 2026Roku serves as the streaming platform partner for Pinterest's shoppable CTV series 'Bring My Pinterest to Life', produced by B17 Entertainment. The series features six 22-minute episodes with direct purchasing capabilities.
• Balboa Productions (Sylvester Stallone)flagshipStrategic or Co-development Partner · 1 March 2025Balboa Productions, Sylvester Stallone's production company, partnered with B17 Entertainment to produce 'Extracted' - FOX's highest-rated debut in over a year. The survival competition series features family members controlling supply drops for loved ones in the wilderness.
• Peyton ManningflagshipStrategic or Co-development PartnerPeyton Manning serves as executive producer and partner on 'The Final Straw', an ABC physical comedy game show where contestants compete to prevent towers from tipping over. Manning brings NFL expertise to the competitive format.
• Jennifer LopezflagshipStrategic or Co-development PartnerJennifer Lopez serves as Executive Producer on 'Thanks A Million', a social experiment series where celebrities give $100K to deserving individuals who pay it forward. Features A-list talent including Kristen Bell, Kevin Hart, Aaron Rodgers, and Tracy Morgan.
• Rhett & Link (Good Mythical Morning)coreStrategic or Co-development PartnerPartnership with YouTube creators Rhett McLaughlin and Link Neal to produce 'Inside Eats with Rhett and Link' for Food Network and Discovery+. The series provides behind-the-scenes looks at favorite food brands.
• Viola DavisflagshipStrategic or Co-development PartnerViola Davis serves as Executive Producer on 'Hungry for Answers', a culinary series exploring the intersection of appropriation and appreciation in Black food history, hosted by Caroline Randall Williams.
• Gabriel 'Fluffy' IglesiascoreStrategic or Co-development PartnerLong-standing partnership with comedian Gabriel Iglesias across three seasons of 'Fluffy's Food Adventures' on Fuse, which achieved the network's highest-rated freshman season. Multiple development projects with the comedian.
• Funny or DiecoreStrategic or Co-development PartnerPartnership with comedy digital network Funny or Die on 'History of Swear Words', a Netflix series hosted by Nicolas Cage exploring the history of curse words through celebrity interviews and animation.
• The DodocoreStrategic or Co-development PartnerPartnership with The Dodo animal media brand to produce 'My Pack Life', following Lee Asher's animal sanctuary journey on Discovery+. Content focuses on animal rescue and advocacy.
• Ann CurryflagshipStrategic or Co-development PartnerAnn Curry serves as host of 'Chasing the Cure', B17's groundbreaking medical crowdsourcing series that won Critics Choice Award and U.S. Chamber of Commerce recognition for helping diagnose mysterious medical cases.
• Dr. Eric CervinicoreStrategic or Co-development PartnerPartnership with Pulitzer Prize finalist and queer historian Dr. Eric Cervini on 'Book of Queer', an Emmy-winning series featuring the largest all-queer cast in Hollywood history.
• Instagram/MetacoreTechnology or IntegrationB17 worked directly with Instagram's cutting-edge commerce and product teams to develop interactive live shopping tools enabling real-time purchasing through their shows. Hosts include Selena Gomez, Lil Yachty, Keke Palmer, Chrissy Teigen, and others.
• YouTube OriginalscoreChannel Partner/ Reseller/ DistributorPartnership with YouTube Originals on sustainability series 'Shut It Off ASAP' featuring AsapSCIENCE, part of YouTube's UnF**k It climate campaign with charitable donations to Re:wild and Count Us In.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Embassy Row: Direct peer and sibling label within SPT's Industrial Media nonfiction portfolio. Produces talk, game show, and competition formats (e.g., projects with WME, Sony) and shares the same platform buyer base and parent-company economics as B17.
• 51 Minds Entertainment: Direct peer in nonfiction/reality production with comparable headcount and platform mix. Known for the Real Housewives franchise and similar unscripted competition formats targeted at cable and streaming buyers.
• Sharp Entertainment: Direct peer and sibling label — both are nonfiction production companies under Sony Pictures Television's Industrial Media portfolio following the 2026 reorganization. Comparable scale, similar genre mix (competition, reality, food), and compete for the same platforms and talent.

Broad incumbents

• Fremantle: Broad incumbent owned by RTL Group, producing global hits like American Idol and Got Talent. Significantly larger and more diversified than B17 but overlaps directly in competition, food, and talent-driven reality formats.
• All3Media America: Broad incumbent producing Undercover Boss, The Profit, and other reality/competition formats. Operates multiple production labels at scale and competes with B17 for unscripted commissions across US cable and streaming platforms.
• Banijay Americas: Broad incumbent and world's largest independent content producer. Produces Survivor, MasterChef, and other competition formats through acquired labels, directly competing with B17 for streaming and broadcast reality commissions.
• ITV Studios America: Broad incumbent and global production group with Love Island, The Voice, and other format rights. Comparable platform mix and similar focus on talent-driven competition formats targeted at US broadcast and streaming.
• Endemol Shine North America: Broad incumbent and one of the largest global nonfiction production groups (Big Brother, MasterChef). Operates a much wider portfolio and format library than B17 but competes directly for the same streaming and broadcast commissions.
• MGM Television: Broad incumbent producing The Voice, Survivor-adjacent formats, and Shark Tank-era unscripted content. Competes with B17 on broadcast and streaming commissions and notably is a B17 customer (MGM+ for Amityville documentary).

Emerging players

• Boat Rocker Media: Emerging player in unscripted production (Orphan Black, BattleBots) with comparable headcount and platform strategy. Produces competition, food, and kids formats that overlap with B17's slate for streaming and cable buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/b17entertainment
• Xx.com/b17ent
• Facebookfacebook.com/B17Entertainment
• LinkedInlinkedin.com/company/b17-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B17 Entertainment